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Community Tourism Enriching Traveler Experiences, Locals’ Wellbeing

A tourism model that centers on culturally immersive experiences that empower, rather than deplete, destination communities: The ripple effects of responsibly developed and executed community tourism at scale can be profound.

Holding a mixing bowl in one arm, Sarala pulls a small handful of sticky dough from the mix, then offers the bowl to me while gesturing that I should do the same. She flattens the dough into the palm of her hand, scoops a mix of minced chicken and spices into the center, then adroitly manipulates her fingers to close the dumpling — known locally as a momo — with an artistic, braid-like fold.

I’ve never met a dumpling I didn’t love, but this is my introduction to momos — a classic Nepalese dish. This introduction is particularly special, though: Not only do I get to eat them — I get to make them with Sarala in her home, where I’m also spending the night.

My two-night stay with Sarala and her family in Nagarkot — as well as two nights with my host, Bimala, and her 20-year-old daughter, Binita, in Panauti — are experiences offered through the Community Homestay Network (CHN), which hosted my recent visit to Nepal. CHN is a social enterprise supporting a wide network of homestay accommodations and activities across Nepal. In doing so, they’ve developed an increasingly popular community tourism model that prioritizes and benefits local women while offering travelers unique and culturally relevant opportunities.

Homestays in the travel context are what they sound like: An opportunity to stay as a guest in someone’s home. Importantly, they are different from short-term rentals — where guests can rent out an entire accommodation — or boutique properties that simply have a “home-like” or “local” vibe. Homestays incorporate both in-home accommodations and the experiences that result from spending time with locals in their home communities.

This is a form of community tourism — or “travel experiences owned, led and run by communities” — as defined by Planeterra, a non-profit organization that helps co-create and support these experiences to create positive impact. A growing number of tour operators — including Planeterra, Astrostays, G Adventures and Intrepid Travel — are centering their offerings on the model.

“Community tourism is not just about creating economic opportunities,” CHN founder and chairman Shiva Dhakal told Sustainable Brands® (SB). “It is about sustainable practices that respect local cultures and environments.”

Through homestays, this positive impact manifests itself in many ways: Because they are run by women, the fees travelers pay provide agency and a consistent income — which is particularly relevant in Nepal, where there is a severe gender wage gap. The hands-on activities offered to travelers are representative and true to the community, and therefore preserve and celebrate the local culture.

And, having tried my hand at folding momos in Sarala’s kitchen and stitching together tapari (plates made of leaves) in Nagarkot’s community center with the local women, I can attest these are distinctly unique experiences that I’ll never have anywhere else.

As travelers become increasingly aware of their impacts on the places they visit and curious about getting “off the beaten track,” homestays are a natural win-win option. However, they need to be “tourist ready” (safe, logistically operational and findable) while also preserving the local culture, avoiding exploitation and benefiting the women who run them.

This is where CHN plays an important role. Working with partners including Planeterra, it has identified 36 communities across Nepal where homestays either existed or had the opportunity to develop. More than 350 families host guests. In a country known for its lucrative mountaineering and trekking tourism, the dispersal of travelers and tourism income is significant. At CHN’s recent Community Connect event, which I attended, Dhakal implored attendees to help “ensure that, as Nepal grows as a travel destination, it grows with its people at the heart of its focus.”

The CHN team works with each community to co-create the place-based and culturally specific experiences that travelers can participate in while visiting these mostly rural areas. These experiences — which include everything from bike tours to pottery making, provide something for guests to do and they tap into local businesses — providing additional community members with income. CHN’s work with women across Nepal has financially benefited nearly 1,800 people — including the hostesses and their families; and local vendors including food suppliers, shopkeepers and others in the host communities.

CHN also provides ongoing training with hosts; a recent gathering of artisans covered topics including work ethics, booking procedures, and managing payments and billing.

While important, none of this matters if travelers can’t find these homestays — and that’s where CHN’s primary, public-facing purpose shines. As a curation platform, CHN serves as a one-stop-shop for travelers — who can browse and book homestays and experiences across all communities in the network. Additionally, the organization has created “circuits” — pre-built, multi-day experiences that string togeter several homestays and community tourism experiences.

This makes it easier for travelers to manage the logistics of longer visits in Nepal, but CHN must also manage traveler expectations of what it means to stay in a rural Nepalese home.

“It is still a traveler-centric world,” CHN CEO Aayusha Prasain told SB. “When travelers pay their money, they want their facilities — so we standardize up to a certain level. But we can’t just go to a community and say ‘have this or that.’ They live there, and they’re living fine.”

In the grand scheme of the tourism industry, CHN’s reach might seem small — but the ripple effects of responsibly developed and executed community tourism at scale can be profound. And as more people become curious about community tourism, it also has the potential to change the way they approach travel.

“This is a good way for travelers to have a cultural exchange and to learn,” Prasain said, adding that “being humble through the process is a good thing.”

I take these words to heart as I hold the momo fixings in the palm of my hand. It’s my turn to follow Sarala’s lead and tuck them neatly into the dough casing. Admittedly, my folds look far less polished than hers; but the momos are delicious, and the experience is enriched by enjoying them with my hostess and her family around their kitchen table.