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Simple Stories Move Millions: Bangladesh’s ‘Made in Equality’ Campaign

A digital initiative bringing to life real stories about real people in the Bangladeshi garment industry is proving a game-changer in the country in its first year of launch. “Made in Equality” is a website and Facebook page illustrating garment ... View More

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Third Year of REI's #OptOutside Movement Gives the Power to the People

With the launch of its #OptOutside campaign in 2015, REI set a new precedent in retail, shuttering its stores on Thanksgiving and Black Friday, giving its employees a paid day off and – on a day that has come to represent consumerism at its most ex... View More

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#NewMetrics, Day 3: Digging Even Deeper Into Next-Generation Impact Metrics

Live Well San Diego: A visionary partnership to define and measure 10 quality-of-life metrics By Anna Shugoll ... View More

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M&S’ Mike Barry: Balance of Science, Emotion Needed to Engage Consumers in Circular Models

For many retailers, circular thinking involves redefining products – and the raw materials contained within them – as assets that need to be kept in circulation for as long as possible. During each use phase, these assets may need to be reintrodu... View More

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Survey: Corporations Expected to Contribute to Social, Environmental Health of Communities

I recently moderated an enlightening panel discussion — between Oakland Mayor Libby Schaaf, Bay Area Council President and CEO Jim Wunderman, San Francisco Travel President & CEO Joe D’Alessandro, and Oakland Zoo President & CEO Dr. Joel ... View More

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White Supremacy: What’s a CEO to Do?

If you’re a U.S. business leader, this week likely threw you into a professional conundrum: Should you take a public stand against white supremacy knowing you’ll jump into treacherous political waters? ... View More

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Thread Partners with Kiva to Raise $10K, Rev Up First Mile Micro-Loan Program

Certified B Corporation Thread is taking its commitment to end poverty by creating dignified jobs and responsible, high-quality fabrics to the next level with the announcement of a partnership with nonprofit Kiva. The startup, which transforms plasti... View More

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Presidio Graduate School Commencement Address

What an honor to be here in this beautiful place with such a great group of passionate leaders — and even more so, to offer you some thoughts as you begin important next steps in your lives — steps that I know will be particularly important to ou... View More

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Landmark Research Shows Americans Are Redefining The “Good Life”

80% would be loyal to brands that helped them live their new values Large opportunity for business to support new aspirations of balance, health, and connections   ... View More

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Trending: This Black Friday, 550+ Orgs to #OptOutside with REI, Patagonia to Donate Its Profits

This Friday will be one of the biggest days in the global retail calendar (just behind Alibaba’s Singles’ Day earlier in November). Black Friday sales have begun encroaching on Thanksgiving Day in the U.S., with some stores remaining open on the ... View More

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Evonomics: Adding Humanity Back Into Economics

New Metrics ‘16 launched on Monday with a sober yet hopeful tone, channeled through the research and work of culture designer Joe Brewer, as he led attendees through a dialogue around what he calls Evonomics - the new evolution of economics. ... View More

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Stealing Plays: Why Sustainability Communicators Should Be More Like Bill Belichick

Sustainability can be incredibly engaging. The pressing issues of our day demand that humans find new ways of existing – and quickly. Happily, society’s attitudes about sustainability are heading in a positive direction. In recent years, consumer... View More

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This Black Friday, REI Is Inviting All Businesses to #OptOutside

Our theme this year at Sustainable Brands has been “Activating Purpose” – exploring and applauding the ways brands are authentically walking their talk when it comes to pursuing purpose beyond profit – and we are thrilled that the list contin... View More

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How People, Brands and Countries Around the World Are Living Their Purpose

Last week, I had the great pleasure and honour to take part in the second annual edition of Sustainable Brands Bangkok, which was founded by Dr. Sirikul ‘Nui’ Laukaikul, who many of you will have had the good fortune to hear as a speaker at previ... View More

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Change Agents: What Keeps You Up at Night?

“What keeps you up at night?” Solitaire Townsend, co-founder of Futerra, asked this question to 50 sustainability leaders from around the globe on the third and final day of SB ’16 Copenhagen. The core issues most people responded with were ine... View More

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SDGs Key to the Sustainable Development of Your Business, Not Just the World

"What's your favorite sustainable development goal?" joked John Elkington, the writer, thinker and serial entrepreneur who coined the triple bottom line concept in 1997, who moderated a Tuesday panel on aligning the UN Sustainable Developme... View More

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Unilever Launches ‘Bright Future’ Global Sustainability Campaign

Unilever's TV, online and in-store campaign, called ‘Bright Future’, will run in the UK, Brazil, South Africa, and Indonesia, and puts the spotlight on sustainability initiatives by its brands, rather than just the corporate entity. A film entitl... View More

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How LinkedIn Is Working to Connect Hard-to-Reach Job Seekers With New Opportunities

News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizen... View More

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How Engaging Its Employees, Value Chain Is Carrying Sustainability Forward at Alaska Airlines

News Deeply, in partnership with Sustainable Brands, is producing a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizen... View More

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