Assets About Meaningful Connections
Found 791 assets. Page 4 of 40.
Smallholder Voices Are Critical in Ethical Supply Chains
The Farmer Thriving Index — a holistic, standardized way of understanding farmer wellbeing that is grounded in farmer voice — set out to answer a simple question: Are farmers in coffee supply chains thriving, or barely surviving? ... View More
Are US Students Learning Enough About Climate Change?
With its effects now felt the world over, one might assume that education on climate change would be a high priority. But this is not the case — for numerous reasons we examine, in this first of a four-part series. ... View More
Nissan’s ‘Cool Paint’ Will Cut Car-Interior Heat, Energy Use
The paint's cooling performance is most noticeable when a vehicle is parked in the sun for an extended period. Keeping the interior cooler helps reduce load to the A/C — and in electric vehicles, draw on the battery. ... View More
Comms Industry Alliance Calls for ‘Responsible Communication’ to Become 18th SDG
The Global Alliance for PR and Communication Management calls on global leaders, policymakers and stakeholders to recognize the critical importance of responsible communication in achieving a sustainable future — and outlines a multi-pronged approa... View More
Sustainable Brands Reveals Program for SB'24 San Diego Around The Theme of Breakthrough Innovation
Join industry leaders in shaping the future of sustainable commerce as brands showcase their innovation initiatives and thought leadership toward smarter, healthier, and faster transitions to sustainable and regenerative business models. ... View More
Clif Outdoor Play Initiative Aims to Increase Access to Nature-Based Play Spaces
Clif's Zbar brand is working with the nonprofit KABOOM! to create modern, outdoor play spaces and increasing the organization's capacity to influence and build a more sustainable playground industry. ... View More
This DTC Marketplace Fosters Fairer Trade for Smallholder Food Producers
R-ainbow connects small food producers around the world with nearby buyers in real time — reducing logistical expenses and emissions, and boosting prices for farmers and transparency and trust within the food supply chain. ... View More
Study Explores Marketing Tactics for Lower-Impact Menstrual Products
Disposable menstrual products are a less-talked-about but major contributor to global plastic pollution. A recent study investigated consumer preferences and devised guidelines to bolster adoption of more sustainable options in different markets. ... View More
What Consumer Data Can Tell Us About the Future of Sustainability
While the values-action gap still exists, consumer research helps organizations understand their audience motivations and who is buying their product, or expand their audiences to growing numbers of sustainability-conscious shoppers. ... View More
‘Greenhushing’ Diminishing Returns for 58% of US’s 100 Biggest Companies
New report asserts that businesses that aren't transparent on their ESG progress, for fear of greenwashing, are missing opportunities for investment and gaining credibility with consumers. ... View More
When We Look at the Future of Our Industry, We All Lost in Cannes
If we are to safeguard advertising’s legitimacy, we must address our image problem. It’s time we apply our collective creativity to solve our (industry’s) biggest challenges. ... View More
Indian Tourism Initiatives Removing Social Barriers to Women’s Employment
India ranks among the lowest countries for even access to economic participation and opportunities for women. But a growing number of tourism-based initiatives are working to help leveling the playing field. ... View More
The Climate Communication Playbook: Establish Trust to Maximize Impact
The most meaningful climate-communication strategies create an avenue for conversations rooted in hope and action. Embrace this opportunity to educate and build trust by aligning your message with your values and contributing to a positive cultural c... View More
Study: Conflicting Motivations Prevent Us from Washing More Sustainably
A new study examines a critical, overlooked barrier to the sustainability of our laundry habits — the ingrained, psychological mechanisms behind how often we feel compelled to wash our clothes. ... View More
Why Is Corporate Cleantech Adoption Lagging, and What Can Be Done About It?
Here are smart tools and strategies organizations can use to overcome three major barriers to cleantech adoption, to drive broader climate action and achieve their sustainability goals. ... View More
Employee Survey Uncovers Crisis in Workplace Climate Engagement
93% of workers don’t know how to apply their company’s sustainability strategy to their work, 77% are unhappy with employers’ lack of climate action, and 52 percent think their employer is likely to greenwash. ... View More
Free Guide Aims to Help Agencies Eliminate Greenwashing
Creatives for Climate’s ‘Anti-Greenwash Guide’ is designed to help ad and communications agencies comply with the latest greenwashing laws, and principles to guide them away from misleading and unsubstantiated sustainability-related claims. ... View More
‘Enrich Life-in-Motion for Those We Serve’: How Mazda’s Values Fuel Its Innovations
Sustainable Brands Tokyo's Shigeki Aoki talks with Mazda President and CEO Masahiro Moro about how the 104-year-old auto manufacturer’s mission and strategies center around 'the joy of driving.' ... View More
Awareness of Tourism’s Impacts Requires a Rethink of Marketing’s Function
Tourism marketing has largely centered around traveler desires such as pleasant weather and low prices. Now, it must also consider how travelers’ presence impacts locals, the local economy, wildlife and the natural environment. ... View More
The Purpose of Governance: Bridging the Say-Do Gap
If Boards acknowledge their fiduciary responsibility to act in the best interest of a company as defined by its purpose — and work with management to adopt a social purpose as the company’s reason for being and have oversight of the purpose — i... View More
