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Assets About Meaningful Connections

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Article
Ecolabels Ensure Chemical Sustainability in Beauty, Household Products

63% of consumers want brands to help educate the public about product origins and business practices. Companies that avoid greenwashing — and demonstrate this honesty to the public — could distinguish themselves in the eyes of potential customers... View More

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Climate Uneducation in the US, Part 3: Colleges, Universities Need Academic Advisors

It would make sense for something that has become universally pertinent to already be incorporated into most disciplines. Right? ... View More

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Purpose: The 5th ‘P’ in the Sustainable Food & Beverage Marketing Mix

The classic marketing mix, the 4 Ps — product, price, place and promotion — provide a good framework with which food and beverage marketing teams can insert sustainability into the conversation. Adding a fifth P, purpose, will provide a foundatio... View More

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How Can Brands Help Consumers Unravel Myths Around Recycling?

For many consumers, the primary barriers to recycling are a lack of education and the effort required. Businesses can easily address both challenges and encourage better recycling habits. ... View More

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Researchers, Brands Broadening Public’s Understanding of Regenerative Ag

A new report highlights the public’s lack of understanding of regenerative agriculture and its benefits; illycaffè and Kiss the Ground continue to help scale messaging that fills this gap. ... View More

Article
If People Are Hungry, Their Pets Are, Too

A key solution for solving hunger at both ends of the leash lies in the collective action between organizational partnerships and community involvement. ... View More

Article
New ‘Climate Label’ Requires Companies to Invest in Climate Solutions

Talk is cheap: The first-of-its-kind certification requires internal carbon pricing and funding for GHG-reduction projects as criteria — aiming to accelerate corporate climate investment. ... View More

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New Study Proves Inclusive Advertising Boosts Sales, Brand Value

“This irrefutable data should reassure any business and encourage brands to renew their commitment to inclusivity in all forms — to not only benefit the communities they serve, but to drive growth and financially prosper.” ... View More

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EU Consumers the Most Skeptical of Corporate Sustainability Claims

Brand Finance Europe 500 2024 ranking reveals the 500 most valuable European brands, with insights on European perceptions of brands’ sustainability efforts. ... View More

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New Research Offers Pathway to More Inclusive Travel Industry

First-of-its-kind study from Expedia Group takes an intersectional approach to uncover barriers to travel for underserved communities and help industry eliminate barriers including access, discrimination and lack of personal safety. ... View More

Article
Climate Uneducation in the US, Part 2: Failing High Schools

1 in 3 US high school students say they feel helpless when it comes to climate change and its effects. Much of this can be attributed to the lack of adequate teaching on the subject, and instruction on how students can feel more empowered. ... View More

Article
Lidl Launches Industry-First, Partially Plant-Based Ground Meat

The new product, 60% minced beef mixed with 40% pea protein, aims to reduce environmental impact while providing customers with a familiar taste at a lower cost: It has a 37.5% lower carbon footprint — and is 33% cheaper — than traditional ground... View More

Article
The Frugal Economy, Part 1: Share Everything, Waste Nothing

In this first of a four-part series, we look at the three pillars of the frugal economy and their transformative impact on businesses, industries, communities and the environment. ... View More

Article
Smallholder Voices Are Critical in Ethical Supply Chains

The Farmer Thriving Index — a holistic, standardized way of understanding farmer wellbeing that is grounded in farmer voice — set out to answer a simple question: Are farmers in coffee supply chains thriving, or barely surviving? ... View More

Article
Are US Students Learning Enough About Climate Change?

With its effects now felt the world over, one might assume that education on climate change would be a high priority. But this is not the case — for numerous reasons we examine, in this first of a four-part series. ... View More

Article
Nissan’s ‘Cool Paint’ Will Cut Car-Interior Heat, Energy Use

The paint's cooling performance is most noticeable when a vehicle is parked in the sun for an extended period. Keeping the interior cooler helps reduce load to the A/C — and in electric vehicles, draw on the battery. ... View More

Article
Comms Industry Alliance Calls for ‘Responsible Communication’ to Become 18th SDG

The Global Alliance for PR and Communication Management calls on global leaders, policymakers and stakeholders to recognize the critical importance of responsible communication in achieving a sustainable future — and outlines a multi-pronged approa... View More

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Sustainable Brands Reveals Program for SB'24 San Diego Around The Theme of Breakthrough Innovation

Join industry leaders in shaping the future of sustainable commerce as brands showcase their innovation initiatives and thought leadership toward smarter, healthier, and faster transitions to sustainable and regenerative business models. ... View More

Article
Clif Outdoor Play Initiative Aims to Increase Access to Nature-Based Play Spaces

Clif's Zbar brand is working with the nonprofit KABOOM! to create modern, outdoor play spaces and increasing the organization's capacity to influence and build a more sustainable playground industry. ... View More

Article
This DTC Marketplace Fosters Fairer Trade for Smallholder Food Producers

R-ainbow connects small food producers around the world with nearby buyers in real time — reducing logistical expenses and emissions, and boosting prices for farmers and transparency and trust within the food supply chain. ... View More

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