GlobeScan
GlobeScan is an insights and strategy consultancy, focused on helping our clients build long-term trusting relationships with their stakeholders. Offering a suite of specialist research and advisory services, we partner with business, NGOs and governmental organizations to meet strategic objectives across reputation, sustainability and purpose.
What Consumer Data Can Tell Us About the Future of Sustainability
While the values-action gap still exists, consumer research helps organizations understand their audience motivations and who is buying their product, or expand their audiences to growing numbers of sustainability-conscious shoppers. ... View More
Private Investors Want Funds, Pension Plans to Actively Address Climate Change
In a new GlobeScan survey of 5K retail investors in 10 countries, all express similarly high levels of support for investment funds becoming more active in the climate space. ... View More
Research Insights Series: Consumer Preferences and Behaviors
In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability- and regeneration-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a gre... View More
Research Insights Series: Consumer Preferences and Behaviors
In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability- and regeneration-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a gre... View More
2 in 3 People May Be Willing to Halve Their Consumption to Help Save the Planet
68% of people ‘somewhat agree’ they’d reduce their consumption by half to avoid environmental damage and climate change — especially those with worried children at home, according to a new survey. But the gap between aspirations and actions r... View More
New Report Outlines 5 Principles for Regenerative Brand Leadership
BBMG and GlobeScan’s ‘Leading Regenerative Brands: Five Paradigm Shifts to Thrive in a World in Flux’ is part manifesto on the imperative to build a purpose-driven company and part handbook for how to do it. ... View More
5 Consumer Trends That Will Shape How Brands Source, Produce Goods in 2022
Consumer insights demonstrate need for brands to make good on their sustainability and human rights claims, and make it even easier for shoppers to shop their values. ... View More
70% of Sustainability Experts Doubt Our Ability to Pull Together on Climate Action
In a new report, experts surveyed say all sectors must play a role in achieving Paris Agreement goals. But, they also believe that public pressure is essential for an adequate response to humanity’s “Code Red” — that a lack of public understa... View More
Co-Creating Breakthrough Solutions for the Future We Want
To regenerate the system, we have to regenerate how we work together. What if we brought the experience of elders and the courage of the next generation together with the brand leaders tasked with shifting paradigms and making essential decisions? ... View More
Survey: COVID-19 Is Intensifying Sustainability Challenges, But Not Derailing Corporate Action
2021 Sustainability Leaders Survey examines attitudes of nearly 700 experts from over 70 countries, reflecting on the pandemic’s implications for sustainable social and environmental development agendas — and who is perceived to be leading the ch... View More
Consumers Are Hungry for Regenerative Food Brands
With shifting food habits, supply chains and levels of access to new information, today’s consumers recognize the urgent need to change how they eat. In order to meet the urgency of this moment, the new BBMG/GlobeScan report, “Radically Better Fo... View More
Second Life: Are Consumers Really Ready for a Circular Shopping Economy?
In GlobeScan’s 2020 survey of global consumers, 74% said they agree that they need to consume less to preserve the environment for future generations, vs 66% in 2019. But opinions are mixed when it comes to shopping secondhand, renting or leasing i... View More
Will Sustainable Consumer Behaviors, Attitudes Persist Post-Pandemic?
Next month, GlobeScan’s latest annual, global consumer survey will assess whether the uptick in concern around creating a healthier, more sustainable future that occurred during the pandemic will persist in the longer term. ... View More
Breakthrough: 7 Unlocks to Scaling Healthy and Sustainable Living
So, what’s still preventing consumers from living more in line with their values? GlobeScan has identified seven critical “unlocks” to help consumers to change their behaviors, and start aligning their lifestyles with their values and aspiratio... View More
Giving Up Meat = Healthy Living = Healthy Planet. Are We at a Dietary Inflection Point?
The growing appetite for a shift away from meat-based diets is good news for addressing a range of health and climate issues. But business has a critical role to play in making the transition as affordable, accessible and delicious as possible. ... View More
Healthy People, Healthy Ocean: How Conscious Consumers Are Helping Build a More Sustainable Seafood Sector
Recent research shows that people’s awareness of the link between their personal wellness and that of the environment has increased. How can simple solutions make a big impact? When it comes to food, we need to make it easy for people to make smart... View More
To Be an Anti-Racist Brand: Start by Being Aware, Additive and Alive
The next frontier of sustainability is regeneration — building brands that actively restore and renew a system. And that’s as true for our systems that continue to allow racial injustice as for our environmental ecosystems. ... View More
Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History
Amidst the uncertainty of the world during a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve in 2021 — buoyed by new attitudes, opinions, and desires from consumers. ... View More
Is Black Friday Dying? Consumers Say They Want to Spend Less This Holiday Season
New GlobeScan research found that 77% of consumers are interested in choosing products that last longer, and 53% said they were interested in buying fewer things, in general. But there remains a gap between intention and action. ... View More
People Need Help Turning Healthy, Sustainable Aspirations into Action
New global public-opinion research from GlobeScan reveals that people need and want help from brands to change their lifestyles to become healthier and more sustainable. ... View More
