A new campaign from Forum for the Future
will, over the next 12 months, showcase 30 examples of individuals and
organizations that are fundamentally reimagining how we live and work — with
game-changing potential to create a future in which both people and the planet
thrive.
The Future of Sustainability: Reimagining the Way the World
Works
comes on the back of COP29, which resulted in a new, $1.3T climate finance
package. This will see developing countries receive $300 billion a year in climate
finance by 2035 from industrialized countries, with funds supporting shifts to
low-carbon economies and adaptation to extreme weather. But many argue the
amount falls well
short
of what’s needed, while COP itself is facing questions of
efficacy
and whether it remains ‘fit-for-purpose.’
Against this backdrop, the campaign reveals the first six of 30 “Bright
Spots” — examples of impactful change in action — with the rest to follow
throughout 2025, and in the run up to COP30. Among the six Bright Spots
bringing a much-needed focus on solutions are:
-
Comunidad y Biodiversidad
(COBI):
a non-profit working with small-scale fisheries in 161 communities in
Mexico to co-design place-based approaches for healthy oceans and
livelihoods. COBI's citizen-science
model
is empowering local fishers and strengthening their resilience while also
engaging historically underrepresented groups in key decision-making.
-
Safi
Organics:
one of the fastest-growing organic fertilizer manufacturing companies in
Kenya. Safi’s fertilizer is made using
locally available biomass waste, such as rice husk, and leverages
state-of-the-art technology to ultimately increase the yields of more than
20,000 smallholder farmers while drastically reducing their input costs.
-
‘Our Zero
Selby’:
focused on reducing the North Yorkshire, UK town’s carbon footprint
while addressing issues of inclusivity, skills, jobs, health and wellbeing.
Rooted in the voices and aspirations of residents, the
initiative offers practical ideas and
support to make homes more energy-efficient, reduce waste and save residents
money.
Forum for the Future’s annual flagship campaign, The Future of
Sustainability, considers how and why the world is changing today, and what
the implications might be for tomorrow. The 2024/25 edition, “Reimagining the
Way the World Works,” draws from Forum’s 20+ years of experience exploring the
future of sustainability, along with desktop analysis and research, to highlight
six characteristics of transformational change and 30 ‘Bright Spots’
demonstrating one or more of them.
“For too long, social and climate initiatives — while well-intentioned — have
fallen short of driving what’s urgently needed: transformational changes in how
we live and work,” said Forum for the Future Chief Executive Dr Sally
Uren. “While delivering on
some areas, COP29 has raised many questions; for me, we’re simply not going far
enough or fast enough — whether that’s on climate finance or new technology
pledges. It’s against this uncertain backdrop that The Future of Sustainability
is showcasing the success stories from which we can learn how transformational
change is really created.”
Launched in partnership with The Earthshot Prize
and Rockefeller Philanthropy Advisors, and with
support from Trane
Technologies, the campaign is
reigniting hope by focusing on the successes and innovations already playing
out on the frontlines of
sustainability
— as well as what can be learned from them. The campaign also looks to shift
discourse from the need for transformational change to how it can be done.
Chris Large, Director of
Prize and Portfolio at The Earthshot
Prize,
said: “Innovators hold the keys to tackling our environmental challenges.
Whether they are startup founders, city officials, NGOs, indigenous leaders or
policymakers, we are continually amazed and inspired by these ingenious
changemakers. It is incumbent on all of us to urgently find them, follow them,
fund them and partner with them to protect and repair our planet.”
What constitutes a ‘Bright Spot’?
Initiatives or organizations were selected as Bright Spots if they demonstrate
one or more of six characteristics consistent with transformational change:
-
Shifting the goals of our social and economic systems.
-
Tackling the root cause(s) of sustainability challenges and the past
imbalances that have helped create them.
-
Cultivating new ways of collaborating that embrace different
perspectives on shared challenges, and that allow experimentation with
new ways of doing things — from new business and governance models to new
products and services.
-
Repatterning the power dynamics that for too long have hindered
progress.
-
Showing potential to make a difference at scale, and potentially in
other geographies, within 5-10 years.
-
Enabling people to develop the skills and expertise, as well as the
agency, needed to transform how things are done.
“The time has come for all of us to act faster, bigger, better, bolder. To do
so, we must leverage the collective power of insights and ideas to become not
just forward looking but futures focused,” said Olga
Tarasov, VP of Inquiry & Insights at
Rockefeller Philanthropy Advisors. “We have a responsibility to ensure that
envisioning and creating positive, sustainable futures is not a luxury but a
necessity. We need to envision transformative paths that center perspectives of
the Global Majority;
perspectives rooted in centuries of communal wisdom and tradition. The ‘Brights
Spots’ enable us to do that — they will help us radically reimagine and put
resources behind not what will be but what could and should be.”
More Bright Spots will be revealed every month through to November 2025. New
analysis of their implications for transitions in how we produce and consume
both food and energy, and in why and how businesses operate, is set for Spring
and Autumn.
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Sustainable Brands Staff
Published Dec 6, 2024 2pm EST / 11am PST / 7pm GMT / 8pm CET