JoAnna Haugen

Founder
Rooted

JoAnna Haugen is a writer, speaker and solutions advocate who has worked in the travel and tourism industry for her entire career. She is also the founder of Rooted — a solutions platform at the intersection of sustainable tourism, social impact and storytelling. A returned US Peace Corps volunteer, international election observer and intrepid traveler, JoAnna helps tourism professionals decolonize travel and support sustainability using strategic communication skills.

JoAnna Haugen is tagged in 22 stories. Page 1 of 2.
‘Get Nature Positive’ Responds to Urgent Biodiversity Crisis, Offers Guidance for UK-Based Companies
‘Get Nature Positive’ Responds to Urgent Biodiversity Crisis, Offers Guidance for UK-Based Companies

The Next Economy / The UK has lost almost half its wildlife and plant species since the Industrial Revolution. The new campaign, from the Council for Sustainable Business, specifically addresses nature-focused challenges and solutions for businesses. - 1 month ago

Citizen Science Engages Travelers, Contributes to Conservation Efforts
Citizen Science Engages Travelers, Contributes to Conservation Efforts

Product, Service & Design Innovation / The natural intersection of citizen science and tourism is obvious: If travelers are already participating in these activities, why not encourage deeper understanding and awareness about the natural world while also advancing scientific research? - 2 months ago

Tourism Carbon Labels Educate Travelers, Motivate Companies to Reduce Emissions
Tourism Carbon Labels Educate Travelers, Motivate Companies to Reduce Emissions

Marketing and Comms / Given the pandemic pause, it’s hard to say whether these labels will sway decision-making for travelers. Regardless, these publicly shared labels hold travel companies accountable for measuring, sharing and continuing to reduce their carbon emissions. - 2 months ago

Tourism Industry’s Vision for the Future is Collaborative, Locally Focused
Tourism Industry’s Vision for the Future is Collaborative, Locally Focused

The Next Economy / Many people are becoming more aware of their environmental footprint and the impact they have on people and the planet. This awareness can be harnessed by the tourism industry to shift passive sea-and-sun tourists into more conscientious, actively engaged travelers. - 4 months ago

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‘Back to Life’ Program Seeds Regenerative Tourism Framework in New Zealand
‘Back to Life’ Program Seeds Regenerative Tourism Framework in New Zealand

The Next Economy / Taking advantage of the forced pandemic pause and building off the momentum of a less extractive tourism model already taking shape in the country’s Bay of Plenty, the online program provided a foundation for shaping thriving host communities rooted in local context and culture. - 5 months ago

Flight-Shaming Movement Evolves Into Flight-Free Travel Trend
Flight-Shaming Movement Evolves Into Flight-Free Travel Trend

The Next Economy / It may have taken COVID-19 to put a hard and fast stop on flight travel; but during the pandemic pause, a more mindful approach to tourism has taken shape — as seen in a growing wave of flight-free offerings, specifically intended to keep people out of the sky. - 6 months ago

With Aggressive Expansion, Too Good to Go Doubles Down on Commitment to Address Food Waste
With Aggressive Expansion, Too Good to Go Doubles Down on Commitment to Address Food Waste

Waste Not / Beyond being the world’s largest business-to-consumer marketplace for surplus food, Too Good to Go is a movement. Not only does it offer a win-win-win solution for food, people and the planet — the company seeks to inspire and empower individuals around the world to take action against food waste. - 7 months ago

As Travel Resumes, So Does Focus on Decarbonization of Aviation
As Travel Resumes, So Does Focus on Decarbonization of Aviation

Product, Service & Design Innovation / After a lengthy pause, tourism stands on the precipice of restarting again. But even as many travelers prepare to take to the open skies, aviation continues to grapple with its oversized carbon footprint compared with the rest of the industry. - 7 months ago

New Rewilding Europe Partnership Offers Regenerative Model for Travel Industry
New Rewilding Europe Partnership Offers Regenerative Model for Travel Industry

The Next Economy / A new collaboration with Exodus Travels opens opportunities for tour operators and travelers to help regenerate biodiversity at degraded destinations — and a thoughtful model with which to reopen global travel. - 9 months ago

