FINANCE & INVESTMENT -
Two rich panel discussions at SB Brand-Led Culture Change featured insights from
organizations across the business landscape on how to maximize impact and
opportunities for the next generation of diverse, young talent.
MARKETING AND COMMS -
The “right” messaging will always involve being clear, specific and transparent — but learning which words and claims will meet consumers’ expectations, build their trust and inspire their purchases will require research best done through collaborative partnerships.
SUPPLY CHAIN -
Thursday at SB Brand-Led Culture Change, a variety of stakeholders driving
regenerative agriculture shared insights on demystifying regenerative ag for
consumers, quantifying regenerative sourcing and creating resilience in cotton
production.
WALKING THE TALK -
This week at SB Brand-Led Culture Change, layered discussions examined the complex potential
of AI to optimize sustainability impact, as well as how to achieve internal
alignment across departments with perceived different priorities.
THE NEXT ECONOMY -
Whereas the country’s major cities have attracted the major hotel construction
in the past, boutique properties and hotel chains alike are popping up in
lesser-known areas — to showcase not only the natural appeal but the
proprietors’ commitment to the environment and local communities.
MARKETING AND COMMS -
Day one of Sustainable Brands’ Brand-Led Culture Change event was filled with
rich discussions on the power of partnerships, hits and misses in brand
communication, and the power of art to open hearts and minds.
SUPPLY CHAIN -
The Business Guide to Advancing Climate Justice grounds its principles in the
experiences of the communities most affected by climate change to empower
businesses to prioritize regenerative practices and social responsibility.
MARKETING AND COMMS -
The most recent spate of controversies over misleading brand sustainability
claims raises pertinent questions for marketers everywhere.
ORGANIZATIONAL CHANGE -
What if we centered our work and lives around showing up for ourselves, others
and the planet? Here are three takeaways from the recent B Lab Champions Retreat
on how we can turn talk into action.
CHEMISTRY, MATERIALS & PACKAGING -
The group — comprised of seven higher-end wine producers — is bringing a
decidedly hip, modern update to a segment with a big perception issue.
SUPPLY CHAIN -
The campaign from Natura, Forbes and Africa Creative highlights the power of the
Amazon’s $317B bioeconomy and that the standing forest is worth seven times
more than the potential earnings from its destruction.
MARKETING AND COMMS -
Sounds Right aims to finally pay Nature royalties for her contributions to art
and everything else on earth by prompting conversation, raising funds for
conservation and inspiring millions of fans to take action.
PRODUCT, SERVICE & DESIGN INNOVATION -
To unlock a self-sustaining, regenerative local system, an ecosystem of
co-beneficiaries invested in the place and bound by a system of co-benefits is
required.
WALKING THE TALK -
Regardless of whether a travel-related company has submitted its commitments to SBTi; setting specific, quantifiable, time-bound goals is essential for meaningfully reducing climate-changing emissions.
MARKETING AND COMMS -
The brand invites fans to ‘adopt’ one of four classic, mayo-centric sandwiches
at risk of extinction to increase awareness of the importance of regenerative
farming practices.
MARKETING AND COMMS -
The update to one of the best-selling board games of all time presents players
with a pertinent dilemma: spend resources to invest in clean, sustainable energy
sources or opt for cheaper, yet polluting, fossil fuels.
THE NEXT ECONOMY -
The purpose economy is becoming a force in Canada and around the world. Now is the
time to help it overcome any growing pains and highlight the purpose gains to
put business and humanity on a sustainable path at scale.
THE NEXT ECONOMY -
It’s clear we need a fundamental shift in how we perceive and manage our finite
resources. But as more and more businesses shift away from profit at all
costs to profit with purpose, hopefully we will all soon 'share more, waste
less.'
PRODUCT, SERVICE & DESIGN INNOVATION -
Alma del Jaguar Tequila and Mutiny Island Vodka are using their small
but growing footprint to protect jaguars in a volatile borderland and expand the
potential of an underused superfood, respectively.
FINANCE & INVESTMENT -
W23 Global is the first retailer-led venture fund to seek entrepreneurs and
early-stage ventures offering solutions to a range of common sustainability
challenges.