MARKETING AND COMMS -
When done thoughtfully, brands can use social media to champion sustainable living and generate positive outcomes that are favorable to people, the planet and their overall business results.
MARKETING AND COMMS -
"The Cookbook in Support of the United Nations: For People and Planet" features 75 recipes divided into sections on food systems, biodiversity, sustainable
consumption, food and climate change, and food waste — and shares each dish’s carbon footprint.
SUPPLY CHAIN -
A new study examines the waste challenges companies are facing due to the global supply chain crisis and how they are being tackled, and how consumer priorities impact waste — they now report prioritizing product durability and transparency over
sustainability.
CLEANTECH -
The company reports progress in its climate goals, as well as its work to support local communities and increase equitable access to snow sports and
recreation.
BEHAVIOR CHANGE -
As US consumers report more conservative gifting plans due to money worries, alternatives such as Freitag’s S.W.A.P. events and Poshmark’s Secondhand Sunday meet the downshift in enthusiasm for the Black Friday shopping frenzy.
MARKETING AND COMMS -
If we continue to be distracted by our biennial game of political ping-pong, we are unlikely to avoid the most devastating impacts of climate change — unless we fundamentally address the underlying causes of polarization and disinformation as part of our sustainability agenda.
NEW METRICS -
One of many recurring themes at SB’22 San Diego was the need for a new lexicon and new metrics for the regeneration movement, which more accurately reflect the level of work and transformation needed to not only avert climate collapse but to enable a flourishing future for all.
MARKETING AND COMMS -
Fridays for Future reminds US voters about the real existential threat to our planetary health, while UMG launches new installments of its ‘Use Your Voice’ and ‘Pull Up to the Polls’ initiatives to support voter education and to help get young people to the polls this week.
ORGANIZATIONAL CHANGE -
Whether it’s finance and administration, physical infrastructure, or strategic and capital plans, universities are unlocking all their assets to play a more ambitious role on the global stage — and other organizations can learn from this innovation.
BEHAVIOR CHANGE -
68% of people ‘somewhat agree’ they’d reduce their consumption by half to avoid environmental damage and climate change — especially those with worried children at home, according to a new survey. But the gap between aspirations and actions remains wide in all countries.
BEHAVIOR CHANGE -
COVID reshaped our capacity for collaborative change. We saw that, when people had the right information, they would act accordingly. We must help people understand how to participate in the sustainable economy and what their impact can be. Even more, we must change social norms so that people feel compelled to opt in.
LEADERSHIP -
In a packed ballroom at SB’22 San Diego, women leading sustainability for three very different organizations explored how today’s leaders can engage and empower tomorrow’s generation to lead us to a flourishing future.
MARKETING AND COMMS -
For a purpose-driven business, marketing must transform from traditional advertising to building a social-purpose ecosystem, requiring a fundamental
shift in the way marketing is integrated and delivered. In a recent webinar, BCLC, PepsiCo and CLMBR discussed how they are shifting their marketing strategies to accelerate social purpose.
FINANCE & INVESTMENT -
Last week at SB’22 San Diego, over 1K sustainability practitioners converged to share insights, tools, inspiration and opportunities for collaboration with the goal of building a
regenerative future for all. Here, we hear highlights from our day four keynotes, which featured glimpses into the next frontier in finance and
capitalism.
WALKING THE TALK -
Naumi Hotels is raising the bar for eco-tourism with its holistic, conscious model — which includes repurposing existing buildings, incorporating living elements and providing employment for low-income women in India.
LEADERSHIP -
This week at SB’22 San Diego, over 1K sustainability practitioners have converged to share insights, tools, inspiration and opportunities for collaboration with the goal of building a regenerative future for all. On opening night, luminaries from a variety of disciplines reminded attendees the importance of taking a breath and opening your mind.
MARKETING AND COMMS -
The success of tourism pledges lies with destinations, not travelers; and for any pledge to be effective, it must be used as part of a destination’s wider sustainable tourism strategy, rather than an isolated destination-management intervention.
MARKETING AND COMMS -
In a world where the mistreatment of employees, supply chain workers and/or the planet will quickly go public
through a social post or a company review, ensure your organization’s internal beliefs and behaviors align with your external actions and communications.
MARKETING AND COMMS -
We must not only create products that address environmental impact without compromising consumer experience, but also help consumers understand that they
don’t compromise when they embrace more sustainable products. How? By influencing our industry’s influencers.