Assets About Meaningful Connections
Found 791 assets. Page 5 of 40.
Engaging with LGBTQ+ Consumers Offers Brands Both Risk and Reward
As brands grapple with their position on LGBTQIA+ issues and building inclusivity and diversity across their businesses, the latest Outvertising Consumer Report offers plenty of advice for being more effective. ... View More
Gen Z Becoming More Skeptical of Influencers, Sustainability Messaging
New survey of Gen Zs in the US and Canada suggest a growing distrust of influencers; and while sustainability is still a consideration when purchasing, budget, price and brand authenticity are paramount. ... View More
Tourism Has Rebounded Post Pandemic, But Inclusivity Challenges Remain
Developing economies — which account for 52 out of 71 economies improving since 2019 — are making strides, but significant investment is needed to bridge gaps and increase market share. ... View More
Abillion: Fueling the Plant-Based Revolution from Platform to Plate
Abillion founder & CEO Vikas Garg shares insights and impacts from the app — which has become the world’s largest consumer-review platform for vegan foods and products. ... View More
Education, Business, Community Initiatives Elevating Young Changemakers
Two rich panel discussions at SB Brand-Led Culture Change featured insights from organizations across the business landscape on how to maximize impact and opportunities for the next generation of diverse, young talent. ... View More
Communicating Sustainability: Supplier-Brand Partnerships Can Make All the Difference
The “right” messaging will always involve being clear, specific and transparent — but learning which words and claims will meet consumers’ expectations, build their trust and inspire their purchases will require research best done through col... View More
Regenerative Ag Practitioners Gather to Share Notes from the Field
Thursday at SB Brand-Led Culture Change, a variety of stakeholders driving regenerative agriculture shared insights on demystifying regenerative ag for consumers, quantifying regenerative sourcing and creating resilience in cotton production. ... View More
From Theory to Practice: Uncovering Synergies to Drive Tangible Impact
This week at SB Brand-Led Culture Change, layered discussions examined the complex potential of AI to optimize sustainability impact, as well as how to achieve internal alignment across departments with perceived different priorities. ... View More
Amidst India’s Tourism Boom, Boutique Accommodations Focus on Sustainability
Whereas the country’s major cities have attracted the major hotel construction in the past, boutique properties and hotel chains alike are popping up in lesser-known areas — to showcase not only the natural appeal but the proprietors’ commitmen... View More
Cultural Intelligence, Collaboration Keys to Changing the Sustainability Conversation
Day one of Sustainable Brands’ Brand-Led Culture Change event was filled with rich discussions on the power of partnerships, hits and misses in brand communication, and the power of art to open hearts and minds. ... View More
New Guide Outlines 7 Principles for Partnering with Frontline Communities
The Business Guide to Advancing Climate Justice grounds its principles in the experiences of the communities most affected by climate change to empower businesses to prioritize regenerative practices and social responsibility. ... View More
Brands, Listen Up: Consumers, Regulators Cracking Down on Greenwashing
The most recent spate of controversies over misleading brand sustainability claims raises pertinent questions for marketers everywhere. ... View More
Leading the Change: Takeaways from the B Lab Champions Retreat
What if we centered our work and lives around showing up for ourselves, others and the planet? Here are three takeaways from the recent B Lab Champions Retreat on how we can turn talk into action. ... View More
Alternative Packaging Alliance Out to Reshape the Conversation Around Boxed Wine
The group — comprised of seven higher-end wine producers — is bringing a decidedly hip, modern update to a segment with a big perception issue. ... View More
Amazon Rainforest ‘Tops’ Forbes' Billionaires List
The campaign from Natura, Forbes and Africa Creative highlights the power of the Amazon’s $317B bioeconomy and that the standing forest is worth seven times more than the potential earnings from its destruction. ... View More
New Global Music Initiative Highlights the Creative Value of Nature
Sounds Right aims to finally pay Nature royalties for her contributions to art and everything else on earth by prompting conversation, raising funds for conservation and inspiring millions of fans to take action. ... View More
Full Circle: Why Place-Making Strategies Are the Next Sustainable Innovation Frontier
To unlock a self-sustaining, regenerative local system, an ecosystem of co-beneficiaries invested in the place and bound by a system of co-benefits is required. ... View More
Science-Based Climate Targets Key to Sustainable Tourism
Regardless of whether a travel-related company has submitted its commitments to SBTi; setting specific, quantifiable, time-bound goals is essential for meaningfully reducing climate-changing emissions. ... View More
Hellmann’s Working to Save Mayo (and Sandwiches) from Extinction
The brand invites fans to ‘adopt’ one of four classic, mayo-centric sandwiches at risk of extinction to increase awareness of the importance of regenerative farming practices. ... View More
‘CATAN - New Energies’ Adds Sustainability Twist to Classic Strategy Game
The update to one of the best-selling board games of all time presents players with a pertinent dilemma: spend resources to invest in clean, sustainable energy sources or opt for cheaper, yet polluting, fossil fuels. ... View More
