A new flash survey released today by insights and advisory firm
GlobeScan offers a recent temperature read from the
US public on corporate responsibility, sustainability and social advocacy.
As the economic,
social,
political
and
environmental
landscapes in the US continue to weather seismic shifts, the data show strong
bipartisan support for companies and CEOs that continue to stay the course on
addressing climate change and advancing diversity, equity and
inclusion
(DEI) despite headwinds from an unsupportive
administration.
The March 2025 survey, conducted among a representative sample of 1,004 US
adults, is a pulse survey update to GlobeScan’s annual
Radar global public-opinion
research program. The findings show that while the ESG and public-engagement
landscape is challenging, it is full of opportunities for corporate leaders to
build engagement with and earn loyalty from US consumers.
Key findings
-
Resilience of foundational values: Foundational concerns and values
around environmental and social issues have remained constant during ongoing
political and economic chaos in the US. The resilience of these values
suggests that societal opinion, one of the most important underpinnings of
the transition to sustainability, remains intact.
-
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Companies must lead responsibly: The US public is highly
supportive of companies speaking out on sustainability and social issues.
Companies with the savvy and conviction to meet consumer expectations can
be more vocal around these
issues
and potentially improve brand trust.
-
The market opportunity for sustainability remains massive: GlobeScan’s
research shows that US consumers remain interested in sustainable product
offerings
and that opportunity remains for companies and brands to give them more
access to products and services that
align with their values.
-
Bipartisan mandate for continued corporate governance:
-
71 percent of US adults polled believe companies should be committed
to addressing climate change.
-
72 percent say companies should have commitments to
DEI.
-
56 percent of Republicans support DEI commitments, and 58
percent back climate-related commitments — illustrating cross-party
consensus.
-
A majority of respondents across every generation polled — from Gen Z to Baby Boomers and older — agree in their support for climate change
and DEI commitments.
-
The public wants CEOs to speak up: A majority of respondents — including
over half of Republicans — believe CEOs should publicly advocate for
and demonstrate action to advance both DEI and climate action.
-
Corporate advocacy beyond climate and DEI: Support remains high for
companies speaking out on the protection of fresh water and social
issues including protecting democracy and standing in support of
women’s
and LGBTQ+
rights.
While Democrats lead on support, Independents and Republicans are
selectively supportive — signaling a need for tailored
messaging.
-
The US public remains
divided
on paying more taxes or higher prices to combat climate change, yet over
40 percent across all demographics — including Republicans — support this
tradeoff.
-
Sustainable purchasing is up, but cost is still a barrier: More US
consumers are buying environmentally friendly products, while cost remains
a primary factor in perpetuating the gap between intention and
action.
-
Trust in institutions is changing: Net trust in global companies has
increased, while net trust in science and academia has slightly declined
— especially among women, Millennials and Gen X. Conversely, we see trust
rising among Gen Z and Republicans.
-
Protest is seen as effective tool: Belief in the effectiveness of
public protests,
boycotts
and demonstrations has increased since 2024 — especially among Gen Z
and Democrats.
“American public opinion and consumer attitudes and behaviors on sustainability
remain remarkably resilient since the election of President Trump and all the
attendant economic and political machinations,” says GlobeScan CEO Chris
Coulter. “Americans continue to be
as engaged and concerned about things like climate change and DEI as they were
before, suggesting that expectations for sustainability remain fully intact.”
GlobeScan’s findings echo other post-election surveys that highlight cross-party
support for companies that remain committed to
action
around social and environmental sustainability:
-
JUST Capital’s 8th annual Americans’ Views on Business
Survey
found that nearly across the board, the US public is unified in wanting
companies to:
-
treat their workers and customers with respect, humanity and fairness
-
communicate honestly and transparently with customers about their
products, services and operations
-
conduct business ethically and honestly, and take responsibility for
wrongdoings.
-
In a February 2025 study from Carol Cone ON PURPOSE and Harris Poll,
nearly half of US adults surveyed, across
parties, called for
businesses to take on a much larger role in addressing social issues under
the current administration.
-
On the environmental front, a February 2025 Oceana
survey found eight in
10 US consumers concerned about the impacts of plastic
pollution
on our oceans and health, with widespread support across party lines for
reducing the amount of plastic produced and requiring companies to reduce
single-use plastic packaging and foodware.
For GlobeScan's full report, click here.
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Sustainable Brands Staff
Published Apr 21, 2025 8pm EDT / 5pm PDT / 1am BST / 2am CEST