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Article
Brightworks: Looking at the ‘Brightside’ of Material Health & Sustainable Design

Brightworks’ materials scoring methodology distills existing product sustainability standards and attributes into holistic, comparable, numerical scores — making it easier for manufacturers, the design industry and design clients to create and se... View More

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A Smoke-Free, Carbon-Neutral Future: PMI’s Plan to Accelerate Climate Goals While Transforming Its Business

By disclosing our Low-Carbon Transition Plan, we encourage investors and other stakeholders to evaluate whether our company is on the right path, give us feedback, and have an open dialogue with us. I am confident our actions will speak louder than o... View More

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The Engagement Imperative: How Organizations Can Align with Their Communities’ Needs

How can organizations best align their core business activities with community wellbeing? That was the topic of a recent Sustainable Brands webinar hosted by EVERFI and featuring insights from AT&T, EcoRise and Hershey. ... View More

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COP26: Maintaining the Momentum

Like Earth Day, COP26 might rally internal measures on sustainability issues right now, but how can businesses stay on course and maintain that passion and focus once the moment has been and gone? ... View More

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Tourism Carbon Labels Educate Travelers, Motivate Companies to Reduce Emissions

Given the pandemic pause, it’s hard to say whether these labels will sway decision-making for travelers. Regardless, these publicly shared labels hold travel companies accountable for measuring, sharing and continuing to reduce their carbon emissio... View More

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Hey, Corporate America: Please Stop Saying, ‘We’ve Always Done Sustainability!’

Because it begs this response: “Really? If you’ve been doing sustainability for decades, why is the planet (and the human race) in the trouble it’s in?” And corporate America doesn’t really have a good answer to that. ... View More

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What Happens When an Environmental Leader Finally Claims the Mantle? NRS Asked Triple Gap & Valutus to Find Out

A leader in the water sports industry, NRS was shy about tooting its sustainability horn. So, it asked us: How much value does the market place on brand-level commitment to sustainability vs. product-level initiatives? Turns out, touting any of the b... View More

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OPLN: Experiential Learning for the Win (or, How to Really Turn the Tide on Global Plastic Pollution)

2019’s Ocean Plastics Leadership Summit transformed not only its host organization and its 165 participants — it catalyzed action around plastic waste at an unprecedented scale. We caught up with Ocean Plastic Leadership Network founder Dave Ford... View More

Article
The Purpose Advantage: How to Activate Purpose to Build New Brand Value

Join us at SB’21 San Diego on Monday, October 18th — for a 2-hour workshop designed to arm every participant with the ideas and tools necessary to create a more powerful and purposeful brand. ... View More

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Project Drawdown Offers Guide for Employees to Enact Climate Solutions at Work

'Climate Solutions at Work' creates a new standard of business climate leadership, driven by employees equipped to take bolder action at work. By moving step-by-step through topics primed for transformation, the guide is a new north star for employee... View More

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Q&A: The Role of Corporate Integrity, Authenticity in a Polarized World

As governments and public entities remain slow-moving, companies backing their values with action matters more than ever. But for those unsure how to respond to shifting expectations, how do they know they’re leading in a responsible way? ... View More

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P&G, Walmart Collaborate on Interactive Experience to Help Guide Better Purchases, Habits

The two companies have teamed up to develop an interactive, educational and entertaining experience designed to educate families on how they can conserve resources in their homes with a few simple changes. ... View More

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Polestar’s Latest LCA Report Shows New Potential for EV Industry Transparency

The Swedish EV maker finds vast differences in CO2e throughout the life of its vehicles, depending on the source of the charging energy. ... View More

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Nestlé Professional, WRI Expand Cool Food Meals to Foodservice Locations Across the US

New partnership enables foodservice operators to easily guide diners toward climate-friendly food choices. Nestlé Professional Cool Food Meals will incorporate plant-based proteins from Sweet Earth Foods, which will be carbon neutral by 2025. ... View More

Article
Is Employee Critical-Thinking Training the Next ESG Frontier?

Can businesses do anything to mitigate their employees’ vulnerability to fake news? And should they? Corporate schooling might be an uncomfortable idea, but it could be essential to the future of US capitalism and democracy. ... View More

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Carlsberg Group Joins Companies Using Marketing to Drive Climate Action

The brewing giant joins 16 other global companies in signing onto the World Federation of Advertisers’ Planet Pledge, which aims to change marketing from a driver of consumption into a catalyst for more sustainable thinking and behavior. ... View More

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Logitech Unveils Strategy to Reach Net Zero by 2030, Eyes Climate Positivity

The first consumer electronics company to provide detailed carbon-impact data on all of its products, Logitech says all of its products and operations will be carbon neutral by the end of 2021. ... View More

Article
The Secret to Decreasing Scope 3 Emissions: A Win For R&D, Marketing and Sustainability Teams

The First Educator Advantage (FEA) is when a CPG brand is first to educate consumers on an impact topic that does not yet hold mainstream materiality. Here, we explore how successfully executing this strategy can reduce scope 3 emissions, increase co... View More

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Sense & Sustainability: How Can Brands Foster Consumer Courage in Combating the Climate Emergency?

To foster courage in the face of crisis, empowerment through transparency, trust through intersectional action and a constant determination to iterate and improve can give hope and empowerment in a troubling age. ... View More

Article
L’Oréal USA Becomes First Company Certified for Intersectional Gender Equity

The beauty giant is the first in the world to earn EDGEplus certification, for a pay assessment tool allowing the company to achieve organizational gender pay equity. ... View More

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