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Sustainable Brands Convenes Global Brand Leaders at SB’19 Detroit

7 months ago - Sustainable Brands® kicks off SB’19 Detroit, its largest community gathering of global brand and sustainability leaders dedicated to advancing social and environmental innovation today at the Cobo Center in downtown Detroit.

SB’19 Paris: The Future of Leadership Is Bold, Brave and Feminine

9 months ago - Europe’s largest event on innovation and sustainability, Sustainable Brands '19 Paris — taking place this week — echoes the growing call for a shift away from ‘command and control’ styles of leadership. Because time is running out…

3 Lessons Learned from SB’19 Paris, Day 1

9 months ago - Sustainable Brands ‘19 Paris could not have opened at a more apposite moment. Across Europe, activists demanding more action on issues that matter have taken over the narrative. — the expectation for those in power to take action has reached a fever pitch.

Study: Consumers Want to Trust the Fish They Are Eating

10 months ago - The vast majority of consumers across 22 countries would like to see sustainability information for seafood products in stores and on packaging.

The Biggest Threat to Life Below Water? Apathy

1 year ago - Our oceans have never been more threatened. The great challenges of overfishing, climate change, pollution and habitat loss have taken a terrible toll, jeopardising vital fish stocks and the lives and livelihoods of the hundreds of millions who depend on them. But there’s another problem that’s seldom mentioned: Apathy. Unlike many of the issues facing the ocean, it’s one that should be easy to put right. And ironically, it’s one that nobody is really talking about.

GlobeScan, Sustainable Apparel Coalition Partner on Consumer Engagement Initiative

1 year ago - Sustainability research consultancy GlobeScan and the Sustainable Apparel Coalition (SAC) have partnered on a study to develop communication guidelines and materials for engaging consumers on the Higg Index — a holistic suite of tools for measuring sustainability performance across the textile industry value chain.

Transformational Leadership in Action ... and In Transition

1 year ago - Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged at SB’18 Vancouver to share their latest insights on a multitude of themes pertinent to all of those committed to improving business around the world. Here, we dig into a topic at the heart of all lasting change: Transformational leadership.

Sustainable Brands Gathers Global Brand Innovation Leaders at SB’18 Vancouver

1 year ago - Sustainable Brands kicks off its largest community gathering today with Sustainable Brands '18 Vancouver at the Vancouver Convention Centre West in Vancouver, British Columbia.

2018 Promises to Further Raise the Sustainability Bar

1 year ago - As we approach the 2020 deadline for many corporate sustainability pledges, plus the commitments made in the New York Declaration on Forests, sustainable business practices are front and center in the minds of decision-makers. The next twelve months will be pivotal in achieving these goals.

The Key to Authentic Engagement: Purpose Metrics that Matter

1 year ago - This is the sixth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below.

Sustainability Leaders Daunted, But Willing to Work Together to Help Build ‘The Good Life’

2 years ago - This blog is part of the GlobeScan-SustainAbility Leaders Survey 20th anniversary project being conducted by GlobeScan and SustainAbility in partnership with Interface.

SB’17 Detroit Highlights, Day 1: Redefining the Good Life with Courage, Reinvention and Pashon

2 years ago - We jump-started an incredibly action-packed week here at SB'17 Detroit with powerful plenaries from thought leaders, researchers and on-the-ground change-makers working to Redefine the Good Life in Detroit and beyond.

Sustainable Brands Hosts Influential Brand Leaders at SB’17 Detroit

2 years ago - SAN FRANCISO, May 22, 2017 – Sustainable Brands® kicks off its largest community gathering today with Sustainable Brands’17 Detroit at the Cobo Center in downtown Detroit. Over 2,000 business executives along with their teams from 35+ countries across the globe are attending the conference and Activation Hub. In addition, there is anticipated record breaking livestream viewership in collaboration with Detroit Public Television (DPTV).

How to Prove Skeptical Stakeholders Wrong on the Road to Fulfilling Your Brand Purpose

3 years ago - “Purpose is like Pokémon - everybody is chasing it and nobody knows why,” “Mr. Goodvertising,” Thomas Kolster, mused at the start of the Tuesday morning plenary session at SB’16 Copenhagen. Articulating purpose is central to modern branding. And in a world where the majority of market value is drawn from intangible assets, “brand is king,” Kolster said.

The Benefits of Integrating, Communicating Your Purpose Are Undeniable – Here's Why

3 years ago - At the core of the most successful and attractive companies is a singular, authentic purpose that defines how it creates value. Purpose directs business decisions that determine the way value is created and guides how the company engages its stakeholders. It also enables organisations to unify their staff and focus on a common goal. When a company finds its purpose and embraces its authentic nature it can enhance its reputation, build trust and create value, not only for the business but also for society.

How the Better Buying Lab Aims to Accelerate Demand for Sustainable Food

3 years ago - The latest food trend isn’t a particular cuisine or exotic ingredient; it’s sustainability. Nearly 75 percent of Americans think sustainability is important when deciding what food to buy. The food industry has noticed. In Britain, close to half of those surveyed across the food industry say their customers want more sustainable food options.

Sustainable Brands Spotlights SB’16 Copenhagen Program

3 years ago - SAN FRANCISCO, July 21, 2016 – Sustainable Brands® spotlights SB’16 Copenhagen this week as the Northern European business community prepares to gather at the Radisson Blu Scandinavian Hotel in Copenhagen on September 26-28th to collaborate on how sustainability-led innovation can be an essential driver of business success and value creation.

Seafood consumers put sustainability before price and brand

3 years ago -     Seafood consumers put sustainability before price and brand New independent research reveals global motivators to seafood purchase Consumers perceive NGOs and scientific organisations as contributing most to protecting oceans Independent certification increases consumer trust in brands Awareness of the blue MSC label is 37% amongst all consumers MSC-aware consumers say they will pay a premium of up to 11% for MSC labelled seafood     

Communicating purpose through brand among top drivers of corporate leadership: new poll of experts

3 years ago - Integrating purpose through a common brand promise and aligning sustainability strategy with internal culture and values are key drivers of corporate leadership according to the findings of the just-released 2016 Sustainability Leaders Survey by GlobeScan and SustainAbility in partnership with Sustainable Brands.  The Sustainability Leaders Survey tracks expert opinions on the evolution of the sustainability agenda for two decades, along with views on the leaders and institutions most responsible for driving it forward. This is the first edition of the survey since the adoption of the Sustainable Development Goals and the Paris Agreement on climate change in late 2015.