SB'25 San Diego Early Bird Ends April 6th!

Assets About Meaningful Connections

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More and More Talent Ready to Leave Companies Over Misalignment of Values

From ‘quiet quitting’ to conscious quitting: Despite economic uncertainty, 51% of employees surveyed would consider resigning if employers do not align with own values. ... View More

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Pomp, Personalities and Products Made for a Super Bowl with Little Purpose

Product, product, product drove Super Bowl commercials this year; purpose and ESG communication were largely left on the bench. ... View More

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The Power of $7M: How Companies Can Make a Lasting Impact with Their Super Bowl Ad Budget

Directing $7M to improving lives instead of selling products sends a powerful message of hope and generosity to millions of Super Bowl fans. ... View More

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Anheuser-Busch Brings ‘National Recycling League’ Action to Super Bowl LVII

Every beverage container recycled through gamified reverse vending machines will give fans an instant prize and qualify them to win NFL season tickets. ... View More

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It’s Not Easy Being Green: How to Avoid the Many Shades of Greenwashing

With keener public awareness and growing scrutiny of brand sustainability claims, greenwashing hasn’t gone away but become a ‘many-headed beast.’ Experts weigh in on the best way forward for brands. ... View More

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Stok Highlights 5 Key Priorities in the Evolution of the Workplace

Industry leaders provide guidance for prioritizing changes to your organization’s real estate and workplace strategy to maximize employee productivity, retention and wellbeing. ... View More

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Brands Rally to Support Türkiye-Syria Earthquake-Relief Efforts

The 7.8-magnitude quake is the strongest to hit the region since 1939. A growing number of brands have been quick to offer various forms of relief support for the area. ... View More

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From Messages to Painted Pictures: How Storytelling Drives Social Purpose

Messaging is about telling an audience something; storytelling shows them something. Engaging social-purpose storytelling can shape the way people think and feel, and motivate them towards a desired action. ... View More

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Global Citizen, Authentic Team Up to Rally Consumers to Help #EndExtremePovertyNOW

The strategic initiative will include impact-focused brand activations and products to engage consumers in Global Citizen’s mission to end extreme poverty. ... View More

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Brand-Led Culture Change Key to a Flourishing Future

By prioritizing bold business imperatives and meeting deep human needs, brands can transform themselves into the leaders of a new, regenerative economy. But these initiatives cannot thrive in a closed system of communication. ... View More

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National Coalition Launches Community- and Equity-Driven '30x30' Agenda for Nature

The 150-member America the Beautiful for All Coalition brings diverse experiences and perspectives to the frontline fight to save 30 percent of US land, fresh water and ocean by 2030. ... View More

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2023 Design Trends: Balancing the Beautiful with the Responsible

The balance between luxury and sustainability has set a new bar for luxury packaging, making us all stop and think about how we can do things differently. ... View More

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Purposeful Policy: How Governments at All Levels Everywhere Can Accelerate the Purpose Economy

Policymakers everywhere now have a blueprint — and role models — for purposeful policy to better align corporate behaviour with public interest and to create allies for the work that lies ahead. ... View More

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Jackson Family Wines Partners to Advance Industry Opportunities for Students of Color

JFW has become a key partner in the Urban Grape’s Wine Studies Award for Students of Color program — which uses a three-pronged approach of education, work experience and mentorship to increase DEI in the wine & spirits industry. ... View More

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Will Mill Be a Game-Changing Solution to Home Food Waste?

The Mill system offers a practical, circular solution for reducing home food waste and the resulting, climate-changing greenhouse gases — with minimal effort on the part of users. ... View More

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Faroe Islands ‘Preservolution’ Strategy Prioritizes Sustainability, Engages Local Residents

Visit Faroe Islands’ innovative strategy and annual ‘Closed for Maintenance’ voluntourism program illustrate the destination’s dual commitment to both promotion and the sustainable development. Lacking relevant legislation, VFI uses tourism t... View More

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Bulleit Frontier Whiskey, American Forests Advancing Tree Equity in Communities Across the US

After meeting their goal to plant 1M trees three years early, Bulleit and American Forests are now focused on improving tree equity in communities that need it most — starting with two in Houston, Texas ravaged by Hurricane Harvey. ... View More

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Food vs Pharmaceuticals: New Study Highlights Power of Nutrition Over Pills for Improving Heart Health

Founded by cardiologist Dr. Elizabeth Klodas, Step One Foods is aiming to change the paradigm in the US from treating high cholesterol and heart disease with drugs to the ancient wisdom of using food as medicine. ... View More

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3 Leadership Keys to Climate-Tech Success

Climate tech alone will not save the world; the people who use it, create it and put it into action play just as crucial a role. For these projects — and the sector as a whole — to succeed, these critical elements of strong leadership are essenti... View More

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Finance, Tech Giants Top 2023 List of US’s Most JUST Companies

JUST Capital and CNBC have released the 2023 rankings of the country’s most JUST Companies and Marquee JUST 100 List, which consistently outperform the Russell 1000 — highlighting the link between stakeholder governance and corporate success. ... View More

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