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Safety, Nature, Resourcefulness Are Key Features of Sustainable Urban Design
Safety, Nature, Resourcefulness Are Key Features of Sustainable Urban Design

The Next Economy / The move toward more sustainable, inclusive and safer cities isn’t just better for the environment. These spaces contribute to a higher quality of life, foster community, encourage collaboration, and are more resilient and economically productive. - 10 months ago

Destinations Limit Visitors, Define Ideal Travelers to Mitigate Overtourism
Destinations Limit Visitors, Define Ideal Travelers to Mitigate Overtourism

Behavior Change / Popular destinations are increasingly prioritizing quality over quantity, dispersing travelers across larger geographic areas, and clearly defining the kind of travelers they want to attract. By addressing overtourism in this way, they also place locals’ wellbeing at the forefront. - 11 months ago

With Tomorrow's Air, Travelers Can Help Remove Carbon from the Atmosphere
With Tomorrow's Air, Travelers Can Help Remove Carbon from the Atmosphere

Behavior Change / The world’s first carbon-removal collective for the travel industry offers climate-clever travelers and small businesses the ability to contribute directly to carbon removal and storage. - 1 year ago

Aiming to Spark a Ripple Effect of Action, Tourism Declares a Climate Emergency
Aiming to Spark a Ripple Effect of Action, Tourism Declares a Climate Emergency

The Next Economy / Despite the fact that COVID-19 essentially grounded international travel for the better part of 2020, the tourism industry’s collective decision to address the climate emergency has gained exponential momentum over the last few months. - 1 year ago

A Sustainable Future for Tourism Requires Kicking the Bucket (List)
A Sustainable Future for Tourism Requires Kicking the Bucket (List)

Behavior Change / Bucket lists are powerful sales and marketing tools — and applying the concept to “must-see” destinations or activities is a natural fit. But that model is changing; and with the industry’s shift in focus from quantity to quality, it’s time to rethink the travel-focused bucket list. - 1 year ago

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Why a Solutions-Focused Mindset Is Essential for Creating a Sustainable Future
Why a Solutions-Focused Mindset Is Essential for Creating a Sustainable Future

Leadership / Rather than dwelling on problems, a solutions-centered focus — within individuals, organizations, governments, etc — naturally leads to breaking negative feedback loops, feelings of hopelessness, and cycles of redundant and unproductive work. - 1 year ago

COVID, Customers Lead MGM to Open First Smoke-Free Las Vegas Strip Resort
COVID, Customers Lead MGM to Open First Smoke-Free Las Vegas Strip Resort

Behavior Change / The implications of Park MGM’s move to go smoke-free within the COVID-19 pandemic are important to consider. Perhaps COVID is the nudge the industry needs to prioritize people’s health and eliminate smoking on casino floors. - 1 year ago

New Standards, Certification Program Aim to Embed DEI Into Tourism
New Standards, Certification Program Aim to Embed DEI Into Tourism

Organizational Change / Travel Unity — a nonprofit focused on increasing diversity in travel through individual and community empowerment — has established a set of standards for DEI in travel and tourism, as well as the industry’s first holistic DEI certification program. - 1 year ago

Black Travel Alliance Holding Industry Accountable on Its DEI Commitments
Black Travel Alliance Holding Industry Accountable on Its DEI Commitments

Organizational Change / Recognizing the urgent need to hold travel brands and destinations accountable for their lack of diversity in travel marketing and storytelling, the Black Travel Alliance was formed practically overnight to support Black content creators and increase representation in the industry. - 1 year ago

SDGs Key to (Re)Building Tourism with an Eye Toward the Future
SDGs Key to (Re)Building Tourism with an Eye Toward the Future

Product, Service & Design Innovation / The travel industry has done a poor job integrating the SDGs into business operations and reporting on them. But the Goals offer guidance on how to develop destinations that can appropriately manage tourism’s footprint and minimize environmental impact while benefiting local communities. - 1 year ago

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What Role Will Shaming Play in a Post-Pandemic World?
What Role Will Shaming Play in a Post-Pandemic World?

Marketing and Comms / Myriad opportunities exist to create a new “business as usual,” post-pandemic: People won’t need to be shamed into being more thoughtful or responsible if sustainable practices become the default in society and in business. - 1 year ago

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