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Stories About Meaningful Connections

Found 704 stories. Page 3 of 36.

Social-Impact Investing: 5 Lessons from a Successful First Venture
Social-Impact Investing: 5 Lessons from a Successful First Venture

FINANCE & INVESTMENT - How T. Rowe Price brought capital to under-resourced communities and ensured it had the desired impacts, while inspiring pride and creativity among corporate associates.

$7M: How the Cost of a Super Bowl Ad Could Transform Lives
$7M: How the Cost of a Super Bowl Ad Could Transform Lives

FINANCE & INVESTMENT - We challenge all of these advertisers to skim the nonprofits below and think about diverting even $1M of their game-time spend to instead address urgent social issues.

How USAID Supports the Private Sector’s Sustainability Efforts
How USAID Supports the Private Sector’s Sustainability Efforts

COLLABORATION - We spoke with Keith Dokho, USAID’s Private Sector Engagement Secretariat Lead, about how the organization is shifting to support the private sector’s environmental and social progress.

Jones Snowboards Earns Industry-First Fair Trade Certification
Jones Snowboards Earns Industry-First Fair Trade Certification

SUPPLY CHAIN - The certification signifies attention to worker empowerment, fair wages and more; but whether it will galvanize competitors and partners to make such a commitment remains to be seen.

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Hellmann's Declares New Holiday to Fight Post-Super Bowl Food Waste
Hellmann's Declares New Holiday to Fight Post-Super Bowl Food Waste

BEHAVIOR CHANGE - The mayo brand is once again aiming to inspire game-day partiers to reimagine mouthwatering dishes out of their leftovers, in honor of #SickofFoodWasteDay.

Why Your Sustainable Brand’s Name Is More Important Than You Think
Why Your Sustainable Brand’s Name Is More Important Than You Think

MARKETING AND COMMS - The names that resonate with consumers and shop optimism in an industry hoping to fix a host of complicated, global problems will help form a foundation for many years of success.

Silencing Sustainability: Why to Avoid Greenhushing and Who to Trust
Silencing Sustainability: Why to Avoid Greenhushing and Who to Trust

MARKETING AND COMMS - As sustainability claims are more widely scrutinized, companies may be tempted to stop talking about their efforts altogether. But the risk of avoiding the topic to protect your brand has much farther-reaching implications than you may think.

Sailing Legends Empowering Youth with Lessons in Climate Action
Sailing Legends Empowering Youth with Lessons in Climate Action

MARKETING AND COMMS - British Olympians Sir Ben Ainslie and Hannah Mills have created calls to action for young people, with a special focus on marine efforts, as part of a program to educate children ages 8-18 on the complexities of climate change and how to take meaningful action.

Report Highlights Sustainability Language Barrier Between Business, Consumers
Report Highlights Sustainability Language Barrier Between Business, Consumers

MARKETING AND COMMS - “This puts the onus firmly on brands to properly educate consumers so that awareness and understanding of major climate-related terms are increased across the board.” — Paul Flatters, founder/CEO, Trajectory

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New LEGO Initiatives Fostering Empathic Learning, Brick Circularity
New LEGO Initiatives Fostering Empathic Learning, Brick Circularity

WALKING THE TALK - In the US, LEGO’s ‘Community Builders Challenge’ builds on Comic Relief US’s Red Nose Day in School program; while it brings its LEGO Replay brick take-back program to the UK.

Brands People Love on Purpose, feat. Tracksmith
Brands People Love on Purpose, feat. Tracksmith

MARKETING AND COMMS - Tracksmith’s brand purpose: To celebrate the competitive spirit that unites runners around the world and support dedicated runners at every stage of their journey.

Driving Sustainable Growth Through Brand-Led Culture Change
Driving Sustainable Growth Through Brand-Led Culture Change

BEHAVIOR CHANGE - Building a culture of sustainable living can only be achieved when brands and consumers align their efforts and take action together on the most impactful behaviors.

Latin Americans Are Embracing Plant-Based Foods — a Growing Opportunity for Investment
Latin Americans Are Embracing Plant-Based Foods — a Growing Opportunity for Investment

THE NEXT ECONOMY - Food investors and entrepreneurs would do well to mark the major focus on plant-based protein innovation happening for our neighbors to the South.

In the Pursuit of Sustainability, Silence Is Not Golden
In the Pursuit of Sustainability, Silence Is Not Golden

MARKETING AND COMMS - We caught up with TrusTrace co-founder and CEO Shameek Ghosh to discuss companies’ tendency to ‘greenhush’ to avoid scrutiny around sustainability and his advice for overwhelmed retailers.

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How Research & Insights Help Brands Meet Consumer Desire for More Sustainable Products
How Research & Insights Help Brands Meet Consumer Desire for More Sustainable Products

CHEMISTRY, MATERIALS & PACKAGING - Assessing how products resonate with consumers and using those insights to refine them is a critical part of product development — and just one way that strategic insights add value for brands.

Coachtopia Docuseries Explores Challenges, Opportunities of Circular Fashion
Coachtopia Docuseries Explores Challenges, Opportunities of Circular
Fashion

MARKETING AND COMMS - 'The Road to Circularity' takes a frank look at the problems facing the fashion industry and the mindset shifts required to pioneer circular solutions for the future.

A Vindication of Packaging-Reuse Systems
A Vindication of Packaging-Reuse Systems

THE NEXT ECONOMY - How reuse models in Latin America have succeeded, and what the Global North can learn from them.

Think Global, Act Local: Making Sustainability Goals More Approachable
Think Global, Act Local: Making Sustainability Goals More Approachable

WALKING THE TALK - While achieving these goals may not be easy, these practices help break down lofty goals and create coordinated, meaningful change.

Brandable Solar Panels Bring New Meaning to ‘Marketing Sustainability’
Brandable Solar Panels Bring New Meaning to ‘Marketing Sustainability’

CLEANTECH - As sustainability and branding become more intermingled for forward-thinking brands, being able to turn unattractive solar arrays into marketing assets exemplifies resource efficiency.

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Can Advertising Ever Really Be Good for The Planet?
Can Advertising Ever Really Be Good for The Planet?

MARKETING AND COMMS - Ad-tech platform Good-Loop is helping advertisers connect with the public and overcome people’s desire to block ads by combining consumer engagement with charitable brand donations.

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