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Assets About Meaningful Connections

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New Campaign Rallies iPhone 6s Users Against Planned Obsolescence

As Apple, the world’s second-largest smartphone producer, prepares to sign the death warrant of the wildly popular iPhone 6s with the rumored launch of multiple new models later this month, Back Market — the largest marketplace exclusively dedica... View More

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Study: Purpose Now Rivals Cost, Quality for Attracting, Retaining, Engaging Consumers

Purpose-driven brands can build stronger emotional connections with consumers that go far beyond a transactional relationship, according to the newly released 2018 Cone/Porter Novelli Purpose Study. Nearly eight in ten (79 percent) say they are more ... View More

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SoulBuffalo Gets Execs Out from Behind Desks to See Their Impacts on the World

As we at Sustainable Brands — and anyone working to rectify the damage people have done to the planet — are well aware, it's all too easy to ignore pressing social and environmental issues if their effects can’t be seen or felt in our daily liv... View More

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Fight for Love: Five Ways to Mobilize Millennials Behind Your Cause

For decades, the ASPCA has been advocating for better breeding practices and adoption for dogs with campaigns that focused on educating the public on where pet store dogs come from. But over time, the influx of digital technology has completely trans... View More

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Building a New Future Together

As a leader of Responsible Business in the hospitality industry, The Rezidor Hotel Group publishes its 2017 Responsible Business Report. Included since 2010 in Ethisphere’s World’s Most Ethical Companies List, Rezidor is committed to work in a re... View More

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Trending: Int'l Women's Day Spawns Host of Social Impact Partnerships, Films, Campaigns

At a moment when the world is beginning to more fully acknowledge the power and voice of women, big name brands and organizations are using their influence — and some creative marketing — to shed light on issues such as the gender pay gap and the... View More

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Air New Zealand Sheds Light on Climate Change in New Safety Video

Air New Zealand has uncovered a unique way to use its global reach to spark a conversation around climate change. In partnership with Antarctica New Zealand and the New Zealand Antarctic Research Institute, the airline has created a new safety video ... View More

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Purpose-Driven Employees Are Your Strongest Brand Ambassadors

You’ve probably read the proliferation of literature about the benefits of hiring purpose-driven employees, which can result in increased productivity, higher retention rates, and more effective collaboration, just to name a few. But have you ever ... View More

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HEINEKEN USA Hosts Panel on the Influence of African-American Consumers

Black History Month serves as a good reminder for us to celebrate achievements in the African-American community, but we should also engage in open conversation on where shortcomings exist and progress remains to be made. ... View More

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Know Your Audience: Why Patagonia Can Sue the President — and Thrive

Last week, in response to President Trump’s decision to scale back Bears Ears and Grand Staircase-Escalante National Monuments, outdoor retail brand and sustainability leader Patagonia in turn announced it would be suing the President, a definitive... View More

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KIND Launches Storytelling Campaign to Inspire Empathy, Kindness

The campaign explores the differences between being 'nice' and being 'kind' — an often overlooked distinction that has tangible implications on how we act towards one another. ... View More

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'Your Food's Roots' Series Aims to Reconnect People with Their Food

Consumers have a critical role to play in pushing forward the sustainability agenda, particularly when it comes to food. But initiating change requires both educating the public about the issues and inspiring them to action, the latter of which isn�... View More

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Simple Stories Move Millions: Bangladesh’s ‘Made in Equality’ Campaign

A digital initiative bringing to life real stories about real people in the Bangladeshi garment industry is proving a game-changer in the country in its first year of launch. “Made in Equality” is a website and Facebook page illustrating garment ... View More

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Third Year of REI's #OptOutside Movement Gives the Power to the People

With the launch of its #OptOutside campaign in 2015, REI set a new precedent in retail, shuttering its stores on Thanksgiving and Black Friday, giving its employees a paid day off and – on a day that has come to represent consumerism at its most ex... View More

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#NewMetrics, Day 3: Digging Even Deeper Into Next-Generation Impact Metrics

Live Well San Diego: A visionary partnership to define and measure 10 quality-of-life metrics By Anna Shugoll ... View More

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M&S’ Mike Barry: Balance of Science, Emotion Needed to Engage Consumers in Circular Models

For many retailers, circular thinking involves redefining products – and the raw materials contained within them – as assets that need to be kept in circulation for as long as possible. During each use phase, these assets may need to be reintrodu... View More

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Survey: Corporations Expected to Contribute to Social, Environmental Health of Communities

I recently moderated an enlightening panel discussion — between Oakland Mayor Libby Schaaf, Bay Area Council President and CEO Jim Wunderman, San Francisco Travel President & CEO Joe D’Alessandro, and Oakland Zoo President & CEO Dr. Joel ... View More

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White Supremacy: What’s a CEO to Do?

If you’re a U.S. business leader, this week likely threw you into a professional conundrum: Should you take a public stand against white supremacy knowing you’ll jump into treacherous political waters? ... View More

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Thread Partners with Kiva to Raise $10K, Rev Up First Mile Micro-Loan Program

Certified B Corporation Thread is taking its commitment to end poverty by creating dignified jobs and responsible, high-quality fabrics to the next level with the announcement of a partnership with nonprofit Kiva. The startup, which transforms plasti... View More

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Presidio Graduate School Commencement Address

What an honor to be here in this beautiful place with such a great group of passionate leaders — and even more so, to offer you some thoughts as you begin important next steps in your lives — steps that I know will be particularly important to ou... View More

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