Found 810 assets. Page 41 of 41.
Greenpeace continued its campaign against LEGO on Tuesday with the release of a dramatic video, called “Everything Is NOT Awesome,” aimed at further illustrating the reasons the toy company should sever its ties with Shell, which Greenpeace conte... View More
When an irreverent spoof video can increase web traffic to the Affordable Care Act website by 40% in less than a day, understanding why can help your brand better communicate with young consumers. ... View More
In 2013, West Elm committed to invest $35M in artisan partnerships around the world through 2015. These partnerships create a number of benefits for both West Elm and the artisans they collaborate with. ... View More
What if 100 percent of your employees were engaged in your business? According to Gallup, that would translate to an increase of anywhere from $450-550B in increased revenue for US companies alone. Those are daunting numbers in the macro. But what ma... View More
Consistently creating valuable content through a variety of channels is a great way for companies to establish thought leadership and gain customer trust; Airbnb’s content-marketing initiatives are a best-practice model. ... View More
Less than a year ago at Sustainable Brands ‘13, leading brand innovators from around the world came together in San Diego for the seventh year to address some of their biggest sustainability challenges. These innovators realize that no brand is an ... View More
One of the key messages in the upcoming book The Big Pivot: Radically Practical Strategies for a Hotter, Scarcer, More Open World is the “need to set goals in companies based on science, not on what we think we can do, not bottom-up,” says author... View More
Numerous marketing campaigns have sprung out of the Black Friday movement that encourage a more conscious approach to consumption — whether through consuming less; producing less waste; supporting local, grassroots or small businesses; or contribut... View More
One organization taking the initiative to improve gender representation in its industry is Cognizant Technology Solutions — whose employee-led Women Empowered initiative attracts and retains female associates through active recruitment, talent deve... View More
The ice cream brand aims to help 5,000 female cocoa farmers in Côte D'Ivoire achieve financial stability and diversify their incomes, for greater prosperity in the cocoa-farming offseason, by 2025. ... View More