GlobeScan is an insights and strategy consultancy, focused on helping our clients build long-term trusting relationships with their stakeholders. Offering a suite of specialist research and advisory services, we partner with business, NGOs and governmental organizations to meet strategic objectives across reputation, sustainability and purpose.
GlobeScan
2 in 3 People May Be Willing to Halve Their Consumption to Help Save the Planet
4 months ago - 68% of people ‘somewhat agree’ they’d reduce their consumption by half to avoid environmental damage and climate change — especially those with worried children at home, according to a new survey. But the gap between aspirations and actions remains wide in all countries.
New Report Outlines 5 Principles for Regenerative Brand Leadership
9 months ago - BBMG and GlobeScan’s ‘Leading Regenerative Brands: Five Paradigm Shifts to Thrive in a World in Flux’ is part manifesto on the imperative to build a purpose-driven company and part handbook for how to do it.
5 Consumer Trends That Will Shape How Brands Source, Produce Goods in 2022
1 year ago - Consumer insights demonstrate need for brands to make good on their sustainability and human rights claims, and make it even easier for shoppers to shop their values.
70% of Sustainability Experts Doubt Our Ability to Pull Together on Climate Action
1 year ago - In a new report, experts surveyed say all sectors must play a role in achieving Paris Agreement goals. But, they also believe that public pressure is essential for an adequate response to humanity’s “Code Red” — that a lack of public understanding and action pose their own threat.
Co-Creating Breakthrough Solutions for the Future We Want
1 year ago - To regenerate the system, we have to regenerate how we work together. What if we brought the experience of elders and the courage of the next generation together with the brand leaders tasked with shifting paradigms and making essential decisions?
Survey: COVID-19 Is Intensifying Sustainability Challenges, But Not Derailing Corporate Action
1 year ago - 2021 Sustainability Leaders Survey examines attitudes of nearly 700 experts from over 70 countries, reflecting on the pandemic’s implications for sustainable social and environmental development agendas — and who is perceived to be leading the charge.
Consumers Are Hungry for Regenerative Food Brands
1 year ago - With shifting food habits, supply chains and levels of access to new information, today’s consumers recognize the urgent need to change how they eat. In order to meet the urgency of this moment, the new BBMG/GlobeScan report, “Radically Better Food,” outlines four imperatives for regenerative food brands.
Second Life: Are Consumers Really Ready for a Circular Shopping Economy?
1 year ago - In GlobeScan’s 2020 survey of global consumers, 74% said they agree that they need to consume less to preserve the environment for future generations. But opinions are mixed when it comes to shopping secondhand, renting or leasing items — pointing to the persistence of that pesky intention-action gap.
Will Sustainable Consumer Behaviors, Attitudes Persist Post-Pandemic?
1 year ago - Next month, GlobeScan’s latest annual, global consumer survey will assess whether the uptick in concern around creating a healthier, more sustainable future that occurred during the pandemic will persist in the longer term.
Breakthrough: 7 Unlocks to Scaling Healthy and Sustainable Living
1 year ago - So, what’s still preventing consumers from living more in line with their values? GlobeScan has identified seven critical “unlocks” to help consumers to change their behaviors, and start aligning their lifestyles with their values and aspirations.
Giving Up Meat = Healthy Living = Healthy Planet. Are We at a Dietary Inflection Point?
1 year ago - The growing appetite for a shift away from meat-based diets is good news for addressing a range of health and climate issues. But business has a critical role to play in making the transition as affordable, accessible and delicious as possible.
Healthy People, Healthy Ocean: How Conscious Consumers Are Helping Build a More Sustainable Seafood Sector
2 years ago - Recent research shows that people’s awareness of the link between their personal wellness and that of the environment has increased. How can simple solutions make a big impact? When it comes to food, we need to make it easy for people to make smart, sustainable choices.
To Be an Anti-Racist Brand: Start by Being Aware, Additive and Alive
2 years ago - The next frontier of sustainability is regeneration — building brands that actively restore and renew a system. And that’s as true for our systems that continue to allow racial injustice as for our environmental ecosystems.
Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History
2 years ago - Amidst the uncertainty of the world in a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve in 2021 — buoyed by new attitudes, opinions, and desires from consumers.
Is Black Friday Dying? Consumers Say They Want to Spend Less This Holiday Season
2 years ago - New GlobeScan research found that 77% of consumers are interested in choosing products that last longer, and 53% said they were interested in buying fewer things, in general. But there remains a gap between intention and action.
People Need Help Turning Healthy, Sustainable Aspirations into Action
2 years ago - New global public-opinion research from GlobeScan reveals that people need and want help from brands to change their lifestyles to become healthier and more sustainable.
Survey: Gen Z Counting on Brands to Help Create a ‘Radically Better Future’
2 years ago - New BBMG-GlobeScan study finds the next generation of citizens is looking for transformative brand leadership, co-created solutions, and radical change for the future they want.
Global Public Thinks GDP Should Include Health, Education, Environmental Data
2 years ago - The 2020 GlobeScan-Ethical Markets “Beyond GDP” survey finds that an average of 72% of people across 11 countries would prefer to broaden GDP to incorporate these additional data.
Sustainable Brands Convenes Global Brand Leaders at SB’19 Detroit
3 years ago - Sustainable Brands® kicks off SB’19 Detroit, its largest community gathering of global brand and sustainability leaders dedicated to advancing social and environmental innovation today at the Cobo Center in downtown Detroit.
SB’19 Paris: The Future of Leadership Is Bold, Brave and Feminine
3 years ago - Europe’s largest event on innovation and sustainability, Sustainable Brands '19 Paris — taking place this week — echoes the growing call for a shift away from ‘command and control’ styles of leadership. Because time is running out…