ORGANIZATIONAL CHANGE -
New solution from WeSpire, Cox and South Pole dramatically improves how companies measure and reduce employee emissions in hybrid and increasingly remote work environments.
BEHAVIOR CHANGE -
Why are so few brands and retailers partnering to communicate their sustainability attributes at the moment of truth — when shoppers are in the right mindset to buy? A new guidebook offers 10 guiding principles and many inspirational examples to help guide brands and retailers through the process.
PRODUCT, SERVICE & DESIGN INNOVATION -
A global exemplar for playgrounds located in flood-zone communities, Playscape features five distinct ecology zones, each fostering cultural and environmental awareness through sustainable, biodiverse and water-conscious design.
COLLABORATION -
The Music Climate Pact marks a significant step in aligning the global music business around a coherent and industry-coordinated strategy — and unify existing climate initiatives.
MARKETING AND COMMS -
“Tony’s has done a great job of raising awareness of an important issue; and there is a real risk that the overriding message that will be left, once the dust settles, is one of a brand getting it wrong — and that could undermine all of the important messaging that Tony’s tries to share through its purpose.”
ORGANIZATIONAL CHANGE -
Effort aims to help underrepresented applicants become McDonald’s franchisees by removing socio-economic barriers — in part through a $250M commitment to alternative financing — to attract more franchisees who reflect the composition of the communities it serves.
FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER -
Today, Dow considers its sustainability strategy and business strategy to be one and the same; employees understand that the two can no longer be separate. But, as Global Sustainability Director Haley Lowry explains, this didn’t happen overnight.
WALKING THE TALK -
To capture the top trends of 2021, Porter Novelli reviewed and analyzed a year’s worth of Purpose-driven and stakeholder news, activities, campaigns and announcements to deliver the latest in stakeholder intelligence. Here are our 10 need-to-know trends for today and tomorrow.
ORGANIZATIONAL CHANGE -
‘The New Purpose Governance Framework’ is the first comprehensive set of purpose-governance guidelines in the world, which charts the path for boards to up their game in approving and governing their organization’s purpose.
PRODUCT, SERVICE & DESIGN INNOVATION -
What happens when a company empowers its associates to think creatively and innovate with a social purpose? You find yourself with a potent strategic framework for solving for some of the world’s most pressing social and environmental challenges.
WALKING THE TALK -
With no end in sight to the pandemic and its many ripple effects, we can all use a little bit of brightness in our lives! So, here are some of the many companies, platforms and products aligned with a more intentional approach to consumption, that we’d be happy to support anytime.
LEADERSHIP -
In his new book, “Lead With We,” Simon Mainwaring urges business leaders to adopt a ‘first-responder’ mindset — and provides a blueprint for a proactive, ‘prepare for anything’ approach that enables them to lead with purpose in an increasingly challenged world.
LEADERSHIP -
As a fellow leader in this sustainability movement, how might you shift to a more regenerative approach? Here, Forum for the Future’s Samantha Veide explores what the concept means for business and shares five principles for regenerative leadership.
ORGANIZATIONAL CHANGE -
About half of our employees have a criminal record, and I’ve learned valuable lessons from working with them. If your business is considering hiring formerly incarcerated people, the following lessons may help you avoid common obstacles to building a positive environment, so both your new employees and your business can thrive.
SUPPLY CHAIN -
As delegates from the UN launched the roadmap at day one of this year's Business and Human Rights Forum, full respect for human rights by business was described as a strategic — not just an operational — issue, requiring a change of corporate culture and of business models.
COLLABORATION -
Consumer goods brands and retailers aiming to diminish their climate impacts or even become forest positive can find cost-effective solutions to protect forests when they partner with indigenous communities on the ground.
BEHAVIOR CHANGE -
Consumers are more and more inclined to buy from brands that align with their beliefs and values; and anti-Black Friday is an important indicator of the
growing chasm between purpose-driven brands and those still banking on business-as-usual approaches.
FINANCE & INVESTMENT -
Disclosure and data certainly are important, but they are not sufficient to create a more equitable and sustainable world. Companies that take a narrow or
compliance-focused approach to ESG are missing the forest for the trees.
THE NEXT ECONOMY -
In Canada’s first-ever Purpose in Business Week, business, government and thought leaders are creating a Roadmap to accelerate the purpose economy and mainstream social purpose in business that will require cross-sector engagement and collaboration across six critical levers.
LEADERSHIP -
At SB’21 San Diego, leaders from a variety of industries and disciplines seemed to agree on three key drivers necessary for the regenerative leadership our world needs.