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Assets About Meaningful Connections

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Article
Amidst India’s Tourism Boom, Boutique Accommodations Focus on Sustainability

Whereas the country’s major cities have attracted the major hotel construction in the past, boutique properties and hotel chains alike are popping up in lesser-known areas — to showcase not only the natural appeal but the proprietors’ commitmen... View More

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Cultural Intelligence, Collaboration Keys to Changing the Sustainability Conversation

Day one of Sustainable Brands’ Brand-Led Culture Change event was filled with rich discussions on the power of partnerships, hits and misses in brand communication, and the power of art to open hearts and minds. ... View More

Article
New Guide Outlines 7 Principles for Partnering with Frontline Communities

The Business Guide to Advancing Climate Justice grounds its principles in the experiences of the communities most affected by climate change to empower businesses to prioritize regenerative practices and social responsibility. ... View More

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Brands, Listen Up: Consumers, Regulators Cracking Down on Greenwashing

The most recent spate of controversies over misleading brand sustainability claims raises pertinent questions for marketers everywhere. ... View More

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Leading the Change: Takeaways from the B Lab Champions Retreat

What if we centered our work and lives around showing up for ourselves, others and the planet? Here are three takeaways from the recent B Lab Champions Retreat on how we can turn talk into action. ... View More

Article
Alternative Packaging Alliance Out to Reshape the Conversation Around Boxed Wine

The group — comprised of seven higher-end wine producers — is bringing a decidedly hip, modern update to a segment with a big perception issue. ... View More

Article
Amazon Rainforest ‘Tops’ Forbes' Billionaires List

The campaign from Natura, Forbes and Africa Creative highlights the power of the Amazon’s $317B bioeconomy and that the standing forest is worth seven times more than the potential earnings from its destruction. ... View More

Article
New Global Music Initiative Highlights the Creative Value of Nature

Sounds Right aims to finally pay Nature royalties for her contributions to art and everything else on earth by prompting conversation, raising funds for conservation and inspiring millions of fans to take action. ... View More

Article
Full Circle: Why Place-Making Strategies Are the Next Sustainable Innovation Frontier

To unlock a self-sustaining, regenerative local system, an ecosystem of co-beneficiaries invested in the place and bound by a system of co-benefits is required. ... View More

Article
Science-Based Climate Targets Key to Sustainable Tourism

Regardless of whether a travel-related company has submitted its commitments to SBTi; setting specific, quantifiable, time-bound goals is essential for meaningfully reducing climate-changing emissions. ... View More

Article
Hellmann’s Working to Save Mayo (and Sandwiches) from Extinction

The brand invites fans to ‘adopt’ one of four classic, mayo-centric sandwiches at risk of extinction to increase awareness of the importance of regenerative farming practices. ... View More

Article
‘CATAN - New Energies’ Adds Sustainability Twist to Classic Strategy Game

The update to one of the best-selling board games of all time presents players with a pertinent dilemma: spend resources to invest in clean, sustainable energy sources or opt for cheaper, yet polluting, fossil fuels. ... View More

Article
The Social-Purpose Economy Is Coming of Age

The purpose economy is becoming a force in Canada and around the world. Now is the time to help it overcome any growing pains and highlight the purpose gains to put business and humanity on a sustainable path at scale. ... View More

Article
Is It Time for Old Solutions to New Problems?

It’s clear we need a fundamental shift in how we perceive and manage our finite resources. But as more and more businesses shift away from profit at all costs to profit with purpose, hopefully we will all soon 'share more, waste less.' ... View More

Article
5 Retail Giants Partner on VC to Scale Sustainable Innovation

W23 Global is the first retailer-led venture fund to seek entrepreneurs and early-stage ventures offering solutions to a range of common sustainability challenges. ... View More

Article
Cocktails for a Cause: Mission-Driven Distilleries Champion Conservation

Alma del Jaguar Tequila and Mutiny Island Vodka are using their small but growing footprint to protect jaguars in a volatile borderland and expand the potential of an underused superfood, respectively. ... View More

Article
Kind Traveler Adds SLO to Destinations Where ‘Every Stay Gives Back’

Kind Traveler’s responsible-tourism model now helps San Luis Obispo, California further its tree-planting efforts and progress toward its goal of achieving carbon neutrality by 2035. ... View More

Article
Brands and the Responsibility for Sustainable Shopping Habits

As we work to find a balance between greenwashing and greenhushing sustainability claims, here are several tips for brands to keep authentically guiding consumers toward better purchases. ... View More

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Why Working with Social Innovators Advancing Racial, Ethnic Equity Is Smart Business

New Schwab Foundation research provides scalable lessons on how to drive value creation by addressing systemic socioeconomic exclusion at the local and global levels. ... View More

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Announcing the All-Star Lineup of Authors Speaking at SB Brand-Led Culture Change Conference

Hear from pioneering authors shaping the future of marketing, sustainability, and leadership, offering actionable insights for driving impactful change. ... View More

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