Unlock New Opportunities for Thought Leadership with SB Webinars

Assets About Meaningful Connections

Found 762 assets. Page 30 of 39.

Article
HMTX Industries Aims to Raise $1 Million to Battle Addiction Crisis

The luxury vinyl maker’s support of this cause is a unique example of how companies are committing themselves to social sustainability — an important component of the corporate social responsibility model. ... View More

Article
Aiming to Spark a Ripple Effect of Action, Tourism Declares a Climate Emergency

Despite the fact that COVID-19 essentially grounded international travel for the better part of 2020, the tourism industry’s collective decision to address the climate emergency has gained exponential momentum over the last few months. ... View More

Article
What Does It Really Mean to Call ‘Society’ Your Stakeholder?

For Sweden and its business leaders, an inclusive society and economy is both a matter of principle, and a source of resiliency and success over the long term. Of course, we’re not all Swedish — so how can others adopt the same mindset? ... View More

Article
Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History

Amidst the uncertainty of the world during a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve in 2021 — buoyed by new attitudes, opinions, and desires from consumers. ... View More

Article
Purpose Governance: A New Role for Boards

Boards and the executives and advisors they hire need to be proficient in Purpose Governance, which will put their organizations on a viable path that creates value for the company and the society on which it depends. ... View More

Article
Rally Around One Purpose. Millions of Customers at a Time.

Only 38% of companies self-report as being customer-committed; and therein lies the problem: The challenge isn’t having a purpose, but living that purpose. Here are 4 ways to ensure a customer-centered purpose impacts the very people it was inten... View More

Article
Why Brands Need Purpose to Survive, Now More Than Ever

We believe there is a purpose-profit loop, where conscious companies have better odds of actually creating more impact and more profit. Here is why brands need steadfast purpose to not just survive, but thrive, in a society where change is the only c... View More

Article
New Campaign Supports Mental Health, Tells 2020 How We Really Feel About It

Today, social impact agency Public Inc. launched a digital campaign in support of mental health — and a bitingly funny, cathartic send-off to acknowledge the dumpster fire of a year we've all had. ... View More

Article
The Business of Sport Starts to Find Purpose

In the aftermath of 2020, the business of sport has been awakened to the fact that in the age of social good, creating positive impact is a growing requirement for any business’s license to operate. ... View More

Article
The Cost of Convenience: Is Holiday Shopping Undermining Our Communities?

Yes, Virginia … There is a way to deliver both convenience and community this holiday season. It requires brands and retailers to lead with purpose, knowing that profit — both short- (i.e., purchases) and long-term (customer loyalty) — will fol... View More

Article
2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021

In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know... View More

Article
Lessons from a Very Difficult Year

Life presents us with opportunities to learn lessons every day; whether we choose to take the lessons to heart is up to us. 2020 has provided exceptional opportunities for learning by forcing us to face exceptionally difficult circumstances. ... View More

Article
Governance in the New Decade: The Rise and Rise of Boardroom ESG

ESG governance is now an established imperative for boards; and a new report sheds light on steps companies should pursue to ensure the long-term viability of their organizations. ... View More

Article
Bid Adieu to This Dumpster Fire of a Year! The 2020 SB Holiday Gift Guide

No offense, 2020 — but it is high time we put you to bed and look toward the future. After the year we’ve had, we all deserve a little pampering — and so do the makers of these thoughtful, ethically made products … ... View More

Article
Sustainability and Healthcare: Transformational Work During a Global Pandemic

Shaw is spotlighting organizations making a positive impact through initiatives that support the wellbeing of people and the planet. Here, we discuss a new sustainability initiative led by three of the most influential organizations working to transf... View More

Article
The Moment of Truth for Urban Mobility Decarbonization Is Upon Us

Urban mobility has continued to evolve along with humans’ changing need for transport. Here are a few emerging technologies, public-private partnerships and city design initiatives fueling the transition to a sustainable future for urban mobility. ... View More

Article
Murals Honor the Farmers Behind Our Favorite Products, Benefits of Fair Trade

The murals were part of a Fairtrade America campaign during October for Fair Trade Month, to raise awareness of Fairtrade’s positive impacts. Shoppers voiced their choice for Fairtrade and won various Fairtrade prizes. ... View More

Article
Issues and Values in the Age of Pandemics, Disruption and Division

I call the tying together of identity, values and purchasing “corporate citizenshop,” and it is growing — even in the midst of a pandemic, global economic issues, political uncertainty and much more. ... View More

Article
Q&A: Shaw Pivots to Fulfill Its Purpose During the Pandemic

When business as usual ground to a halt this year, companies such as Shaw saw the opportunity to innovate to find new ways to help communities and the spaces in which they live and work. ... View More

Article
Q&A: Embedding Diversity, Inclusion Into the World’s Largest Chemical Company

BASF has been recognized as a leader for its work to become a diverse and inclusive workplace, but Peter Eckes — BASF’s President of Global Bioscience — recognizes that much work remains to be done. ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information

Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Webinar
Sponsored by Sustainable Brands
More Information

December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
Member Event
Sponsored by Amazon
More Information