ORGANIZATIONAL CHANGE -
Carbon-neutral travel giant Intrepid Travel aims to assist others in rebuilding responsibly, for a more sustainable return to tourism.
ORGANIZATIONAL CHANGE -
We are living in a moment that’s demanding employers to change the way in which they position themselves — if they really believe in inclusion — while Black employees can really evaluate where they are and how they feel about their workplace.
THE NEXT ECONOMY -
Finally, something both parties can agree on — the passage of the Great American Outdoors Act is not only a beacon of hope for preservation of the US’ national parks, it could help ensure that the entire country has access to the restorative power of nature.
MARKETING AND COMMS -
Keith Cartwright, the creative force behind such powerful statement ads as P&G’s “The Look” and “The Choice,” shares his insights and advice to brands and agencies on how to most authentically respond in times of crisis.
COLLABORATION -
The case study of German mobile hygiene startup GoBanyo illustrates the social impacts of the collaboration between Unilever’s The Right to Shower initiative with mobile hygiene pioneer LavaMae^x^ .
BEHAVIOR CHANGE -
In just over two weeks, the Stop Hate for Profit campaign has rallied the support of over 400 companies — all of which have pulled their advertising dollars from Facebook and Instagram for the month of July.
MARKETING AND COMMS -
UNESCO’s new campaign asks us to question our ideas about what is normal, suggesting that we have accepted the unacceptable when it comes to our
environment, economies, public health and societies for far too long.
THE NEXT ECONOMY -
COVID-19 accelerated a shift from “me” to “we”; and a new trend called "caremongering" not only characterizes people's behavior towards each other, but what they look for in the companies they support. At Fjord, we believe those companies designing with the benefit of all life in mind will thrive now and in the decade ahead.
WALKING THE TALK -
The latest Porter Novelli Purpose Tracker reveals a new mandate for US companies to authentically and substantively address racial inequality and myriad social justice issues.
MARKETING AND COMMS -
As impact communicators and advisors, it’s our responsibility to remind those we work with and those we meet along the way that businesses that lead with purpose and credible, authentic values are those that will stand the test of time.
WALKING THE TALK -
We must foster resilient and just societies in order to solve the major challenges that face the world. So, systemic racism and barriers to equity must be embedded into the sustainability equation and conversation.
MARKETING AND COMMS -
Brands are more willing than ever to take public stands in support of important issues. But while many aren’t much more than social media sound bytes, others go
beyond lip service to action.
MARKETING AND COMMS -
Day 2 of the SB Leadership Summit saw a host of intimate discussions on the power of teamwork to drive change toward a better future — as seen in the
relationships between top brands’ CMOs and CSOs, the many brand partners fueling SB’s Brands for Good initiative, and making “what people need” a core brand
focus.
PRODUCT, SERVICE & DESIGN INNOVATION -
Happonomy’s Leap Model is a step-by-step plan that helps startups, businesses and organizations strengthen their foundations, evaluate resources and move ideas forward while staying true to their sustainability principles.
FINANCE & INVESTMENT -
As the crisis continues to unfold, ESG topics will continue to grow in importance. Companies will be judged by their ability to withstand financial shocks, but also by how they’ve treated their employees, clients and communities.
MARKETING AND COMMS -
As we collectively grapple with issues that threaten our very existence, our new book reminds us that “othering” people won’t help us move forward. Instead, we need to temper how we engage with others by showing patience, kindness and empathy — regardless of political affiliation or beliefs.
MARKETING AND COMMS -
Harmon Brothers is holding a contest to offer its creative services to small businesses whose products or services are solving real problems for real people, free of charge.
PRODUCT, SERVICE & DESIGN INNOVATION -
#GivingTuesdayNow is an emergency response to the unprecedented need caused by COVID-19. It’s an opportunity to give back to communities in safe ways that allow for social connection; to support the critical work of the nonprofit sector; and perhaps more importantly, to redefine the role of business.
WALKING THE TALK -
As the COVID crisis wears on, we wanted to applaud 10 more of our Sustainable Brands community members that have donated their time, money and products and/or pivoted their business models to get people in need what they need, fast.
WALKING THE TALK -
These four Fairtrade-certified brands show that during times of crisis, brands can support their communities — near or far — with some creativity and hard work, regardless of size.