GlobeScan

GlobeScan is an insights and strategy consultancy, focused on helping our clients build long-term trusting relationships with their stakeholders. Offering a suite of specialist research and advisory services, we partner with business, NGOs and governmental organizations to meet strategic objectives across reputation, sustainability and purpose.

GlobeScan is tagged in 55 assets. Page 1 of 3.

Article

Marketing & Communications

What Consumer Data Can Tell Us About the Future of Sustainability

Published on July 16, 2024

About a 4 minute read

While the values-action gap still exists, consumer research helps organizations understand their audience motivations and who is buying their product, or expand their audiences to growing numbers of sustainability-conscious shoppers. ... View More

Article

Finance & Investment

Private Investors Want Funds, Pension Plans to Actively Address Climate Change

Published on March 14, 2024

About a 4 minute read

In a new GlobeScan survey of 5K retail investors in 10 countries, all express similarly high levels of support for investment funds becoming more active in the climate space. ... View More

Video

Research Insights Series: Consumer Preferences and Behaviors Log In Required

Published on October 16, 2023

Runtime: 1:53:37

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability- and regeneration-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a gre... View More

Slides

Research Insights Series: Consumer Preferences and Behaviors Log In Required

Published on October 16, 2023

Article

Consumer Behavior Change Marketing & Communications

2 in 3 People May Be Willing to Halve Their Consumption to Help Save the Planet

Published on November 3, 2022

About a 5 minute read

68% of people ‘somewhat agree’ they’d reduce their consumption by half to avoid environmental damage and climate change — especially those with worried children at home, according to a new survey. But the gap between aspirations and actions r... View More

Article

Organizational Governance

New Report Outlines 5 Principles for Regenerative Brand Leadership

Published on June 17, 2022

About a 4 minute read

BBMG and GlobeScan’s ‘Leading Regenerative Brands: Five Paradigm Shifts to Thrive in a World in Flux’ is part manifesto on the imperative to build a purpose-driven company and part handbook for how to do it. ... View More

Article

Circular Economy

5 Consumer Trends That Will Shape How Brands Source, Produce Goods in 2022

Published on January 10, 2022

About a 5 minute read

Consumer insights demonstrate need for brands to make good on their sustainability and human rights claims, and make it even easier for shoppers to shop their values. ... View More

Article

Organizational Governance Collaboration & Co-Creation

70% of Sustainability Experts Doubt Our Ability to Pull Together on Climate Action

Published on October 19, 2021

About a 3 minute read

In a new report, experts surveyed say all sectors must play a role in achieving Paris Agreement goals. But, they also believe that public pressure is essential for an adequate response to humanity’s “Code Red” — that a lack of public understa... View More

Article

Collaboration & Co-Creation Circular Economy

Co-Creating Breakthrough Solutions for the Future We Want

Published on October 15, 2021

About a 6 minute read

To regenerate the system, we have to regenerate how we work together. What if we brought the experience of elders and the courage of the next generation together with the brand leaders tasked with shifting paradigms and making essential decisions? ... View More

Article

Organizational Governance Organizational Governance

Survey: COVID-19 Is Intensifying Sustainability Challenges, But Not Derailing Corporate Action

Published on July 29, 2021

About a 3 minute read

2021 Sustainability Leaders Survey examines attitudes of nearly 700 experts from over 70 countries, reflecting on the pandemic’s implications for sustainable social and environmental development agendas — and who is perceived to be leading the ch... View More

Article

Circular Economy Organizational Governance

Consumers Are Hungry for Regenerative Food Brands

Published on July 14, 2021

About a 4 minute read

With shifting food habits, supply chains and levels of access to new information, today’s consumers recognize the urgent need to change how they eat. In order to meet the urgency of this moment, the new BBMG/GlobeScan report, “Radically Better Fo... View More

Article

Consumer Behavior Change Circular Economy

Second Life: Are Consumers Really Ready for a Circular Shopping Economy?

Published on May 20, 2021

About a 7 minute read

In GlobeScan’s 2020 survey of global consumers, 74% said they agree that they need to consume less to preserve the environment for future generations, vs 66% in 2019. But opinions are mixed when it comes to shopping secondhand, renting or leasing i... View More

Article

Consumer Behavior Change Circular Economy Organizational Governance

Will Sustainable Consumer Behaviors, Attitudes Persist Post-Pandemic?

Published on April 15, 2021

About a 3 minute read

Next month, GlobeScan’s latest annual, global consumer survey will assess whether the uptick in concern around creating a healthier, more sustainable future that occurred during the pandemic will persist in the longer term. ... View More

Article

Consumer Behavior Change Innovation & Technology Marketing & Communications

Breakthrough: 7 Unlocks to Scaling Healthy and Sustainable Living

Published on April 6, 2021

About a 10 minute read

So, what’s still preventing consumers from living more in line with their values? GlobeScan has identified seven critical “unlocks” to help consumers to change their behaviors, and start aligning their lifestyles with their values and aspiratio... View More

Article

Consumer Behavior Change Circular Economy Innovation & Technology Marketing & Communications

Giving Up Meat = Healthy Living = Healthy Planet. Are We at a Dietary Inflection Point?

Published on March 23, 2021

About a 8 minute read

The growing appetite for a shift away from meat-based diets is good news for addressing a range of health and climate issues. But business has a critical role to play in making the transition as affordable, accessible and delicious as possible. ... View More

Article

Consumer Behavior Change Circular Economy Marketing & Communications

Healthy People, Healthy Ocean: How Conscious Consumers Are Helping Build a More Sustainable Seafood Sector

Published on March 1, 2021

About a 5 minute read

Recent research shows that people’s awareness of the link between their personal wellness and that of the environment has increased. How can simple solutions make a big impact? When it comes to food, we need to make it easy for people to make smart... View More

Article

Organizational Governance Marketing & Communications

To Be an Anti-Racist Brand: Start by Being Aware, Additive and Alive

Published on February 22, 2021

About a 7 minute read

The next frontier of sustainability is regeneration — building brands that actively restore and renew a system. And that’s as true for our systems that continue to allow racial injustice as for our environmental ecosystems. ... View More

Article

Marketing & Communications Circular Economy

Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History

Published on January 5, 2021

About a 11 minute read

Amidst the uncertainty of the world during a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve in 2021 — buoyed by new attitudes, opinions, and desires from consumers. ... View More

Article

Consumer Behavior Change Marketing & Communications

Is Black Friday Dying? Consumers Say They Want to Spend Less This Holiday Season

Published on November 23, 2020

About a 4 minute read

New GlobeScan research found that 77% of consumers are interested in choosing products that last longer, and 53% said they were interested in buying fewer things, in general. But there remains a gap between intention and action. ... View More

Article

Consumer Behavior Change Marketing & Communications

People Need Help Turning Healthy, Sustainable Aspirations into Action

Published on October 7, 2020

About a 5 minute read

New global public-opinion research from GlobeScan reveals that people need and want help from brands to change their lifestyles to become healthier and more sustainable. ... View More

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