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Assets About Meaningful Connections

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#ThrowBackThursday: Blue Box Re-Emerges with Zero-Waste Air Filtration Solution

In the lead-up to this year’s Sustainable Brands Innovation Open — our competition for startups poised to make scalable, sustainable impacts — we’re catching up with some of our favorite game-changing solutions from past years. This week, we ... View More

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Kuli Kuli Shines Through in Crowded ‘Superfood’ Market

The Oakland-based social enterprise sources its key ingredient, moringa, from women’s cooperatives in West Africa in an effort to help those communities move away from dependency on food aid and towards nutritional and economic self-sufficiency. ... View More

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Al Gore, Pharrell Williams Talk Climate Change at WEF Annual Meeting

World leaders, activists and celebrities have descended on Davos, Switzerland this week to discuss everything from Ebola to climate change and the future shape of the world economy at the World Economic Forum (WEF) Annual Meeting 2015. ... View More

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Can Chipotle Learn About Food Integrity from McDonald's?

McDonald’s Canada’s experience is evidence that social media is pushing transparency mainstream, and that for them the risks have been worth the rewards of increased customer trust. ... View More

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Greenpeace Ramps Up LEGO Campaign with Emotional Video

Greenpeace continued its campaign against LEGO on Tuesday with the release of a dramatic video, called “Everything Is NOT Awesome,” aimed at further illustrating the reasons the toy company should sever its ties with Shell, which Greenpeace conte... View More

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How to Communicate Effectively with Young Consumers (Or, Lessons from 'Funny or Die')

When an irreverent spoof video can increase web traffic to the Affordable Care Act website by 40% in less than a day, understanding why can help your brand better communicate with young consumers. ... View More

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West Elm's Artisan Partnerships Supporting Thousands in Developing Communities

In 2013, West Elm committed to invest $35M in artisan partnerships around the world through 2015. These partnerships create a number of benefits for both West Elm and the artisans they collaborate with. ... View More

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Employee Engagement = Happy Talent = Higher Revenue

What if 100 percent of your employees were engaged in your business? According to Gallup, that would translate to an increase of anywhere from $450-550B in increased revenue for US companies alone. Those are daunting numbers in the macro. But what ma... View More

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Airbnb Building Brand Value by Creating Authentic Connections with — and Between — Users

Consistently creating valuable content through a variety of channels is a great way for companies to establish thought leadership and gain customer trust; Airbnb’s content-marketing initiatives are a best-practice model. ... View More

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Brand Leaders Join SB Collaboratory to Address Employee Engagement

Less than a year ago at Sustainable Brands ‘13, leading brand innovators from around the world came together in San Diego for the seventh year to address some of their biggest sustainability challenges. These innovators realize that no brand is an ... View More

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#SustyGoals 5: The Hardcore Business Case for Setting Science-Based Goals – A Dialogue with Andrew Winston

One of the key messages in the upcoming book The Big Pivot: Radically Practical Strategies for a Hotter, Scarcer, More Open World is the “need to set goals in companies based on science, not on what we think we can do, not bottom-up,” says author... View More

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Embracing Conscious Consumerism Helping Brands Win Loyalty

Numerous marketing campaigns have sprung out of the Black Friday movement that encourage a more conscious approach to consumption — whether through consuming less; producing less waste; supporting local, grassroots or small businesses; or contribut... View More

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'Women Empowered' Highlights Role of Women in IT Innovation

One organization taking the initiative to improve gender representation in its industry is Cognizant Technology Solutions — whose employee-led Women Empowered initiative attracts and retains female associates through active recruitment, talent deve... View More

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Magnum Aiming to Enhance Financial Opportunities for 5K Female Cocoa Farmers by 2025

The ice cream brand aims to help 5,000 female cocoa farmers in Côte D'Ivoire achieve financial stability and diversify their incomes, for greater prosperity in the cocoa-farming offseason, by 2025. ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
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Thursday, May 8, 2025
Future Fit Materials: What they are, why we need them, and how value-chain collaboration will drive their commercialization, scale, and adoption.
External Event
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Thursday, May 8, 2025
The ROI of Sustainability Part 1: What's Changed, What Hasn't and How to Move Forward with Confidence
Webinar
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