JoAnna Haugen
Founder
Rooted
Ærli Aiming to Put Conscious, Regenerative Spin on Corporate Retreat Industry
The new Norwegian network of nine properties is on a mission to redefine business travel with experiences that embed and impart the very essence of sustainability and regenerative practices. ... View More
New Research Highlights the Importance of Evolving Wildlife Tourism Policies
Recent findings and the popularity of wildlife tourism show that tour operators should have an animal welfare policy in place alongside other social responsibility protocols that should evolve as new information becomes available. Travel companies ne... View More
4VI Creates New Model for Destination Marketing Organizations by Becoming a Social Enterprise
Earlier this year, Tourism Vancouver Island evolved into a social enterprise called 4VI that supports communities, businesses, culture and environment. A social enterprise is a revenue-generating business that identifies a social benefit and directs ... View More
Tourism Cares Lays Groundwork for ‘Meaningful Travel’ That Tackles Global Issues with Local Focus
Tourism must grapple with its place alongside growing and egregious social and environmental concerns. The Meaningful Travel Summit used Lake Tahoe as a case study of challenges and solutions for a specific destination; but everyone must reflect on t... View More
Benefits for Local Communities Shape Offerings for Regionally Focused Travel Companies
Focusing resources beyond popular attractions, and a personal sense of pride and care for a place and its people, creates the conditions for well-supported communities. Because of this, regionally focused travel companies are uniquely situated to ens... View More
In a Sea of Low-Price, Profit-Driven Booking Platforms, Kind Traveler Prioritizes Impact
Many mainstream travel agents still emphasize low prices and profit, treating both travelers and destinations as commodities; but Kind Traveler challenges the viability of such a model within an industry increasingly shaped by more conscious traveler... View More
Initiative Offers Guidance to Help Vacation Rental Events Become More Sustainable
The tourism industry is responsible for approximately 8% of global carbon emissions. For every event that commits to more sustainable practices, the VR sector does its part in helping the tourism industry as a whole become more resilient in the face ... View More
Meet Svart: The World’s First Off-Grid, Energy-Positive, Luxury Resort
The futuristic hotel is being built using a ‘360-degree, holistic circular approach.’ With a data-driven approach to next-level ecotourism, Svart’s goals include not only its guests’ relaxation, but education on environmental conservation, an... View More
‘Get Nature Positive’ Responds to Urgent Biodiversity Crisis, Offers Guidance for UK-Based Companies
The UK has lost almost half its wildlife and plant species since the Industrial Revolution. The new campaign, from the Council for Sustainable Business, specifically addresses nature-focused challenges and solutions for businesses. ... View More
Citizen Science Engages Travelers, Contributes to Conservation Efforts
The natural intersection of citizen science and tourism is obvious: If travelers are already participating in these activities, why not encourage deeper understanding and awareness about the natural world while also advancing scientific research? ... View More
Tourism Carbon Labels Educate Travelers, Motivate Companies to Reduce Emissions
Given the pandemic pause, it’s hard to say whether these labels will sway decision-making for travelers. Regardless, these publicly shared labels hold travel companies accountable for measuring, sharing and continuing to reduce their carbon emissio... View More
Tourism Industry’s Vision for the Future Is Collaborative, Locally Focused
Many people are becoming more aware of their environmental footprint and the impact they have on people and the planet. This awareness can be harnessed by the tourism industry to shift passive sea-and-sun tourists into more conscientious, actively en... View More
‘Back to Life’ Program Seeds Regenerative Tourism Framework in New Zealand
Taking advantage of the forced pandemic pause and building off the momentum of a less extractive tourism model already taking shape in the country’s Bay of Plenty, the online program provided a foundation for shaping thriving host communities roote... View More
Flight-Shaming Movement Evolves Into Flight-Free Travel Trend
It may have taken COVID-19 to put a hard and fast stop on flight travel; but during the pandemic pause, a more mindful approach to tourism has taken shape — as seen in a growing wave of flight-free offerings, specifically intended to keep people ou... View More
With Aggressive Expansion, Too Good to Go Doubles Down on Commitment to Address Food Waste
Beyond being the world’s largest business-to-consumer marketplace for surplus food, Too Good to Go is a movement. Not only does it offer a win-win-win solution for food, people and the planet — the company seeks to inspire and empower individuals... View More
As Travel Resumes, So Does Focus on Decarbonization of Aviation
After a lengthy pause, tourism stands on the precipice of restarting again. But even as many travelers prepare to take to the open skies, aviation continues to grapple with its oversized carbon footprint compared with the rest of the industry. ... View More
New Rewilding Europe Partnership Offers Regenerative Model for Travel Industry
A new collaboration with Exodus Travels opens opportunities for tour operators and travelers to help regenerate biodiversity at degraded destinations — and a thoughtful model with which to reopen global travel. ... View More
Safety, Nature, Resourcefulness Are Key Features of Sustainable Urban Design
The move toward more sustainable, inclusive and safer cities isn’t just better for the environment. These spaces contribute to a higher quality of life, foster community, encourage collaboration, and are more resilient and economically productive. ... View More
Destinations Limit Visitors, Define Ideal Travelers to Mitigate Overtourism
Popular destinations are increasingly prioritizing quality over quantity, dispersing travelers across larger geographic areas, and clearly defining the kind of travelers they want to attract. By addressing overtourism in this way, they also place loc... View More
With Tomorrow's Air, Travelers Can Help Remove Carbon from the Atmosphere
The world’s first carbon-removal collective for the travel industry offers climate-clever travelers and small businesses the ability to contribute directly to carbon removal and storage. ... View More
