Unlock New Opportunities for Thought Leadership with SB Webinars

JoAnna Haugen

Founder
Rooted

JoAnna Haugen is a writer, speaker and solutions advocate who has worked in the travel and tourism industry for her entire career. She is also the founder of Rooted — a solutions platform at the intersection of sustainable tourism, social impact and storytelling. A returned US Peace Corps volunteer, international election observer and intrepid traveler, JoAnna helps tourism professionals decolonize travel and support sustainability using strategic communication skills.

JoAnna Haugen is tagged in 49 assets. Page 1 of 3.
Article
Gear-Free Experiences Helping People to Connect More Deeply with Nature

The desire to slow down, reconnect with the physical body and draw on the many health benefits of nature are some of the key attractions to organic, immersive experiences like these. ... View More

Article
More Travel Offerings Highlighting Interinfluence of Climate Change and Tourism

Climate-focused tour operators are learning to balance bringing travelers to fragile destinations to learn about the effects of climate change while not exacerbating the negative impacts of the tourism industry. ... View More

Article
Travel Companies Signal Sustainability Focus With Scientists on Staff

These shifts in hospitality and tourism offerings are increasingly essential as conscious consumerism becomes mainstream and addressing the climate crisis becomes essential for preservation of the industry. ... View More

Article
Ironic, Understated Campaign Attracts Viral Interest in Visiting Oslo

VisitOSLO’s new, viral campaign downplays its city’s appeal with dry humor and an understated production style — and highlights a growing trend in values-driven tourism marketing. ... View More

Article
Indian Tourism Initiatives Removing Social Barriers to Women’s Employment

India ranks among the lowest countries for even access to economic participation and opportunities for women. But a growing number of tourism-based initiatives are working to help leveling the playing field. ... View More

Article
Awareness of Tourism’s Impacts Requires a Rethink of Marketing’s Function

Tourism marketing has largely centered around traveler desires such as pleasant weather and low prices. Now, it must also consider how travelers’ presence impacts locals, the local economy, wildlife and the natural environment. ... View More

Article
Amidst India’s Tourism Boom, Boutique Accommodations Focus on Sustainability

Whereas the country’s major cities have attracted the major hotel construction in the past, boutique properties and hotel chains alike are popping up in lesser-known areas — to showcase not only the natural appeal but the proprietors’ commitmen... View More

Article
Science-Based Climate Targets Key to Sustainable Tourism

Regardless of whether a travel-related company has submitted its commitments to SBTi; setting specific, quantifiable, time-bound goals is essential for meaningfully reducing climate-changing emissions. ... View More

Article
Alternative Accommodation Platforms Prioritize Social Connection, Community Care

As tourism continues to evolve and travelers become more aware of both their positive and negative impacts, the accommodation industry has an opportunity to respond in a meaningful way. ... View More

Article
Radical Sustainability Experimentation in Tourism Highlights Challenges, Opportunities

“We don’t need everyone to do it perfectly to change the world; we just need double-digit percentages from a heck of a lot of buy-in.” — Natural Habitat Adventures’ Court Whelan ... View More

Article
Virtual Travel Offers New Perspectives, Accessibility to Hard-to-Reach Natural Wonders

While tourism has returned to pre-pandemic levels and the industry re-embraces physical travel, virtual travel operators see a different future on the horizon. ... View More

Article
G Adventures Expands Commitment to Tourism with Positive Environmental, Community Impacts

The tour operator is reforesting 13 countries severely impacted by climate change and relaunching its Ripple Score — a tour-evaluation rating that lets travelers see how much of their trip fees remain in the communities they visit. ... View More

Article
Cosmohub Opens Travelers’ Eyes to India's Skies While Supporting Local Communities

Astrostays launched in 2019 to promote tourism while training local youth in astronomy to show off the Himalayas’ night sky. Now, Cosmohub is a more scalable, sustainable model — a connected community space that highlights local folklore and trad... View More

Article
Tourism Shaped by 'Unseen' Communities Surfaces Unheard Stories, Infuses Capital Into Destinations

Instead of the traditional approach of shielding tourists from places' 'messy' parts, more travel-focused social enterprises are working with marginalized communities to introduce tourists to their destination’s complex fabric. ... View More

Article
Inventive Incentive Programs Nudge Travelers Over Knowledge-Action Gap

An increasingly popular strategy for closing this gap is incentivizing ways for travelers to “give back” through actions that benefit the environment and local communities. ... View More

Article
Tourism Offers Gateway for Youth-Focused Climate Action, Sustainability

Kids will care for the planet long after the adults in the boardroom are gone. Involving them in sustainability and climate initiatives through tourism now is a natural gateway to positively shaping the future. ... View More

Article
More Conscious Travelers, Climate Concerns Impacting Accommodation Design

Embodied carbon, clean energy, resource efficiency, and supporting local communities and biodiversity are among the many critical factors in making tourism fit to flourish in a climate-challenged future. ... View More

Article
Faroe Islands ‘Preservolution’ Strategy Prioritizes Sustainability, Engages Local Residents

Visit Faroe Islands’ innovative strategy and annual ‘Closed for Maintenance’ voluntourism program illustrate the destination’s dual commitment to both promotion and the sustainable development. Lacking relevant legislation, VFI uses tourism t... View More

Article
Tourism Pledges Expand in Scope, Intention as Industry Reinvents Itself

The success of tourism pledges lies with destinations, not travelers; and for any pledge to be effective, it must be used as part of a destination’s wider sustainable tourism strategy, rather than an isolated destination-management intervention. ... View More

Article
Ærli Aiming to Put Conscious, Regenerative Spin on Corporate Retreat Industry

The new Norwegian network of nine properties is on a mission to redefine business travel with experiences that embed and impart the very essence of sustainability and regenerative practices. ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information

Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
Webinar
More Information

December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
Member Event
Sponsored by Amazon
More Information