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Assets About Meaningful Connections

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Purpose & the Stakeholder Factor: 10 Trends for 2021 and Beyond

To capture the top trends of 2021, Porter Novelli reviewed and analyzed a year’s worth of Purpose-driven and stakeholder news, activities, campaigns and announcements to deliver the latest in stakeholder intelligence. Here are our 10 need-to-know t... View More

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Shaking Up Boardrooms and Society: The World’s First Purpose Governance Playbook

‘The New Purpose Governance Framework’ is the first comprehensive set of purpose-governance guidelines in the world, which charts the path for boards to up their game in approving and governing their organization’s purpose. ... View More

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Innovation for Good Driving Both Internal and External Impacts for Kohler

What happens when a company empowers its associates to think creatively and innovate with a social purpose? You find yourself with a potent strategic framework for solving for some of the world’s most pressing social and environmental challenges. ... View More

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Conscientious Consumption: The SB 2021 Holiday Gift Guide

With no end in sight to the pandemic and its many ripple effects, we can all use a little bit of brightness in our lives! So, here are some of the many companies, platforms and products aligned with a more intentional approach to consumption, that we... View More

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Business ‘First Responders:’ How Can Companies Thrive While Solving for Relentless, Real-Time Crises?

In his new book, “Lead With We,” Simon Mainwaring urges business leaders to adopt a ‘first-responder’ mindset — and provides a blueprint for a proactive, ‘prepare for anything’ approach that enables them to lead with purpose in an incre... View More

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'A Compass for Just and Regenerative Business': 5 Principles of the Leadership We Need

As a fellow leader in this sustainability movement, how might you shift to a more regenerative approach? Here, Forum for the Future’s Samantha Veide explores what the concept means for business and shares five principles for regenerative leadership... View More

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5 Lessons Learned from Employing a Second-Chance Workforce

About half of our employees have a criminal record, and I’ve learned valuable lessons from working with them. If your business is considering hiring formerly incarcerated people, the following lessons may help you avoid common obstacles to building... View More

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Where Is the New Roadmap for Business and Human Rights Taking Us?

As delegates from the UN launched the roadmap at day one of this year's Business and Human Rights Forum, full respect for human rights by business was described as a strategic — not just an operational — issue, requiring a change of corporate cul... View More

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Natural Resources: Brands Partnering with Indigenous Communities on Forest Conservation

Consumer goods brands and retailers aiming to diminish their climate impacts or even become forest positive can find cost-effective solutions to protect forests when they partner with indigenous communities on the ground. ... View More

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Growing Anti-Black Friday Movement Spurns Overconsumption, Unsustainable Holiday Shopping

Consumers are more and more inclined to buy from brands that align with their beliefs and values; and anti-Black Friday is an important indicator of the growing chasm between purpose-driven brands and those still banking on business-as-usual approach... View More

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Beyond Data: How Financial Firms Can Build a Sustainable Future

Disclosure and data certainly are important, but they are not sufficient to create a more equitable and sustainable world. Companies that take a narrow or compliance-focused approach to ESG are missing the forest for the trees. ... View More

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Reimagining Canada’s Economy: Putting Purpose Before Profit Will Ultimately Net the Highest Returns

In Canada’s first-ever Purpose in Business Week, business, government and thought leaders are creating a Roadmap to accelerate the purpose economy and mainstream social purpose in business that will require cross-sector engagement and collaboration... View More

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3 Key Drivers for the Regenerative Leadership We Need

At SB’21 San Diego, leaders from a variety of industries and disciplines seemed to agree on three key drivers necessary for the regenerative leadership our world needs. ... View More

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‘Lead With We’: How to Drive Business Growth Through Collectivized Purpose

Business leaders are best positioned to facilitate meaningful change — not only for our bottom lines, but for the collective good. Together, we will create a transcendent practice of business that restores and protects the natural and social system... View More

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‘Experience Happiness’: 5 Daily Activities for Fostering Employee Mental Wellness

These five daily practices can be implemented by business leaders who are looking to build resilience into their workplace culture and create happier, more fulfilled employees. ... View More

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Radical Hospitality: Inside a Cross-Sector Collaboration Delivering Life-Changing Impact

Mobile shower pioneer LavaMaeˣ and Unilever brand The Right to Shower have built a partnership that’s given more than 38,000 unhoused people dignity, hope and a fresh sense of opportunity. ... View More

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VF Corp Shows How Science-Based Targets Can Help Measure True Progress on Sustainability

Setting climate targets is one thing, but achieving them has often proven a challenge. According to VF Corp’s VP of Global Sustainability, Jeannie Renne-Malone, part of the reason for the company’s success was due to making sustainability a comp... View More

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The Engagement Imperative: How Organizations Can Align with Their Communities’ Needs

How can organizations best align their core business activities with community wellbeing? That was the topic of a recent Sustainable Brands webinar hosted by EVERFI and featuring insights from AT&T, EcoRise and Hershey. ... View More

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Brand Storytelling: A Mechanism for Building a Regenerative Future

On the final day of SB’21 San Diego, a diverse array of keynote speakers explored some of the many ways in which storytelling can be a powerful tool for manifesting the future we need. ... View More

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COP26: Maintaining the Momentum

Like Earth Day, COP26 might rally internal measures on sustainability issues right now, but how can businesses stay on course and maintain that passion and focus once the moment has been and gone? ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
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Thursday, April 17, 2025
The Future of Scope 3: Mastering Value Chain Sustainability with Insetting
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Thursday, May 8, 2025
The ROI of Sustainability Part 1: What's Changed, What Hasn't and How to Move Forward with Confidence
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