WALKING THE TALK -
Senior Advisor of Corporate Social Impact Erin Ceynar shares how the philanthropic partner and nonprofit accelerator helps its clients craft and stand by authentic social-impact efforts, even in the face of headwinds.
MARKETING AND COMMS -
Studies have shown that urban and liberal-leaning US consumers are more likely to try alternative meat compared to rural and more conservative-leaning
demographics. So, crafting messages that appeal to both audiences is vital.
MARKETING AND COMMS -
Whilst we celebrate World Mental Health Day, we also need to be realistic about the relationship between our natural environment and mental wellbeing — and find
proactive ways to protect both.
WALKING THE TALK -
In State of the Whole Brand 2023, some of the world’s most influential marketers share their unique POVs on whole brand-building and purpose. Here are four ways they suggest you level up your own purpose-driven brand.
MARKETING AND COMMS -
A new study by Magna, Teads and Project Drawdown confirms consumers are relying on brands to create a clear, tangible and compelling vision — backed by substantive action — to guide them toward more sustainable lifestyles.
THE NEXT ECONOMY -
The 4th annual event provided a comprehensive glimpse into the state and direction of an exciting, maturing industry and provided a valuable platform for businesses within the evolving global food supply network.
MARKETING AND COMMS -
By partnering with Regrow Ag to track and reduce supply chain emissions, Kellogg's and Oatly are driving change and increasing awareness through transparent, data-driven marketing.
BEHAVIOR CHANGE -
SkipTheDishes partnered with the Circular Innovation Council and top Canadian chefs to inspire consumers to reimagine their takeout leftovers and reduce food waste.
MARKETING AND COMMS -
The companies have collaborated on two new worlds aimed at engaging students on issues related to climate change and biodiversity; and to consider careers in areas such as engineering, sustainability and conservation.
LEADERSHIP -
The Tom's of Maine Incubator program was created to resource the next generation of leaders from underrepresented communities who are driving environmental solutions.
MARKETING AND COMMS -
Intrepid has launched one of tourism’s most comprehensive carbon-labeling initiatives, alongside new research that shows consumer demand for better
transparency and understanding their personal impacts.
PRODUCT, SERVICE & DESIGN INNOVATION -
Part of the Global Collaboration Village, leaders can now come together in the metaverse to experience and solve the deepening effects of the climate crisis.
LEADERSHIP -
While many companies now understand the value of dedicated ESG leadership, there remains no real playbook for how to get started. Here’s how ESG practitioners can standardize sustainability-forward operations and innovation across workstreams.
FINANCE & INVESTMENT -
The new endowment fund will reach vulnerable communities facing greatest disaster risk through partnerships with both local disaster-relief organizations and international NGOs.
MARKETING AND COMMS -
Unilever study uncovers barriers influencers face around creating sustainability content. The company is partnering with climate-focused nonprofits and launching a Creator Council to help address these barriers.
WASTE NOT -
Last year, we set the record for World’s Largest College Recycling Event; but we didn’t want this to be a one-time win. So this year, we’ve recruited new partners to heighten the competition and increase the impact.
COLLABORATION -
Forging strategic partnerships can unlock immediate win-win solutions while also creating a roadmap for future success across the supply network.
BEHAVIOR CHANGE -
Highlighting the impact of individual purchases and their associated emissions output, the app — fresh off a large funding round — is evolving to meet the daily spending directives of its users.