MARKETING AND COMMS -
It takes time for a new, sustainability-focused brand to build awareness in the marketplace – particularly in a crowded field. Here are five key things to keep in mind when trying to reach a hard-to-reach audience.
MARKETING AND COMMS -
As with other forms of anxiety, climate anxiety must be navigated with great care; and it is essential that the younger generation have allies around them when facing such an enormous challenge as climate change.
MARKETING AND COMMS -
As advertising regulators, consumer watchdogs and even governments take a tougher stance, the risks of getting it wrong grow significantly; and the pressure is on communicators to up their game and back up their claims.
MARKETING AND COMMS -
Building on her efforts in the White House with her Let's Move! initiative, Mrs. Obama is guiding PLEZi Nutrition’s mission to be a model for how food and beverage brands can support the health of our younger generations.
THE NEXT ECONOMY -
Four key trends are converging this year to create a permanent shift toward sustainability across industries — with implications for tech innovation, the planet and companies that have yet to start their sustainability transformation.
MARKETING AND COMMS -
Shaw spoke with 'Metropolis' Editor-in-Chief Avinash Rajagopal about how to best tackle the complexity of sustainability, and how the design industry is adopting a more interconnected perspective on the subject.
MARKETING AND COMMS -
Oatly is offering free ad space to a big dairy brand that shares the same impact data that Oatly did to receive its climate certification.
PRODUCT, SERVICE & DESIGN INNOVATION -
The Foundation invites businesses to discover startups through its Circular Startup Index to help accelerate innovation that facilitates transition to a circular economy.
FINANCE & INVESTMENT -
The ELC Charitable Foundation’s work supports programs at the intersection of environmental sustainability and social impact, including investments in communities around the ELC supply chain.
MARKETING AND COMMS -
Many marketing professionals feel they need to be braver and clearer in their sustainability communications to avoid greenwashing; but over a third don’t feel they have the capacity or knowledge to do so.
MARKETING AND COMMS -
Despite growing corporate efforts to drive sustainable change and climate action, there’s an underlying issue: a lack of consumer trust towards companies’ claims on this front.
BEHAVIOR CHANGE -
Tide and WWF believe the new insights gathered from their work together on laundry are applicable for all brands seeking to partner with consumers to reduce environmental impacts.
ORGANIZATIONAL CHANGE -
While it may be tempting to take a ‘wait and see’ approach, more and more companies are developing their own solutions to mitigate this gap internally. Here are four such strategies.
PRODUCT, SERVICE & DESIGN INNOVATION -
Coachtopia was co-created with a community of fashion enthusiasts, creatives, entrepreneurs, activists and more. Coach says it’s a platform for change in which Gen Z can help create the fashion future they want to see.
PRODUCT, SERVICE & DESIGN INNOVATION -
Kids will care for the planet long after the adults in the boardroom are gone. Involving them in sustainability and climate initiatives through tourism now is a natural gateway to positively shaping the future.
ORGANIZATIONAL CHANGE -
Whether you’re looking at this from a business case or human case perspective, it’s on us to shift the narrative around second-chance hiring and give people a fresh start and an honest chance at economic mobility.
WASTE NOT -
Astral’s 'This Round's for the House' initiative is part of the Adobe Brick Project — its ongoing upcycling program to build homes and brighten communities in Jalisco.
WALKING THE TALK -
In 'Working to Restore,' writer Esha Chhabra highlights 30 companies around the world that embody a truly regenerative approach to business.
ORGANIZATIONAL CHANGE -
The organization provides paid, on-site job training for weavers, 100% healthcare coverage and opportunities to engage in re:loom’s operations while creating upcycled housewares and accessories.
MARKETING AND COMMS -
Localism is here to stay; and brands will increasingly be expected to understand what that means, so that they can make positive contributions to communities everywhere.