JoAnna Haugen is a writer, public speaker and founder of Rooted — a storytelling platform at the intersection of sustainable travel, environmental conservation and community-based advocacy efforts. A returned Peace Corps volunteer, international election observer and intrepid traveler, JoAnna currently lives in Kyiv, Ukraine.
JoAnna Haugen
Founder
Rooted
JoAnna Haugen is tagged in 5 stories.
Black Travel Alliance Holding Industry Accountable on Its DEI Commitments
Organizational Change / Recognizing the urgent need to hold travel brands and destinations accountable for their lack of diversity in travel marketing and storytelling, the Black Travel Alliance was formed practically overnight to support Black content creators and increase representation in the industry. - 1 month ago
SDGs Key to (Re)Building Tourism with an Eye Toward the Future
Product, Service & Design Innovation / The travel industry has done a poor job integrating the SDGs into business operations and reporting on them. But the Goals offer guidance on how to develop destinations that can appropriately manage tourism’s footprint and minimize environmental impact while benefiting local communities. - 3 months ago
What Role Will Shaming Play in a Post-Pandemic World?
Marketing and Comms / Myriad opportunities exist to create a new “business as usual,” post-pandemic: People won’t need to be shamed into being more thoughtful or responsible if sustainable practices become the default in society and in business. - 3 months ago
Community Support, Collaboration Signal Resilient Future for Co-operatives
Walking the Talk / The coronavirus pandemic has made clear the importance of each person and business acting individually to work toward a shared goal that benefits society as a whole. Co-ops are inherently set up for resilience, as they act with the best interest of the community in mind. - 4 months ago
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Teach a Man to Fish: Why Some Travel Companies Support Microfinance
Finance & Investment / While sustainable tourism offerings are increasing along with traveler interest in giving back to the communities that they visit, most operators support local organizations through donations. But a growing wave are opting for microfinance to create larger, lasting impacts for more people. - 5 months ago