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Assets About Meaningful Connections

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The Sustainable Brands Network, Ukraine & the Power of Community

SB amplifies the actions of its global community and governments in support of Ukraine and reflects on the conflict’s potential impacts on long-term sustainability efforts. ... View More

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Transparency and Traceability Must Drive Sustainable Fashion

Traceability is the foundation upon which we can truly revolutionize the fashion industry, revealing the actual costs of products and ensuring that the wealth generated from production gets redistributed more fairly. ... View More

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New Bank of the West Report Highlights Major Consumer Knowledge Gaps in Sustainable Finance

Fossil fuels and other climate-risky endeavors are still big money for banks; and even if consumers find their bank continues to fund them, it’s something they often feel powerless to change. ... View More

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Green Science Policy Institute: Engaging Across Sectors to Drive Meaningful Change

The Institute’s work includes education and cross-sector partnerships to reduce harmful chemicals in products. We spoke with Senior Scientist Tom Bruton, PhD to learn more about the organization’s history, cross-sector collaborative efforts and f... View More

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New Platform to Help Apparel Brands Illuminate Darkest Corners of Supply Chains

Laudes Foundation’s Transparency in Action portal features best practices, expert advice, tools and resources — including information on existing and upcoming legislation — for brands to take informed steps towards transparency and expand their... View More

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New Consumer Research Highlights Sustainability Opportunities for Brands in Asia

The first-ever Asian version of the Socio-Cultural Trend Tracker shows the huge opportunity that await brands for meeting conscious consumers’ needs and desires in Japan, South Korea, Thailand and Malaysia. ... View More

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EU Proposes Plan to Hold Companies Accountable for Human Rights Violations

The Directive on Corporate Sustainability Due Diligence would oblige companies to identify, prevent, and mitigate human rights and environmental violations in their value chain. But there is debate over whether companies can be reasonably expected to... View More

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Meet Svart: The World’s First Off-Grid, Energy-Positive, Luxury Resort

The futuristic hotel is being built using a ‘360-degree, holistic circular approach.’ With a data-driven approach to next-level ecotourism, Svart’s goals include not only its guests’ relaxation, but education on environmental conservation, an... View More

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Visa Commits $100M to Help Minority Depository Institutions Drive Economic Mobility

MDIs are trusted providers for communities of color and include some of the oldest minority-owned US banks; they play a unique role in increasing access to financial services for underserved populations. ... View More

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Why the Business World Should Use India as a Model for Corporate Social Responsibility

In India, CSR is approached with a rigor not found anywhere else in the world. Here, we see how businesses around the world can learn from the Indian approach to CSR — to ensure that every dollar spent has the best societal impact, while improving ... View More

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5 Key Trends at the Intersection of Health, Wellbeing and Design

Here, Shaw Industries’ VP of Global Sustainability, Kellie Ballew; and Rachel Hodgdon, CEO of the International WELL Building Institute, discuss game-changing trends in building design — all centered around a new focus on human health and wellbei... View More

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Super Bowl 2022: Glimmers of Purpose Messaging Brighten Push for Consumption as Usual

Except for a clutch of ads for EVs, it seems the climate crisis is not yet a force driving brand messaging at the Super Bowl. But a few brands seized the opportunity to drive adoption of sustainable behaviors at scale. ... View More

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There’s an Opportunity for Purpose Leadership in the Metaverse Gold Rush

Companies getting into the gold rush of the metaverse can, like many before them in burgeoning industries, put profit first with little thought to the implications on society. Rarely have we been able to proactively factor in brand purpose and ESG pl... View More

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Why There Won’t Be Quite So Much Waste from the Big Game This Year

From cups and straws to the over 300 million gallons of beer expected to be drunk in the US this weekend, companies are stepping up with innovative solutions to rein in the fallout from one of our most wasteful celebration days of the year. ... View More

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Creating a Ripple Effect: Associates at the Heart of Engagement and Innovation

Companies must create opportunities for employees to break down internal and social borders that try to dictate who they are and what they can achieve. By doing so, employees can think beyond their day-to-day role to grow as professionals and individ... View More

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To Ensure Our Future in Business, We Must Make Sustainability Accessible to All

As consumer-product companies, we have a unique ability to make meaningful change in the broadest sense — and a shared responsibility to our consumers to help make doing the right thing an easy, affordable choice. ... View More

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The 3 Vital Perspectives Sustainability Leaders Need for the 2020s

As we look back on 25 years of the sustainability movement and focus on the critical decade ahead, we challenge business leaders to embrace three vital perspectives in order to drive deep transformation of the way we live and work in unsettled times.... View More

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Fossil Free Banking Alliance to Help Conscious Consumers Put Their Money Where Their Mouths Are

Bank.Green’s new Alliance, made up of 8 founding members, aims to fuel the global movement towards a more sustainable and climate-resilient financial sector. ... View More

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Super Bowl Ads Cost $6.5M This Year – What If Brands Used That Money for Good?

Advertising is a critical element for business success; and successful businesses are better positioned to give back to society. But we believe the societal impact of $6.5M can do far more to authentically connect stakeholders with brands than a half... View More

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Meet the Olive Oil Brand on a Mission to Reunify a War-Torn Country

Bringing new gravitas to the term, ‘purpose-driven,’ the team behind Colive is using their uniquely delicious olive oil to help end the civil unrest that has divided their native Cyprus since the 1970s — and exemplify the benefits of social ent... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
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Thursday, April 17, 2025
The Future of Scope 3: Mastering Value Chain Sustainability with Insetting
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Thursday, May 8, 2025
The ROI of Sustainability Part 1: What's Changed, What Hasn't and How to Move Forward with Confidence
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