INNOVATION & TECHNOLOGY -
Sustainable Brands Tokyo's Shigeki Aoki talks with Mazda President and CEO Masahiro Moro about how the 104-year-old auto manufacturer’s mission and strategies center around 'the joy of driving.'
MARKETING & COMMUNICATIONS -
Tourism marketing has largely centered around traveler desires such as pleasant
weather and low prices. Now, it must also consider how travelers’ presence impacts locals, the local economy, wildlife and the natural environment.
ORGANIZATIONAL GOVERNANCE -
If Boards acknowledge their fiduciary responsibility to act in the best interest
of a company as defined by its purpose — and work with management to adopt
a social purpose as the company’s reason for being and have oversight of the
purpose — it can help propel the purpose economy into a formidable force for
good.
MARKETING & COMMUNICATIONS -
As brands grapple with their position on LGBTQIA+ issues and building
inclusivity and diversity across their businesses, the latest Outvertising
Consumer Report offers plenty of advice for being more effective.
MARKETING & COMMUNICATIONS -
New survey of Gen Zs in the US and Canada suggest a growing distrust of
influencers; and while sustainability is still a consideration when purchasing,
budget, price and brand authenticity are paramount.
CIRCULAR ECONOMY -
Developing economies — which account for 52 out of 71 economies improving since
2019 — are making strides, but significant investment is needed to bridge gaps
and increase market share.
CONSUMER BEHAVIOR CHANGE -
Abillion founder & CEO Vikas Garg shares insights and impacts from the app — which has become the world’s largest consumer-review platform for vegan foods and products.
FINANCE & INVESTMENT -
Two rich panel discussions at SB Brand-Led Culture Change featured insights from
organizations across the business landscape on how to maximize impact and
opportunities for the next generation of diverse, young talent.
MARKETING & COMMUNICATIONS -
The “right” messaging will always involve being clear, specific and transparent — but learning which words and claims will meet consumers’ expectations, build their trust and inspire their purchases will require research best done through collaborative partnerships.
SUPPLY CHAIN -
Thursday at SB Brand-Led Culture Change, a variety of stakeholders driving
regenerative agriculture shared insights on demystifying regenerative ag for
consumers, quantifying regenerative sourcing and creating resilience in cotton
production.
ORGANIZATIONAL GOVERNANCE -
This week at SB Brand-Led Culture Change, layered discussions examined the complex potential
of AI to optimize sustainability impact, as well as how to achieve internal
alignment across departments with perceived different priorities.
CIRCULAR ECONOMY -
Whereas the country’s major cities have attracted the major hotel construction
in the past, boutique properties and hotel chains alike are popping up in
lesser-known areas — to showcase not only the natural appeal but the
proprietors’ commitment to the environment and local communities.
MARKETING & COMMUNICATIONS -
Day one of Sustainable Brands’ Brand-Led Culture Change event was filled with
rich discussions on the power of partnerships, hits and misses in brand
communication, and the power of art to open hearts and minds.
SUPPLY CHAIN -
The Business Guide to Advancing Climate Justice grounds its principles in the
experiences of the communities most affected by climate change to empower
businesses to prioritize regenerative practices and social responsibility.
MARKETING & COMMUNICATIONS -
The most recent spate of controversies over misleading brand sustainability
claims raises pertinent questions for marketers everywhere.
ORGANIZATIONAL GOVERNANCE -
What if we centered our work and lives around showing up for ourselves, others
and the planet? Here are three takeaways from the recent B Lab Champions Retreat
on how we can turn talk into action.
MATERIALS & PACKAGING -
The group — comprised of seven higher-end wine producers — is bringing a
decidedly hip, modern update to a segment with a big perception issue.
SUPPLY CHAIN -
The campaign from Natura, Forbes and Africa Creative highlights the power of the
Amazon’s $317B bioeconomy and that the standing forest is worth seven times
more than the potential earnings from its destruction.
MARKETING & COMMUNICATIONS -
Sounds Right aims to finally pay Nature royalties for her contributions to art
and everything else on earth by prompting conversation, raising funds for
conservation and inspiring millions of fans to take action.
INNOVATION & TECHNOLOGY -
To unlock a self-sustaining, regenerative local system, an ecosystem of
co-beneficiaries invested in the place and bound by a system of co-benefits is
required.