JoAnna Haugen
JoAnna Haugen is a writer, speaker and solutions advocate who has worked in the travel and tourism industry for her entire career. She is also the founder of Rooted — a solutions platform at the intersection of sustainable tourism, social impact and storytelling. A returned US Peace Corps volunteer, international election observer and intrepid traveler, JoAnna helps tourism professionals decolonize travel and support sustainability using strategic communication skills.
JoAnna Haugen is tagged in 46 stories.
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Marketing and Comms /
VisitOSLO’s new, viral campaign downplays its city’s appeal with dry humor and
an understated production style — and highlights a growing trend in
values-driven tourism marketing.
- 2 weeks ago
The Next Economy /
India ranks among the lowest countries for even access to economic participation
and opportunities for women. But a growing number of tourism-based initiatives
are working to help leveling the playing field.
- 3 weeks ago
Marketing and Comms /
Tourism marketing has largely centered around traveler desires such as pleasant
weather and low prices. Now, it must also consider how travelers’ presence impacts locals, the local economy, wildlife and the natural environment.
- 1 month ago
The Next Economy /
Whereas the country’s major cities have attracted the major hotel construction
in the past, boutique properties and hotel chains alike are popping up in
lesser-known areas — to showcase not only the natural appeal but the
proprietors’ commitment to the environment and local communities.
- 2 months ago
Walking the Talk /
Regardless of whether a travel-related company has submitted its commitments to SBTi; setting specific, quantifiable, time-bound goals is essential for meaningfully reducing climate-changing emissions.
- 3 months ago
The Next Economy /
As tourism continues to evolve and travelers become more aware of
both their positive and negative impacts, the accommodation industry has an
opportunity to respond in a meaningful way.
- 4 months ago
Product, Service & Design Innovation /
“We don’t need everyone to do it perfectly to change the world; we just need
double-digit percentages from a heck of a lot of buy-in.” — Natural Habitat
Adventures’ Court Whelan
- 5 months ago
Product, Service & Design Innovation /
While tourism has returned to pre-pandemic levels and the industry re-embraces physical travel, virtual travel operators see a different future on the horizon.
- 7 months ago
Supply Chain /
The tour operator is reforesting 13 countries severely impacted by climate change and relaunching its Ripple Score — a tour-evaluation rating that lets travelers see how much of their trip fees remain in the communities they visit.
- 8 months ago
The Next Economy /
Astrostays launched in 2019 to promote tourism while training local youth in astronomy to show off the Himalayas’ night sky. Now, Cosmohub is a more scalable, sustainable model — a connected community space that highlights local folklore and traditions along with stargazing.
- 9 months ago
Product, Service & Design Innovation /
Instead of the traditional approach of shielding tourists from places' 'messy' parts, more travel-focused social enterprises are working with marginalized communities to introduce tourists to their destination’s complex fabric.
- 11 months ago
Behavior Change /
An increasingly popular strategy for closing this gap is incentivizing ways for travelers to “give back” through actions that benefit the environment and local communities.
- 1 year ago
Product, Service & Design Innovation /
Kids will care for the planet long after the adults in the boardroom are gone. Involving them in sustainability and climate initiatives through tourism now is a natural gateway to positively shaping the future.
- 1 year ago
Product, Service & Design Innovation /
Embodied carbon, clean energy, resource efficiency, and supporting local communities and biodiversity are among the many critical factors in making tourism fit to flourish in a climate-challenged future.
- 1 year ago
The Next Economy /
Visit Faroe Islands’ innovative strategy and annual ‘Closed for Maintenance’ voluntourism program illustrate the destination’s dual commitment to both promotion and the sustainable development. Lacking relevant legislation, VFI uses tourism to support sustainable development on a broader scale.
- 1 year ago
Marketing and Comms /
The success of tourism pledges lies with destinations, not travelers; and for any pledge to be effective, it must be used as part of a destination’s wider sustainable tourism strategy, rather than an isolated destination-management intervention.
- 1 year ago
Product, Service & Design Innovation /
The new Norwegian network of nine properties is on a mission to redefine business travel with experiences that embed and impart the very essence of sustainability and regenerative practices.
- 1 year ago
Walking the Talk /
Recent findings and the popularity of wildlife tourism show that tour operators should have an animal welfare policy in place alongside other social responsibility protocols that should evolve as new information becomes available. Travel companies needing to develop or update such a policy can begin with the tips below.
- 1 year ago
Walking the Talk /
Earlier this year, Tourism Vancouver Island evolved into a social enterprise called 4VI that supports communities,
businesses, culture and environment. A social enterprise is a revenue-generating business that identifies a social benefit and directs its revenues toward it; in the tourism industry, this is a completely new way to operate.
- 2 years ago
Walking the Talk /
Tourism must grapple with its place alongside growing and egregious social and environmental concerns. The Meaningful Travel Summit used Lake Tahoe as a case study of challenges and solutions for a specific destination; but everyone must reflect on these “global issues that need to be addressed, no matter where you work, or from what sector.”
- 2 years ago