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Assets About Meaningful Connections

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Article
Natural Resources: Brands Partnering with Indigenous Communities on Forest Conservation

Consumer goods brands and retailers aiming to diminish their climate impacts or even become forest positive can find cost-effective solutions to protect forests when they partner with indigenous communities on the ground. ... View More

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Growing Anti-Black Friday Movement Spurns Overconsumption, Unsustainable Holiday Shopping

Consumers are more and more inclined to buy from brands that align with their beliefs and values; and anti-Black Friday is an important indicator of the growing chasm between purpose-driven brands and those still banking on business-as-usual approach... View More

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Beyond Data: How Financial Firms Can Build a Sustainable Future

Disclosure and data certainly are important, but they are not sufficient to create a more equitable and sustainable world. Companies that take a narrow or compliance-focused approach to ESG are missing the forest for the trees. ... View More

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Reimagining Canada’s Economy: Putting Purpose Before Profit Will Ultimately Net the Highest Returns

In Canada’s first-ever Purpose in Business Week, business, government and thought leaders are creating a Roadmap to accelerate the purpose economy and mainstream social purpose in business that will require cross-sector engagement and collaboration... View More

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3 Key Drivers for the Regenerative Leadership We Need

At SB’21 San Diego, leaders from a variety of industries and disciplines seemed to agree on three key drivers necessary for the regenerative leadership our world needs. ... View More

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‘Lead With We’: How to Drive Business Growth Through Collectivized Purpose

Business leaders are best positioned to facilitate meaningful change — not only for our bottom lines, but for the collective good. Together, we will create a transcendent practice of business that restores and protects the natural and social system... View More

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‘Experience Happiness’: 5 Daily Activities for Fostering Employee Mental Wellness

These five daily practices can be implemented by business leaders who are looking to build resilience into their workplace culture and create happier, more fulfilled employees. ... View More

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Radical Hospitality: Inside a Cross-Sector Collaboration Delivering Life-Changing Impact

Mobile shower pioneer LavaMaeˣ and Unilever brand The Right to Shower have built a partnership that’s given more than 38,000 unhoused people dignity, hope and a fresh sense of opportunity. ... View More

Article
VF Corp Shows How Science-Based Targets Can Help Measure True Progress on Sustainability

Setting climate targets is one thing, but achieving them has often proven a challenge. According to VF Corp’s VP of Global Sustainability, Jeannie Renne-Malone, part of the reason for the company’s success was due to making sustainability a comp... View More

Article
The Engagement Imperative: How Organizations Can Align with Their Communities’ Needs

How can organizations best align their core business activities with community wellbeing? That was the topic of a recent Sustainable Brands webinar hosted by EVERFI and featuring insights from AT&T, EcoRise and Hershey. ... View More

Article
Brand Storytelling: A Mechanism for Building a Regenerative Future

On the final day of SB’21 San Diego, a diverse array of keynote speakers explored some of the many ways in which storytelling can be a powerful tool for manifesting the future we need. ... View More

Article
COP26: Maintaining the Momentum

Like Earth Day, COP26 might rally internal measures on sustainability issues right now, but how can businesses stay on course and maintain that passion and focus once the moment has been and gone? ... View More

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Tourism Carbon Labels Educate Travelers, Motivate Companies to Reduce Emissions

Given the pandemic pause, it’s hard to say whether these labels will sway decision-making for travelers. Regardless, these publicly shared labels hold travel companies accountable for measuring, sharing and continuing to reduce their carbon emissio... View More

Article
How Kao Is Creating a More Sustainable, Beautiful, ‘Kirei’ Life for All

Through its Kirei Lifestyle Plan, Kao aims to empower at least 1 billion people to live more gently and sustainably by 2030. We caught up with Kao’s Dave Muenz to hear about the company’s progress toward its goals; and how the pandemic has both i... View More

Article
How ESG Is Forever Changing Investing, Design in the Built Environment

Simply returning profits to investors is no longer a good enough measure of success. If any stakeholder does not see benefits in the design of a capital project, then gaining support is unlikely. Is your organization ready for multi-stakeholder inves... View More

Article
Hey, Corporate America: Please Stop Saying, ‘We’ve Always Done Sustainability!’

Because it begs this response: “Really? If you’ve been doing sustainability for decades, why is the planet (and the human race) in the trouble it’s in?” And corporate America doesn’t really have a good answer to that. ... View More

Article
Your Gender Story: Why Embracing Our Human Complexity Is Key for Regenerative Leadership

Creating truly gender-inclusive workplaces requires more than just including pronouns in email signatures. Reimagine Gender CEO Lisa Kenney explains why a broader understanding of gender is critical for leaders going forward and why getting to know o... View More

Article
Co-Creating Breakthrough Solutions for the Future We Want

To regenerate the system, we have to regenerate how we work together. What if we brought the experience of elders and the courage of the next generation together with the brand leaders tasked with shifting paradigms and making essential decisions? ... View More

Article
What Happens When an Environmental Leader Finally Claims the Mantle? NRS Asked Triple Gap & Valutus to Find Out

A leader in the water sports industry, NRS was shy about tooting its sustainability horn. So, it asked us: How much value does the market place on brand-level commitment to sustainability vs. product-level initiatives? Turns out, touting any of the b... View More

Article
Decolonizing Wealth: What If Money Could Heal Us?

In this excerpt from his bestselling book, "Decolonizing Wealth," award-winning author and philanthropic advisor Edgar Villanueva provides a glimpse into how money can help to disrupt some of the deep, systemic inequities in this country, i... View More

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