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JoAnna Haugen

JoAnna Haugen

Founder
Rooted

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JoAnna Haugen is a writer, speaker and solutions advocate who has worked in the travel and tourism industry for her entire career. She is also the founder of Rooted — a solutions platform at the intersection of sustainable tourism, social impact and storytelling. A returned US Peace Corps volunteer, international election observer and intrepid traveler, JoAnna helps tourism professionals decolonize travel and support sustainability using strategic communication skills.

JoAnna Haugen is tagged in 51 assets. Page 1 of 3.
Article
Circular Economy
Tech, Partnerships, Creativity Helping Hotels Fight Food Waste
Tech, Partnerships, Creativity Helping Hotels Fight Food Waste
Published on May 27, 2025
About a 5 minute read

Properties around the world are implementing technology, redesigning menus, redistributing excess and changing the narrative around food consumption. ... View More

Article
Collaboration & Co-Creation
Community Tourism Enriching Traveler Experiences, Locals’ Wellbeing
Community Tourism Enriching Traveler Experiences, Locals’ Wellbeing
Published on January 8, 2025
About a 5 minute read

A tourism model that centers on culturally immersive experiences that empower, rather than deplete, destination communities: The ripple effects of responsibly developed and executed community tourism at scale can be profound. ... View More

Article
Consumer Behavior Change
Gear-Free Experiences Helping People to Connect More Deeply with Nature
Gear-Free Experiences Helping People to Connect More Deeply with Nature
Published on December 2, 2024
About a 4 minute read

The desire to slow down, reconnect with the physical body and draw on the many health benefits of nature are some of the key attractions to organic, immersive experiences like these. ... View More

Article
Consumer Behavior ChangeMarketing & Communications
More Travel Offerings Highlighting Interinfluence of Climate Change and Tourism
More Travel Offerings Highlighting Interinfluence of Climate Change and Tourism
Published on October 14, 2024
About a 6 minute read

Climate-focused tour operators are learning to balance bringing travelers to fragile destinations to learn about the effects of climate change while not exacerbating the negative impacts of the tourism industry. ... View More

Article
Organizational Governance
Travel Companies Signal Sustainability Focus With Scientists on Staff
Travel Companies Signal Sustainability Focus With Scientists on Staff
Published on August 8, 2024
About a 4 minute read

These shifts in hospitality and tourism offerings are increasingly essential as conscious consumerism becomes mainstream and addressing the climate crisis becomes essential for preservation of the industry. ... View More

Article
Marketing & Communications
Ironic, Understated Campaign Attracts Viral Interest in Visiting Oslo
Ironic, Understated Campaign Attracts Viral Interest in Visiting Oslo
Published on July 12, 2024
About a 4 minute read

VisitOSLO’s new, viral campaign downplays its city’s appeal with dry humor and an understated production style — and highlights a growing trend in values-driven tourism marketing. ... View More

Article
Circular Economy
Indian Tourism Initiatives Removing Social Barriers to Women’s Employment
Indian Tourism Initiatives Removing Social Barriers to Women’s Employment
Published on July 3, 2024
About a 5 minute read

India ranks among the lowest countries for even access to economic participation and opportunities for women. But a growing number of tourism-based initiatives are working to help leveling the playing field. ... View More

Article
Marketing & Communications
Awareness of Tourism’s Impacts Requires a Rethink of Marketing’s Function
Awareness of Tourism’s Impacts Requires a Rethink of Marketing’s Function
Published on June 9, 2024
About a 6 minute read

Tourism marketing has largely centered around traveler desires such as pleasant weather and low prices. Now, it must also consider how travelers’ presence impacts locals, the local economy, wildlife and the natural environment. ... View More

Article
Circular Economy
Amidst India’s Tourism Boom, Boutique Accommodations Focus on Sustainability
Amidst India’s Tourism Boom, Boutique Accommodations Focus on Sustainability
Published on May 10, 2024
About a 5 minute read

Whereas the country’s major cities have attracted the major hotel construction in the past, boutique properties and hotel chains alike are popping up in lesser-known areas — to showcase not only the natural appeal but the proprietors’ commitmen... View More

Article
Organizational Governance
Science-Based Climate Targets Key to Sustainable Tourism
Science-Based Climate Targets Key to Sustainable Tourism
Published on April 19, 2024
About a 5 minute read

Regardless of whether a travel-related company has submitted its commitments to SBTi; setting specific, quantifiable, time-bound goals is essential for meaningfully reducing climate-changing emissions. ... View More

