Assets About Corporate Communications
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Is There a Secret Recipe for Successful Consumer Climate Communication?
It’s true what they say: The way to someone’s heart is often through their stomach. A new WRI study suggests that carefully reframing menu language can successfully nudge diners toward more climate-friendly food options. ... View More
5 Ways to Turn Your Purpose into a Competitive Advantage
An intentional purpose will be unique to every company — based on your history, culture and the role you play in your customers’ lives. But, based on our interviews with leading purpose-led companies, here are five common themes that can inspire ... View More
When It Comes to Sustainable Cotton, Transparency Is Material
Raw material sourcing is more important than ever. Evolving attitudes among brands, retailers and consumers are creating demand for greater sustainability and transparency — starting at the seed and throughout the entire supply chain. ... View More
Thai Coconut Giant Partners to Root a Rare Type of Labor Abuse Out of Its Supply Chain
It seems human rights abuses aren’t the only labor issues companies need to watch out for in their supply chains. Here, Thailand-based Theppadungporn Coconut Company details how it partnered to create the first audit scheme specifically designed to... View More
Climate Action Plans: How Do We Know If We’re Making Real Progress?
In our experience, it’s challenging to proceed from knowing your company’s emissions profile to crafting a climate action plan to reduce it. Successful companies will adopt the right mix of strategies for them — which is where the bigger challe... View More
Different Paths, Common Goal: How More Companies Are Providing Living Wages
Paying living wages throughout supply chains can mean changing business models, which can seem insurmountable. But a series of case studies from IDH shows how companies and coalitions are making real progress on their commitments. ... View More
BlackRock's Fink Expounds on Need for Decarbonization, But Not Divestment
In his annual letter to CEOs, BlackRock CEO Larry Fink says that, while decarbonizing the global economy is ‘the greatest investment opportunity of our lifetime,’ he also asserts that ‘divesting from entire sectors will not get the world to net... View More
5 Consumer Trends That Will Shape How Brands Source, Produce Goods in 2022
Consumer insights demonstrate need for brands to make good on their sustainability and human rights claims, and make it even easier for shoppers to shop their values. ... View More
2022 Is the Year of Net-Zero Integrity
All net-zero commitments are not made equal. 2022 must be the year of authentic climate action — and for that to happen, net-zero strategies must rise to their full potential as a tool to combat climate change. ... View More
Tony’s Chocolonely Aiming to Spark Further ‘Conversation’ with UK Chocolate Lovers
The ethical chocolate maker has released three ‘Conversation Bars’ — available exclusively online and at Waitrose through January 25 — designed to provoke discussion around systemic issues in the chocolate supply chain. ... View More
HSBC to Phase Out Coal Financing by 2040 — Will Wall Street Follow Suit?
HSBC announces its thermal coal phase-out plan on the same day as a Sierra Club-Center for American Progress report calls out Wall Street’s outsized contribution to the climate crisis. Can the necessary sea change be made in time to avoid disaster?... View More
‘Get Nature Positive’ Responds to Urgent Biodiversity Crisis, Offers Guidance for UK-Based Companies
The UK has lost almost half its wildlife and plant species since the Industrial Revolution. The new campaign, from the Council for Sustainable Business, specifically addresses nature-focused challenges and solutions for businesses. ... View More
Tony’s Chocolonely: The Advent of More Teachable Brand Moments?
“Tony’s has done a great job of raising awareness of an important issue; and there is a real risk that the overriding message that will be left, once the dust settles, is one of a brand getting it wrong — and that could undermine all of the imp... View More
Widespread Engagement at Heart of Dow’s Mission to Transform Into a 125-Year-Old Sustainability Leader
Today, Dow considers its sustainability strategy and business strategy to be one and the same; employees understand that the two can no longer be separate. But, as Global Sustainability Director Haley Lowry explains, this didn’t happen overnight. ... View More
Purpose & the Stakeholder Factor: 10 Trends for 2021 and Beyond
To capture the top trends of 2021, Porter Novelli reviewed and analyzed a year’s worth of Purpose-driven and stakeholder news, activities, campaigns and announcements to deliver the latest in stakeholder intelligence. Here are our 10 need-to-know t... View More
Shaking Up Boardrooms and Society: The World’s First Purpose Governance Playbook
‘The New Purpose Governance Framework’ is the first comprehensive set of purpose-governance guidelines in the world, which charts the path for boards to up their game in approving and governing their organization’s purpose. ... View More
Synergizing ESG Data Collection Improves Reporting, Performance
Nasdaq OneReport helps companies position themselves for current and future ESG-related work — whether regulatory or voluntary — to help align overall goals and outcomes across organizational departments and roles. ... View More
Circularity Is the Future — But Getting There Means Facing Some Fears
Building a circular economy to deal with our e-waste challenges means embracing a new level of industry-wide transparency. ... View More
Business ‘First Responders:’ How Can Companies Thrive While Solving for Relentless, Real-Time Crises?
In his new book, “Lead With We,” Simon Mainwaring urges business leaders to adopt a ‘first-responder’ mindset — and provides a blueprint for a proactive, ‘prepare for anything’ approach that enables them to lead with purpose in an incre... View More
'A Compass for Just and Regenerative Business': 5 Principles of the Leadership We Need
As a fellow leader in this sustainability movement, how might you shift to a more regenerative approach? Here, Forum for the Future’s Samantha Veide explores what the concept means for business and shares five principles for regenerative leadership... View More
