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JoAnna Haugen

Founder
Rooted

JoAnna Haugen is a writer, speaker and solutions advocate who has worked in the travel and tourism industry for her entire career. She is also the founder of Rooted — a solutions platform at the intersection of sustainable tourism, social impact and storytelling. A returned US Peace Corps volunteer, international election observer and intrepid traveler, JoAnna helps tourism professionals decolonize travel and support sustainability using strategic communication skills.

JoAnna Haugen is tagged in 44 stories. Page 1 of 3.
Awareness of Tourism’s Impacts Requires a Rethink of Marketing’s Function
Awareness of Tourism’s Impacts Requires a Rethink of Marketing’s Function

Marketing and Comms / Tourism marketing has largely centered around traveler desires such as pleasant weather and low prices. Now, it must also consider how travelers’ presence impacts locals, the local economy, wildlife and the natural environment. - 5 days ago

Amidst India’s Tourism Boom, Boutique Accommodations Focus on Sustainability
Amidst India’s Tourism Boom, Boutique Accommodations Focus on Sustainability

The Next Economy / Whereas the country’s major cities have attracted the major hotel construction in the past, boutique properties and hotel chains alike are popping up in lesser-known areas — to showcase not only the natural appeal but the proprietors’ commitment to the environment and local communities. - 1 month ago

Science-Based Climate Targets Key to Sustainable Tourism
Science-Based Climate Targets Key to Sustainable Tourism

Walking the Talk / Regardless of whether a travel-related company has submitted its commitments to SBTi; setting specific, quantifiable, time-bound goals is essential for meaningfully reducing climate-changing emissions. - 1 month ago

Alternative Accommodation Platforms Prioritize Social Connection, Community Care
Alternative Accommodation Platforms Prioritize Social Connection, Community Care

The Next Economy / As tourism continues to evolve and travelers become more aware of both their positive and negative impacts, the accommodation industry has an opportunity to respond in a meaningful way. - 2 months ago

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Radical Sustainability Experimentation in Tourism Highlights Challenges, Opportunities
Radical Sustainability Experimentation in Tourism Highlights Challenges, Opportunities

Product, Service & Design Innovation / “We don’t need everyone to do it perfectly to change the world; we just need double-digit percentages from a heck of a lot of buy-in.” — Natural Habitat Adventures’ Court Whelan - 3 months ago

Virtual Travel Offers New Perspectives, Accessibility to Hard-to-Reach Natural Wonders
Virtual Travel Offers New Perspectives, Accessibility to Hard-to-Reach Natural Wonders

Product, Service & Design Innovation / While tourism has returned to pre-pandemic levels and the industry re-embraces physical travel, virtual travel operators see a different future on the horizon. - 6 months ago

G Adventures Expands Commitment to Tourism with Positive Environmental, Community Impacts
G Adventures Expands Commitment to Tourism with Positive Environmental, Community Impacts

Supply Chain / The tour operator is reforesting 13 countries severely impacted by climate change and relaunching its Ripple Score — a tour-evaluation rating that lets travelers see how much of their trip fees remain in the communities they visit. - 7 months ago

Cosmohub Opens Travelers’ Eyes to India's Skies While Supporting Local Communities
Cosmohub Opens Travelers’ Eyes to India's Skies While Supporting Local Communities

The Next Economy / Astrostays launched in 2019 to promote tourism while training local youth in astronomy to show off the Himalayas’ night sky. Now, Cosmohub is a more scalable, sustainable model — a connected community space that highlights local folklore and traditions along with stargazing. - 7 months ago

Tourism Shaped by 'Unseen' Communities Surfaces Unheard Stories, Infuses Capital Into Destinations
Tourism Shaped by 'Unseen' Communities Surfaces Unheard Stories, Infuses Capital Into Destinations

Product, Service & Design Innovation / Instead of the traditional approach of shielding tourists from places' 'messy' parts, more travel-focused social enterprises are working with marginalized communities to introduce tourists to their destination’s complex fabric. - 9 months ago

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Inventive Incentive Programs Nudge Travelers Over Knowledge-Action Gap
Inventive Incentive Programs Nudge Travelers Over Knowledge-Action Gap

Behavior Change / An increasingly popular strategy for closing this gap is incentivizing ways for travelers to “give back” through actions that benefit the environment and local communities. - 1 year ago

