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Assets About Meaningful Connections

Found 762 assets. Page 11 of 39.

Article
Organic-Materials Management: How Companies Can Make Better Choices

Helping people on the front lines of manufacturing and materials management understand company sustainability goals, and providing the leadership support to contribute to achieving them, empowers them to take a more conscious approach to disposal. ... View More

Article
7 Ways to Create Buzz Around Your Sustainability Work (No Greenwashing Required)

Now’s the time to take all that effort and integrate it into fun engagement opportunities for both your workforce and your brand’s biggest fans. Here are our seven favorite ideas for doing just that. ... View More

Article
Authentic Purpose: How Bruce Katz, Founder and CEO of Rockport Shoe Company, Ignited My Purpose Journey

I learned a tremendous amount about creating an authentic purpose from Rockport’s journey. Together, we created one of the first purpose-driven companies. Thank you, Bruce, for that opportunity. ... View More

Article
Cannes Lions Was a Climate Kindergarten; Time to Mature the Conversation

This year's awards recognized a historic number of climate-related campaigns; but as an industry, we continue to talk in circles. ... View More

Article
‘Doing the Doable’: How Alight Helps 4M Displaced People a Year & How Businesses Can Become Allies

Alight CEO Jocelyn Wyatt shares how the NGO works to give the world’s displaced people a voice — and how businesses can catapult this movement of helping restore their security, dignity and opportunity. ... View More

Article
Study: Billions in Brand Value at Risk If Sustainability Perceptions, Performance Are Unaligned

New research quantifies the financial value of sustainability perceptions for hundreds of the world’s biggest brands — and the substantial risks of not living up to them. ... View More

Article
New Certification Raises Bar for Restaurant Sustainability Practices

The Food Made Good Sustainability Standard is the only certification designed to measure restaurants’ social and environmental impacts, wherever they are in the world. It also highlights areas for improvement and provides credibility in communicati... View More

Article
New B Corp Standards to Address Multinationals, Accountability, Imperative for Systemic Change

B Lab’s standards have offered a flexible approach to achieving B Corp certification; but that flexibility has been criticized as not holding bigger companies accountable for driving systemic change. We sat down with B Lab to learn more about its e... View More

Article
Crystal Geyser Campaign Highlights Consumers’ Paramount Role in Recycling Ecosystem

A corresponding survey of US adults reveals the beverage industry has ‘more work to do when it comes to education’ around proper recycling. ... View More

Article
HP Study: Climate Crisis Changing Parental Decisions on Purchases, Careers, Even Family Size

91% of parents surveyed are concerned about climate change — a majority say the crisis has even impacted their perspective on having more children. ... View More

Article
How to Design In-Store Experiences to Guide Shoppers Toward Climate-Friendlier Food Choices

Danish grocery giant Coop’s impactful partnership with Krukow Behavioral Design yielded insights for any retailer looking to enlist its customers’ help in reducing food-related carbon emissions. ... View More

Article
Inventive Incentive Programs Nudge Travelers Over Knowledge-Action Gap

An increasingly popular strategy for closing this gap is incentivizing ways for travelers to “give back” through actions that benefit the environment and local communities. ... View More

Article
PepsiCo, UEFA Launch Circular Pilots During Champions League Finals

Last weekend’s Women’s event was the first Champions League Final to deploy returnable service ware, starting a long-term collaboration in reducing waste at major sports events. ... View More

Article
Community-Inclusive Supply Chain Helping Regenerate Ecosystems, Economies in South Asia

By thinking of suppliers more as business partners, companies such as Tengri are creating new models for ethical, regenerative supply chains. ... View More

Article
Outvertising to Brands: Stand Your Ground This Pride Month

As the advocacy group asserts: ‘This is a time that calls for commitment and courage. Your action can be made in the sound knowledge that you have the majority behind you.' ... View More

Article
Measure What Matters: Are You Optimizing Purpose to Uplift Your Workforce?

A first-of-its-kind diagnostic tool is helping companies ensure their purpose supports outcomes including talent attraction and retention, employee engagement, and performance. ... View More

Article
‘Secret Agents of Change’ to Take Over Cannes Lions to Root Out Greenwashing

Creatives for Climate’s ‘secret agents of change’ will be prowling the festival calling on individuals, agencies and brands to tackle greenwashing at the source. ... View More

Article
Tony's Chocolonely Unveils Future-Proof Legal Structure to Protect Its Company Mission

The impact-driven chocolate brand hopes that Tony's Mission Lock will provide inspiration to other companies looking to protect their mission for the long term. ... View More

Article
Lessons in Brand-Led Culture Change: Righting Wrongs, Scaling Impact and Recovering from Pushback

As Brand-Led Culture Change drew to a close, a number of insightful discussions got down to brass tacks and shared lessons learned while facing a number of nearly ubiquitous brand challenges. ... View More

Article
Uncertain Times Require Decisive Brand Action: Blazing New Trails in Brand Activism

On the final morning of Brand-Led Culture Change, keynote speakers tackled topics ranging from impactful partnerships and walking your ESG talk to the role of brands in creating a new ‘American Dream.’ ... View More

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