Assets About Meaningful Connections
Found 791 assets. Page 17 of 40.
H&M’s 'Loooptopia' Metaverse Experience Rewards Players for Creating Circular Fashion
The new H&M Loooptopia Experience on Roblox allows users to experiment with their digital identity and learn about fashion and circularity in a fun, creative and playful environment. ... View More
2022 Lessons: How to Improve Employee Engagement Through Responsive Company Culture
Many employees are re-evaluating what they want and expect from their employers. This is a pivotal moment for companies to recalibrate program offerings and better support employees in applying their unique talents to purposeful projects in the commu... View More
Cocoa Will Never Be Sustainable Without Living Wages for Farmers; New Action Guide Helps Companies Get There
The VOICE Network’s Cocoa Barometer links the range of challenges facing cocoa-farming communities to pervasive poverty. The IDH’s new, free Living Wage Action Guide helps companies find the path to the best interventions for their situation. ... View More
Our Innate Psychology Is Fueling the Climate Crisis — Here’s How to Combat It
We can’t keep communicating about climate change in ways that feed our evolutionary prejudices and continue kicking the can down the road. We must outsmart our biases using strategic communication tactics so we can take action when it matters — w... View More
2022 Trends in Purpose and What They Mean for the Year Ahead
This year, we saw companies double-down on purpose amidst a rise in consumer skepticism and politically motivated attacks on ESG. Below are six notable trends and what they might mean for 2023. ... View More
Politics and Purpose: The US Consumer Response to Purpose-Driven Marketing Across the Political Spectrum
How does identifying with a certain political party, generation or minority group influence whether consumers think more highly or more disapprovingly of a brand taking on a cause? Here is what we learned. ... View More
Great Expectations: Evaluating ESG Initiatives to Reach Target Consumers
When it comes to ESG initiatives and their relationship to consumer behavior, there’s no one-size-fits-all approach; but leveraging ongoing research into consumer attitudes can help align corporate ESG initiatives that can help steer your brand thr... View More
Give Greater: The 2022 SB Holiday Gift Guide
As always, the goal of our gift guide is to encourage a more conscious approach to gift-giving by highlighting products, services and experiences that create value and benefits beyond short-term gratification for the recipient. Here’s this year’s... View More
Creating Life from Death: Transcend Attempts to Reverse the Environmental Impacts of Burial
The new startup offers a regenerative ‘tree burial’ service that reimagines cemeteries as forests — enabling the dearly departed to truly give back to the land and encouraging younger generations to think about death in new ways. ... View More
New Marketplace Matches Tesco Suppliers to Swap Surplus Stock to Cut Costs, Reduce Waste
Tesco Exchange, aka ‘Tesco Tinder,’ matches suppliers who have too much of a product — for example, crops, byproducts, ingredients or packaging — with other Tesco suppliers that can put it to use. ... View More
L'Oréal USA Product Labeling System Aims to Educate Consumers About the Environmental Impact of Products
New survey finds 83% of US consumers value brand product transparency, but only 47% feel they have the information to make sustainability-based purchasing decisions. Impact labeling will begin with Garnier products and roll out progressively across L... View More
Why Activism, Advocacy and Allyship Are Essential to Corporate Diversity
If a corporation really wants diversity and its benefits, the only way to get it is to regularly hire and promote people who don’t look like the current leadership. The task is to create not just the appearance of change, but a genuine commitment t... View More
UN Forum on Business and Human Rights, Day 3: Responsible Lobbying vs ‘Corporate Capture’
For most readers, bribery or corruption aren’t part of your everyday experience — though they should be part of due diligence processes on your business partners and supply chain. However, the danger that one department says one thing and another... View More
The V Model: Validity, Vulnerability and Elon Musk
The financial and reputational freefall that Eli Lilly experienced in the first few weeks of Musk’s tenure as Twitter chief illustrated an underappreciated factor in an organization’s level of vulnerability: validity. Companies need a risk model ... View More
New Guide Shows How CMOs Can Mainstream Sustainability by Closing Say-Do Gap for Good
BCG and the CMO Sustainability Accelerator — a coalition that includes Sustainable Brands, ANA and Adweek — have developed a practical guide to help brands “bring green to the mainstream” by developing and marketing sustainable choices for al... View More
Harnessing the Power of Social Media for Good Delivers Brand Trust and Loyalty While Driving Meaningful Change
When done thoughtfully, brands can use social media to champion sustainable living and generate positive outcomes that are favorable to people, the planet and their overall business results. ... View More
New Cookbook Showcases Meals That Benefit Both Human and Planetary Health
"The Cookbook in Support of the United Nations: For People and Planet" features 75 recipes divided into sections on food systems, biodiversity, sustainable consumption, food and climate change, and food waste — and shares each dish’s ca... View More
Supply Chain Waste, Consumer Demand Highlight Business Case for Transparency
A new study examines the waste challenges companies are facing due to the global supply chain crisis and how they are being tackled, and how consumer priorities impact waste — they now report prioritizing product durability and transparency over su... View More
Vail Resorts Meets 100% Renewable Energy Goal, on Track to Achieve Net-Zero Operating Footprint By 2030
The company reports progress in its climate goals, as well as its work to support local communities and increase equitable access to snow sports and recreation. ... View More
Purpose-Driven Brands Continue to Encourage More Conscious Consumption Habits in Antidote to Black Friday
As US consumers report more conservative gifting plans due to money worries, alternatives such as Freitag’s S.W.A.P. events and Poshmark’s Secondhand Sunday meet the downshift in enthusiasm for the Black Friday shopping frenzy. ... View More