Tourism Offers Gateway for Youth-Focused Climate Action, Sustainability
Tourism Offers Gateway for Youth-Focused Climate Action, Sustainability

Product, Service & Design Innovation / Kids will care for the planet long after the adults in the boardroom are gone. Involving them in sustainability and climate initiatives through tourism now is a natural gateway to positively shaping the future. - 1 year ago

More Conscious Travelers, Climate Concerns Impacting Accommodation Design
More Conscious Travelers, Climate Concerns Impacting Accommodation Design

Product, Service & Design Innovation / Embodied carbon, clean energy, resource efficiency, and supporting local communities and biodiversity are among the many critical factors in making tourism fit to flourish in a climate-challenged future. - 1 year ago

Faroe Islands ‘Preservolution’ Strategy Prioritizes Sustainability, Engages Local Residents
Faroe Islands ‘Preservolution’ Strategy Prioritizes Sustainability, Engages Local Residents

The Next Economy / Visit Faroe Islands’ innovative strategy and annual ‘Closed for Maintenance’ voluntourism program illustrate the destination’s dual commitment to both promotion and the sustainable development. Lacking relevant legislation, VFI uses tourism to support sustainable development on a broader scale. - 1 year ago

Tourism Pledges Expand in Scope, Intention as Industry Reinvents Itself
Tourism Pledges Expand in Scope, Intention as Industry Reinvents Itself

Marketing and Comms / The success of tourism pledges lies with destinations, not travelers; and for any pledge to be effective, it must be used as part of a destination’s wider sustainable tourism strategy, rather than an isolated destination-management intervention. - 1 year ago

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Ærli Aiming to Put Conscious, Regenerative Spin on Corporate Retreat Industry
Ærli Aiming to Put Conscious, Regenerative Spin on Corporate Retreat Industry

Product, Service & Design Innovation / The new Norwegian network of nine properties is on a mission to redefine business travel with experiences that embed and impart the very essence of sustainability and regenerative practices. - 1 year ago

New Research Highlights the Importance of Evolving Wildlife Tourism Policies
New Research Highlights the Importance of Evolving Wildlife Tourism Policies

Walking the Talk / Recent findings and the popularity of wildlife tourism show that tour operators should have an animal welfare policy in place alongside other social responsibility protocols that should evolve as new information becomes available. Travel companies needing to develop or update such a policy can begin with the tips below. - 1 year ago

4VI Creates New Model for Destination Marketing Organizations by Becoming a Social Enterprise
4VI Creates New Model for Destination Marketing Organizations by Becoming a Social Enterprise

Walking the Talk / Earlier this year, Tourism Vancouver Island evolved into a social enterprise called 4VI that supports communities, businesses, culture and environment. A social enterprise is a revenue-generating business that identifies a social benefit and directs its revenues toward it; in the tourism industry, this is a completely new way to operate. - 1 year ago

Tourism Cares Lays Groundwork for ‘Meaningful Travel’ That Tackles Global Issues with Local Focus
Tourism Cares Lays Groundwork for ‘Meaningful Travel’ That Tackles Global Issues with Local Focus

Walking the Talk / Tourism must grapple with its place alongside growing and egregious social and environmental concerns. The Meaningful Travel Summit used Lake Tahoe as a case study of challenges and solutions for a specific destination; but everyone must reflect on these “global issues that need to be addressed, no matter where you work, or from what sector.” - 2 years ago

Benefits for Local Communities Shape Offerings for Regionally Focused Travel Companies
Benefits for Local Communities Shape Offerings for Regionally Focused Travel Companies

Product, Service & Design Innovation / Focusing resources beyond popular attractions, and a personal sense of pride and care for a place and its people, creates the conditions for well-supported communities. Because of this, regionally focused travel companies are uniquely situated to ensure tourism creates positive ripple effects where they operate. - 2 years ago

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In a Sea of Low-Price, Profit-Driven Booking Platforms, Kind Traveler Prioritizes Impact
In a Sea of Low-Price, Profit-Driven Booking Platforms, Kind Traveler Prioritizes Impact

The Next Economy / Many mainstream travel agents still emphasize low prices and profit, treating both travelers and destinations as commodities; but Kind Traveler challenges the viability of such a model within an industry increasingly shaped by more conscious travelers. - 2 years ago