GlobeScan is an insights and strategy consultancy, focused on helping our clients build long-term trusting relationships with their stakeholders. Offering a suite of specialist research and advisory services, we partner with business, NGOs and governmental organizations to meet strategic objectives across reputation, sustainability and purpose.
GlobeScan
Will Sustainable Consumer Behaviors, Attitudes Persist Post-Pandemic?
2 weeks ago - Next month, GlobeScan’s latest annual, global consumer survey will assess whether the uptick in concern around creating a healthier, more sustainable future that occurred during the pandemic will persist in the longer term.
Breakthrough: 7 Unlocks to Scaling Healthy and Sustainable Living
4 weeks ago - So, what’s still preventing consumers from living more in line with their values? GlobeScan has identified seven critical “unlocks” to help consumers to change their behaviors, and start aligning their lifestyles with their values and aspirations.
Giving Up Meat = Healthy Living = Healthy Planet. Are We at a Dietary Inflection Point?
1 month ago - The growing appetite for a shift away from meat-based diets is good news for addressing a range of health and climate issues. But business has a critical role to play in making the transition as affordable, accessible and delicious as possible.
Healthy People, Healthy Ocean: How Conscious Consumers Are Helping Build a More Sustainable Seafood Sector
2 months ago - Recent research shows that people’s awareness of the link between their personal wellness and that of the environment has increased. How can simple solutions make a big impact? When it comes to food, we need to make it easy for people to make smart, sustainable choices.
To Be an Anti-Racist Brand: Start by Being Aware, Additive and Alive
2 months ago - The next frontier of sustainability is regeneration — building brands that actively restore and renew a system. And that’s as true for our systems that continue to allow racial injustice as for our environmental ecosystems.
Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History
4 months ago - Amidst the uncertainty of the world in a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve in 2021 — buoyed by new attitudes, opinions, and desires from consumers.
Is Black Friday Dying? Consumers Say They Want to Spend Less This Holiday Season
5 months ago - New GlobeScan research found that 77% of consumers are interested in choosing products that last longer, and 53% said they were interested in buying fewer things, in general. But there remains a gap between intention and action.
People Need Help Turning Healthy, Sustainable Aspirations into Action
6 months ago - New global public-opinion research from GlobeScan reveals that people need and want help from brands to change their lifestyles to become healthier and more sustainable.
Survey: Gen Z Counting on Brands to Help Create a ‘Radically Better Future’
7 months ago - New BBMG-GlobeScan study finds the next generation of citizens is looking for transformative brand leadership, co-created solutions, and radical change for the future they want.
Global Public Thinks GDP Should Include Health, Education, Environmental Data
9 months ago - The 2020 GlobeScan-Ethical Markets “Beyond GDP” survey finds that an average of 72% of people across 11 countries would prefer to broaden GDP to incorporate these additional data.
Sustainable Brands Convenes Global Brand Leaders at SB’19 Detroit
1 year ago - Sustainable Brands® kicks off SB’19 Detroit, its largest community gathering of global brand and sustainability leaders dedicated to advancing social and environmental innovation today at the Cobo Center in downtown Detroit.
SB’19 Paris: The Future of Leadership Is Bold, Brave and Feminine
2 years ago - Europe’s largest event on innovation and sustainability, Sustainable Brands '19 Paris — taking place this week — echoes the growing call for a shift away from ‘command and control’ styles of leadership. Because time is running out…
3 Lessons Learned from SB’19 Paris, Day 1
2 years ago - Sustainable Brands ‘19 Paris could not have opened at a more apposite moment. Across Europe, activists demanding more action on issues that matter have taken over the narrative. — the expectation for those in power to take action has reached a fever pitch.
Study: Consumers Want to Trust the Fish They Are Eating
2 years ago - The vast majority of consumers across 22 countries would like to see sustainability information for seafood products in stores and on packaging.
The Biggest Threat to Life Below Water? Apathy
2 years ago - Our oceans have never been more threatened. The great challenges of overfishing, climate change, pollution and habitat loss have taken a terrible toll, jeopardising vital fish stocks and the lives and livelihoods of the hundreds of millions who depend on them. But there’s another problem that’s seldom mentioned: Apathy. Unlike many of the issues facing the ocean, it’s one that should be easy to put right. And ironically, it’s one that nobody is really talking about.
GlobeScan, Sustainable Apparel Coalition Partner on Consumer Engagement Initiative
2 years ago - Sustainability research consultancy GlobeScan and the Sustainable Apparel Coalition (SAC) have partnered on a study to develop communication guidelines and materials for engaging consumers on the Higg Index — a holistic suite of tools for measuring sustainability performance across the textile industry value chain.
Transformational Leadership in Action ... and In Transition
2 years ago - Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged at SB’18 Vancouver to share their latest insights on a multitude of themes pertinent to all of those committed to improving business around the world. Here, we dig into a topic at the heart of all lasting change: Transformational leadership.
Sustainable Brands Gathers Global Brand Innovation Leaders at SB’18 Vancouver
2 years ago - Sustainable Brands kicks off its largest community gathering today with Sustainable Brands '18 Vancouver at the Vancouver Convention Centre West in Vancouver, British Columbia.
2018 Promises to Further Raise the Sustainability Bar
3 years ago - As we approach the 2020 deadline for many corporate sustainability pledges, plus the commitments made in the New York Declaration on Forests, sustainable business practices are front and center in the minds of decision-makers. The next twelve months will be pivotal in achieving these goals.
The Key to Authentic Engagement: Purpose Metrics that Matter
3 years ago - This is the sixth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below.