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Stories About Meaningful Connections

Found 706 stories. Page 5 of 36.

Anti-Black Friday Movement Continues to Promote Repair, Reuse Over Rampant Consumption
Anti-Black Friday Movement Continues to Promote Repair, Reuse Over Rampant Consumption

BEHAVIOR CHANGE - The antidote to the annual shopping frenzy promotes reuse and repair over buying new, and a more mindful approach when we do shop.

Brands Can Play a Unique Role in Bridging Cultural Divides
Brands Can Play a Unique Role in Bridging Cultural Divides

MARKETING AND COMMS - We tested whether brand-facilitated conversations could decrease the polarization of opinions — and our findings indicate they can.

Achieving Your Sustainability Goals Through a Human-Centered Approach
Achieving Your Sustainability Goals Through a Human-Centered Approach

ORGANIZATIONAL CHANGE - Daggerwing Group’s Michelle Mahony discusses operationalizing sustainability strategy, purpose-washing, and equipping teams to be ambitious in the face of the greatest challenges of our time.

Getting Consumers to See the Light on Solar
Getting Consumers to See the Light on Solar

MARKETING AND COMMS - A lot of concerns that remain barriers to more widespread adoption of residential solar can be addressed with relative ease through tailored messaging.

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G Adventures Expands Commitment to Tourism with Positive Environmental, Community Impacts
G Adventures Expands Commitment to Tourism with Positive Environmental, Community Impacts

SUPPLY CHAIN - The tour operator is reforesting 13 countries severely impacted by climate change and relaunching its Ripple Score — a tour-evaluation rating that lets travelers see how much of their trip fees remain in the communities they visit.

Making a Clean Break from Fossil Fuels
Making a Clean Break from Fossil Fuels

WALKING THE TALK - Collectively, the communications industry can be a catalyst for change; and it’s our hope that we can use our power to focus on climate solutions, clean energy and promoting initiatives that help us carve a just transition and path forward.

California Climate Disclosure Laws Will Put the Spotlight on Governance
California Climate Disclosure Laws Will Put the Spotlight on Governance

FINANCE & INVESTMENT - Let’s use the momentum behind the new mandates to rethink the corporate structures that hold back environmental and social progress.

Coachtopia Turns Waste Into ‘Impeccable Taste’ in New Holiday Campaign
Coachtopia Turns Waste Into ‘Impeccable Taste’ in New Holiday Campaign

MARKETING AND COMMS - The circular brand’s “Wasty Holiday” campaign highlights the fact that up to 43% more waste is created during the holidays than at any other time of the year.

Student Demand for Low-Impact Meals Increases After Climate-Labeled College Menus
Student Demand for Low-Impact Meals Increases After Climate-Labeled College Menus

MARKETING AND COMMS - Results from first year of Chartwells Higher Education’s exclusive partnership with HowGood show positive correlations between climate labels on menus and sustainable choices.

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For Companies with Authentic Sustainability Pursuits, the Devil’s in the Details
For Companies with Authentic Sustainability Pursuits, the Devil’s in the Details

MARKETING AND COMMS - Several discussions at SB’23 San Diego highlighted the importance of achieving total visibility into company operations, relationships, impacts and messaging — to avoid surprises that could hamstring progress.

Redefining the Consumer Experience with SmartLabels
Redefining the Consumer Experience with SmartLabels

MARKETING AND COMMS - With engagement levels still low, SmartLabels are something of a sleeping giant. So, where’s the tipping point to awaken their full potential? How do we really drive that desire to engage?

New Book Serves Up Case Studies for Cultivating Local Food Economies
New Book Serves Up Case Studies for Cultivating Local Food Economies

THE NEXT ECONOMY - Centered around a rural region of lower Michigan, ‘Shared Abundance’ highlights the power of stakeholder collaboration in building more resilient communities.

Brands Betting the Farm on Decarbonized, Regenerative Supply Chains
Brands Betting the Farm on Decarbonized, Regenerative Supply Chains

SUPPLY CHAIN - At SB’23 San Diego, a variety of brands and innovators discussed on-the-ground improvements cleaning up global and regional supply chains — and how to drive them further.

Regenerating Local: How Brands Can Bring Tangible Benefits to Communities in Need
Regenerating Local: How Brands Can Bring Tangible Benefits to Communities in Need

WALKING THE TALK - At SB’23 San Diego, several discussions and events explored the potential for social impact when we rethink business as usual.

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The Secret Sauce of Storytelling: Bringing the Masses Along on the Road to Regeneration
The Secret Sauce of Storytelling: Bringing the Masses Along on the Road to Regeneration

MARKETING AND COMMS - Final-day keynotes at SB’23 San Diego explored various approaches to turning consumers into collaborators in our efforts to create an ethical, equitable, climate-resilient future for all.

When to Speak, When to Listen: A Brand Guide to Navigating a Divided Society
When to Speak, When to Listen: A Brand Guide to Navigating a Divided Society

MARKETING AND COMMS - Another strong thread throughout SB’23 San Diego addressed the tightrope that brands must often walk when working to stay true to their values — and not letting ‘purpose fragility’ rule in our politically polarized world.

Can Our Current Food System Be Redeemed?
Can Our Current Food System Be Redeemed?

PROTEIN PACT - At SB’23 San Diego, we got several looks at some of the holistic, new approaches to agriculture that may just mitigate the risks in how our food — even meat — is produced.

Cosmohub Opens Travelers’ Eyes to India's Skies While Supporting Local Communities
Cosmohub Opens Travelers’ Eyes to India's Skies While Supporting Local Communities

THE NEXT ECONOMY - Astrostays launched in 2019 to promote tourism while training local youth in astronomy to show off the Himalayas’ night sky. Now, Cosmohub is a more scalable, sustainable model — a connected community space that highlights local folklore and traditions along with stargazing.

Brands Putting Rubber to Road to Create a Regenerative Near-Future
Brands Putting Rubber to Road to Create a Regenerative Near-Future

THE NEXT ECONOMY - Keynotes on day 2 of SB’23 San Diego touched on everything from optimizing global companies’ resource use, building regenerative supply chains, and partnerships addressing the environmental and human impacts of plastic pollution to standing firm in the face of backlash.

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Regenerating Local: Starting Small to Build Exponential Shared Value
Regenerating Local: Starting Small to Build Exponential Shared Value

WALKING THE TALK - This week at SB’23 San Diego, over 1K sustainability practitioners have converged to share insights, tools, inspiration and collaboration opportunities aimed at building a regenerative future for all. Here, our opening-night keynotes highlight the first of many examples this week of businesses creating benefits on the ground.

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