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93% of workers don’t know how to apply their company’s sustainability strategy to their work, 77% are unhappy with employers’ lack of climate action, and 52 percent think their employer is likely to greenwash. ... View More
Creatives for Climate’s ‘Anti-Greenwash Guide’ is designed to help ad and communications agencies comply with the latest greenwashing laws, and principles to guide them away from misleading and unsubstantiated sustainability-related claims. ... View More
Sustainable Brands Tokyo's Shigeki Aoki talks with Mazda President and CEO Masahiro Moro about how the 104-year-old auto manufacturer’s mission and strategies center around 'the joy of driving.' ... View More
Tourism marketing has largely centered around traveler desires such as pleasant weather and low prices. Now, it must also consider how travelers’ presence impacts locals, the local economy, wildlife and the natural environment. ... View More
If Boards acknowledge their fiduciary responsibility to act in the best interest of a company as defined by its purpose — and work with management to adopt a social purpose as the company’s reason for being and have oversight of the purpose — i... View More
As brands grapple with their position on LGBTQIA+ issues and building inclusivity and diversity across their businesses, the latest Outvertising Consumer Report offers plenty of advice for being more effective. ... View More
New survey of Gen Zs in the US and Canada suggest a growing distrust of influencers; and while sustainability is still a consideration when purchasing, budget, price and brand authenticity are paramount. ... View More
Developing economies — which account for 52 out of 71 economies improving since 2019 — are making strides, but significant investment is needed to bridge gaps and increase market share. ... View More
Abillion founder & CEO Vikas Garg shares insights and impacts from the app — which has become the world’s largest consumer-review platform for vegan foods and products. ... View More
Two rich panel discussions at SB Brand-Led Culture Change featured insights from organizations across the business landscape on how to maximize impact and opportunities for the next generation of diverse, young talent. ... View More
The “right” messaging will always involve being clear, specific and transparent — but learning which words and claims will meet consumers’ expectations, build their trust and inspire their purchases will require research best done through col... View More
Thursday at SB Brand-Led Culture Change, a variety of stakeholders driving regenerative agriculture shared insights on demystifying regenerative ag for consumers, quantifying regenerative sourcing and creating resilience in cotton production. ... View More
This week at SB Brand-Led Culture Change, layered discussions examined the complex potential of AI to optimize sustainability impact, as well as how to achieve internal alignment across departments with perceived different priorities. ... View More
Whereas the country’s major cities have attracted the major hotel construction in the past, boutique properties and hotel chains alike are popping up in lesser-known areas — to showcase not only the natural appeal but the proprietors’ commitmen... View More
Day one of Sustainable Brands’ Brand-Led Culture Change event was filled with rich discussions on the power of partnerships, hits and misses in brand communication, and the power of art to open hearts and minds. ... View More
The Business Guide to Advancing Climate Justice grounds its principles in the experiences of the communities most affected by climate change to empower businesses to prioritize regenerative practices and social responsibility. ... View More
The most recent spate of controversies over misleading brand sustainability claims raises pertinent questions for marketers everywhere. ... View More
What if we centered our work and lives around showing up for ourselves, others and the planet? Here are three takeaways from the recent B Lab Champions Retreat on how we can turn talk into action. ... View More
The group — comprised of seven higher-end wine producers — is bringing a decidedly hip, modern update to a segment with a big perception issue. ... View More
The campaign from Natura, Forbes and Africa Creative highlights the power of the Amazon’s $317B bioeconomy and that the standing forest is worth seven times more than the potential earnings from its destruction. ... View More