Turn purpose into profit — join SB'25 San Diego to scale sustainable innovation and unlock brand growth.

Assets About Meaningful Connections

Found 794 assets. Page 38 of 40.

Article
Landmark Research Shows Americans Are Redefining The “Good Life”

80% would be loyal to brands that helped them live their new values Large opportunity for business to support new aspirations of balance, health, and connections   ... View More

Article
Trending: This Black Friday, 550+ Orgs to #OptOutside with REI, Patagonia to Donate Its Profits

This Friday will be one of the biggest days in the global retail calendar (just behind Alibaba’s Singles’ Day earlier in November). Black Friday sales have begun encroaching on Thanksgiving Day in the U.S., with some stores remaining open on the ... View More

Article
Evonomics: Adding Humanity Back Into Economics

New Metrics ‘16 launched on Monday with a sober yet hopeful tone, channeled through the research and work of culture designer Joe Brewer, as he led attendees through a dialogue around what he calls Evonomics - the new evolution of economics. ... View More

Article
Stealing Plays: Why Sustainability Communicators Should Be More Like Bill Belichick

Sustainability can be incredibly engaging. The pressing issues of our day demand that humans find new ways of existing – and quickly. Happily, society’s attitudes about sustainability are heading in a positive direction. In recent years, consumer... View More

Article
This Black Friday, REI Is Inviting All Businesses to #OptOutside

Our theme this year at Sustainable Brands has been “Activating Purpose” – exploring and applauding the ways brands are authentically walking their talk when it comes to pursuing purpose beyond profit – and we are thrilled that the list contin... View More

Article
How People, Brands and Countries Around the World Are Living Their Purpose

Last week, I had the great pleasure and honour to take part in the second annual edition of Sustainable Brands Bangkok, which was founded by Dr. Sirikul ‘Nui’ Laukaikul, who many of you will have had the good fortune to hear as a speaker at previ... View More

Article
Change Agents: What Keeps You Up at Night?

“What keeps you up at night?” Solitaire Townsend, co-founder of Futerra, asked this question to 50 sustainability leaders from around the globe on the third and final day of SB ’16 Copenhagen. The core issues most people responded with were ine... View More

Article
SDGs Key to the Sustainable Development of Your Business, Not Just the World

"What's your favorite sustainable development goal?" joked John Elkington, the writer, thinker and serial entrepreneur who coined the triple bottom line concept in 1997, who moderated a Tuesday panel on aligning the UN Sustainable Developme... View More

Article
Unilever Launches ‘Bright Future’ Global Sustainability Campaign

Unilever's TV, online and in-store campaign, called ‘Bright Future’, will run in the UK, Brazil, South Africa, and Indonesia, and puts the spotlight on sustainability initiatives by its brands, rather than just the corporate entity. A film entitl... View More

Article
How LinkedIn Is Working to Connect Hard-to-Reach Job Seekers With New Opportunities

News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizen... View More

Article
How Engaging Its Employees, Value Chain Is Carrying Sustainability Forward at Alaska Airlines

News Deeply, in partnership with Sustainable Brands, is producing a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizen... View More

Article
20 Questions with Claus Stig Pedersen: Sustainability – and Now SDG – Pioneer

Last month, UN Secretary General Ban Ki-Moon named Claus Stig Pedersen, Head of Corporate Sustainability at Novozymes, one of ten 2016 Local Pioneers of the Sustainable Development Goals (SDGs). ... View More

Article
If Humanity Were a Corporation ...

... what would it take to make Sustainability its Brand and the Sufficiency Economy its Value? While at this moment, every social unit recognises that we all need to take action NOW, the most challenging question is always: HOW? What should be — wo... View More

Article
5 Most Promising Signs of Detroit's Rebirth

Last week, Sustainable Brands staff and corporate members took a trip to Detroit to celebrate the relocation of our flagship conference in 2017. Why are we moving from San Diego to Detroit? The answer is simple: We are inspired by the city’s revita... View More

Article
‘ASPIREist’ TV Series Showcases Real Solutions, Purpose-Driven Celebrity, Brand Projects

A new “reality feature news show,” ASPIREist, wants to inspire viewers to take action by showcasing people, projects and ideas that are making a difference. Co-hosted by six twenty and thirty-something TED Talk speakers from a variety of fields �... View More

Article
The Power of ‘And’: 10 Guidelines for Powerful Purpose Strategy and Programming

A few months back, I led a panel at the annual Points of Light conference in Houston, TX, where we discussed some very important topics along with one very small word: “and.” As in, how to bring credibility and sustainability to a company’s pur... View More

Article
Standards and Businesses Coming Together in Washington to Discuss Sustainability Challenges

Over 200 of the most influential figures in sustainability standards and certification will join business leaders to share their thoughts on today’s most pressing sustainability challenges on May 10 to 11 in Washington, DC. ... View More

Article
How a Partnership with Parley for the Oceans Is Driving Engagement at adidas

Leading up to her trip to the Parley Ocean School, adidas Group designer Jasmin Bynoe was unsure of what to expect. She was about to take to the seas for a 5-day adventure in the Maldives alongside 17 of her colleagues from adidas; they would be lear... View More

Article
How HR, Sustainability Heads Can Partner to Embed Purpose Throughout an Organization

There was a lot of discussion last week at SB’15 London around the so-called ‘aspirational generation’ - a rising generation of millennials with higher sustainability expectations of brands whose products they buy, as well as for those they wor... View More

Article
SASB's FSA Credential: Who Will Benefit from It and Why

The Sustainability Accounting Standards Board (SASB) recently launched the Fundamentals of Sustainability Accounting (FSA) Credential, the first of two exams that explore concepts on the materiality of sustainability information. The FSA is designed ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information

Thursday, May 8, 2025
The ROI of Sustainability Part 1: What's Changed, What Hasn't and How to Move Forward with Confidence
Webinar
More Information

May 13-14, 2025
SB'25 Aotearoa New Zealand
International Event
More Information