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Stories About Meaningful Connections

Found 704 stories. Page 34 of 36.

How LinkedIn Is Working to Connect Hard-to-Reach Job Seekers With New Opportunities
How LinkedIn Is Working to Connect Hard-to-Reach Job Seekers With New Opportunities

ORGANIZATIONAL CHANGE - News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizenship – in an era when the private sector is increasingly expected to play a positive role in improving our lives and societies. This is the 5th article in the series.

How Engaging Its Employees, Value Chain Is Carrying Sustainability Forward at Alaska Airlines
How Engaging Its Employees, Value Chain Is Carrying Sustainability Forward at Alaska Airlines

COLLABORATION - News Deeply, in partnership with Sustainable Brands, is producing a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizenship – in an era when the private sector is increasingly expected to play a positive role in improving our lives and societies. This is the 2nd article in the series.

20 Questions with Claus Stig Pedersen: Sustainability – and Now SDG – Pioneer
20 Questions with Claus Stig Pedersen: Sustainability – and Now SDG – Pioneer

LEADERSHIP - Last month, UN Secretary General Ban Ki-Moon named Claus Stig Pedersen, Head of Corporate Sustainability at Novozymes, one of ten 2016 Local Pioneers of the Sustainable Development Goals (SDGs).

If Humanity Were a Corporation ...
If Humanity Were a Corporation ...

LEADERSHIP - ... what would it take to make Sustainability its Brand and the Sufficiency Economy its Value? While at this moment, every social unit recognises that we all need to take action NOW, the most challenging question is always: HOW? What should be — would be — the best solution to enable us to achieve sustainability? So let’s think big and try a little thought experiment: What if humanity were a corporation — what would it take to make sustainability its brand? How can we create value that will set the framework to build a sustainable brand?

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5 Most Promising Signs of Detroit's Rebirth
5 Most Promising Signs of Detroit's Rebirth

THE NEXT ECONOMY - Last week, Sustainable Brands staff and corporate members took a trip to Detroit to celebrate the relocation of our flagship conference in 2017. Why are we moving from San Diego to Detroit? The answer is simple: We are inspired by the city’s revitalization; it is a place of burgeoning innovation where business can thrive and create a sustainable and flourishing future — what better place to convene our community? We spent three days in the city, witnessing many promising signs of its rebirth while also witnessing the challenges and opportunities for growth that remain.

‘ASPIREist’ TV Series Showcases Real Solutions, Purpose-Driven Celebrity, Brand Projects
‘ASPIREist’ TV Series Showcases Real Solutions, Purpose-Driven Celebrity, Brand Projects

MARKETING AND COMMS - A new “reality feature news show,” ASPIREist, wants to inspire viewers to take action by showcasing people, projects and ideas that are making a difference. Co-hosted by six twenty and thirty-something TED Talk speakers from a variety of fields – environmentalists, activists, social entrepreneurs – the show calls itself “the new newsroom,” one for “today’s generation.”

The Power of ‘And’: 10 Guidelines for Powerful Purpose Strategy and Programming
The Power of ‘And’: 10 Guidelines for Powerful Purpose Strategy and Programming

ORGANIZATIONAL CHANGE - A few months back, I led a panel at the annual Points of Light conference in Houston, TX, where we discussed some very important topics along with one very small word: “and.” As in, how to bring credibility and sustainability to a company’s purpose, or how to connect strategies, concepts and people.

Standards and Businesses Coming Together in Washington to Discuss Sustainability Challenges
Standards and Businesses Coming Together in Washington to Discuss Sustainability Challenges

MARKETING AND COMMS - Over 200 of the most influential figures in sustainability standards and certification will join business leaders to share their thoughts on today’s most pressing sustainability challenges on May 10 to 11 in Washington, DC.

How a Partnership with Parley for the Oceans Is Driving Engagement at adidas
How a Partnership with Parley for the Oceans Is Driving Engagement at adidas

ORGANIZATIONAL CHANGE - Leading up to her trip to the Parley Ocean School, adidas Group designer Jasmin Bynoe was unsure of what to expect. She was about to take to the seas for a 5-day adventure in the Maldives alongside 17 of her colleagues from adidas; they would be learning about plastic pollution and what they could do to help from Parley for the Oceans educators, and it was sure to be a unique experience.

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How HR, Sustainability Heads Can Partner to Embed Purpose Throughout an Organization
How HR, Sustainability Heads Can Partner to Embed Purpose Throughout an Organization

ORGANIZATIONAL CHANGE - There was a lot of discussion last week at SB’15 London around the so-called ‘aspirational generation’ - a rising generation of millennials with higher sustainability expectations of brands whose products they buy, as well as for those they work for. How to attract and retain a motivated workforce (younger and older, alike) with more stringent demands for positive purpose and impact was the core theme of Tuesday afternoon’s breakout session.

