JoAnna Haugen is a writer, speaker and solutions advocate who has worked in the travel and tourism industry for her entire career. She is also the founder of Rooted — a solutions platform at the intersection of sustainable tourism, social impact and storytelling. A returned US Peace Corps volunteer, international election observer and intrepid traveler, JoAnna helps tourism professionals decolonize travel and support sustainability using strategic communication skills.
JoAnna Haugen
Founder
Rooted
JoAnna Haugen is tagged in 18 stories.
‘Back to Life’ Program Seeds Regenerative Tourism Framework in New Zealand
The Next Economy / Taking advantage of the forced pandemic pause and building off the momentum of a less extractive tourism model already taking shape in the country’s Bay of Plenty, the online program provided a foundation for shaping thriving host communities rooted in local context and culture. - 1 month ago
Flight-Shaming Movement Evolves Into Flight-Free Travel Trend
The Next Economy / It may have taken COVID-19 to put a hard and fast stop on flight travel; but during the pandemic pause, a more mindful approach to tourism has taken shape — as seen in a growing wave of flight-free offerings, specifically intended to keep people out of the sky. - 1 month ago
With Aggressive Expansion, Too Good to Go Doubles Down on Commitment to Address Food Waste
Waste Not / Beyond being the world’s largest business-to-consumer marketplace for surplus food, Too Good to Go is a movement. Not only does it offer a win-win-win solution for food, people and the planet — the company seeks to inspire and empower individuals around the world to take action against food waste. - 3 months ago
As Travel Resumes, So Does Focus on Decarbonization of Aviation
Product, Service & Design Innovation / After a lengthy pause, tourism stands on the precipice of restarting again. But even as many travelers prepare to take to the open skies, aviation continues to grapple with its oversized carbon footprint compared with the rest of the industry. - 3 months ago
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New Rewilding Europe Partnership Offers Regenerative Model for Travel Industry
The Next Economy / A new collaboration with Exodus Travels opens opportunities for tour operators and travelers to help regenerate biodiversity at degraded destinations — and a thoughtful model with which to reopen global travel. - 5 months ago
Safety, Nature, Resourcefulness Are Key Features of Sustainable Urban Design
The Next Economy / The move toward more sustainable, inclusive and safer cities isn’t just better for the environment. These spaces contribute to a higher quality of life, foster community, encourage collaboration, and are more resilient and economically productive. - 6 months ago
Destinations Limit Visitors, Define Ideal Travelers to Mitigate Overtourism
Behavior Change / Popular destinations are increasingly prioritizing quality over quantity, dispersing travelers across larger geographic areas, and clearly defining the kind of travelers they want to attract. By addressing overtourism in this way, they also place locals’ wellbeing at the forefront. - 7 months ago
With Tomorrow's Air, Travelers Can Help Remove Carbon from the Atmosphere
Behavior Change / The world’s first carbon-removal collective for the travel industry offers climate-clever travelers and small businesses the ability to contribute directly to carbon removal and storage. - 7 months ago
Aiming to Spark a Ripple Effect of Action, Tourism Declares a Climate Emergency
The Next Economy / Despite the fact that COVID-19 essentially grounded international travel for the better part of 2020, the tourism industry’s collective decision to address the climate emergency has gained exponential momentum over the last few months. - 8 months ago
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A Sustainable Future for Tourism Requires Kicking the Bucket (List)
Behavior Change / Bucket lists are powerful sales and marketing tools — and applying the concept to “must-see” destinations or activities is a natural fit. But that model is changing; and with the industry’s shift in focus from quantity to quality, it’s time to rethink the travel-focused bucket list. - 9 months ago
Why a Solutions-Focused Mindset Is Essential for Creating a Sustainable Future
Leadership / Rather than dwelling on problems, a solutions-centered focus — within individuals, organizations, governments, etc — naturally leads to breaking negative feedback loops, feelings of hopelessness, and cycles of redundant and unproductive work. - 10 months ago
COVID, Customers Lead MGM to Open First Smoke-Free Las Vegas Strip Resort
Behavior Change / The implications of Park MGM’s move to go smoke-free within the COVID-19 pandemic are important to consider. Perhaps COVID is the nudge the industry needs to prioritize people’s health and eliminate smoking on casino floors. - 10 months ago
New Standards, Certification Program Aim to Embed DEI Into Tourism
Organizational Change / Travel Unity — a nonprofit focused on increasing diversity in travel through individual and community empowerment — has established a set of standards for DEI in travel and tourism, as well as the industry’s first holistic DEI certification program. - 11 months ago
Black Travel Alliance Holding Industry Accountable on Its DEI Commitments
Organizational Change / Recognizing the urgent need to hold travel brands and destinations accountable for their lack of diversity in travel marketing and storytelling, the Black Travel Alliance was formed practically overnight to support Black content creators and increase representation in the industry. - 1 year ago
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SDGs Key to (Re)Building Tourism with an Eye Toward the Future
Product, Service & Design Innovation / The travel industry has done a poor job integrating the SDGs into business operations and reporting on them. But the Goals offer guidance on how to develop destinations that can appropriately manage tourism’s footprint and minimize environmental impact while benefiting local communities. - 1 year ago
What Role Will Shaming Play in a Post-Pandemic World?
Marketing and Comms / Myriad opportunities exist to create a new “business as usual,” post-pandemic: People won’t need to be shamed into being more thoughtful or responsible if sustainable practices become the default in society and in business. - 1 year ago
Community Support, Collaboration Signal Resilient Future for Co-operatives
Walking the Talk / The coronavirus pandemic has made clear the importance of each person and business acting individually to work toward a shared goal that benefits society as a whole. Co-ops are inherently set up for resilience, as they act with the best interest of the community in mind. - 1 year ago
Teach a Man to Fish: Why Some Travel Companies Support Microfinance
Finance & Investment / While sustainable tourism offerings are increasing along with traveler interest in giving back to the communities that they visit, most operators support local organizations through donations. But a growing wave are opting for microfinance to create larger, lasting impacts for more people. - 1 year ago