JoAnna Haugen is a writer, speaker and solutions advocate who has worked in the travel and tourism industry for her entire career. She is also the founder of Rooted — a solutions platform at the intersection of sustainable tourism, social impact and storytelling. A returned US Peace Corps volunteer, international election observer and intrepid traveler, JoAnna helps tourism professionals decolonize travel and support sustainability using strategic communication skills.
JoAnna Haugen
Founder
Rooted
JoAnna Haugen is tagged in 28 stories.
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4VI Creates New Model for Destination Marketing Organizations by Becoming a Social Enterprise
Walking the Talk / Earlier this year, Tourism Vancouver Island evolved into a social enterprise called 4VI that supports communities, businesses, culture and environment. A social enterprise is a revenue-generating business that identifies a social benefit and directs its revenues toward it; in the tourism industry, this is a completely new way to operate. - 2 weeks ago
Tourism Cares Lays Groundwork for ‘Meaningful Travel’ That Tackles Global Issues with Local Focus
Walking the Talk / Tourism must grapple with its place alongside growing and egregious social and environmental concerns. The Meaningful Travel Summit used Lake Tahoe as a case study of challenges and solutions for a specific destination; but everyone must reflect on these “global issues that need to be addressed, no matter where you work, or from what sector.” - 1 month ago
Benefits for Local Communities Shape Offerings for Regionally Focused Travel Companies
Product, Service & Design Innovation / Focusing resources beyond popular attractions, and a personal sense of pride and care for a place and its people, creates the conditions for well-supported communities. Because of this, regionally focused travel companies are uniquely situated to ensure tourism creates positive ripple effects where they operate. - 1 month ago
In a Sea of Low-Price, Profit-Driven Booking Platforms, Kind Traveler Prioritizes Impact
The Next Economy / Many mainstream travel agents still emphasize low prices and profit, treating both travelers and destinations as commodities; but Kind Traveler challenges the viability of such a model within an industry increasingly shaped by more conscious travelers. - 2 months ago
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Initiative Offers Guidance to Help Vacation Rental Events Become More Sustainable
The Next Economy / The tourism industry is responsible for approximately 8% of global carbon emissions. For every event that commits to more sustainable practices, the VR sector does its part in helping the tourism industry as a whole become more resilient in the face of climate change. - 3 months ago
Meet Svart: The World’s First Off-Grid, Energy-Positive, Luxury Resort
Product, Service & Design Innovation / The futuristic hotel is being built using a ‘360-degree, holistic circular approach.’ With a data-driven approach to next-level ecotourism, Svart’s goals include not only its guests’ relaxation, but education on environmental conservation, and changes in ‘attitude and behavior.’ - 4 months ago
‘Get Nature Positive’ Responds to Urgent Biodiversity Crisis, Offers Guidance for UK-Based Companies
The Next Economy / The UK has lost almost half its wildlife and plant species since the Industrial Revolution. The new campaign, from the Council for Sustainable Business, specifically addresses nature-focused challenges and solutions for businesses. - 6 months ago
Citizen Science Engages Travelers, Contributes to Conservation Efforts
Product, Service & Design Innovation / The natural intersection of citizen science and tourism is obvious: If travelers are already participating in these activities, why not encourage deeper understanding and awareness about the natural world while also advancing scientific research? - 7 months ago
Tourism Carbon Labels Educate Travelers, Motivate Companies to Reduce Emissions
Marketing and Comms / Given the pandemic pause, it’s hard to say whether these labels will sway decision-making for travelers. Regardless, these publicly shared labels hold travel companies accountable for measuring, sharing and continuing to reduce their carbon emissions. - 8 months ago
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Tourism Industry’s Vision for the Future Is Collaborative, Locally Focused
The Next Economy / Many people are becoming more aware of their environmental footprint and the impact they have on people and the planet. This awareness can be harnessed by the tourism industry to shift passive sea-and-sun tourists into more conscientious, actively engaged travelers. - 9 months ago
‘Back to Life’ Program Seeds Regenerative Tourism Framework in New Zealand
The Next Economy / Taking advantage of the forced pandemic pause and building off the momentum of a less extractive tourism model already taking shape in the country’s Bay of Plenty, the online program provided a foundation for shaping thriving host communities rooted in local context and culture. - 10 months ago
Flight-Shaming Movement Evolves Into Flight-Free Travel Trend
The Next Economy / It may have taken COVID-19 to put a hard and fast stop on flight travel; but during the pandemic pause, a more mindful approach to tourism has taken shape — as seen in a growing wave of flight-free offerings, specifically intended to keep people out of the sky. - 11 months ago
With Aggressive Expansion, Too Good to Go Doubles Down on Commitment to Address Food Waste
Waste Not / Beyond being the world’s largest business-to-consumer marketplace for surplus food, Too Good to Go is a movement. Not only does it offer a win-win-win solution for food, people and the planet — the company seeks to inspire and empower individuals around the world to take action against food waste. - 1 year ago
As Travel Resumes, So Does Focus on Decarbonization of Aviation
Product, Service & Design Innovation / After a lengthy pause, tourism stands on the precipice of restarting again. But even as many travelers prepare to take to the open skies, aviation continues to grapple with its oversized carbon footprint compared with the rest of the industry. - 1 year ago
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New Rewilding Europe Partnership Offers Regenerative Model for Travel Industry
The Next Economy / A new collaboration with Exodus Travels opens opportunities for tour operators and travelers to help regenerate biodiversity at degraded destinations — and a thoughtful model with which to reopen global travel. - 1 year ago
Safety, Nature, Resourcefulness Are Key Features of Sustainable Urban Design
The Next Economy / The move toward more sustainable, inclusive and safer cities isn’t just better for the environment. These spaces contribute to a higher quality of life, foster community, encourage collaboration, and are more resilient and economically productive. - 1 year ago
Destinations Limit Visitors, Define Ideal Travelers to Mitigate Overtourism
Behavior Change / Popular destinations are increasingly prioritizing quality over quantity, dispersing travelers across larger geographic areas, and clearly defining the kind of travelers they want to attract. By addressing overtourism in this way, they also place locals’ wellbeing at the forefront. - 1 year ago
With Tomorrow's Air, Travelers Can Help Remove Carbon from the Atmosphere
Behavior Change / The world’s first carbon-removal collective for the travel industry offers climate-clever travelers and small businesses the ability to contribute directly to carbon removal and storage. - 1 year ago
Aiming to Spark a Ripple Effect of Action, Tourism Declares a Climate Emergency
The Next Economy / Despite the fact that COVID-19 essentially grounded international travel for the better part of 2020, the tourism industry’s collective decision to address the climate emergency has gained exponential momentum over the last few months. - 1 year ago
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A Sustainable Future for Tourism Requires Kicking the Bucket (List)
Behavior Change / Bucket lists are powerful sales and marketing tools — and applying the concept to “must-see” destinations or activities is a natural fit. But that model is changing; and with the industry’s shift in focus from quantity to quality, it’s time to rethink the travel-focused bucket list. - 1 year ago