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Assets About Meaningful Connections

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Article
It’s Time to Break Free from Sustainability’s Ivory Tower

One major reason that most sustainability writing is bad is that it’s written by a microscopic number of smart people who think and talk the same way, unintentionally excluding the bulk of audiences that need to be spoken to. ... View More

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Cities Can Have Something for Everyone When Created by Everyone

At Cabify, our team’s female representation more than doubles the technology sector’s average. Safe and inclusive transport plays a crucial role in socially sustainable development — so, if we want truly inclusive cities, we must also listen to... View More

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New WeSpire Research Finds Significant Drop in Corporate DEI Programs in 2020

The 10th annual study reveals that HR departments apparently underestimated employee concerns about racial equity and social unrest. Was the pandemic, or lack of company buy-in, to blame? ... View More

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SB’21 Asia-Pacific: In Asia, the Time for a Sustainable Recovery Is Now

In many parts of Asia, COVID-19 is relatively under control; and the focus is on recovery. How the region responds, and how much companies push for a sustainable post-pandemic economy could influence the entire world, due to Asia’s place as the glo... View More

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SB’21 Trend Watching: Brands’ Role in Reshaping the World in 2021 and Beyond

At SB’s latest Trend Watching event, experts across a variety of fields and industries offered insights into how purpose-driven brands can effectively activate on everything from marketing to effective leadership to climate justice in our post-pand... View More

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To Be an Anti-Racist Brand: Start by Being Aware, Additive and Alive

The next frontier of sustainability is regeneration — building brands that actively restore and renew a system. And that’s as true for our systems that continue to allow racial injustice as for our environmental ecosystems. ... View More

Article
Dole’s ‘Sunshine for All’ Fund Strives to Close Gaps on Good Nutrition

The $2M annual fund will aim to address gaps of food affordability and waste, as well as accessibility and acceptability, around the world. Dole is seeking strategic partners to help develop solutions. ... View More

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How Amazon Is Scaling Conscious Consumerism by Partnering with Brands, Certifications

The e-commerce giant is working with over 20 product-certification partners to deliver product-specific sustainability information to shoppers through its Climate Pledge Friendly program. ... View More

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TAZO, SZA Partner to Bring Climate Justice to Most Impacted US Communities

The TAZO Tree Corps will work with American Forests to help bring cleaner air and combat climate change in communities of color across the US, by increasing ‘tree equity.’ ... View More

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Corporate Political Responsibility: The Missing Link in Companies’ ESG Strategies

The disconnect between many companies’ public sustainability ambitions and their non-public lobbying efforts can no longer be excused. The Erb Institute’s Corporate Political Responsibility Taskforce is helping companies connect the dots. ... View More

Article
Destinations Limit Visitors, Define Ideal Travelers to Mitigate Overtourism

Popular destinations are increasingly prioritizing quality over quantity, dispersing travelers across larger geographic areas, and clearly defining the kind of travelers they want to attract. By addressing overtourism in this way, they also place loc... View More

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What Would You Do with $6M? Quantifying the Social Impact of a Super Bowl Ad

Reaching 100 million people at once comes at a high cost — but the sticker price of a Super Bowl ad comes with deeper implications, both for brands and society. What if that money was used for good? ... View More

Article
Why We Tell the Stories Behind Sustainable Products

Telling the stories of the people and forests behind FSC-certified products deepens consumers’ connections with the brands, and demonstrates the impacts of responsible sourcing. We expect this is just the beginning, due to the clear signals of cons... View More

Article
EVERFI Launches Black History Month Challenge to Promote Youth Education on Race, Equity

The company’s latest digital learning initiative aims to inspire students and spark critical conversations and learning around race and equity, year-round. ... View More

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Study: No Brand Is Immune to Cancel Culture, But Purpose Helps

The explosion and proliferation of social media has given power to the masses to share their opinions about brands — and sway others’ opinions in the process. But 73% of those surveyed said they’re less likely to cancel a purpose-driven brand. ... View More

Article
GEON Performance Solutions Unites Vinyl Industry in COVID-19 Relief

In mid-2020, as companies around the country rallied and pivoted to fill demand for PPE and other vital products during the pandemic, GEON offered its expertise in logistics, supply, sourcing, technical, commercial and manufacturing operations to SME... View More

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Trending: Welcome to the Age of Stakeholder Capitalism

Two global coalitions have committed to make good on their companies’ DEI commitments; and adhere to a new set of Stakeholder Capitalism Metrics, respectively. Larry Fink’s annual CEO letter expounds on the need for both. ... View More

Article
Digging Deeper Into Marketing’s Purpose Pivot

Once your purpose is in everything you do, it becomes an indelible part of the customer experience. By attracting customers who believe society is better off if they do business with your company, you can create a social movement around your brand. ... View More

Article
2020 Goodvertising Awards Recognize Year's 10 Most Impactful Creative Campaigns

2020’s winners cover topics ranging from calculating product carbon footprints, regenerative farming, healthier food and reusable packaging to DEI, supporting businesses during COVID and more. ... View More

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With Tomorrow's Air, Travelers Can Help Remove Carbon from the Atmosphere

The world’s first carbon-removal collective for the travel industry offers climate-clever travelers and small businesses the ability to contribute directly to carbon removal and storage. ... View More

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