MARKETING AND COMMS -
While it’s still too early to tell how significantly COVID-19 will alter our way of life, we’ve learned to challenge many of our preconceived notions about how to best do business — and solidifying your company’s place within this new order is critical. The true test is going to be
whether we are capable of dramatic positive change even when not spurred by a global pandemic.
WALKING THE TALK -
Barely a year since its launch, almost 100 brands are now sporting the label, demonstrating full accountability for their carbon footprint.
MARKETING AND COMMS -
When it comes to Coronavirus, the climate emergency or any other disaster, we shouldn’t antagonize; rather, we should empathise. If we learn to see beyond the
tips of our noses and adopt a global empathy, we'll be able to tackle this virus — and the even bigger crisis of the climate emergency.
MARKETING AND COMMS -
EcoAthletes, a New York-based nonprofit, launches today to harness the massive power of athletes to influence millions of fans to take action to fight climate change.
WALKING THE TALK -
It’s during moments of great difficulty that our authentic selves shine through — and the same is true for companies. Long after the COVID-19 crisis passes, the world won’t forget the values-driven companies that led with a conscience. The time is now to decide: How will your brand be remembered?
THE NEXT ECONOMY -
If we look at the original Greek root of the word “crisis,” we learn it means to “sift and separate” — what if we are being called on to sift through and look at our lives, and let fall all that is not important? What does not get sifted, what remains with us, is where our energy should go.
THE NEXT ECONOMY -
With luck, we’ll avoid the worst case scenario and be able to ignore this article. But some of the trends are already in motion; and even if the pandemic and its consequences are severe, they offer opportunities for brands that can embrace them.
COLLABORATION -
During this time of crisis, it becomes self-evident that the Sustainable Brands™ community will provide the leadership and optimism our communities need. Collectively, we were built for this moment.
If your company wants to demonstrate that you ‘Stand Together With Your Community’ by donating to nonprofits through Phin, we will in turn donate 100% of our service fees through April 30 to one of our featured causes.
FINANCE & INVESTMENT -
While sustainable tourism offerings are increasing along with traveler interest in giving back to the communities that they visit, most operators support local
organizations through donations. But a growing wave are opting for microfinance to create larger, lasting impacts for more people.
BEHAVIOR CHANGE -
I suggest we take a deep breath, pause and assess what our reactions to the Coronavirus will do for the climate crisis and sustainability movement. We may be doing more harm than good in taking these drastic actions to cancel events and meetings aimed to solve much bigger, long-term issues.
BEHAVIOR CHANGE -
Mammalz is a mobile- and web-based, community-driven content platform giving youth around the globe a highly engaging and interactive way to connect with nature.
BUSINESS CASE -
Your company’s purpose will not be found by commissioning a white paper or creating a complicated strategy document. It will emerge organically from an honest interrogation of what you’re truly about, what your people are about, and what feels easy to stand behind.
ORGANIZATIONAL CHANGE -
While the epidemic has shined a light on examples of a positive, collective response; it has also exposed an ongoing failure by corporations to put people first, and profit second.
ORGANIZATIONAL CHANGE -
New report finds 86% of B2B organizations recognizing business case for purpose; but not yet realizing significant impacts for growth via culture, operations, societal engagement.
ORGANIZATIONAL CHANGE -
In the 1920s, people didn’t pay attention to the problems brought on by market excess — and that decade begat the Great Depression. Today, truly modern companies are showing the way to a different kind of decade.
ORGANIZATIONAL CHANGE -
Marcus Erb, VP of Data Science & Innovation at Great Place to Work, and his team carry out research that helps businesses create workplaces in which all employees feel valued and trusted. Here, Erb explains how being a great place to work benefits both employees and their organizations.
BEHAVIOR CHANGE -
Time to Vote is reigniting its 2018 efforts, building on its past results and working to engage even more employers in the lead-up to the all-too-critical 2020 election — and it’s looking for more businesses to join the cause.
FINANCE & INVESTMENT -
As the digital age ushers in a ‘new generation of inequalities’ around information, technology and education, the private sector must play a pivotal role in connecting people to the resources and networks they need to get by and get ahead in a changing economy.
ORGANIZATIONAL CHANGE -
A conscious organisation accepts that there are limits to profit and that it should not be the priority. This change is about future-proofing your organisation. It’s not an ‘if’ question — it’s ‘when.’
ORGANIZATIONAL CHANGE -
3.4M employees across 90 countries told us at Great Place to Work how they experience their workplaces. In this pool, we found that while there are common threads that make a workplace great, there are 4 factors seem to define the best experiences by region.