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Stories About Meaningful Connections

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Lessons from a Very Difficult Year
Lessons from a Very Difficult Year

CIRCULAR ECONOMY - Life presents us with opportunities to learn lessons every day; whether we choose to take the lessons to heart is up to us. 2020 has provided exceptional opportunities for learning by forcing us to face exceptionally difficult circumstances.

Governance in the New Decade: The Rise and Rise of Boardroom ESG
Governance in the New Decade: The Rise and Rise of Boardroom ESG

ORGANIZATIONAL GOVERNANCE - ESG governance is now an established imperative for boards; and a new report sheds light on steps companies should pursue to ensure the long-term viability of their organizations.

Bid Adieu to This Dumpster Fire of a Year! The 2020 SB Holiday Gift Guide
Bid Adieu to This Dumpster Fire of a Year! The 2020 SB Holiday Gift Guide

INNOVATION & TECHNOLOGY - No offense, 2020 — but it is high time we put you to bed and look toward the future. After the year we’ve had, we all deserve a little pampering — and so do the makers of these thoughtful, ethically made products …

Sustainability and Healthcare: Transformational Work During a Global Pandemic
Sustainability and Healthcare: Transformational Work During a Global Pandemic

COLLABORATION & CO-CREATION - Shaw is spotlighting organizations making a positive impact through initiatives that support the wellbeing of people and the planet. Here, we discuss a new sustainability initiative led by three of the most influential organizations working to transform health care: Health Care Without Harm, Practice Greenhealth and Greenhealth Exchange.

The Moment of Truth for Urban Mobility Decarbonization Is Upon Us
The Moment of Truth for Urban Mobility Decarbonization Is Upon Us

CIRCULAR ECONOMY - Urban mobility has continued to evolve along with humans’ changing need for transport. Here are a few emerging technologies, public-private partnerships and city design initiatives fueling the transition to a sustainable future for urban mobility.

Murals Honor the Farmers Behind Our Favorite Products, Benefits of Fair Trade
Murals Honor the Farmers Behind Our Favorite Products, Benefits of Fair Trade

MARKETING & COMMUNICATIONS - The murals were part of a Fairtrade America campaign during October for Fair Trade Month, to raise awareness of Fairtrade’s positive impacts. Shoppers voiced their choice for Fairtrade and won various Fairtrade prizes.

Issues and Values in the Age of Pandemics, Disruption and Division
Issues and Values in the Age of Pandemics, Disruption and Division

SURFACING SUBMERGED VALUE - I call the tying together of identity, values and purchasing “corporate citizenshop,” and it is growing — even in the midst of a pandemic, global economic issues, political uncertainty and much more.

Q&A: Shaw Pivots to Fulfill Its Purpose During the Pandemic
Q&A: Shaw Pivots to Fulfill Its Purpose During the Pandemic

INNOVATION & TECHNOLOGY - When business as usual ground to a halt this year, companies such as Shaw saw the opportunity to innovate to find new ways to help communities and the spaces in which they live and work.

Q&A: Embedding Diversity, Inclusion Into the World’s Largest Chemical Company
Q&A: Embedding Diversity, Inclusion Into the World’s Largest Chemical Company

ORGANIZATIONAL GOVERNANCE - BASF has been recognized as a leader for its work to become a diverse and inclusive workplace, but Peter Eckes — BASF’s President of Global Bioscience — recognizes that much work remains to be done.

Why Climate Change Iconography Needs a Refresh — and How Your Brand Can Achieve It
Why Climate Change Iconography Needs a Refresh — and How Your Brand Can Achieve It

MARKETING & COMMUNICATIONS - Here are three key considerations worth keeping in mind as you endeavor to find, create and use fresh, relevant visual content to communicate your brand’s commitment to sustainability — and even more importantly, inspire customers to action.

Reimagine 2020 — as 'The Year of Good'
Reimagine 2020 — as 'The Year of Good'

ORGANIZATIONAL GOVERNANCE - With the upcoming charitable giving milestones Movember, Giving Tuesday and Season of Giving, we challenge you to Reimagine 2020 — not as a year of multiple crises, but as a Year of Good. 

Gillette Reveals Men’s Feelings on Sustainability in 2020, Brand Goals for 2030
Gillette Reveals Men’s Feelings on Sustainability in 2020, Brand Goals for 2030

MARKETING & COMMUNICATIONS - A global study by Gillette found that men are taking environmental concerns more seriously, as a result of COVID-19. And the company raises the bar for itself with the launch of its Sustainability 2030 goals.

Activism: Why Taking a Stand Will Build Your Brand
Activism: Why Taking a Stand Will Build Your Brand

MARKETING & COMMUNICATIONS - Some dismiss brand activism as little more than PR stunts. But we at Grounded strongly believe brand activism is here to stay and can transform purpose into profit.

ILFI Offers Companies a Measured Approach to Becoming More 'JUST'
ILFI Offers Companies a Measured Approach to Becoming More 'JUST'

ORGANIZATIONAL GOVERNANCE - When it comes to embedding DEI issues into organizations, the first question is often: How do we begin making the change that’s expected of us? ILFI’s JUST program helps companies take concrete steps toward becoming more equitable and inclusive.

How DEI Issues Have Reshaped the Brand Purpose Landscape
How DEI Issues Have Reshaped the Brand Purpose Landscape

ORGANIZATIONAL GOVERNANCE - A dramatic shift in diversity is only possible if the most exposed, vulnerable and or marginalised groups contribute to decision-making around narratives, ideas and solutions. Can you name any brands that are championing race within their purpose work and doing it well?

New Standards, Certification Program Aim to Embed DEI Into Tourism
New Standards, Certification Program Aim to Embed DEI Into Tourism

ORGANIZATIONAL GOVERNANCE - Travel Unity — a nonprofit focused on increasing diversity in travel through individual and community empowerment — has established a set of standards for DEI in travel and tourism, as well as the industry’s first holistic DEI certification program.

Report: 2021 Offers Narrow Window to Course Correct for Sustainable Future
Report: 2021 Offers Narrow Window to Course Correct for Sustainable Future

CIRCULAR ECONOMY - New report from Forum for the Future asserts that the decisions we make in the next 6-18 months will lock in unsustainable practices or set us on a pathway towards a fairer, more sustainable and resilient world.

Ford’s Model of Human Progress Defines, Measures Social Sustainability
Ford’s Model of Human Progress Defines, Measures Social Sustainability

NEW METRICS - A clear definition of corporate social sustainability — the ‘S’ in ESG — remains elusive. To address this challenge, Ford partnered with the University of Michigan’s Erb Institute to define social sustainability and identify metrics to track improvements.

Back to the Roots Fills Growing Need for Organic, 100% US-Grown Seeds
Back to the Roots Fills Growing Need for Organic, 100% US-Grown Seeds

INNOVATION & TECHNOLOGY - The food and gardening startup furthers its mission to “undo food” with the release of organic, non-GMO, domestically grown seeds for 92 varieties of fruits, vegetables, herbs and flowers — in packaging made of 100% recyclable materials.

Kimberly-Clark, Kotex to Mentor Startups Focused on Women’s Health, Access to Sanitation
Kimberly-Clark, Kotex to Mentor Startups Focused on Women’s Health, Access to Sanitation

INNOVATION & TECHNOLOGY - The Toilet Board Coalition’s Women in the Sanitation Economy Innovation Lab has chosen five women-led, early-stage startups focused on women’s reproductive health and hygiene; and improving access to safe, sustainable sanitation options in underserved areas.