JoAnna Haugen is a writer, public speaker and founder of Rooted — a storytelling platform at the intersection of sustainable travel, environmental conservation and community-based advocacy efforts. A returned Peace Corps volunteer, international election observer and intrepid traveler, JoAnna currently lives in Kyiv, Ukraine.
JoAnna Haugen
Founder
Rooted
JoAnna Haugen is tagged in 8 stories.
Why a Solutions-Focused Mindset Is Essential for Creating a Sustainable Future
Leadership / Rather than dwelling on problems, a solutions-centered focus — within individuals, organizations, governments, etc — naturally leads to breaking negative feedback loops, feelings of hopelessness, and cycles of redundant and unproductive work. - 3 weeks ago
COVID, Customers Lead MGM to Open First Smoke-Free Las Vegas Strip Resort
Behavior Change / The implications of Park MGM’s move to go smoke-free within the COVID-19 pandemic are important to consider. Perhaps COVID is the nudge the industry needs to prioritize people’s health and eliminate smoking on casino floors. - 1 month ago
New Standards, Certification Program Aim to Embed DEI Into Tourism
Organizational Change / Travel Unity — a nonprofit focused on increasing diversity in travel through individual and community empowerment — has established a set of standards for DEI in travel and tourism, as well as the industry’s first holistic DEI certification program. - 1 month ago
Black Travel Alliance Holding Industry Accountable on Its DEI Commitments
Organizational Change / Recognizing the urgent need to hold travel brands and destinations accountable for their lack of diversity in travel marketing and storytelling, the Black Travel Alliance was formed practically overnight to support Black content creators and increase representation in the industry. - 3 months ago
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SDGs Key to (Re)Building Tourism with an Eye Toward the Future
Product, Service & Design Innovation / The travel industry has done a poor job integrating the SDGs into business operations and reporting on them. But the Goals offer guidance on how to develop destinations that can appropriately manage tourism’s footprint and minimize environmental impact while benefiting local communities. - 5 months ago
What Role Will Shaming Play in a Post-Pandemic World?
Marketing and Comms / Myriad opportunities exist to create a new “business as usual,” post-pandemic: People won’t need to be shamed into being more thoughtful or responsible if sustainable practices become the default in society and in business. - 6 months ago
Community Support, Collaboration Signal Resilient Future for Co-operatives
Walking the Talk / The coronavirus pandemic has made clear the importance of each person and business acting individually to work toward a shared goal that benefits society as a whole. Co-ops are inherently set up for resilience, as they act with the best interest of the community in mind. - 6 months ago
Teach a Man to Fish: Why Some Travel Companies Support Microfinance
Finance & Investment / While sustainable tourism offerings are increasing along with traveler interest in giving back to the communities that they visit, most operators support local organizations through donations. But a growing wave are opting for microfinance to create larger, lasting impacts for more people. - 8 months ago