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Stories About Meaningful Connections

Found 724 stories. Page 27 of 37.

Trending: Nike, Chipotle Tie Exec Compensation to Diversity, Sustainability Metrics
Trending: Nike, Chipotle Tie Exec Compensation to Diversity, Sustainability Metrics

WALKING THE TALK - In the past week, both Nike and Chipotle announced new sets of environmental and social goals — and systems with which their executives’ compensation will be tied to achieving them.

It’s Time to Break Free from Sustainability’s Ivory Tower
It’s Time to Break Free from Sustainability’s Ivory Tower

MARKETING AND COMMS - One major reason that most sustainability writing is bad is that it’s written by a microscopic number of smart people who think and talk the same way, unintentionally excluding the bulk of audiences that need to be spoken to.

Cities Can Have Something for Everyone When Created by Everyone
Cities Can Have Something for Everyone When Created by Everyone

THE NEXT ECONOMY - At Cabify, our team’s female representation more than doubles the technology sector’s average. Safe and inclusive transport plays a crucial role in socially sustainable development — so, if we want truly inclusive cities, we must also listen to women.

New WeSpire Research Finds Significant Drop in Corporate DEI Programs in 2020
New WeSpire Research Finds Significant Drop in Corporate DEI Programs in 2020

ORGANIZATIONAL CHANGE - The 10th annual study reveals that HR departments apparently underestimated employee concerns about racial equity and social unrest. Was the pandemic, or lack of company buy-in, to blame?

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SB’21 Asia-Pacific: In Asia, the Time for a Sustainable Recovery Is Now
SB’21 Asia-Pacific: In Asia, the Time for a Sustainable Recovery Is Now

THE NEXT ECONOMY - In many parts of Asia, COVID-19 is relatively under control; and the focus is on recovery. How the region responds, and how much companies push for a sustainable post-pandemic economy could influence the entire world, due to Asia’s place as the global driver of innovation and change.

SB’21 Trend Watching: Brands’ Role in Reshaping the World in 2021 and Beyond
SB’21 Trend Watching: Brands’ Role in Reshaping the World in 2021 and Beyond

THE NEXT ECONOMY - At SB’s latest Trend Watching event, experts across a variety of fields and industries offered insights into how purpose-driven brands can effectively activate on everything from marketing to effective leadership to climate justice in our post-pandemic world.

To Be an Anti-Racist Brand: Start by Being Aware, Additive and Alive
To Be an Anti-Racist Brand: Start by Being Aware, Additive and Alive

WALKING THE TALK - The next frontier of sustainability is regeneration — building brands that actively restore and renew a system. And that’s as true for our systems that continue to allow racial injustice as for our environmental ecosystems.

Dole’s ‘Sunshine for All’ Fund Strives to Close Gaps on Good Nutrition
Dole’s ‘Sunshine for All’ Fund Strives to Close Gaps on Good Nutrition

FINANCE & INVESTMENT - The $2M annual fund will aim to address gaps of food affordability and waste, as well as accessibility and acceptability, around the world. Dole is seeking strategic partners to help develop solutions.

How Amazon Is Scaling Conscious Consumerism by Partnering with Brands, Certifications
How Amazon Is Scaling Conscious Consumerism by Partnering with Brands, Certifications

MARKETING AND COMMS - The e-commerce giant is working with over 20 product-certification partners to deliver product-specific sustainability information to shoppers through its Climate Pledge Friendly program.

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TAZO, SZA Partner to Bring Climate Justice to Most Impacted US Communities
TAZO, SZA Partner to Bring Climate Justice to Most Impacted US Communities

COLLABORATION - The TAZO Tree Corps will work with American Forests to help bring cleaner air and combat climate change in communities of color across the US, by increasing ‘tree equity.’

Corporate Political Responsibility: The Missing Link in Companies’ ESG Strategies
Corporate Political Responsibility: The Missing Link in Companies’ ESG Strategies

WALKING THE TALK - The disconnect between many companies’ public sustainability ambitions and their non-public lobbying efforts can no longer be excused. The Erb Institute’s Corporate Political Responsibility Taskforce is helping companies connect the dots.

Destinations Limit Visitors, Define Ideal Travelers to Mitigate Overtourism
Destinations Limit Visitors, Define Ideal Travelers to Mitigate Overtourism

BEHAVIOR CHANGE - Popular destinations are increasingly prioritizing quality over quantity, dispersing travelers across larger geographic areas, and clearly defining the kind of travelers they want to attract. By addressing overtourism in this way, they also place locals’ wellbeing at the forefront.

What Would You Do with $6M? Quantifying the Social Impact of a Super Bowl Ad
What Would You Do with $6M? Quantifying the Social Impact of a Super Bowl Ad

MARKETING AND COMMS - Reaching 100 million people at once comes at a high cost — but the sticker price of a Super Bowl ad comes with deeper implications, both for brands and society. What if that money was used for good?

Why We Tell the Stories Behind Sustainable Products
Why We Tell the Stories Behind Sustainable Products

MARKETING AND COMMS - Telling the stories of the people and forests behind FSC-certified products deepens consumers’ connections with the brands, and demonstrates the impacts of responsible sourcing. We expect this is just the beginning, due to the clear signals of consumer demand for these stories.

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EVERFI Launches Black History Month Challenge to Promote Youth Education on Race, Equity
EVERFI Launches Black History Month Challenge to Promote Youth Education on Race, Equity

MARKETING AND COMMS - The company’s latest digital learning initiative aims to inspire students and spark critical conversations and learning around race and equity, year-round.

Study: No Brand Is Immune to Cancel Culture, But Purpose Helps
Study: No Brand Is Immune to Cancel Culture, But Purpose Helps

MARKETING AND COMMS - The explosion and proliferation of social media has given power to the masses to share their opinions about brands — and sway others’ opinions in the process. But 73% of those surveyed said they’re less likely to cancel a purpose-driven brand.

GEON Performance Solutions Unites Vinyl Industry in COVID-19 Relief
GEON Performance Solutions Unites Vinyl Industry in COVID-19 Relief

PRODUCT, SERVICE & DESIGN INNOVATION - In mid-2020, as companies around the country rallied and pivoted to fill demand for PPE and other vital products during the pandemic, GEON offered its expertise in logistics, supply, sourcing, technical, commercial and manufacturing operations to SMEs at no cost.

Trending: Welcome to the Age of Stakeholder Capitalism
Trending: Welcome to the Age of Stakeholder Capitalism

FINANCE & INVESTMENT - Two global coalitions have committed to make good on their companies’ DEI commitments; and adhere to a new set of Stakeholder Capitalism Metrics, respectively. Larry Fink’s annual CEO letter expounds on the need for both.

Digging Deeper Into Marketing’s Purpose Pivot
Digging Deeper Into Marketing’s Purpose Pivot

MARKETING AND COMMS - Once your purpose is in everything you do, it becomes an indelible part of the customer experience. By attracting customers who believe society is better off if they do business with your company, you can create a social movement around your brand.

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2020 Goodvertising Awards Recognize Year's 10 Most Impactful Creative Campaigns
2020 Goodvertising Awards Recognize Year's 10 Most Impactful Creative Campaigns

MARKETING AND COMMS - 2020’s winners cover topics ranging from calculating product carbon footprints, regenerative farming, healthier food and reusable packaging to DEI, supporting businesses during COVID and more.

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