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Assets About Meaningful Connections

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Why the Business World Should Use India as a Model for Corporate Social Responsibility

In India, CSR is approached with a rigor not found anywhere else in the world. Here, we see how businesses around the world can learn from the Indian approach to CSR — to ensure that every dollar spent has the best societal impact, while improving ... View More

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5 Key Trends at the Intersection of Health, Wellbeing and Design

Here, Shaw Industries’ VP of Global Sustainability, Kellie Ballew; and Rachel Hodgdon, CEO of the International WELL Building Institute, discuss game-changing trends in building design — all centered around a new focus on human health and wellbei... View More

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Super Bowl 2022: Glimmers of Purpose Messaging Brighten Push for Consumption as Usual

Except for a clutch of ads for EVs, it seems the climate crisis is not yet a force driving brand messaging at the Super Bowl. But a few brands seized the opportunity to drive adoption of sustainable behaviors at scale. ... View More

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There’s an Opportunity for Purpose Leadership in the Metaverse Gold Rush

Companies getting into the gold rush of the metaverse can, like many before them in burgeoning industries, put profit first with little thought to the implications on society. Rarely have we been able to proactively factor in brand purpose and ESG pl... View More

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Why There Won’t Be Quite So Much Waste from the Big Game This Year

From cups and straws to the over 300 million gallons of beer expected to be drunk in the US this weekend, companies are stepping up with innovative solutions to rein in the fallout from one of our most wasteful celebration days of the year. ... View More

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Creating a Ripple Effect: Associates at the Heart of Engagement and Innovation

Companies must create opportunities for employees to break down internal and social borders that try to dictate who they are and what they can achieve. By doing so, employees can think beyond their day-to-day role to grow as professionals and individ... View More

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To Ensure Our Future in Business, We Must Make Sustainability Accessible to All

As consumer-product companies, we have a unique ability to make meaningful change in the broadest sense — and a shared responsibility to our consumers to help make doing the right thing an easy, affordable choice. ... View More

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The 3 Vital Perspectives Sustainability Leaders Need for the 2020s

As we look back on 25 years of the sustainability movement and focus on the critical decade ahead, we challenge business leaders to embrace three vital perspectives in order to drive deep transformation of the way we live and work in unsettled times.... View More

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Fossil Free Banking Alliance to Help Conscious Consumers Put Their Money Where Their Mouths Are

Bank.Green’s new Alliance, made up of 8 founding members, aims to fuel the global movement towards a more sustainable and climate-resilient financial sector. ... View More

Article
Super Bowl Ads Cost $6.5M This Year – What If Brands Used That Money for Good?

Advertising is a critical element for business success; and successful businesses are better positioned to give back to society. But we believe the societal impact of $6.5M can do far more to authentically connect stakeholders with brands than a half... View More

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Meet the Olive Oil Brand on a Mission to Reunify a War-Torn Country

Bringing new gravitas to the term, ‘purpose-driven,’ the team behind Colive is using their uniquely delicious olive oil to help end the civil unrest that has divided their native Cyprus since the 1970s — and exemplify the benefits of social ent... View More

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Mayo x Mayo: Hellmann’s, Jerod Mayo Team Up During the Big Game to Tackle Food Waste

In Hellman’s newest Super Bowl spot, former football player and current coach, Jerod Mayo, shows would-be home food-wasters how they can ‘make taste, not waste.’ ... View More

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‘Toxic Tours’ Shed Light on Communities Most Affected by Petrochemical Pollution

New platform from Break Free from Plastic explores the hardest-hit frontline communities in the world, from India to Ohio. After hearing each story, viewers can choose to view another location, or take actions designed to make local and global impact... View More

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Umpqua Bank Offers $2M Infusion to Support Minority, Women Entrepreneurs

Through a series of multi-year partnerships with business-focused nonprofits, Umpqua aims to close the opportunity gap in access to capital, resources, and expertise for traditionally underserved innovators. ... View More

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Rural Studio Immersion Program Enriching Students, Reviving West Alabama’s Black Belt

At Auburn University’s architectural-training program, “housing is health.” Associate Director Rusty Smith asserts: “As architects, we have a professional responsibility. It's not only an ethical or moral responsibility; it's a professional r... View More

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No Matter the Industry, We All Have a Role to Play in Fighting Hunger

As I write this, we are anxiously awaiting the US Senate to pass President Biden’s “Build Back Better” legislation. It’s important that this passes, as it calls for the continuation of the Child Tax Credit program that has been instrumental i... View More

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Seeing Stars: Reconnecting Humanity with a Flick of a Switch

When the city of Franeker, Netherlands, turned off its lights for a night to reveal the now-rarely seen splendor of the night sky, it was a reminder of our inextricable link to each other and our universe. ... View More

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Is There a Secret Recipe for Successful Consumer Climate Communication?

It’s true what they say: The way to someone’s heart is often through their stomach. A new WRI study suggests that carefully reframing menu language can successfully nudge diners toward more climate-friendly food options. ... View More

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5 Ways to Turn Your Purpose into a Competitive Advantage

An intentional purpose will be unique to every company — based on your history, culture and the role you play in your customers’ lives. But, based on our interviews with leading purpose-led companies, here are five common themes that can inspire ... View More

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Social Infrastructure: Construction Projects as a Force for Good

If an organization commissions a multimillion-dollar building or renovation, how can it double or triple the social and environmental benefits from its investment? Many green building standards already exist, but what if it was possible to go beyond ... View More

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