GlobeScan
GlobeScan is an insights and strategy consultancy, focused on helping our clients build long-term trusting relationships with their stakeholders. Offering a suite of specialist research and advisory services, we partner with business, NGOs and governmental organizations to meet strategic objectives across reputation, sustainability and purpose.
How the Better Buying Lab Aims to Accelerate Demand for Sustainable Food
The latest food trend isn’t a particular cuisine or exotic ingredient; it’s sustainability. Nearly 75 percent of Americans think sustainability is important when deciding what food to buy. The food industry has noticed. In Britain, close to half ... View More
Sustainable Brands Spotlights SB’16 Copenhagen Program
SAN FRANCISCO, July 21, 2016 – Sustainable Brands® spotlights SB’16 Copenhagen this week as the Northern European business community prepares to gather at the Radisson Blu Scandinavian Hotel in Copenhagen on September 26-28th to collaborate on h... View More
Seafood consumers put sustainability before price and brand
Seafood consumers put sustainability before price and brand New independent research reveals global motivators to seafood purchase Consumers perceive NGOs and scientific organisations as contributing most to protecting oceans Independent certif... View More
40% of Consumers Want Purposeful Brands, Yet Half Cannot Name a Single One
Representing 40 percent of the global public, Aspirationals are defined by their love of shopping, desire for responsible consumption, and their trust in brands to act in the best interest of society. They are among the most likely to “support comp... View More
Living Your Purpose, Future-Fitness and the Interconnectedness of All Things: #SB16SD Day 2
Tuesday’s morning plenary started with Raphael Bemporad, co-founder and principal of BBMG, sharing the thought, “What makes us the most human and what the world needs most is exactly the same.” That is, to build more sustainable brands, compani... View More
Communicating purpose through brand among top drivers of corporate leadership: new poll of experts
Integrating purpose through a common brand promise and aligning sustainability strategy with internal culture and values are key drivers of corporate leadership according to the findings of the just-released 2016 Sustainability Leaders Survey by Glob... View More
Sustainability Leaders Agree: Integrating Purpose, Brand a Top Driver of Corporate Leadership
Integrating purpose through a common brand promise and aligning sustainability strategy with internal culture and values are key drivers of corporate leadership, according to the findings of the just-released 2016 Sustainability Leaders Survey, by Gl... View More
Despite Global Challenges, Aspirational Consumers See Brands, Capitalism as Force for Positive Change
Despite profound economic, political and social challenges around the world, a rising generation of Aspirational consumers is optimistic about the future and sees brands and free market capitalism as a force for positive change, finds a new global st... View More
Latest BSR/GlobeScan Survey Reveals Many Execs Not Sold on Significance of COP21, SDGs, More
Despite all of the hubbub and calls to action from business leaders around Climate Week NYC and the release of the UN Sustainable Development Goals (SDGs), corporate minds at large have yet to be convinced: Survey results released this week reveal th... View More
The Strategic Importance of Recognized Leadership
The need for reputable corporate leadership has never been more acute. We are grappling with large-scale global challenges - climate change, social dislocation, economic inequality, financial uncertainty - that require a new type of leadership from g... View More
Brands, Academics, NGOs Explore How Sustainability is Transforming Business Now at SB Rio 2015
Sustainable Brands Rio 2015, which took place August 25-27, saw the participation of over 500 attendees from business, civil society organizations, NGOs, universities, governments and the third sector. This year, the theme "How now: how innovati... View More
#NewMetrics '14 Day 3 Highlights Power of Consumers to Change Brand Behavior ... and Vice Versa
Bill BaueThe final morning of Sustainable Brands’ New Metrics ’14 conference started with an invitation from MC Bill Baue, co-founder of the Sustainability Context Group, to imagine “what if?” sustainability pioneer Donella Meadows were in th... View More
Greendex 2014: Increased Fears About Environment Not Reflected in Consumer Behavior
National Geographic’s 2014 Greendex, released today by the National Geographic Society and GlobeScan, finds that concern about environmental problems has increased in most countries surveyed, and that more people expect that global warming will neg... View More
Why We Need to Build Context Into Sustainability Surveys
Surveys of corporate executives consistently find that sustainability is now viewed as a core business issue. Recently, McKinsey released the results of another such survey that opened: “Company leaders are rallying behind sustainability, and execu... View More
10 *Firsts* Coming Up at #NewMetrics '14
As we get closer to my personal favorite among the growing list of Sustainable Brands events — New Metrics, this year in collaboration with the MIT Sloan School of Management — I am finding it hard not to engage complete strangers on the street i... View More
