MARKETING AND COMMS -
A Super Bowl ad can shape a countrywide conversation; but most brands are
choosing gutless entertainment — missing an opportunity to differentiate, engage
and lead on today’s most pertinent issues.
FINANCE & INVESTMENT -
How T. Rowe Price brought capital to under-resourced communities and ensured it had the desired impacts, while inspiring pride and creativity among corporate associates.
FINANCE & INVESTMENT -
We challenge all of these advertisers to skim the nonprofits below and think about
diverting even $1M of their game-time spend to instead address urgent social
issues.
COLLABORATION -
We spoke with Keith Dokho, USAID’s Private Sector Engagement Secretariat Lead,
about how the organization is shifting to support the private sector’s
environmental and social progress.
SUPPLY CHAIN -
The certification signifies attention to worker empowerment, fair wages and
more; but whether it will galvanize competitors and partners to make such a
commitment remains to be seen.
BEHAVIOR CHANGE -
The mayo brand is once again aiming to inspire game-day partiers to reimagine
mouthwatering dishes out of their leftovers, in honor of #SickofFoodWasteDay.
MARKETING AND COMMS -
The names that resonate with consumers and shop optimism in an industry hoping
to fix a host of complicated, global problems will help form a foundation for
many years of success.
MARKETING AND COMMS -
As sustainability claims are more widely scrutinized, companies may be tempted
to stop talking about their efforts altogether. But the risk of avoiding the
topic to protect your brand has much farther-reaching implications than you may
think.
MARKETING AND COMMS -
British Olympians Sir Ben Ainslie and Hannah Mills have created calls to
action for young people, with a special focus on marine efforts, as part of a
program to educate children ages 8-18 on the complexities of climate change
and how to take meaningful action.
MARKETING AND COMMS -
“This puts the onus firmly on brands to properly educate consumers so that
awareness and understanding of major climate-related terms are increased across
the board.” — Paul Flatters, founder/CEO, Trajectory
WALKING THE TALK -
In the US, LEGO’s ‘Community Builders Challenge’ builds on Comic Relief US’s Red
Nose Day in School program; while it brings its LEGO Replay brick take-back
program to the UK.
MARKETING AND COMMS -
Tracksmith’s brand purpose: To celebrate the competitive spirit that unites
runners around the world and support dedicated runners at every stage of their
journey.
BEHAVIOR CHANGE -
Building a culture of sustainable living can only be achieved when brands and
consumers align their efforts and take action together on the most impactful
behaviors.
THE NEXT ECONOMY -
Food investors and entrepreneurs would do well to mark the major focus on
plant-based protein innovation happening for our neighbors to the South.
MARKETING AND COMMS -
We caught up with TrusTrace co-founder and CEO Shameek Ghosh to discuss
companies’ tendency to ‘greenhush’ to avoid scrutiny around sustainability and
his advice for overwhelmed retailers.
CHEMISTRY, MATERIALS & PACKAGING -
Assessing how products resonate with consumers and using those insights to
refine them is a critical part of product development — and just one way that
strategic insights add value for brands.
MARKETING AND COMMS -
'The Road to Circularity' takes a frank look at the problems facing the fashion industry and
the mindset shifts required to pioneer circular solutions for the future.
THE NEXT ECONOMY -
How reuse models in Latin America have succeeded, and what the Global North can
learn from them.
WALKING THE TALK -
While achieving these goals may not be easy, these practices help break down
lofty goals and create coordinated, meaningful change.
CLEANTECH -
As sustainability and branding become more intermingled for forward-thinking
brands, being able to turn unattractive solar arrays into marketing assets
exemplifies resource efficiency.