MARKETING AND COMMS -
It's about to get more costly for companies that exaggerate environmental and social claims in their communications. But what if artificial intelligence could eradicate greenwash forever?
NEW METRICS -
The availability and measurability of data is critical in determining the right metric. Quantifying ‘social good,’ for example, is nebulous; if the metrics we select give us no ability to measurably improve them, then our work is for
naught.
BEHAVIOR CHANGE -
A recent study shows that people across the socioeconomic spectrum care about climate action; but taking that action remains cost-prohibitive for lower-income groups.
PRODUCT, SERVICE & DESIGN INNOVATION -
Instead of the traditional approach of shielding tourists from places' 'messy' parts, more travel-focused social enterprises are working with marginalized communities to introduce tourists to their destination’s complex fabric.
MARKETING AND COMMS -
Now in its third consecutive year, the Sky Zero Footprint Fund fosters the power of TV advertising to tackle climate change through campaigns that drive sustainable behavior change.
COLLABORATION -
Here are some of the companies and organizations that have stepped up to contribute to relief for the affected community.
BEHAVIOR CHANGE -
Since 2021, Starbucks has been testing the 100% reusables model across more than 25 markets. With most of its beverages enjoyed on the go, the company continues to test and learn how to best encourage customers to embrace reusables.
THE NEXT ECONOMY -
Precious Plastic is all about democratizing circularity. And it’s enabling a new form of craftsmanship: One in which anyone, anywhere, can start a small business recycling and making new products from plastic waste.
SUPPLY CHAIN -
A new report from WWF examines the efficacy of rewards for climate-smart on-farm practices in getting suppliers’ help in eliminating Scope 3 emissions.
LEADERSHIP -
In the context of leadership, the importance of seeking ‘self-actualization’ cannot be understated. You must be able to face and lead yourself in order to be a great leader.
MARKETING AND COMMS -
Anti-ESG agitators are telling a story that’s both inaccurate and bad for business. And silence won’t deter further attacks — though it certainly could compromise long-term brand value.
MARKETING AND COMMS -
In partnering with enterprise software startup BeCause, Booking.com can now automate the managing and updating of information about properties’ sustainability certifications and features.
MARKETING AND COMMS -
All this diligent measurement, often seen in hundreds of pages of meticulous reporting, removes sustainability from the realm of common interest. Sustainability is for everyone and should be understood by everyone; shared understanding is the first step for shared action.
MARKETING AND COMMS -
The RMA aims to fill a crucial gap by offering brands, agencies and publishers a range of services to accelerate their competitive advantage through a sustainability lens.
MARKETING AND COMMS -
‘Regenerative’ has become the latest trend — a label that’s stuck on anything as a way of making it sound positive and reassuring. To guarantee genuine progress, we need a universal set of principles underpinning regenerative economics and a standardised way of quantifying success.
ORGANIZATIONAL CHANGE -
Even though a social-purpose model seemed like a natural fit for BCLC, we knew there would be many questions to answer before we could start to deliver on a social purpose. Now, we are reflecting on some of the key steps and insights gained through our approach.
COLLABORATION -
The US is rich in love of the outdoors but poor in access and infrastructure — especially for communities in dense, urban areas; over 100M people do not have a public park or green space within a 10-minute walk from home.
SUPPLY CHAIN -
For all the time and money spent examining challenges in global agriculture, little is spent understanding farmers’ perspectives. The Small Farmer Atlas is a starting point for companies and policymakers to center the perspectives of
small-scale farmers in the design of sustainability and procurement policies.
FINANCE & INVESTMENT -
Climate change affects everyone but in vastly unequal ways. To address this and drive real, sustainable change, businesses must ensure their sustainability strategies do not exacerbate existing inequalities even further.
WASTE NOT -
Toynovo has created a subscription model for toys that eliminates waste, along with a co-creative approach to play that enhances creative thinking and problem-solving capacities.