Assets About Meaningful Connections
Found 791 assets. Page 36 of 40.
Storytelling for Sustainability: How Opening Up Can Open a Whole New Frontier
Our community has made tremendous strides in building a better world, but if we leverage the combined power of people and data to build a better narrative, we can open up a whole new era of possibilities. We’ve got to put some soul in sustainabilit... View More
5 Cultural Shifts Brands Should Adapt to in 2019
2018 marked some pretty major cultural changes, and that’s going to have effects on brand identity development. So, what cultural shifts do companies, effective brand managers and brand design agencies need to adapt to if they want to do well? ... View More
Mastercard, Doconomy Launch the Future of Sustainable Payments
DO is a free, easy-to-use mobile banking service that lets users track, understand and reduce their CO2 footprints through carbon offsetting. ... View More
No More Band-Aids: We Need a Radical New Plan, Report Warns
Rising nationalism and global migration are among seven trends impacting future of sustainability, according to a new report from Forum for the Future. ... View More
Q&A: Simon Mainwaring on Teaching Companies to ‘Live to Serve Life Itself’
Simon Mainwaring has an “all-hands-on-deck” sense of purpose — and that purpose is to help us find ours. ... View More
CPG Transparency Platform Now Incentivizes Consumers to Choose Sustainable Products
Almond, a groundbreaking economic framework that aims to tackle the world of sustainable consumer goods, rewards those who make an effort to purchase sustainable products and help to combat cheap consumer goods. ... View More
How VSP Global Drives Growth, Impact Through Purpose
The optical health company’s goal to “provide access to affordable, high-quality eye care and eyewear to the world” guides business development, branding, product innovation and other integral operations. ... View More
Conscious Consumers Flocking to Pinterest for Sustainable Lifestyle Ideas
Sustainable living is the most searched term around sustainability (+69% since last year), while searches for “sustainable living for beginners” are up 265%. ... View More
Grounded Summit: A Platform for Climate Solutions in California’s Wine Country
"Conversations around climate change are constantly looking at how we’re impacting the future, but there’s more we need to be doing now to preserve today for this generation.” — Julia Jackson, Grounded Foundation ... View More
New Nat Geo, P&G Media Platform to ‘ACTIVATE’ Solutions to Global Issues
Nat Geo, P&G, Global Citizen launch storytelling partnership, documentary series to drive action around global challenges connected to extreme poverty ... View More
Report: 66% of Consumers Want Influence in Product Creation Process
Findings from State of Technology in Retail report underscore growing importance of technology and consumer feedback in product development process. ... View More
Is Employee Engagement One of Your New Year Resolutions?
An engaged workforce is critical to an organization’s success, no matter what products or services you’re selling. ... View More
‘We Believe’: Communicators Weigh In on P&G’s Controversial New Ad
We reached out to communication leaders in the SB community for their take on P&G’s spotlight on toxic masculinity. ... View More
The New Black: How New Breed of Consumers Will Spend Money, Energy This Friday
During this season of giving, many of today’s more discerning consumers won’t be joining the masses scrambling to answer the siren call to stock up on discounted “stuff” — they’ll be remembering the values meant to be at the heart of this... View More
Iceland's Banned Ad Had the Potential to Democratise Sustainability
The news last week that the Christmas advert from Iceland — a UK supermarket chain specializing in frozen food — has been banned is a bad decision. Iceland’s advert — a repackaging of a short, animated film by Greenpeace released earlier this... View More
How MOD Pizza's People-First Culture Drives Growth and Impact
Corporate culture sets the groundwork for how your team interacts with each other and your customers. ... View More
REI Again Urging Americans to #OptOutside, Studying Link to Human Health
For the fourth year in a row, this Black Friday, REI will close all 153 stores, process no online payments and pay more than 12,000 employees to #OptOutside with friends and family. ... View More
New Campaign Rallies iPhone 6s Users Against Planned Obsolescence
As Apple, the world’s second-largest smartphone producer, prepares to sign the death warrant of the wildly popular iPhone 6s with the rumored launch of multiple new models later this month, Back Market — the largest marketplace exclusively dedica... View More
Study: Purpose Now Rivals Cost, Quality for Attracting, Retaining, Engaging Consumers
Purpose-driven brands can build stronger emotional connections with consumers that go far beyond a transactional relationship, according to the newly released 2018 Cone/Porter Novelli Purpose Study. Nearly eight in ten (79 percent) say they are more ... View More
SoulBuffalo Gets Execs Out from Behind Desks to See Their Impacts on the World
As we at Sustainable Brands — and anyone working to rectify the damage people have done to the planet — are well aware, it's all too easy to ignore pressing social and environmental issues if their effects can’t be seen or felt in our daily liv... View More
