FINANCE & INVESTMENT -
The $2M annual fund will aim to address gaps of food affordability and waste, as well as accessibility and acceptability, around the world. Dole is seeking strategic partners to help develop solutions.
MARKETING AND COMMS -
The e-commerce giant is working with over 20 product-certification partners to deliver product-specific sustainability information to shoppers through its Climate Pledge Friendly program.
COLLABORATION -
The TAZO Tree Corps will work with American Forests to help bring cleaner air and combat climate change in communities of color across the US, by increasing ‘tree equity.’
WALKING THE TALK -
The disconnect between many companies’ public sustainability ambitions and their non-public lobbying efforts can no longer be excused. The Erb Institute’s Corporate Political Responsibility Taskforce is helping companies connect the dots.
BEHAVIOR CHANGE -
Popular destinations are increasingly prioritizing quality over quantity, dispersing travelers across larger geographic areas, and clearly defining the
kind of travelers they want to attract. By addressing overtourism in this way, they also place locals’ wellbeing at the forefront.
MARKETING AND COMMS -
Reaching 100 million people at once comes at a high cost — but the sticker price of a Super Bowl ad comes with deeper implications, both for brands and
society. What if that money was used for good?
MARKETING AND COMMS -
Telling the stories of the people and forests behind FSC-certified products deepens consumers’ connections with the brands, and demonstrates the impacts of responsible sourcing. We expect this is just the beginning, due to the clear signals of consumer demand for these stories.
MARKETING AND COMMS -
The company’s latest digital learning initiative aims to inspire students and spark critical conversations and learning around race and equity, year-round.
MARKETING AND COMMS -
The explosion and proliferation of social media has given power to the masses to share their opinions about brands — and sway others’ opinions in the process. But 73% of those surveyed said they’re less likely to cancel a purpose-driven brand.
PRODUCT, SERVICE & DESIGN INNOVATION -
In mid-2020, as companies around the country rallied and pivoted to fill demand for PPE and other vital products during the pandemic, GEON offered its expertise in logistics, supply, sourcing, technical, commercial and manufacturing operations to SMEs at no cost.
FINANCE & INVESTMENT -
Two global coalitions have committed to make good on their companies’ DEI commitments; and adhere to a new set of Stakeholder Capitalism Metrics, respectively. Larry Fink’s annual CEO letter expounds on the need for both.
MARKETING AND COMMS -
Once your purpose is in everything you do, it becomes an indelible part of the customer experience. By attracting customers who believe society is better off if they do business with your company, you can create a social movement around your brand.
MARKETING AND COMMS -
2020’s winners cover topics ranging from calculating product carbon footprints, regenerative farming, healthier food and reusable packaging to DEI, supporting businesses during COVID and more.
BEHAVIOR CHANGE -
The world’s first carbon-removal collective for the travel industry offers climate-clever travelers and small businesses the ability to contribute directly to carbon removal and storage.
THE NEXT ECONOMY -
Mobility is a fundamental aspect of cities; and a city only evolves when all of its inhabitants can fully participate in it. Inclusive urban mobility and accessible technologies are some of the best allies to forge cities for all and to improve the life of seniors and people with disabilities.
BEHAVIOR CHANGE -
The luxury vinyl maker’s support of this cause is a unique example of how companies are committing themselves to social sustainability — an important component of the corporate social responsibility model.
THE NEXT ECONOMY -
Despite the fact that COVID-19 essentially grounded international travel for the better part of 2020, the tourism industry’s collective decision to address the climate emergency has gained exponential momentum over the last few months.
LEADERSHIP -
For Sweden and its business leaders, an inclusive society and economy is both a matter of principle, and a source of resiliency and success over the long term. Of course, we’re not all Swedish — so how can others adopt the same mindset?
MARKETING AND COMMS -
Amidst the uncertainty of the world during a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve
in 2021 — buoyed by new attitudes, opinions, and desires from consumers.
LEADERSHIP -
Boards and the executives and advisors they hire need to be proficient in Purpose Governance, which will put their organizations on a viable path that
creates value for the company and the society on which it depends.