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Stories About Meaningful Connections

Found 711 stories. Page 36 of 36.

Can Chipotle Learn About Food Integrity from McDonald's?
Can Chipotle Learn About Food Integrity from McDonald's?

MARKETING AND COMMS - McDonald’s Canada’s experience is evidence that social media is pushing transparency mainstream, and that for them the risks have been worth the rewards of increased customer trust.

Greenpeace Ramps Up LEGO Campaign with Emotional Video
Greenpeace Ramps Up LEGO Campaign with Emotional Video

MARKETING AND COMMS - Greenpeace continued its campaign against LEGO on Tuesday with the release of a dramatic video, called “Everything Is NOT Awesome,” aimed at further illustrating the reasons the toy company should sever its ties with Shell, which Greenpeace contends is putting the delicate Arctic marine environment at risk through its oil drilling.

How to Communicate Effectively with Young Consumers (Or, Lessons from 'Funny or Die')
How to Communicate Effectively with Young Consumers (Or, Lessons from 'Funny or Die')

MARKETING AND COMMS - When an irreverent spoof video can increase web traffic to the Affordable Care Act website by 40% in less than a day, understanding why can help your brand better communicate with young consumers.

West Elm's Artisan Partnerships Supporting Thousands in Developing Communities
West Elm's Artisan Partnerships Supporting Thousands in Developing Communities

PRODUCT, SERVICE & DESIGN INNOVATION - In 2013, West Elm committed to invest $35M in artisan partnerships around the world through 2015. These partnerships create a number of benefits for both West Elm and the artisans they collaborate with.

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Employee Engagement = Happy Talent = Higher Revenue
Employee Engagement = Happy Talent = Higher Revenue

ORGANIZATIONAL CHANGE - What if 100 percent of your employees were engaged in your business? According to Gallup, that would translate to an increase of anywhere from $450-550B in increased revenue for US companies alone. Those are daunting numbers in the macro. But what matters is how it translates to your business. Even if it were only 1 percent of your revenue, wouldn’t you want to know?

Airbnb Building Brand Value by Creating Authentic Connections with — and Between — Users
Airbnb Building Brand Value by Creating Authentic Connections with — and Between — Users

MARKETING AND COMMS - Consistently creating valuable content through a variety of channels is a great way for companies to establish thought leadership and gain customer trust; Airbnb’s content-marketing initiatives are a best-practice model.

Brand Leaders Join SB Collaboratory to Address Employee Engagement
Brand Leaders Join SB Collaboratory to Address Employee Engagement

ORGANIZATIONAL CHANGE - Less than a year ago at Sustainable Brands ‘13, leading brand innovators from around the world came together in San Diego for the seventh year to address some of their biggest sustainability challenges. These innovators realize that no brand is an island and many challenges they face are shared by their peers, competitors, suppliers and customers. In order to support shared learning and collaboration beyond the conference itself, members of the SB advisory board designed a new structure — the SB Collaboratory — to provide a forum for these professionals to come together to share experiences, ask questions, learn from each other and brainstorm a path forward.

#SustyGoals 5: The Hardcore Business Case for Setting Science-Based Goals – A Dialogue with Andrew Winston
#SustyGoals 5: The Hardcore Business Case for Setting Science-Based Goals – A Dialogue with Andrew Winston

NEW METRICS - One of the key messages in the upcoming book The Big Pivot: Radically Practical Strategies for a Hotter, Scarcer, More Open World is the “need to set goals in companies based on science, not on what we think we can do, not bottom-up,” says author Andrew Winston.

Embracing Conscious Consumerism Helping Brands Win Loyalty
Embracing Conscious Consumerism Helping Brands Win Loyalty

MARKETING AND COMMS - Numerous marketing campaigns have sprung out of the Black Friday movement that encourage a more conscious approach to consumption — whether through consuming less; producing less waste; supporting local, grassroots or small businesses; or contributing to those in need.

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'Women Empowered' Highlights Role of Women in IT Innovation
'Women Empowered' Highlights Role of Women in IT Innovation

LEADERSHIP - One organization taking the initiative to improve gender representation in its industry is Cognizant Technology Solutions — whose employee-led Women Empowered initiative attracts and retains female associates through active recruitment, talent development, communication and networking.

Magnum Aiming to Enhance Financial Opportunities for 5K Female Cocoa Farmers by 2025
Magnum Aiming to Enhance Financial Opportunities for 5K Female Cocoa Farmers by 2025

FINANCE & INVESTMENT - The ice cream brand aims to help 5,000 female cocoa farmers in Côte D'Ivoire achieve financial stability and diversify their incomes, for greater prosperity in the cocoa-farming offseason, by 2025.

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