Assets About Meaningful Connections

Found 824 assets. Page 38 of 42.

Article
Consumer Behavior Change
Conscious Consumers Flocking to Pinterest for Sustainable Lifestyle Ideas
Conscious Consumers Flocking to Pinterest for Sustainable Lifestyle Ideas
Published on February 15, 2019
About a 4 minute read

Sustainable living is the most searched term around sustainability (+69% since last year), while searches for “sustainable living for beginners” are up 265%. ... View More

Article
Collaboration & Co-Creation
Grounded Summit: A Platform for Climate Solutions in California’s Wine Country
Grounded Summit: A Platform for Climate Solutions in California’s Wine Country
Published on February 12, 2019
About a 5 minute read

"Conversations around climate change are constantly looking at how we’re impacting the future, but there’s more we need to be doing now to preserve today for this generation.” — Julia Jackson, Grounded Foundation ... View More

Article
Marketing & CommunicationsCollaboration & Co-Creation
New Nat Geo, P&G Media Platform to ‘ACTIVATE’ Solutions to Global Issues
New Nat Geo, P&G Media Platform to ‘ACTIVATE’ Solutions to Global Issues
Published on February 11, 2019
About a 3 minute read

Nat Geo, P&G, Global Citizen launch storytelling partnership, documentary series to drive action around global challenges connected to extreme poverty ... View More

Article
Collaboration & Co-Creation
Report: 66% of Consumers Want Influence in Product Creation Process
Report: 66% of Consumers Want Influence in Product Creation Process
Published on February 6, 2019
About a 4 minute read

Findings from State of Technology in Retail report underscore growing importance of technology and consumer feedback in product development process. ... View More

Article
Organizational Governance
Is Employee Engagement One of Your New Year Resolutions?
Is Employee Engagement One of Your New Year Resolutions?
Published on January 18, 2019
About a 3 minute read

An engaged workforce is critical to an organization’s success, no matter what products or services you’re selling. ... View More

Article
Marketing & Communications
‘We Believe’: Communicators Weigh In on P&G’s Controversial New Ad
‘We Believe’: Communicators Weigh In on P&G’s Controversial New Ad
Published on January 17, 2019
About a 10 minute read

We reached out to communication leaders in the SB community for their take on P&G’s spotlight on toxic masculinity. ... View More

Article
Consumer Behavior Change
The New Black: How New Breed of Consumers Will Spend Money, Energy This Friday
The New Black: How New Breed of Consumers Will Spend Money, Energy This Friday
Published on November 21, 2018
About a 8 minute read

During this season of giving, many of today’s more discerning consumers won’t be joining the masses scrambling to answer the siren call to stock up on discounted “stuff” — they’ll be remembering the values meant to be at the heart of this... View More

Article
Marketing & Communications
Iceland's Banned Ad Had the Potential to Democratise Sustainability
Iceland's Banned Ad Had the Potential to Democratise Sustainability
Published on November 12, 2018
About a 2 minute read

The news last week that the Christmas advert from Iceland — a UK supermarket chain specializing in frozen food — has been banned is a bad decision. Iceland’s advert — a repackaging of a short, animated film by Greenpeace released earlier this... View More

Article
Organizational Governance
How MOD Pizza's People-First Culture Drives Growth and Impact
How MOD Pizza's People-First Culture Drives Growth and Impact
Published on November 6, 2018
About a 5 minute read

Corporate culture sets the groundwork for how your team interacts with each other and your customers. ... View More

Article
Consumer Behavior Change
REI Again Urging Americans to #OptOutside, Studying Link to Human Health
REI Again Urging Americans to #OptOutside, Studying Link to Human Health
Published on October 24, 2018
About a 4 minute read

For the fourth year in a row, this Black Friday, REI will close all 153 stores, process no online payments and pay more than 12,000 employees to #OptOutside with friends and family. ... View More

Article
Consumer Behavior Change
New Campaign Rallies iPhone 6s Users Against Planned Obsolescence
New Campaign Rallies iPhone 6s Users Against Planned Obsolescence
Published on September 7, 2018
About a 5 minute read