Article
Circular Economy
Alternative Accommodation Platforms Prioritize Social Connection, Community Care
Alternative Accommodation Platforms Prioritize Social Connection, Community Care
Published on March 18, 2024
About a 6 minute read

As tourism continues to evolve and travelers become more aware of both their positive and negative impacts, the accommodation industry has an opportunity to respond in a meaningful way. ... View More

Article
Innovation & Technology
Radical Sustainability Experimentation in Tourism Highlights Challenges, Opportunities
Radical Sustainability Experimentation in Tourism Highlights Challenges, Opportunities
Published on February 20, 2024
About a 5 minute read

“We don’t need everyone to do it perfectly to change the world; we just need double-digit percentages from a heck of a lot of buy-in.” — Natural Habitat Adventures’ Court Whelan ... View More

Article
Innovation & Technology
Virtual Travel Offers New Perspectives, Accessibility to Hard-to-Reach Natural Wonders
Virtual Travel Offers New Perspectives, Accessibility to Hard-to-Reach Natural Wonders
Published on December 14, 2023
About a 4 minute read

While tourism has returned to pre-pandemic levels and the industry re-embraces physical travel, virtual travel operators see a different future on the horizon. ... View More

Article
Supply ChainOrganizational Governance
G Adventures Expands Commitment to Tourism with Positive Environmental, Community Impacts
G Adventures Expands Commitment to Tourism with Positive Environmental, Community Impacts
Published on November 8, 2023
About a 4 minute read

The tour operator is reforesting 13 countries severely impacted by climate change and relaunching its Ripple Score — a tour-evaluation rating that lets travelers see how much of their trip fees remain in the communities they visit. ... View More

Article
Circular Economy
Cosmohub Opens Travelers’ Eyes to India's Skies While Supporting Local Communities
Cosmohub Opens Travelers’ Eyes to India's Skies While Supporting Local Communities
Published on October 19, 2023
About a 4 minute read

Astrostays launched in 2019 to promote tourism while training local youth in astronomy to show off the Himalayas’ night sky. Now, Cosmohub is a more scalable, sustainable model — a connected community space that highlights local folklore and trad... View More

Article
Innovation & TechnologyCircular Economy
Tourism Shaped by 'Unseen' Communities Surfaces Unheard Stories, Infuses Capital Into Destinations
Tourism Shaped by 'Unseen' Communities Surfaces Unheard Stories, Infuses Capital Into Destinations
Published on August 21, 2023
About a 6 minute read

Instead of the traditional approach of shielding tourists from places' 'messy' parts, more travel-focused social enterprises are working with marginalized communities to introduce tourists to their destination’s complex fabric. ... View More

Article
Consumer Behavior ChangeOrganizational Governance
Inventive Incentive Programs Nudge Travelers Over Knowledge-Action Gap
Inventive Incentive Programs Nudge Travelers Over Knowledge-Action Gap
Published on June 12, 2023
About a 5 minute read

An increasingly popular strategy for closing this gap is incentivizing ways for travelers to “give back” through actions that benefit the environment and local communities. ... View More

Article
Innovation & Technology
Tourism Offers Gateway for Youth-Focused Climate Action, Sustainability
Tourism Offers Gateway for Youth-Focused Climate Action, Sustainability
Published on April 20, 2023
About a 5 minute read

Kids will care for the planet long after the adults in the boardroom are gone. Involving them in sustainability and climate initiatives through tourism now is a natural gateway to positively shaping the future. ... View More

Article
Innovation & Technology
More Conscious Travelers, Climate Concerns Impacting Accommodation Design
More Conscious Travelers, Climate Concerns Impacting Accommodation Design
Published on March 7, 2023
About a 5 minute read

Embodied carbon, clean energy, resource efficiency, and supporting local communities and biodiversity are among the many critical factors in making tourism fit to flourish in a climate-challenged future. ... View More

Article
Circular EconomyInnovation & Technology
Faroe Islands ‘Preservolution’ Strategy Prioritizes Sustainability, Engages Local Residents
Faroe Islands ‘Preservolution’ Strategy Prioritizes Sustainability, Engages Local Residents
Published on January 18, 2023
About a 5 minute read

Visit Faroe Islands’ innovative strategy and annual ‘Closed for Maintenance’ voluntourism program illustrate the destination’s dual commitment to both promotion and the sustainable development. Lacking relevant legislation, VFI uses tourism t... View More

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