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Stories About Meaningful Connections

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How to Future-Proof Brands and Create Culture Change in Challenging Times
How to Future-Proof Brands and Create Culture Change in Challenging Times

MARKETING AND COMMS - Day 2 of the SB Leadership Summit saw a host of intimate discussions on the power of teamwork to drive change toward a better future — as seen in the relationships between top brands’ CMOs and CSOs, the many brand partners fueling SB’s Brands for Good initiative, and making “what people need” a core brand focus.

‘Quality of Life’ Economists Reveal Planning Tool for Values-Driven Entrepreneurs
‘Quality of Life’ Economists Reveal Planning Tool for Values-Driven Entrepreneurs

PRODUCT, SERVICE & DESIGN INNOVATION - Happonomy’s Leap Model is a step-by-step plan that helps startups, businesses and organizations strengthen their foundations, evaluate resources and move ideas forward while staying true to their sustainability principles.

The World Has Changed, But Investor Interest in ESG Remains. What’s Expected of Your Company?
The World Has Changed, But Investor Interest in ESG Remains. What’s Expected of Your Company?

FINANCE & INVESTMENT - As the crisis continues to unfold, ESG topics will continue to grow in importance. Companies will be judged by their ability to withstand financial shocks, but also by how they’ve treated their employees, clients and communities.

Talking to the Other Side: Keys for Setting Up Difficult Conversations
Talking to the Other Side: Keys for Setting Up Difficult Conversations

MARKETING AND COMMS - As we collectively grapple with issues that threaten our very existence, our new book reminds us that “othering” people won’t help us move forward. Instead, we need to temper how we engage with others by showing patience, kindness and empathy — regardless of political affiliation or beliefs.

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Viral Ad Agency Offering Free Campaign to Small Business Hard-Hit by COVID-19
Viral Ad Agency Offering Free Campaign to Small Business Hard-Hit by COVID-19

MARKETING AND COMMS - Harmon Brothers is holding a contest to offer its creative services to small businesses whose products or services are solving real problems for real people, free of charge.

Giving Tuesday Now: The Jumpstart We Need to Reimagine Giving
Giving Tuesday Now: The Jumpstart We Need to Reimagine Giving

PRODUCT, SERVICE & DESIGN INNOVATION - #GivingTuesdayNow is an emergency response to the unprecedented need caused by COVID-19. It’s an opportunity to give back to communities in safe ways that allow for social connection; to support the critical work of the nonprofit sector; and perhaps more importantly, to redefine the role of business.

12 More Brands Using Their Powers for Good During the Pandemic
12 More Brands Using Their Powers for Good During the Pandemic

WALKING THE TALK - As the COVID crisis wears on, we wanted to applaud 10 more of our Sustainable Brands community members that have donated their time, money and products and/or pivoted their business models to get people in need what they need, fast.

4 Ways Smaller, Sustainable Brands Are Adapting to COVID-19
4 Ways Smaller, Sustainable Brands Are Adapting to COVID-19

WALKING THE TALK - These four Fairtrade-certified brands show that during times of crisis, brands can support their communities — near or far — with some creativity and hard work, regardless of size.

How to Uplevel Your Reporting for a Post-COVID-19 World
How to Uplevel Your Reporting for a Post-COVID-19 World

MARKETING AND COMMS - While it’s still too early to tell how significantly COVID-19 will alter our way of life, we’ve learned to challenge many of our preconceived notions about how to best do business — and solidifying your company’s place within this new order is critical. The true test is going to be whether we are capable of dramatic positive change even when not spurred by a global pandemic.

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90+ Companies Now Certified Climate Neutral
90+ Companies Now Certified Climate Neutral

WALKING THE TALK - Barely a year since its launch, almost 100 brands are now sporting the label, demonstrating full accountability for their carbon footprint.

The Coronavirus Is Making Public Discourse Sick
The Coronavirus Is Making Public Discourse Sick

MARKETING AND COMMS - When it comes to Coronavirus, the climate emergency or any other disaster, we shouldn’t antagonize; rather, we should empathise. If we learn to see beyond the tips of our noses and adopt a global empathy, we'll be able to tackle this virus — and the even bigger crisis of the climate emergency.

New Nonprofit on Mission to Educate, Coach Athletes to Engage Public on Climate Crisis
New Nonprofit on Mission to Educate, Coach Athletes to Engage Public on Climate Crisis

MARKETING AND COMMS - EcoAthletes, a New York-based nonprofit, launches today to harness the massive power of athletes to influence millions of fans to take action to fight climate change.

The Time Is Now for Brands to Lead with Higher Values
The Time Is Now for Brands to Lead with Higher Values

WALKING THE TALK - It’s during moments of great difficulty that our authentic selves shine through — and the same is true for companies. Long after the COVID-19 crisis passes, the world won’t forget the values-driven companies that led with a conscience. The time is now to decide: How will your brand be remembered?

Let’s Not Feed the ‘Futurism Frenzy’
Let’s Not Feed the ‘Futurism Frenzy’

THE NEXT ECONOMY - If we look at the original Greek root of the word “crisis,” we learn it means to “sift and separate” — what if we are being called on to sift through and look at our lives, and let fall all that is not important? What does not get sifted, what remains with us, is where our energy should go.

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Back to the ‘50s: Predictions for a Post-Coronavirus World
Back to the ‘50s: Predictions for a Post-Coronavirus World

THE NEXT ECONOMY - With luck, we’ll avoid the worst case scenario and be able to ignore this article. But some of the trends are already in motion; and even if the pandemic and its consequences are severe, they offer opportunities for brands that can embrace them.

#WeStandTogether: What Better Time for Companies to Demonstrate Their Purpose?
#WeStandTogether: What Better Time for Companies to Demonstrate Their Purpose?

COLLABORATION - During this time of crisis, it becomes self-evident that the Sustainable Brands™ community will provide the leadership and optimism our communities need. Collectively, we were built for this moment. If your company wants to demonstrate that you ‘Stand Together With Your Community’ by donating to nonprofits through Phin, we will in turn donate 100% of our service fees through April 30 to one of our featured causes.

Teach a Man to Fish: Why Some Travel Companies Support Microfinance
Teach a Man to Fish: Why Some Travel Companies Support Microfinance

FINANCE & INVESTMENT - While sustainable tourism offerings are increasing along with traveler interest in giving back to the communities that they visit, most operators support local organizations through donations. But a growing wave are opting for microfinance to create larger, lasting impacts for more people.

Forest for the Trees: Is the New Normal a Great Mistake?
Forest for the Trees: Is the New Normal a Great Mistake?

BEHAVIOR CHANGE - I suggest we take a deep breath, pause and assess what our reactions to the Coronavirus will do for the climate crisis and sustainability movement. We may be doing more harm than good in taking these drastic actions to cancel events and meetings aimed to solve much bigger, long-term issues. 

New App Aims to Reconnect Youth with Wonders of the Natural World
New App Aims to Reconnect Youth with Wonders of the Natural World

BEHAVIOR CHANGE - Mammalz is a mobile- and web-based, community-driven content platform giving youth around the globe a highly engaging and interactive way to connect with nature.

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How to Find Your Authentic Corporate Purpose
How to Find Your Authentic Corporate Purpose

BUSINESS CASE - Your company’s purpose will not be found by commissioning a white paper or creating a complicated strategy document. It will emerge organically from an honest interrogation of what you’re truly about, what your people are about, and what feels easy to stand behind.

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