CIRCULAR ECONOMY -
Despite the fact that COVID-19 essentially grounded international travel for the better part of 2020, the tourism industry’s collective decision to address the climate emergency has gained exponential momentum over the last few months.
ORGANIZATIONAL GOVERNANCE -
For Sweden and its business leaders, an inclusive society and economy is both a matter of principle, and a source of resiliency and success over the long term. Of course, we’re not all Swedish — so how can others adopt the same mindset?
MARKETING & COMMUNICATIONS -
Amidst the uncertainty of the world during a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve
in 2021 — buoyed by new attitudes, opinions, and desires from consumers.
ORGANIZATIONAL GOVERNANCE -
Boards and the executives and advisors they hire need to be proficient in Purpose Governance, which will put their organizations on a viable path that
creates value for the company and the society on which it depends.
ORGANIZATIONAL GOVERNANCE -
Only 38% of companies self-report as being customer-committed; and therein lies the problem: The challenge isn’t having a purpose, but living that purpose. Here are 4 ways to ensure a customer-centered purpose impacts the very people it was intended to.
ORGANIZATIONAL GOVERNANCE -
We believe there is a purpose-profit loop, where conscious companies have better odds of actually creating more impact and more profit. Here is why brands need steadfast purpose to not just survive, but thrive, in a society where change is the only constant.
MARKETING & COMMUNICATIONS -
Today, social impact agency Public Inc. launched a digital campaign in support of mental health — and a bitingly funny, cathartic send-off to acknowledge the dumpster fire of a year
we've all had.
ORGANIZATIONAL GOVERNANCE -
In the aftermath of 2020, the business of sport has been awakened to the fact that in the age of social good, creating positive impact is a growing requirement for any business’s license to operate.
ORGANIZATIONAL GOVERNANCE -
Yes, Virginia … There is a way to deliver both convenience and community this holiday season. It requires brands and retailers to lead with purpose, knowing that profit — both short- (i.e., purchases) and long-term (customer loyalty) — will follow.
ORGANIZATIONAL GOVERNANCE -
In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know trends for today and tomorrow.
CIRCULAR ECONOMY -
Life presents us with opportunities to learn lessons every day; whether we choose to take the lessons to heart is up to us. 2020 has provided exceptional opportunities for learning by forcing us to face exceptionally difficult circumstances.
ORGANIZATIONAL GOVERNANCE -
ESG governance is now an established imperative for boards; and a new report sheds light on steps companies should pursue to ensure the long-term viability of their organizations.
INNOVATION & TECHNOLOGY -
No offense, 2020 — but it is high time we put you to bed and look toward the future. After the year we’ve had, we all deserve a little pampering — and so do the makers of these thoughtful, ethically made products …
COLLABORATION & CO-CREATION -
Shaw is spotlighting organizations making a positive impact through initiatives that support the wellbeing of people and the planet. Here, we discuss a new sustainability initiative led by three of the most influential organizations working to transform health care: Health Care Without Harm, Practice Greenhealth and Greenhealth Exchange.
CIRCULAR ECONOMY -
Urban mobility has continued to evolve along with humans’ changing need for transport. Here are a few emerging technologies, public-private
partnerships and city design initiatives fueling the transition to a sustainable future for urban mobility.
MARKETING & COMMUNICATIONS -
The murals were part of a Fairtrade America campaign during October for Fair Trade Month, to raise awareness of Fairtrade’s positive impacts.
Shoppers voiced their choice for Fairtrade and won various Fairtrade prizes.
SURFACING SUBMERGED VALUE -
I call the tying together of identity, values and purchasing “corporate citizenshop,” and it is growing — even in the midst of a pandemic, global economic issues, political uncertainty and much more.
INNOVATION & TECHNOLOGY -
When business as usual ground to a halt this year, companies such as Shaw saw the opportunity to innovate to find new ways to help communities and the spaces in which they live and work.
ORGANIZATIONAL GOVERNANCE -
BASF has been recognized as a leader for its work to become a diverse and inclusive workplace, but Peter Eckes — BASF’s President of Global Bioscience —
recognizes that much work remains to be done.
MARKETING & COMMUNICATIONS -
Here are three key considerations worth keeping in mind as you endeavor to find, create and use fresh, relevant visual content to communicate your brand’s
commitment to sustainability — and even more importantly, inspire customers to action.