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Assets About Meaningful Connections

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Conscious Consumers Flocking to Pinterest for Sustainable Lifestyle Ideas

Sustainable living is the most searched term around sustainability (+69% since last year), while searches for “sustainable living for beginners” are up 265%. ... View More

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Grounded Summit: A Platform for Climate Solutions in California’s Wine Country

"Conversations around climate change are constantly looking at how we’re impacting the future, but there’s more we need to be doing now to preserve today for this generation.” — Julia Jackson, Grounded Foundation ... View More

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New Nat Geo, P&G Media Platform to ‘ACTIVATE’ Solutions to Global Issues

Nat Geo, P&G, Global Citizen launch storytelling partnership, documentary series to drive action around global challenges connected to extreme poverty ... View More

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Report: 66% of Consumers Want Influence in Product Creation Process

Findings from State of Technology in Retail report underscore growing importance of technology and consumer feedback in product development process. ... View More

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Is Employee Engagement One of Your New Year Resolutions?

An engaged workforce is critical to an organization’s success, no matter what products or services you’re selling. ... View More

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‘We Believe’: Communicators Weigh In on P&G’s Controversial New Ad

We reached out to communication leaders in the SB community for their take on P&G’s spotlight on toxic masculinity. ... View More

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The New Black: How New Breed of Consumers Will Spend Money, Energy This Friday

During this season of giving, many of today’s more discerning consumers won’t be joining the masses scrambling to answer the siren call to stock up on discounted “stuff” — they’ll be remembering the values meant to be at the heart of this... View More

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Iceland's Banned Ad Had the Potential to Democratise Sustainability

The news last week that the Christmas advert from Iceland — a UK supermarket chain specializing in frozen food — has been banned is a bad decision. Iceland’s advert — a repackaging of a short, animated film by Greenpeace released earlier this... View More

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How MOD Pizza's People-First Culture Drives Growth and Impact

Corporate culture sets the groundwork for how your team interacts with each other and your customers. ... View More

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REI Again Urging Americans to #OptOutside, Studying Link to Human Health

For the fourth year in a row, this Black Friday, REI will close all 153 stores, process no online payments and pay more than 12,000 employees to #OptOutside with friends and family. ... View More

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New Campaign Rallies iPhone 6s Users Against Planned Obsolescence

As Apple, the world’s second-largest smartphone producer, prepares to sign the death warrant of the wildly popular iPhone 6s with the rumored launch of multiple new models later this month, Back Market — the largest marketplace exclusively dedica... View More

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Study: Purpose Now Rivals Cost, Quality for Attracting, Retaining, Engaging Consumers

Purpose-driven brands can build stronger emotional connections with consumers that go far beyond a transactional relationship, according to the newly released 2018 Cone/Porter Novelli Purpose Study. Nearly eight in ten (79 percent) say they are more ... View More

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SoulBuffalo Gets Execs Out from Behind Desks to See Their Impacts on the World

As we at Sustainable Brands — and anyone working to rectify the damage people have done to the planet — are well aware, it's all too easy to ignore pressing social and environmental issues if their effects can’t be seen or felt in our daily liv... View More

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Fight for Love: Five Ways to Mobilize Millennials Behind Your Cause

For decades, the ASPCA has been advocating for better breeding practices and adoption for dogs with campaigns that focused on educating the public on where pet store dogs come from. But over time, the influx of digital technology has completely trans... View More

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Building a New Future Together

As a leader of Responsible Business in the hospitality industry, The Rezidor Hotel Group publishes its 2017 Responsible Business Report. Included since 2010 in Ethisphere’s World’s Most Ethical Companies List, Rezidor is committed to work in a re... View More

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Trending: Int'l Women's Day Spawns Host of Social Impact Partnerships, Films, Campaigns

At a moment when the world is beginning to more fully acknowledge the power and voice of women, big name brands and organizations are using their influence — and some creative marketing — to shed light on issues such as the gender pay gap and the... View More

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Air New Zealand Sheds Light on Climate Change in New Safety Video

Air New Zealand has uncovered a unique way to use its global reach to spark a conversation around climate change. In partnership with Antarctica New Zealand and the New Zealand Antarctic Research Institute, the airline has created a new safety video ... View More

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Purpose-Driven Employees Are Your Strongest Brand Ambassadors

You’ve probably read the proliferation of literature about the benefits of hiring purpose-driven employees, which can result in increased productivity, higher retention rates, and more effective collaboration, just to name a few. But have you ever ... View More

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HEINEKEN USA Hosts Panel on the Influence of African-American Consumers

Black History Month serves as a good reminder for us to celebrate achievements in the African-American community, but we should also engage in open conversation on where shortcomings exist and progress remains to be made. ... View More

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Know Your Audience: Why Patagonia Can Sue the President — and Thrive

Last week, in response to President Trump’s decision to scale back Bears Ears and Grand Staircase-Escalante National Monuments, outdoor retail brand and sustainability leader Patagonia in turn announced it would be suing the President, a definitive... View More

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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
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OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
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