Assets About Meaningful Connections
Found 791 assets. Page 3 of 40.
DEI, Sustainability Teams Are Linchpins of Future-Proof Organizations
Two rich discussions at SB’24 San Diego highlighted the importance of giving sustainability and DEI their rightful attention, resources and integration within successful corporate strategies. ... View More
Zillow to Offer Climate-Risk Data on For-Sale Listings Across the US
For-sale listings on Zillow will now feature detailed climate-risk information for five key categories — flood, wildfire, wind, heat and air quality — along with insurance recommendations. ... View More
Why Purpose-Driven Companies Should Focus on Their Hybrid Work Culture
Companies have a line-item budget for technology and other critical business expenses. What is your line-item budget for supporting, nurturing and growing your employees? ... View More
Monitoring Media: Reining in the Broader Impacts of Brand Communications
We talk a lot about the content of brand communications — but what about the other ways marketing and advertising creates social and environmental impacts? A variety of experts dove deeper at SB’24 San Diego this week. ... View More
Embracing Complexity, Indigenous Wisdom and Regeneration for a Future-Proof Economy
Opening keynotes at SB’24 San Diego emphasized the need for interconnected action — from honoring Indigenous knowledge and leveraging complexity theory to leveraging business and technology to create resilience. ... View More
More Travel Offerings Highlighting Interinfluence of Climate Change and Tourism
Climate-focused tour operators are learning to balance bringing travelers to fragile destinations to learn about the effects of climate change while not exacerbating the negative impacts of the tourism industry. ... View More
2 Truths and a Lie About Corporate Sustainability
The public's diminishing interest in corporate activism isn't a call for businesses to remain silent and focus solely on profits. Rather, it's a demand for authenticity and relevance in corporate messaging. ... View More
Ecolabels Ensure Chemical Sustainability in Beauty, Household Products
63% of consumers want brands to help educate the public about product origins and business practices. Companies that avoid greenwashing — and demonstrate this honesty to the public — could distinguish themselves in the eyes of potential customers... View More
Climate Uneducation in the US, Part 3: Colleges, Universities Need Academic Advisors
It would make sense for something that has become universally pertinent to already be incorporated into most disciplines. Right? ... View More
Purpose: The 5th ‘P’ in the Sustainable Food & Beverage Marketing Mix
The classic marketing mix, the 4 Ps — product, price, place and promotion — provide a good framework with which food and beverage marketing teams can insert sustainability into the conversation. Adding a fifth P, purpose, will provide a foundatio... View More
How Can Brands Help Consumers Unravel Myths Around Recycling?
For many consumers, the primary barriers to recycling are a lack of education and the effort required. Businesses can easily address both challenges and encourage better recycling habits. ... View More
Researchers, Brands Broadening Public’s Understanding of Regenerative Ag
A new report highlights the public’s lack of understanding of regenerative agriculture and its benefits; illycaffè and Kiss the Ground continue to help scale messaging that fills this gap. ... View More
If People Are Hungry, Their Pets Are, Too
A key solution for solving hunger at both ends of the leash lies in the collective action between organizational partnerships and community involvement. ... View More
New ‘Climate Label’ Requires Companies to Invest in Climate Solutions
Talk is cheap: The first-of-its-kind certification requires internal carbon pricing and funding for GHG-reduction projects as criteria — aiming to accelerate corporate climate investment. ... View More
New Study Proves Inclusive Advertising Boosts Sales, Brand Value
“This irrefutable data should reassure any business and encourage brands to renew their commitment to inclusivity in all forms — to not only benefit the communities they serve, but to drive growth and financially prosper.” ... View More
EU Consumers the Most Skeptical of Corporate Sustainability Claims
Brand Finance Europe 500 2024 ranking reveals the 500 most valuable European brands, with insights on European perceptions of brands’ sustainability efforts. ... View More
New Research Offers Pathway to More Inclusive Travel Industry
First-of-its-kind study from Expedia Group takes an intersectional approach to uncover barriers to travel for underserved communities and help industry eliminate barriers including access, discrimination and lack of personal safety. ... View More
Climate Uneducation in the US, Part 2: Failing High Schools
1 in 3 US high school students say they feel helpless when it comes to climate change and its effects. Much of this can be attributed to the lack of adequate teaching on the subject, and instruction on how students can feel more empowered. ... View More
Lidl Launches Industry-First, Partially Plant-Based Ground Meat
The new product, 60% minced beef mixed with 40% pea protein, aims to reduce environmental impact while providing customers with a familiar taste at a lower cost: It has a 37.5% lower carbon footprint — and is 33% cheaper — than traditional ground... View More
The Frugal Economy, Part 1: Share Everything, Waste Nothing
In this first of a four-part series, we look at the three pillars of the frugal economy and their transformative impact on businesses, industries, communities and the environment. ... View More
