GlobeScan

GlobeScan is a global market research firm that advises forward-thinking leaders how to identify & engage with key audiences through research & data.

GlobeScan

GlobeScan is tagged in 25 stories. Page 2 of 2.
The Strategic Importance of Recognized Leadership
The Strategic Importance of Recognized Leadership

4 years ago - The need for reputable corporate leadership has never been more acute. We are grappling with large-scale global challenges - climate change, social dislocation, economic inequality, financial uncertainty - that require a new type of leadership from global entities.

HP Continues Living Progress Exchange Discussions Online and at #SB14London
HP Continues Living Progress Exchange Discussions Online and at #SB14London

4 years ago - During the bustling lunch hour on Tuesday in the Activation Hub at SB ’14 London, HP hosted a Living Progress Exchange (LPX) session that was going on concurrently online via a Convetit ThinkThank.HP’s Ann Ewasechko hosted the session, GlobeScan’s Eric Whan moderated on the ground, and Convetit’s Bill Baue moderated the online discussion.The panelists were:

#NewMetrics '14 Day 3 Highlights Power of Consumers to Change Brand Behavior ... and Vice Versa
#NewMetrics '14 Day 3 Highlights Power of Consumers to Change Brand Behavior ... and Vice Versa

5 years ago - Bill BaueThe final morning of Sustainable Brands’ New Metrics ’14 conference started with an invitation from MC Bill Baue, co-founder of the Sustainability Context Group, to imagine “what if?” sustainability pioneer Donella Meadows were in the room and what she would say.

Greendex 2014: Increased Fears About Environment Not Reflected in Consumer Behavior
Greendex 2014: Increased Fears About Environment Not Reflected in Consumer Behavior

5 years ago - National Geographic’s 2014 Greendex, released today by the National Geographic Society and GlobeScan, finds that concern about environmental problems has increased in most countries surveyed, and that more people expect that global warming will negatively affect them during their lifetime than in 2012. Despite this, the survey — a comprehensive measure of consumer behavior in 65 areas related to housing, transportation, food and consumer goods — shows that corresponding consciousness in consumer behavior has only grown slowly.

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Why We Need to Build Context Into Sustainability Surveys
Why We Need to Build Context Into Sustainability Surveys

5 years ago - Surveys of corporate executives consistently find that sustainability is now viewed as a core business issue. Recently, McKinsey released the results of another such survey that opened: “Company leaders are rallying behind sustainability, and executives overall believe the issue is increasingly important to their companies’ strategy.” Other surveys, such as those regularly undertaken by GlobeScan and SustainAbility, consistently offer broadly similar conclusions.

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