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Assets About Meaningful Connections

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EU CEOs Recognize Climate Change as Biggest Threat to Business; EU Workers Say, ‘They’d Better’

24% of EU CEOs believe their companies will be highly exposed to the impact of climate change in the next five years — a key insight, since 76% of young Europeans say the climate impact of prospective employers is an important factor when job hunti... View More

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Facing Wicked Problems? You Need to Stop Leading Alone

Wicked problems are solved by seeing problems and solutions in new ways, by working with people with very different skills and approaches. As we frequently tell our clients, ‘Uncomfortable does not have to mean unnavigable.’ ... View More

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The Problem with Recycling, Part 3: Reducing Confusion and Boosting Consumer Confidence

This is the third in a three-part series covering key opportunities to turn 'the plastic-recycling problem' into a sustainable, circular plastic economy. ... View More

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Chipotle Expands 2023 ESG Goals Tied to Executive Compensation

The company aims to increase pounds of local produce purchased, improve diverse employee retention, and increase the number of restaurants with composting programs — goals that can affect executives’ overall bonus payout by up to 15 percent. ... View More

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Mixed-Income, Net-Zero Community Under Development in Michigan

THRIVE Collaborative designed Veridian from an honest look at what is actually required for a housing community to achieve net-zero goals. ... View More

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A CEO’s Perspective: 7 Insights to Discover and Activate Authentic Purpose

Kerry Group CEO Edmond Scanlon and Chief Corporate Affairs and Brand Officer Catherine Keogh share how the purpose-discovery process transformed the $7B company. ... View More

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Klarna Conscious Badges Offer World’s First Assessment of Electronics Brands' Environmental Achievements

Badges build on Klarna’s commitment to providing its 150M users with the insights and tools they need to make more informed purchasing decisions and enact positive environmental change. ... View More

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Crate Uplevels Sustainable Packaging with World’s First Label-Less Wines

Crate aims to shake up the industry — where most of the sustainability discussion is about the impact of plastic in packaging, but little acknowledgement that paper labels are also part of the problem. ... View More

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Unilever Study Reveals Influence of Influencers in Sustainable Behavior Change

Dove, Hellmann’s and a team of behavioral scientists examined how brands can leverage and maximize the power of social media influencers to positively impact consumer behavior. ... View More

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What a Zombie Apocalypse Can Teach Us About the Fight for Social Justice

Here are three lessons social-impact leaders can learn from Ellie — the 14-year-old protagonist in “The Last of Us” — for dealing with these increasingly challenging times. ... View More

Article
Not Their Waste, But Still Their Problem: How Alaska Is Managing an Influx of Global Marine Debris

A multi-stakeholder, community-based collaboration and an innovative model of plastic-waste recovery are helping to clean up the Gulf of Alaska. ... View More

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For Climate Solutions to Cross the Chasm, Start with Customers Ready for Change

To avoid the worst climate impacts, we must prioritize the deployment of emerging climate solutions without delay. To do that, companies must overcome a common marketing challenge. ... View More

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Tractor Beverage Co Furthers Commitment to Transparency with Organic Impact Tracker

Tractor becomes the first beverage brand to track and disclose impact data about its ingredients — as 7 in 10 consumers express interest in how their beverage choices impact the planet. ... View More

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Glovo Impact Fund to Direct €5M Toward Socio-Environmental Challenges by End of 2023

A small amount from each Glovo order will now support local communities, climate-action initiatives, help in digitalization of small businesses, close the gender gap in tech and provide upskilling programs for couriers. ... View More

Article
The Ugly Company Raises $9M to Grow Market, Capacity for Upcycled Fruit Empire

The dried fruit snack maker is on a mission to put a dent in the massive produce waste issue on farms in California’s Central Valley, while teaching consumers the value in ‘food waste.’ ... View More

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Doconomy, Dreams Technology Merge to Empower Banks to Better Engage Climate-Conscious Customers

Through its acquisition of Dreams Technology, Doconomy becomes the first provider to offer a holistic solution that drives meaningful climate and social impact for the financial services industry. ... View More

Article
The Many Hats of a Sustainable Marketer

Marketing is becoming inextricable from sustainability. Marketers must collaborate with other departments closely, gather accurate knowledge and work out how to share brand attributes in a humble and credible way. ... View More

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Cultural Intelligence Unlocks Campaign Strategies to Support Brand-Led Culture Change

By unpacking consumer trends and crafting poignant narratives, today’s brands can create behavior change, shift consumer demand, and drive good growth — resulting in positive market transformation and sustainable culture change. ... View More

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More and More Talent Ready to Leave Companies Over Misalignment of Values

From ‘quiet quitting’ to conscious quitting: Despite economic uncertainty, 51% of employees surveyed would consider resigning if employers do not align with own values. ... View More

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Pomp, Personalities and Products Made for a Super Bowl with Little Purpose

Product, product, product drove Super Bowl commercials this year; purpose and ESG communication were largely left on the bench. ... View More

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October 13-16, 2025
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Tuesday, July 15, 2025
Behind the Label: Why Third-Party Certifications Matter in Sustainable Marketing
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Thursday, July 24, 2025
The ROI of Sustainability, Part 2: Sources of Financial Value and Effectively Communicating Analyses
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