WASTE NOT -
The dried fruit snack maker is on a mission to put a dent in the massive
produce waste issue on farms in California’s Central Valley, while teaching consumers the value in ‘food waste.’
BEHAVIOR CHANGE -
Through its acquisition of Dreams Technology, Doconomy becomes the first provider to offer a holistic solution that drives meaningful climate and social impact for the financial services industry.
MARKETING AND COMMS -
Marketing is becoming inextricable from sustainability. Marketers must collaborate with other departments closely, gather accurate knowledge and work out how to share brand attributes in a humble and credible way.
BEHAVIOR CHANGE -
By unpacking consumer trends and crafting poignant narratives, today’s brands can create behavior change, shift consumer demand, and drive good growth — resulting in positive market transformation and sustainable culture change.
ORGANIZATIONAL CHANGE -
From ‘quiet quitting’ to conscious quitting: Despite economic uncertainty, 51% of employees surveyed would consider resigning if employers do not align with own values.
MARKETING AND COMMS -
Product, product, product drove Super Bowl commercials this year; purpose and ESG communication were largely left on the bench.
MARKETING AND COMMS -
Directing $7M to improving lives instead of selling products sends a powerful message of hope and generosity to millions of Super Bowl fans.
BEHAVIOR CHANGE -
Every beverage container recycled through gamified reverse vending machines will give fans an instant prize and qualify them to win NFL
season tickets.
MARKETING AND COMMS -
With keener public awareness and growing scrutiny of brand sustainability claims, greenwashing hasn’t gone away but become a ‘many-headed beast.’ Experts weigh in on the best way forward for brands.
ORGANIZATIONAL CHANGE -
Industry leaders provide guidance for prioritizing changes to your
organization’s real estate and workplace strategy to maximize employee productivity, retention and wellbeing.
WALKING THE TALK -
The 7.8-magnitude quake is the strongest to hit the region since 1939. A growing number of brands have been quick to offer various forms of relief support for the area.
MARKETING AND COMMS -
Messaging is about telling an audience something; storytelling shows them something. Engaging social-purpose storytelling can shape the way people think and feel, and motivate them towards a desired action.
MARKETING AND COMMS -
The strategic initiative will include impact-focused brand activations and products to engage consumers in Global Citizen’s mission to end extreme poverty.
BEHAVIOR CHANGE -
By prioritizing bold business imperatives and meeting deep human needs, brands can transform themselves into the leaders of a new, regenerative economy. But these initiatives cannot thrive in a closed system of communication.
THE NEXT ECONOMY -
The 150-member America the Beautiful for All Coalition brings diverse experiences and perspectives to the frontline fight to save 30 percent of US land, fresh water and ocean by 2030.
CHEMISTRY, MATERIALS & PACKAGING -
The balance between luxury and sustainability has set a new bar for luxury packaging, making us all stop and think about how we can do things differently.
THE NEXT ECONOMY -
Policymakers everywhere now have a blueprint — and role models — for purposeful policy to better align corporate behaviour with public interest and to create allies for the work that lies ahead.
ORGANIZATIONAL CHANGE -
JFW has become a key partner in the Urban Grape’s Wine Studies Award for Students of Color program — which uses a three-pronged approach of education, work experience and mentorship to increase DEI in the wine & spirits industry.
BEHAVIOR CHANGE -
The Mill system offers a practical, circular solution for reducing home food waste and the resulting, climate-changing greenhouse gases — with minimal effort on the part of users.
THE NEXT ECONOMY -
Visit Faroe Islands’ innovative strategy and annual ‘Closed for Maintenance’ voluntourism program illustrate the destination’s dual commitment to both promotion and the sustainable development. Lacking relevant legislation, VFI uses tourism to support sustainable development on a broader scale.