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Stories About Meaningful Connections

Found 704 stories. Page 7 of 36.

We Need to Choose Better Intensity Metrics; Here's How
We Need to Choose Better Intensity Metrics; Here's How

NEW METRICS - The availability and measurability of data is critical in determining the right metric. Quantifying ‘social good,’ for example, is nebulous; if the metrics we select give us no ability to measurably improve them, then our work is for naught.

Report: Economic Uncertainty, Systemic Inequity Preserving Intention-Action Gap
Report: Economic Uncertainty, Systemic Inequity Preserving Intention-Action Gap

BEHAVIOR CHANGE - A recent study shows that people across the socioeconomic spectrum care about climate action; but taking that action remains cost-prohibitive for lower-income groups.

Tourism Shaped by 'Unseen' Communities Surfaces Unheard Stories, Infuses Capital Into Destinations
Tourism Shaped by 'Unseen' Communities Surfaces Unheard Stories, Infuses Capital Into Destinations

PRODUCT, SERVICE & DESIGN INNOVATION - Instead of the traditional approach of shielding tourists from places' 'messy' parts, more travel-focused social enterprises are working with marginalized communities to introduce tourists to their destination’s complex fabric.

Sky to Boost 5 More Behavior-Changing Startups with £2M Ad Push
Sky to Boost 5 More Behavior-Changing Startups with £2M Ad Push

MARKETING AND COMMS - Now in its third consecutive year, the Sky Zero Footprint Fund fosters the power of TV advertising to tackle climate change through campaigns that drive sustainable behavior change.

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Brands Rally to Bolster Maui in Wildfire-Relief Effort
Brands Rally to Bolster Maui in Wildfire-Relief Effort

COLLABORATION - Here are some of the companies and organizations that have stepped up to contribute to relief for the affected community.

Starbucks Expands ‘100% Reusables’ Tests in Bid to Sink Disposable Cup Waste
Starbucks Expands ‘100% Reusables’ Tests in Bid to Sink Disposable Cup Waste

BEHAVIOR CHANGE - Since 2021, Starbucks has been testing the 100% reusables model across more than 25 markets. With most of its beverages enjoyed on the go, the company continues to test and learn how to best encourage customers to embrace reusables.

Free, Open-Source Recycling Ecosystem Is Making Plastic ‘Precious’
Free, Open-Source Recycling Ecosystem Is Making Plastic ‘Precious’

THE NEXT ECONOMY - Precious Plastic is all about democratizing circularity. And it’s enabling a new form of craftsmanship: One in which anyone, anywhere, can start a small business recycling and making new products from plastic waste.

How Food Companies Are Incentivizing Suppliers to Rein in GHGs
How Food Companies Are Incentivizing Suppliers to Rein in GHGs

SUPPLY CHAIN - A new report from WWF examines the efficacy of rewards for climate-smart on-farm practices in getting suppliers’ help in eliminating Scope 3 emissions.

To Be a Transformational Leader, You Must Be Queer-Minded
To Be a Transformational Leader, You Must Be Queer-Minded

LEADERSHIP - In the context of leadership, the importance of seeking ‘self-actualization’ cannot be understated. You must be able to face and lead yourself in order to be a great leader.

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The Problem with Hiding from ‘Anti-Woke’ Crusaders
The Problem with Hiding from ‘Anti-Woke’ Crusaders

MARKETING AND COMMS - Anti-ESG agitators are telling a story that’s both inaccurate and bad for business. And silence won’t deter further attacks — though it certainly could compromise long-term brand value.

New Booking.com API Highlights Properties’ Sustainability Credentials
New Booking.com API Highlights Properties’ Sustainability Credentials

MARKETING AND COMMS - In partnering with enterprise software startup BeCause, Booking.com can now automate the managing and updating of information about properties’ sustainability certifications and features.

The Stories We Tell to Tell Other Stories: Remember People in Sustainability Reporting
The Stories We Tell to Tell Other Stories: Remember People in Sustainability Reporting

MARKETING AND COMMS - All this diligent measurement, often seen in hundreds of pages of meticulous reporting, removes sustainability from the realm of common interest. Sustainability is for everyone and should be understood by everyone; shared understanding is the first step for shared action.

Responsible Marketing Agency Emerges to Help Industry Make ‘Media and Creative Fit for Progress’
Responsible Marketing Agency Emerges to Help Industry Make ‘Media and Creative Fit for Progress’

MARKETING AND COMMS - The RMA aims to fill a crucial gap by offering brands, agencies and publishers a range of services to accelerate their competitive advantage through a sustainability lens.

We Can’t Let Vogue Words Hinder Climate Action
We Can’t Let Vogue Words Hinder Climate Action

MARKETING AND COMMS - ‘Regenerative’ has become the latest trend — a label that’s stuck on anything as a way of making it sound positive and reassuring. To guarantee genuine progress, we need a universal set of principles underpinning regenerative economics and a standardised way of quantifying success.

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Social Purpose at BCLC: What We’ve Learned and Where We’re Going
Social Purpose at BCLC: What We’ve Learned and Where We’re Going

ORGANIZATIONAL CHANGE - Even though a social-purpose model seemed like a natural fit for BCLC, we knew there would be many questions to answer before we could start to deliver on a social purpose. Now, we are reflecting on some of the key steps and insights gained through our approach.

REI Initiative Aims to Put Everyone in the US Within 5 Minutes of Natural Spaces
REI Initiative Aims to Put Everyone in the US Within 5 Minutes of Natural Spaces

COLLABORATION - The US is rich in love of the outdoors but poor in access and infrastructure — especially for communities in dense, urban areas; over 100M people do not have a public park or green space within a 10-minute walk from home.

10K Farmers, 18 Countries, 8 Commodities & 4 Ways to Co-Create an Equitable, Sustainable Food System
10K Farmers, 18 Countries, 8 Commodities & 4 Ways to Co-Create an Equitable, Sustainable Food System

SUPPLY CHAIN - For all the time and money spent examining challenges in global agriculture, little is spent understanding farmers’ perspectives. The Small Farmer Atlas is a starting point for companies and policymakers to center the perspectives of small-scale farmers in the design of sustainability and procurement policies.

Inequality: The Sustainable Business Blind Spot
Inequality: The Sustainable Business Blind Spot

FINANCE & INVESTMENT - Climate change affects everyone but in vastly unequal ways. To address this and drive real, sustainable change, businesses must ensure their sustainability strategies do not exacerbate existing inequalities even further.

Colombian Toy Company Encourages Circular, Co-Creative Model of Play
Colombian Toy Company Encourages Circular, Co-Creative Model of Play

WASTE NOT - Toynovo has created a subscription model for toys that eliminates waste, along with a co-creative approach to play that enhances creative thinking and problem-solving capacities.

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How Fusing Purpose and Employee Experience Is Creating ‘Win-Wins’ for the Greater Good
How Fusing Purpose and Employee Experience Is Creating ‘Win-Wins’ for the Greater Good

ORGANIZATIONAL CHANGE - A positive company culture provides a foundation for an organization’s beliefs, values and business approach. But this can only be sustained by staying true to the company’s core values.

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