ORGANIZATIONAL CHANGE -
Can businesses do anything to mitigate their employees’ vulnerability to fake news? And should they? Corporate schooling might be an uncomfortable idea, but it could be essential to the future of US capitalism and democracy.
THE NEXT ECONOMY -
Many people are becoming more aware of their environmental footprint and the impact they have on people and the planet. This awareness can be harnessed by the tourism industry to shift passive sea-and-sun tourists into more conscientious, actively engaged travelers.
SUPPLY CHAIN -
Whether in our personal lives or in business, doing only what is required or expected is generally unsatisfying. If your plan of action means doing the bare minimum, the status quo is the likely result.
THE NEXT ECONOMY -
As the latest company to use its size and scale to help equip the next generation of workers, SBD’s ‘Empower Makers’ grants aim to advance and accelerate vocational skills training programs in the next five years — and change misconceptions that these careers are not financially rewarding.
COLLABORATION -
The consumer goods giant has shared a new Climate Transition Action Plan, new science-based targets and a goal of net-zero emissions — Scope 1-3 — by 2040.
MARKETING AND COMMS -
The brewing giant joins 16 other global companies in signing onto the World Federation of Advertisers’ Planet Pledge, which aims to change marketing from a driver of consumption into a catalyst for more sustainable thinking and behavior.
WALKING THE TALK -
HP, HPE, Intel and Microsoft are launching the HBCU Technology Conference, to equip students from Historically Black Colleges and Universities to excel in tech careers; while Apple has expanded its Racial Equity and Justice Initiative with $30M worth of new programs.
MARKETING AND COMMS -
The First Educator Advantage (FEA) is when a CPG brand is first to educate consumers on an impact topic that does not yet hold mainstream materiality. Here, we explore how successfully executing this strategy can reduce scope 3 emissions, increase consumer loyalty and allow R&D teams to effectively innovate for the market.
MARKETING AND COMMS -
To foster courage in the face of crisis, empowerment through transparency, trust through intersectional action and a constant determination to iterate and
improve can give hope and empowerment in a troubling age.
ORGANIZATIONAL CHANGE -
The beauty giant is the first in the world to earn EDGEplus certification, for a pay assessment tool allowing the company to achieve organizational gender pay equity.
THE NEXT ECONOMY -
The two will work together to quantify the unseen environmental costs of consumption decisions in ways that empower individuals, businesses and governments to align their spending with climate action and solutions — focusing initially on carbon, water and plastic.
WALKING THE TALK -
These forward-thinking companies' efforts show that committing to education as part of a brand’s CSR strategy is, truly, a commitment — but one that can pay dividends both to society and the company itself.
MARKETING AND COMMS -
Nestlé hopes that a new interactive platform, Beneath the Surface, will give viewers better insight into the complexity of palm oil supply chains and insight into how choices they make under different scenarios can lead to a range of outcomes and consequences.
WALKING THE TALK -
From our work supporting leaders to deliver brand value through purpose, we’ve identified five skills that every brand leader now needs — but as yet, not enough have.
MARKETING AND COMMS -
Gelo’s ‘Parent Track’ aims to build on the recent surge of kids educating their parents and driving more sustainable practices at home.
WALKING THE TALK -
In a recent study, we discovered shifts in thinking from both brand and consumer values: The gap between what they believe and how they are acting on such
beliefs is narrowing, particularly when brands make sustainability accessible and affordable.
THE NEXT ECONOMY -
Taking advantage of the forced pandemic pause and building off the momentum of a less extractive tourism model already taking shape in the country’s Bay of
Plenty, the online program provided a foundation for shaping thriving host communities rooted in local context and culture.
MARKETING AND COMMS -
These three concepts highlight how understanding human thought processes can influence the adoption of sustainable behaviors and promote corporate
sustainability. Think about the messages you’re giving as a business, and how these can be tweaked to empower your stakeholders.
WALKING THE TALK -
AT&T committed $10M to respond to the need for increased at-home connectivity for students during the pandemic, and worked with Connected Nation to make it happen. The 124 awardees in the program represent 81 schools and 43 nonprofits spanning 26 states.
THE NEXT ECONOMY -
The initiative will promote destinations and experiences
outside the traditional tourist circuit — engaging local tourist communities, integrating the creative and cultural sector into local tourism value chains, and contributing to the development of responsible tourism.