Assets About Meaningful Connections
Found 791 assets. Page 9 of 40.
Becoming a Purpose Professional: Using Your Career to Become a Greater Force for Good
Regardless of your company’s social purpose or your role within it, there are numerous, tangible ways to make your own job — and your life — more rewarding, while helping your organization be part of creating a better world. ... View More
Meeting Stakeholder Demand for Non-Financial Value
The companies that take time to plan, implement and communicate their sustainability progress will be the best prepared to earn the most business value from this ongoing shift in stakeholder influence. ... View More
Hakodate Carl Raymon: 100 Years of Trust, Dedication and Creating Shared Value
The Japanese ham and sausage producer still uses the production traditions of its founder. To understand the roots of this brand value, we must go back in time to learn about the life of Carl Raymon himself. ... View More
Anti-Black Friday Movement Continues to Promote Repair, Reuse Over Rampant Consumption
The antidote to the annual shopping frenzy promotes reuse and repair over buying new, and a more mindful approach when we do shop. ... View More
Brands Can Play a Unique Role in Bridging Cultural Divides
We tested whether brand-facilitated conversations could decrease the polarization of opinions — and our findings indicate they can. ... View More
Achieving Your Sustainability Goals Through a Human-Centered Approach
Daggerwing Group’s Michelle Mahony discusses operationalizing sustainability strategy, purpose-washing, and equipping teams to be ambitious in the face of the greatest challenges of our time. ... View More
Getting Consumers to See the Light on Solar
A lot of concerns that remain barriers to more widespread adoption of residential solar can be addressed with relative ease through tailored messaging. ... View More
G Adventures Expands Commitment to Tourism with Positive Environmental, Community Impacts
The tour operator is reforesting 13 countries severely impacted by climate change and relaunching its Ripple Score — a tour-evaluation rating that lets travelers see how much of their trip fees remain in the communities they visit. ... View More
Making a Clean Break from Fossil Fuels
Collectively, the communications industry can be a catalyst for change; and it’s our hope that we can use our power to focus on climate solutions, clean energy and promoting initiatives that help us carve a just transition and path forward. ... View More
California Climate-Disclosure Laws Will Put the Spotlight on Governance
Let’s use the momentum behind the new mandates to rethink the corporate structures that hold back environmental and social progress. ... View More
Coachtopia Turns Waste Into ‘Impeccable Taste’ in New Holiday Campaign
The circular brand’s “Wasty Holiday” campaign highlights the fact that up to 43% more waste is created during the holidays than at any other time of the year. ... View More
Student Demand for Low-Impact Meals Increases After Climate-Labeled College Menus
Results from first year of Chartwells Higher Education’s exclusive partnership with HowGood show positive correlations between climate labels on menus and sustainable choices. ... View More
For Companies with Authentic Sustainability Pursuits, the Devil’s in the Details
Several discussions at SB’23 San Diego highlighted the importance of achieving total visibility into company operations, relationships, impacts and messaging — to avoid surprises that could hamstring progress. ... View More
Redefining the Consumer Experience with SmartLabels
With engagement levels still low, SmartLabels are something of a sleeping giant. So, where’s the tipping point to awaken their full potential? How do we really drive that desire to engage? ... View More
Brands Betting the Farm on Decarbonized, Regenerative Supply Chains
At SB’23 San Diego, a variety of brands and innovators discussed on-the-ground improvements cleaning up global and regional supply chains — and how to drive them further. ... View More
New Book Serves Up Case Studies for Cultivating Local Food Economies
Centered around a rural region of lower Michigan, ‘Shared Abundance’ highlights the power of stakeholder collaboration in building more resilient communities. ... View More
Regenerating Local: How Brands Can Bring Tangible Benefits to Communities in Need
At SB’23 San Diego, several discussions and events explored the potential for social impact when we rethink business as usual. ... View More
The Secret Sauce of Storytelling: Bringing the Masses Along on the Road to Regeneration
Final-day keynotes at SB’23 San Diego explored various approaches to turning consumers into collaborators in our efforts to create an ethical, equitable, climate-resilient future for all. ... View More
When to Speak, When to Listen: A Brand Guide to Navigating a Divided Society
Another strong thread throughout SB’23 San Diego addressed the tightrope that brands must often walk when working to stay true to their values — and not letting ‘purpose fragility’ rule in our politically polarized world. ... View More
Can Our Current Food System Be Redeemed?
At SB’23 San Diego, we got several looks at some of the holistic, new approaches to agriculture that may just mitigate the risks in how our food — even meat — is produced. ... View More