As Apple, the world’s second-largest smartphone producer, prepares to sign the death warrant of the wildly popular iPhone 6s with the rumored launch of multiple new models later this month, Back Market — the largest marketplace exclusively dedica... View More

Article
Marketing & CommunicationsMarketing & Communications
Study: Purpose Now Rivals Cost, Quality for Attracting, Retaining, Engaging Consumers
Study: Purpose Now Rivals Cost, Quality for Attracting, Retaining, Engaging Consumers
Published on May 30, 2018
About a 5 minute read

Purpose-driven brands can build stronger emotional connections with consumers that go far beyond a transactional relationship, according to the newly released 2018 Cone/Porter Novelli Purpose Study. Nearly eight in ten (79 percent) say they are more ... View More

Article
Organizational Governance
SoulBuffalo Gets Execs Out from Behind Desks to See Their Impacts on the World
SoulBuffalo Gets Execs Out from Behind Desks to See Their Impacts on the World
Published on May 17, 2018
About a 5 minute read

As we at Sustainable Brands — and anyone working to rectify the damage people have done to the planet — are well aware, it's all too easy to ignore pressing social and environmental issues if their effects can’t be seen or felt in our daily liv... View More

Article
Marketing & CommunicationsMarketing & Communications
Fight for Love: Five Ways to Mobilize Millennials Behind Your Cause
Fight for Love: Five Ways to Mobilize Millennials Behind Your Cause
Published on April 27, 2018
About a 4 minute read

For decades, the ASPCA has been advocating for better breeding practices and adoption for dogs with campaigns that focused on educating the public on where pet store dogs come from. But over time, the influx of digital technology has completely trans... View More

Article
Community Updates
Building a New Future Together
Building a New Future Together
Published on March 27, 2018
About a 2 minute read

As a leader of Responsible Business in the hospitality industry, The Rezidor Hotel Group publishes its 2017 Responsible Business Report. Included since 2010 in Ethisphere’s World’s Most Ethical Companies List, Rezidor is committed to work in a re... View More

Article
Marketing & Communications
Trending: Int'l Women's Day Spawns Host of Social Impact Partnerships, Films, Campaigns
Trending: Int'l Women's Day Spawns Host of Social Impact Partnerships, Films, Campaigns
Published on March 8, 2018
About a 7 minute read

At a moment when the world is beginning to more fully acknowledge the power and voice of women, big name brands and organizations are using their influence — and some creative marketing — to shed light on issues such as the gender pay gap and the... View More

Article
Marketing & CommunicationsMarketing & Communications
Air New Zealand Sheds Light on Climate Change in New Safety Video
Air New Zealand Sheds Light on Climate Change in New Safety Video
Published on March 8, 2018
About a 3 minute read

Air New Zealand has uncovered a unique way to use its global reach to spark a conversation around climate change. In partnership with Antarctica New Zealand and the New Zealand Antarctic Research Institute, the airline has created a new safety video ... View More

Article
Marketing & CommunicationsMarketing & Communications
Purpose-Driven Employees Are Your Strongest Brand Ambassadors
Purpose-Driven Employees Are Your Strongest Brand Ambassadors
Published on February 28, 2018
About a 5 minute read

You’ve probably read the proliferation of literature about the benefits of hiring purpose-driven employees, which can result in increased productivity, higher retention rates, and more effective collaboration, just to name a few. But have you ever ... View More

Article
Community Updates
HEINEKEN USA Hosts Panel on the Influence of African-American Consumers
HEINEKEN USA Hosts Panel on the Influence of African-American Consumers
Published on February 22, 2018
About a 2 minute read

Black History Month serves as a good reminder for us to celebrate achievements in the African-American community, but we should also engage in open conversation on where shortcomings exist and progress remains to be made. ... View More

Article
Marketing & CommunicationsMarketing & Communications
Know Your Audience: Why Patagonia Can Sue the President — and Thrive
Know Your Audience: Why Patagonia Can Sue the President — and Thrive
Published on December 18, 2017
About a 6 minute read

Last week, in response to President Trump’s decision to scale back Bears Ears and Grand Staircase-Escalante National Monuments, outdoor retail brand and sustainability leader Patagonia in turn announced it would be suing the President, a definitive... View More

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