Assets About Meaningful Connections
Found 791 assets. Page 13 of 40.
PepsiCo, UEFA Launch Circular Pilots During Champions League Finals
Last weekend’s Women’s event was the first Champions League Final to deploy returnable service ware, starting a long-term collaboration in reducing waste at major sports events. ... View More
Community-Inclusive Supply Chain Helping Regenerate Ecosystems, Economies in South Asia
By thinking of suppliers more as business partners, companies such as Tengri are creating new models for ethical, regenerative supply chains. ... View More
Outvertising to Brands: Stand Your Ground This Pride Month
As the advocacy group asserts: ‘This is a time that calls for commitment and courage. Your action can be made in the sound knowledge that you have the majority behind you.' ... View More
Measure What Matters: Are You Optimizing Purpose to Uplift Your Workforce?
A first-of-its-kind diagnostic tool is helping companies ensure their purpose supports outcomes including talent attraction and retention, employee engagement, and performance. ... View More
‘Secret Agents of Change’ to Take Over Cannes Lions to Root Out Greenwashing
Creatives for Climate’s ‘secret agents of change’ will be prowling the festival calling on individuals, agencies and brands to tackle greenwashing at the source. ... View More
Tony's Chocolonely Unveils Future-Proof Legal Structure to Protect Its Company Mission
The impact-driven chocolate brand hopes that Tony's Mission Lock will provide inspiration to other companies looking to protect their mission for the long term. ... View More
Lessons in Brand-Led Culture Change: Righting Wrongs, Scaling Impact and Recovering from Pushback
As Brand-Led Culture Change drew to a close, a number of insightful discussions got down to brass tacks and shared lessons learned while facing a number of nearly ubiquitous brand challenges. ... View More
Uncertain Times Require Decisive Brand Action: Blazing New Trails in Brand Activism
On the final morning of Brand-Led Culture Change, keynote speakers tackled topics ranging from impactful partnerships and walking your ESG talk to the role of brands in creating a new ‘American Dream.’ ... View More
There May Finally Be Hope for Environmental and Climate Justice. Can We Capitalize on It?
This work is vast. But success would build a more inclusive, just and sustainable economy and society — shaped by our shared opportunities rather than our risks, by prosperity rather than poverty, of positivity over negativity. ... View More
Reimagining Retail: 3 Strategies to Help Shape the Future We Want
As Brand-Led Culture Change continued, we heard from a number of players touching retail on how they’re nudging consumers toward more climate-friendly purchases and shifting the model to create a more just and inclusive shopping experience. ... View More
Why Being 'Lazy' Could Be Good for the Planet
By automating the small tasks of your day-to-day routine, you are gifted back the time to focus on the most essential and important elements of life while creating much less impact on the planet. ... View More
Responding to Cultural Tipping Points: Co-Creating a Brand Culture for Good
Keynotes from day 2 of Brand-Led Culture Change shed light on collaborative behavior-change and stakeholder-engagement approaches that are changing the way brands are creating products, stories and strategies. ... View More
The Dos and Don’ts of Successfully Engaging the Masses
Day one of SB’s Brand-Led Culture Change event was loaded with insights from brand leaders and influencers on the ever-growing world of impactful brand sustainability communication. ... View More
Regeneration, Reinvention and Revamping Retail: Finding the Sweet Spots to Drive Culture Change
Opening keynotes at Brand-Led Culture Change featured insights from unconventional brand partnerships and keys to helping people and brands alike move beyond fear and embrace the changes we need to create a flourishing future for all. ... View More
Anti-ESG Rhetoric in US Unaligned with Public’s Views on Business Imperative for Action
Two-thirds of US adults surveyed want companies to continue environmental, social, governance action; more than half have positive view of the term. ... View More
The Balancing Act of Employee Engagement and ESG Goals
Employees are key to the success of any ESG program. But it can be challenging to strike a balance between engaging employees and managing company priorities. ... View More
Made to Measure: How to Tailor Marketing for Unique Demographics
It takes time for a new, sustainability-focused brand to build awareness in the marketplace – particularly in a crowded field. Here are five key things to keep in mind when trying to reach a hard-to-reach audience. ... View More
Nurturing Mental Health in a Climate-Changing World: Another Critical Challenge to Face Together
As with other forms of anxiety, climate anxiety must be navigated with great care; and it is essential that the younger generation have allies around them when facing such an enormous challenge as climate change. ... View More
The Greenwash Era Is Over, But Are Our Communicators Ready to Step Up?
As advertising regulators, consumer watchdogs and even governments take a tougher stance, the risks of getting it wrong grow significantly; and the pressure is on communicators to up their game and back up their claims. ... View More
Michelle Obama’s PLEZi Nutrition Aims to Help Raise a Healthier Generation of Kids
Building on her efforts in the White House with her Let's Move! initiative, Mrs. Obama is guiding PLEZi Nutrition’s mission to be a model for how food and beverage brands can support the health of our younger generations. ... View More
