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Assets About Meaningful Connections

Found 766 assets. Page 31 of 39.

Article
Murals Honor the Farmers Behind Our Favorite Products, Benefits of Fair Trade

The murals were part of a Fairtrade America campaign during October for Fair Trade Month, to raise awareness of Fairtrade’s positive impacts. Shoppers voiced their choice for Fairtrade and won various Fairtrade prizes. ... View More

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Issues and Values in the Age of Pandemics, Disruption and Division

I call the tying together of identity, values and purchasing “corporate citizenshop,” and it is growing — even in the midst of a pandemic, global economic issues, political uncertainty and much more. ... View More

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Q&A: Shaw Pivots to Fulfill Its Purpose During the Pandemic

When business as usual ground to a halt this year, companies such as Shaw saw the opportunity to innovate to find new ways to help communities and the spaces in which they live and work. ... View More

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Q&A: Embedding Diversity, Inclusion Into the World’s Largest Chemical Company

BASF has been recognized as a leader for its work to become a diverse and inclusive workplace, but Peter Eckes — BASF’s President of Global Bioscience — recognizes that much work remains to be done. ... View More

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Why Climate Change Iconography Needs a Refresh — and How Your Brand Can Achieve It

Here are three key considerations worth keeping in mind as you endeavor to find, create and use fresh, relevant visual content to communicate your brand’s commitment to sustainability — and even more importantly, inspire customers to action. ... View More

Article
Reimagine 2020 — as 'The Year of Good'

With the upcoming charitable giving milestones Movember, Giving Tuesday and Season of Giving, we challenge you to Reimagine 2020 — not as a year of multiple crises, but as a Year of Good.  ... View More

Article
Gillette Reveals Men’s Feelings on Sustainability in 2020, Brand Goals for 2030

A global study by Gillette found that men are taking environmental concerns more seriously, as a result of COVID-19. And the company raises the bar for itself with the launch of its Sustainability 2030 goals. ... View More

Article
Activism: Why Taking a Stand Will Build Your Brand

Some dismiss brand activism as little more than PR stunts. But we at Grounded strongly believe brand activism is here to stay and can transform purpose into profit. ... View More

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ILFI Offers Companies a Measured Approach to Becoming More 'JUST'

When it comes to embedding DEI issues into organizations, the first question is often: How do we begin making the change that’s expected of us? ILFI’s JUST program helps companies take concrete steps toward becoming more equitable and inclusive.... View More

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How DEI Issues Have Reshaped the Brand Purpose Landscape

A dramatic shift in diversity is only possible if the most exposed, vulnerable and or marginalised groups contribute to decision-making around narratives, ideas and solutions. Can you name any brands that are championing race within their purpose wo... View More

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New Standards, Certification Program Aim to Embed DEI Into Tourism

Travel Unity — a nonprofit focused on increasing diversity in travel through individual and community empowerment — has established a set of standards for DEI in travel and tourism, as well as the industry’s first holistic DEI certification pro... View More

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Report: 2021 Offers Narrow Window to Course Correct for Sustainable Future

New report from Forum for the Future asserts that the decisions we make in the next 6-18 months will lock in unsustainable practices or set us on a pathway towards a fairer, more sustainable and resilient world. ... View More

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Ford’s Model of Human Progress Defines, Measures Social Sustainability

A clear definition of corporate social sustainability — the ‘S’ in ESG — remains elusive. To address this challenge, Ford partnered with the University of Michigan’s Erb Institute to define social sustainability and identify metrics to trac... View More

Article
Back to the Roots Fills Growing Need for Organic, 100% US-Grown Seeds

The food and gardening startup furthers its mission to “undo food” with the release of organic, non-GMO, domestically grown seeds for 92 varieties of fruits, vegetables, herbs and flowers — in packaging made of 100% recyclable materials. ... View More

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Kimberly-Clark, Kotex to Mentor Startups Focused on Women’s Health, Access to Sanitation

The Toilet Board Coalition’s Women in the Sanitation Economy Innovation Lab has chosen five women-led, early-stage startups focused on women’s reproductive health and hygiene; and improving access to safe, sustainable sanitation options in unders... View More

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Greyston Bakery: The Path to — and ROI of — a Loyal, Engaged Workforce

After 25 years at Kraft Foods, Rich Jamesley was drawn to Greyston Bakery five years ago by its mission in using business for social good. I caught up with him recently to hear more about the challenges and rewards of working for this people-first or... View More

Article
People Need Help Turning Healthy, Sustainable Aspirations into Action

New global public-opinion research from GlobeScan reveals that people need and want help from brands to change their lifestyles to become healthier and more sustainable. ... View More

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How American Family’s DreamBank Is Connecting Community, Fueling Dreams

Natalie Healy — American Family Insurance DreamBank Manager — provides insight into how the company is fostering community both in a special physical space and online, supporting a community of dreamers pursuing their passions. ... View More

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Survey: Gen Z Counting on Brands to Help Create a ‘Radically Better Future’

New BBMG-GlobeScan study finds the next generation of citizens is looking for transformative brand leadership, co-created solutions, and radical change for the future they want. ... View More

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EVERFI Commits $100M to End Systemic Social, Economic Inequity in K-12 Schools

The social impact education provider will offer free digital education and tools to close gaps that lead to long-term, systemic inequalities for at-risk students. ... View More

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