Turn purpose into profit — join SB'25 San Diego to scale sustainable innovation and unlock brand growth.

Assets About Meaningful Connections

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Article
3 Ways Your Company Can Answer the Business Roundtable’s Call to Support Communities

Last month, 181 CEOs in the Business Roundtable (BRT) agreed to new principles for how corporations should act. But how can we develop policies, strategies and programs that really do “support the communities in which we work,” as the principles ... View More

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Q&A: ‘Tree Equity’ as a Driver of Climate-Resilient Cities, Communities

In the face of rapidly evolving global challenges and opportunities, American Forests is leveraging 144 years of history, alongside cutting-edge science and (literally) groundbreaking ideas, to catalyze the urban forestry movement. ... View More

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Enhance Detroit’s Green Space, and Your Wellbeing, at the Same Time

Timberland is inviting the community and attendees of SB’19 Detroit to pull on their boots and get their hands dirty on Monday, June 3, as we work to enhance the Lincoln Street Art Park, an outdoor community learning space created by local nonprofi... View More

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Storytelling for Sustainability: How Opening Up Can Open a Whole New Frontier

Our community has made tremendous strides in building a better world, but if we leverage the combined power of people and data to build a better narrative, we can open up a whole new era of possibilities. We’ve got to put some soul in sustainabilit... View More

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5 Cultural Shifts Brands Should Adapt to in 2019

2018 marked some pretty major cultural changes, and that’s going to have effects on brand identity development. So, what cultural shifts do companies, effective brand managers and brand design agencies need to adapt to if they want to do well? ... View More

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Mastercard, Doconomy Launch the Future of Sustainable Payments

DO is a free, easy-to-use mobile banking service that lets users track, understand and reduce their CO2 footprints through carbon offsetting. ... View More

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No More Band-Aids: We Need a Radical New Plan, Report Warns

Rising nationalism and global migration are among seven trends impacting future of sustainability, according to a new report from Forum for the Future. ... View More

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Q&A: Simon Mainwaring on Teaching Companies to ‘Live to Serve Life Itself’

Simon Mainwaring has an “all-hands-on-deck” sense of purpose — and that purpose is to help us find ours. ... View More

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CPG Transparency Platform Now Incentivizes Consumers to Choose Sustainable Products

Almond, a groundbreaking economic framework that aims to tackle the world of sustainable consumer goods, rewards those who make an effort to purchase sustainable products and help to combat cheap consumer goods. ... View More

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How VSP Global Drives Growth, Impact Through Purpose

The optical health company’s goal to “provide access to affordable, high-quality eye care and eyewear to the world” guides business development, branding, product innovation and other integral operations. ... View More

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Conscious Consumers Flocking to Pinterest for Sustainable Lifestyle Ideas

Sustainable living is the most searched term around sustainability (+69% since last year), while searches for “sustainable living for beginners” are up 265%. ... View More

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Grounded Summit: A Platform for Climate Solutions in California’s Wine Country

"Conversations around climate change are constantly looking at how we’re impacting the future, but there’s more we need to be doing now to preserve today for this generation.” — Julia Jackson, Grounded Foundation ... View More

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New Nat Geo, P&G Media Platform to ‘ACTIVATE’ Solutions to Global Issues

Nat Geo, P&G, Global Citizen launch storytelling partnership, documentary series to drive action around global challenges connected to extreme poverty ... View More

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Report: 66% of Consumers Want Influence in Product Creation Process

Findings from State of Technology in Retail report underscore growing importance of technology and consumer feedback in product development process. ... View More

Article
Is Employee Engagement One of Your New Year Resolutions?

An engaged workforce is critical to an organization’s success, no matter what products or services you’re selling. ... View More

Article
‘We Believe’: Communicators Weigh In on P&G’s Controversial New Ad

We reached out to communication leaders in the SB community for their take on P&G’s spotlight on toxic masculinity. ... View More

Article
The New Black: How New Breed of Consumers Will Spend Money, Energy This Friday

During this season of giving, many of today’s more discerning consumers won’t be joining the masses scrambling to answer the siren call to stock up on discounted “stuff” — they’ll be remembering the values meant to be at the heart of this... View More

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Iceland's Banned Ad Had the Potential to Democratise Sustainability

The news last week that the Christmas advert from Iceland — a UK supermarket chain specializing in frozen food — has been banned is a bad decision. Iceland’s advert — a repackaging of a short, animated film by Greenpeace released earlier this... View More

Article
How MOD Pizza's People-First Culture Drives Growth and Impact

Corporate culture sets the groundwork for how your team interacts with each other and your customers. ... View More

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REI Again Urging Americans to #OptOutside, Studying Link to Human Health

For the fourth year in a row, this Black Friday, REI will close all 153 stores, process no online payments and pay more than 12,000 employees to #OptOutside with friends and family. ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
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Thursday, May 8, 2025
Future Fit Materials: What they are, why we need them, and how value-chain collaboration will drive their commercialization, scale, and adoption.
External Event
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Thursday, May 8, 2025
The ROI of Sustainability Part 1: What's Changed, What Hasn't and How to Move Forward with Confidence
Webinar
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