SB’25 San Diego, Saver Discount Deadline July 13!

Assets About Meaningful Connections

Found 810 assets. Page 4 of 41.

Article
Zillow to Offer Climate-Risk Data on For-Sale Listings Across the US

For-sale listings on Zillow will now feature detailed climate-risk information for five key categories — flood, wildfire, wind, heat and air quality — along with insurance recommendations. ... View More

Article
Why Purpose-Driven Companies Should Focus on Their Hybrid Work Culture

Companies have a line-item budget for technology and other critical business expenses. What is your line-item budget for supporting, nurturing and growing your employees? ... View More

Article
Monitoring Media: Reining in the Broader Impacts of Brand Communications

We talk a lot about the content of brand communications — but what about the other ways marketing and advertising creates social and environmental impacts? A variety of experts dove deeper at SB’24 San Diego this week. ... View More

Article
Embracing Complexity, Indigenous Wisdom and Regeneration for a Future-Proof Economy

Opening keynotes at SB’24 San Diego emphasized the need for interconnected action — from honoring Indigenous knowledge and leveraging complexity theory to leveraging business and technology to create resilience. ... View More

Article
More Travel Offerings Highlighting Interinfluence of Climate Change and Tourism

Climate-focused tour operators are learning to balance bringing travelers to fragile destinations to learn about the effects of climate change while not exacerbating the negative impacts of the tourism industry. ... View More

Article
2 Truths and a Lie About Corporate Sustainability

The public's diminishing interest in corporate activism isn't a call for businesses to remain silent and focus solely on profits. Rather, it's a demand for authenticity and relevance in corporate messaging. ... View More

Article
Ecolabels Ensure Chemical Sustainability in Beauty, Household Products

63% of consumers want brands to help educate the public about product origins and business practices. Companies that avoid greenwashing — and demonstrate this honesty to the public — could distinguish themselves in the eyes of potential customers... View More

Article
Climate Uneducation in the US, Part 3: Colleges, Universities Need Academic Advisors

It would make sense for something that has become universally pertinent to already be incorporated into most disciplines. Right? ... View More

Article
Purpose: The 5th ‘P’ in the Sustainable Food & Beverage Marketing Mix

The classic marketing mix, the 4 Ps — product, price, place and promotion — provide a good framework with which food and beverage marketing teams can insert sustainability into the conversation. Adding a fifth P, purpose, will provide a foundatio... View More

Article
How Can Brands Help Consumers Unravel Myths Around Recycling?

For many consumers, the primary barriers to recycling are a lack of education and the effort required. Businesses can easily address both challenges and encourage better recycling habits. ... View More

Article
Researchers, Brands Broadening Public’s Understanding of Regenerative Ag

A new report highlights the public’s lack of understanding of regenerative agriculture and its benefits; illycaffè and Kiss the Ground continue to help scale messaging that fills this gap. ... View More

Article
If People Are Hungry, Their Pets Are, Too

A key solution for solving hunger at both ends of the leash lies in the collective action between organizational partnerships and community involvement. ... View More

Article
New ‘Climate Label’ Requires Companies to Invest in Climate Solutions

Talk is cheap: The first-of-its-kind certification requires internal carbon pricing and funding for GHG-reduction projects as criteria — aiming to accelerate corporate climate investment. ... View More

Article
New Study Proves Inclusive Advertising Boosts Sales, Brand Value

“This irrefutable data should reassure any business and encourage brands to renew their commitment to inclusivity in all forms — to not only benefit the communities they serve, but to drive growth and financially prosper.” ... View More

Article
EU Consumers the Most Skeptical of Corporate Sustainability Claims

Brand Finance Europe 500 2024 ranking reveals the 500 most valuable European brands, with insights on European perceptions of brands’ sustainability efforts. ... View More

Article
New Research Offers Pathway to More Inclusive Travel Industry

First-of-its-kind study from Expedia Group takes an intersectional approach to uncover barriers to travel for underserved communities and help industry eliminate barriers including access, discrimination and lack of personal safety. ... View More

Article
Climate Uneducation in the US, Part 2: Failing High Schools

1 in 3 US high school students say they feel helpless when it comes to climate change and its effects. Much of this can be attributed to the lack of adequate teaching on the subject, and instruction on how students can feel more empowered. ... View More

Article
Lidl Launches Industry-First, Partially Plant-Based Ground Meat

The new product, 60% minced beef mixed with 40% pea protein, aims to reduce environmental impact while providing customers with a familiar taste at a lower cost: It has a 37.5% lower carbon footprint — and is 33% cheaper — than traditional ground... View More

Article
The Frugal Economy, Part 1: Share Everything, Waste Nothing

In this first of a four-part series, we look at the three pillars of the frugal economy and their transformative impact on businesses, industries, communities and the environment. ... View More

Article
Smallholder Voices Are Critical in Ethical Supply Chains

The Farmer Thriving Index — a holistic, standardized way of understanding farmer wellbeing that is grounded in farmer voice — set out to answer a simple question: Are farmers in coffee supply chains thriving, or barely surviving? ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information

Tuesday, July 15, 2025
Behind the Label: Why Third-Party Certifications Matter in Sustainable Marketing
Webinar
More Information

Thursday, July 24, 2025
The ROI of Sustainability, Part 2: Sources of Financial Value and Effectively Communicating Analyses
Webinar
More Information