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GlobeScan

GlobeScan

GlobeScan is an insights and strategy consultancy, focused on helping our clients build long-term trusting relationships with their stakeholders. Offering a suite of specialist research and advisory services, we partner with business, NGOs and governmental organizations to meet strategic objectives across reputation, sustainability and purpose.

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Article
Survey: Gen Z Counting on Brands to Help Create a ‘Radically Better Future’

New BBMG-GlobeScan study finds the next generation of citizens is looking for transformative brand leadership, co-created solutions, and radical change for the future they want. ... View More

Article
Global Public Thinks GDP Should Include Health, Education, Environmental Data

The 2020 GlobeScan-Ethical Markets “Beyond GDP” survey finds that an average of 72% of people across 11 countries would prefer to broaden GDP to incorporate these additional data. ... View More

Article
Sustainable Brands Convenes Global Brand Leaders at SB’19 Detroit

Sustainable Brands® kicks off SB’19 Detroit, its largest community gathering of global brand and sustainability leaders dedicated to advancing social and environmental innovation today at the Cobo Center in downtown Detroit. ... View More

Article
SB’19 Paris: The Future of Leadership Is Bold, Brave and Feminine

Europe’s largest event on innovation and sustainability, Sustainable Brands '19 Paris — taking place this week — echoes the growing call for a shift away from ‘command and control’ styles of leadership. Because time is running out… ... View More

Article
Study: Consumers Want to Trust the Fish They Are Eating

The vast majority of consumers across 22 countries would like to see sustainability information for seafood products in stores and on packaging. ... View More

Article
The Biggest Threat to Life Below Water? Apathy

Our oceans have never been more threatened. The great challenges of overfishing, climate change, pollution and habitat loss have taken a terrible toll, jeopardising vital fish stocks and the lives and livelihoods of the hundreds of millions who depen... View More

Article
GlobeScan, Sustainable Apparel Coalition Partner on Consumer Engagement Initiative

Sustainability research consultancy GlobeScan and the Sustainable Apparel Coalition (SAC) have partnered on a study to develop communication guidelines and materials for engaging consumers on the Higg Index — a holistic suite of tools for measuring... View More

Article
Transformational Leadership in Action ... and In Transition

Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged at SB’18 Vancouver to share their latest insights ... View More

Video
All In: The Future of Business Leadership

An exciting new book launching at SB’18 Vancouver, All In: The Future of Business Leadership looks at the scale and change of pace that the environment and society are experiencing through the lens of sustainability leadership, particularly the pr... View More

Article
Sustainable Brands Gathers Global Brand Innovation Leaders at SB’18 Vancouver

Sustainable Brands kicks off its largest community gathering today with Sustainable Brands '18 Vancouver at the Vancouver Convention Centre West in Vancouver, British Columbia. Over 2,000 business executives along with their teams from 33+ countries... View More

Article
2018 Promises to Further Raise the Sustainability Bar

As we approach the 2020 deadline for many corporate sustainability pledges, plus the commitments made in the New York Declaration on Forests, sustainable business practices are front and center in the minds of decision-makers. The next twelve months ... View More

Article
The Key to Authentic Engagement: Purpose Metrics that Matter

This is the sixth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. ... View More

Article
Sustainability Leaders Daunted, But Willing to Work Together to Help Build ‘The Good Life’

This blog is part of the GlobeScan-SustainAbility Leaders Survey 20th anniversary project being conducted by GlobeScan and SustainAbility in partnership with Interface. ... View More

Article
SB’17 Detroit, Day 1: Redefining the Good Life with Courage, Reinvention and Pashon

We jump-started an incredibly action-packed week here at SB'17 Detroit with powerful plenaries from thought leaders, researchers and on-the-ground change-makers working to Redefine the Good Life in Detroit and beyond. ... View More

Video
The Good Life through the Lens of Global Sustainability Influencers

This presentation will unveil new research data that helps explain how sustainable business leaders and influencers around the world currently imagine The Good Life and the roles they believe brands can play in delivering it. Representing a partnersh... View More

Article
Sustainable Brands Hosts Influential Brand Leaders at SB’17 Detroit

SAN FRANCISO, May 22, 2017 – Sustainable Brands® kicks off its largest community gathering today with Sustainable Brands’17 Detroit at the Cobo Center in downtown Detroit. Over 2,000 business executives along with their teams from 35+ countries ... View More

Article
How to Prove Skeptical Stakeholders Wrong on the Road to Fulfilling Your Brand Purpose

“Purpose is like Pokémon - everybody is chasing it and nobody knows why,” “Mr. Goodvertising,” Thomas Kolster, mused at the start of the Tuesday morning plenary session at SB’16 Copenhagen. Articulating purpose is central to modern brandin... View More

Article
The Benefits of Integrating, Communicating Your Purpose Are Undeniable – Here's Why

At the core of the most successful and attractive companies is a singular, authentic purpose that defines how it creates value. Purpose directs business decisions that determine the way value is created and guides how the company engages its stakehol... View More

Article
Food Supply Chain Ethics Increasingly Important to UK Consumers, Studies Find

Two surveys of consumers in the United Kingdom (UK) have highlighted their growing demand for food supply chain ethics. Research from Globescan showed that the vast majority of shoppers believe that food companies and the government are responsible f... View More

Article
How the Better Buying Lab Aims to Accelerate Demand for Sustainable Food

The latest food trend isn’t a particular cuisine or exotic ingredient; it’s sustainability. Nearly 75 percent of Americans think sustainability is important when deciding what food to buy. The food industry has noticed. In Britain, close to half ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
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December 11-12, 2024
SB Member Network: Shifting Customer Behavior and Demand December Member Meeting
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