SASB's FSA Credential: Who Will Benefit from It and Why
SASB's FSA Credential: Who Will Benefit from It and Why

NEW METRICS - The Sustainability Accounting Standards Board (SASB) recently launched the Fundamentals of Sustainability Accounting (FSA) Credential, the first of two exams that explore concepts on the materiality of sustainability information. The FSA is designed for a wide range of professionals who benefit from understanding the link between material sustainability information and a company’s financial performance, including financial and sustainability reporting teams, investors, consultants and securities lawyers.

A Deep Dive Into the Multiple ROI of Well-Run Corporate CSR Programs
A Deep Dive Into the Multiple ROI of Well-Run Corporate CSR Programs

NEW METRICS - As representatives from Walt Disney, Lockheed Martin and Campbell’s Soup attested on Wednesday morning at New Metrics ’15, well-run corporate sustainability programs bring multiple benefits, including increased sales, growing market value, higher employee productivity, and reduced risk exposure, among others.

How to Calculate SROI for Traditionally Overlooked Social Impacts
How to Calculate SROI for Traditionally Overlooked Social Impacts

NEW METRICS - While quantifying and valuing the true costs and benefits of environmental impacts has matured, doing the same for social impacts remains elusive.

Money Talks – the Dark Secret of the Sustainability Event Circuit
Money Talks – the Dark Secret of the Sustainability Event Circuit

MARKETING AND COMMS - “...almost all fortunes are made out of the capital and labour of other men than those who realise them.” - Lysander SpoonerDo you have to pay to play?If you are a sustainability practitioner and attend events on the topic – do you know the approach those events take to recruiting speakers, and do speakers have to pay to play? Do you know which experts are onstage because of their marketing budgets and which are there on merit?

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2nd Annual SB Buenos Aires Highlights Communication, Innovation, Harmony Between Business and Nature
2nd Annual SB Buenos Aires Highlights Communication, Innovation, Harmony Between Business and Nature

BLOG - For the second year in a row, Sustainable Brands Buenos Aires, which took place on September 1-2 at La Rural, convened corporations, communication agencies, NGOs, investors, governments, and other stakeholders, creating an explosion of conversations in social networks, with over 25 million impressions, and providing participants a unique and unforgettable experience.

CVS' No-Smokes Decision Decreased Tobacco Sales in Chains Across the US
CVS' No-Smokes Decision Decreased Tobacco Sales in Chains Across the US

BEHAVIOR CHANGE - One year after drugstore chain CVS Health stopped selling cigarettes, the company released new data that shows the decision has influenced tobacco sales across many types of retailers and announced a new school-based tobacco-prevention program.

How to Solve the True Cost of 'Cheap'
How to Solve the True Cost of 'Cheap'

PRODUCT, SERVICE & DESIGN INNOVATION - Almost exactly 2 years ago I wrote about The True Cost of ‘Cheap.’ Last week a request came for more information: could you talk more about this issue and possible solutions? Two years ago I focused on Total Cost of Quality issues and advocated we begin to include social cost in our Cost of Quality measures. The basic premise is actually a Six Sigma principle — if you can't shift the mean, shift the goal.

How Job Purposing Can Convert Your Sustainability Practices Into Superb Management
How Job Purposing Can Convert Your Sustainability Practices Into Superb Management

ORGANIZATIONAL CHANGE - “I hate my job.” It’s a sign of a warped world that most of us have heard friends, family or our own lips make this gloomy statement. Chances are that four out of every five people working for you right this minute would rather be not working. This is the percentage of global workers who are not “involved in, enthusiastic about and committed to work” — in other words, not engaged — according to Gallup. Why does this matter? Disengaged workers produce less and turn over more. As a result, companies and teams with largely disengaged workers underperform financially by more than 50 percent compared to those with mostly engaged workers.

Video Production with a Heart: How Casual Films Helps Responsible Companies Tell Their Stories
Video Production with a Heart: How Casual Films Helps Responsible Companies Tell Their Stories

PRODUCT, SERVICE & DESIGN INNOVATION - NYC/London-based production company Casual Films believes we have entered “a new era in branded communications.” As Managing Director Barnaby Cook asserts in a video on the company’s website: “In the future, all successful businesses will have to be sustainable.” Not only does the award-winning company help organizations tell their sustainability stories, Casual’s got one of its own, and Cook recently told us more about how his company aims to use the power of video to help responsible companies influence society and change the world.

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Employee Engagement for Purpose-Driven Business 101 (or 5 Reasons Clif Bar Employees Are So Damn Happy)
Employee Engagement for Purpose-Driven Business 101 (or 5 Reasons Clif Bar Employees Are So Damn Happy)

ORGANIZATIONAL CHANGE - While more and more companies are becoming focused on a triple bottom line — in which they prioritize the health of people and planet in addition to profit — Clif Bar founder Gary Erickson took the sentiment further back in 2000, when he decided to not take a $120 million payout and instead focus on sustaining the health of five bottom lines: Business, Brand, Community, Planet and People. As CEO Kevin Cleary said during a recent “Feed Your Adventure” tour of Clif’s Emeryville headquarters: “In any given year, we incent ourselves and say we have to deliver on all of them — if you deliver on Business, but you don’t deliver on the rest, that isn’t delivering shareholder value.”

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