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Stories About Meaningful Connections

Found 711 stories. Page 1 of 36.

Awareness of Tourism’s Impacts Requires a Rethink of Marketing’s Function
Awareness of Tourism’s Impacts Requires a Rethink of Marketing’s Function

MARKETING AND COMMS - Tourism marketing has largely centered around traveler desires such as pleasant weather and low prices. Now, it must also consider how travelers’ presence impacts locals, the local economy, wildlife and the natural environment.

The Purpose of Governance: Bridging the Say-Do Gap
The Purpose of Governance: Bridging the Say-Do Gap

ORGANIZATIONAL CHANGE - If Boards acknowledge their fiduciary responsibility to act in the best interest of a company as defined by its purpose — and work with management to adopt a social purpose as the company’s reason for being and have oversight of the purpose — it can help propel the purpose economy into a formidable force for good.

Engaging with LGBTQ+ Consumers Offers Brands Both Risk and Reward
Engaging with LGBTQ+ Consumers Offers Brands Both Risk and Reward

MARKETING AND COMMS - As brands grapple with their position on LGBTQIA+ issues and building inclusivity and diversity across their businesses, the latest Outvertising Consumer Report offers plenty of advice for being more effective.

Gen Z Becoming More Skeptical of Influencers, Sustainability Messaging
Gen Z Becoming More Skeptical of Influencers, Sustainability Messaging

MARKETING AND COMMS - New survey of Gen Zs in the US and Canada suggest a growing distrust of influencers; and while sustainability is still a consideration when purchasing, budget, price and brand authenticity are paramount.

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Tourism Has Rebounded Post Pandemic, But Inclusivity Challenges Remain
Tourism Has Rebounded Post Pandemic, But Inclusivity Challenges Remain

THE NEXT ECONOMY - Developing economies — which account for 52 out of 71 economies improving since 2019 — are making strides, but significant investment is needed to bridge gaps and increase market share.

Abillion: Fueling the Plant-Based Revolution from Platform to Plate
Abillion: Fueling the Plant-Based Revolution from Platform to Plate

BEHAVIOR CHANGE - Abillion founder & CEO Vikas Garg shares insights and impacts from the app — which has become the world’s largest consumer-review platform for vegan foods and products.

Education, Business, Community Initiatives Elevating Young Changemakers
Education, Business, Community Initiatives Elevating Young Changemakers

FINANCE & INVESTMENT - Two rich panel discussions at SB Brand-Led Culture Change featured insights from organizations across the business landscape on how to maximize impact and opportunities for the next generation of diverse, young talent.

Communicating Sustainability: Supplier-Brand Partnerships Can Make All the Difference
Communicating Sustainability: Supplier-Brand Partnerships Can Make All the Difference

MARKETING AND COMMS - The “right” messaging will always involve being clear, specific and transparent — but learning which words and claims will meet consumers’ expectations, build their trust and inspire their purchases will require research best done through collaborative partnerships.

Regenerative Ag Practitioners Gather to Share Notes from the Field
Regenerative Ag Practitioners Gather to Share Notes from the Field

SUPPLY CHAIN - Thursday at SB Brand-Led Culture Change, a variety of stakeholders driving regenerative agriculture shared insights on demystifying regenerative ag for consumers, quantifying regenerative sourcing and creating resilience in cotton production.

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From Theory to Practice: Uncovering Synergies to Drive Tangible Impact
From Theory to Practice: Uncovering Synergies to Drive Tangible Impact

WALKING THE TALK - This week at SB Brand-Led Culture Change, layered discussions examined the complex potential of AI to optimize sustainability impact, as well as how to achieve internal alignment across departments with perceived different priorities.

Amidst India’s Tourism Boom, Boutique Accommodations Focus on Sustainability
Amidst India’s Tourism Boom, Boutique Accommodations Focus on Sustainability

THE NEXT ECONOMY - Whereas the country’s major cities have attracted the major hotel construction in the past, boutique properties and hotel chains alike are popping up in lesser-known areas — to showcase not only the natural appeal but the proprietors’ commitment to the environment and local communities.

Cultural Intelligence, Collaboration Keys to Changing the Sustainability Conversation
Cultural Intelligence, Collaboration Keys to Changing the Sustainability Conversation

MARKETING AND COMMS - Day one of Sustainable Brands’ Brand-Led Culture Change event was filled with rich discussions on the power of partnerships, hits and misses in brand communication, and the power of art to open hearts and minds.

New Guide Outlines 7 Principles for Partnering with Frontline Communities
New Guide Outlines 7 Principles for Partnering with Frontline Communities

SUPPLY CHAIN - The Business Guide to Advancing Climate Justice grounds its principles in the experiences of the communities most affected by climate change to empower businesses to prioritize regenerative practices and social responsibility.

Brands, Listen Up: Consumers, Regulators Cracking Down on Greenwashing
Brands, Listen Up: Consumers, Regulators Cracking Down on Greenwashing

MARKETING AND COMMS - The most recent spate of controversies over misleading brand sustainability claims raises pertinent questions for marketers everywhere.

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Leading the Change: Takeaways from the B Lab Champions Retreat
Leading the Change: Takeaways from the B Lab Champions Retreat

ORGANIZATIONAL CHANGE - What if we centered our work and lives around showing up for ourselves, others and the planet? Here are three takeaways from the recent B Lab Champions Retreat on how we can turn talk into action.

Alternative Packaging Alliance Out to Reshape the Conversation Around Boxed Wine
Alternative Packaging Alliance Out to Reshape the Conversation Around Boxed Wine

CHEMISTRY, MATERIALS & PACKAGING - The group — comprised of seven higher-end wine producers — is bringing a decidedly hip, modern update to a segment with a big perception issue.

Amazon Rainforest ‘Tops’ Forbes' Billionaires List
Amazon Rainforest ‘Tops’ Forbes' Billionaires List

SUPPLY CHAIN - The campaign from Natura, Forbes and Africa Creative highlights the power of the Amazon’s $317B bioeconomy and that the standing forest is worth seven times more than the potential earnings from its destruction.

New Global Music Initiative Highlights the Creative Value of Nature
New Global Music Initiative Highlights the Creative Value of Nature

MARKETING AND COMMS - Sounds Right aims to finally pay Nature royalties for her contributions to art and everything else on earth by prompting conversation, raising funds for conservation and inspiring millions of fans to take action.

Full Circle: Why Place-Making Strategies Are the Next Sustainable Innovation Frontier
Full Circle: Why Place-Making Strategies Are the Next Sustainable Innovation Frontier

PRODUCT, SERVICE & DESIGN INNOVATION - To unlock a self-sustaining, regenerative local system, an ecosystem of co-beneficiaries invested in the place and bound by a system of co-benefits is required.

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Science-Based Climate Targets Key to Sustainable Tourism
Science-Based Climate Targets Key to Sustainable Tourism

WALKING THE TALK - Regardless of whether a travel-related company has submitted its commitments to SBTi; setting specific, quantifiable, time-bound goals is essential for meaningfully reducing climate-changing emissions.

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