GlobeScan is an insights and strategy consultancy, focused on helping our clients build long-term trusting relationships with their stakeholders. Offering a suite of specialist research and advisory services, we partner with business, NGOs and governmental organizations to meet strategic objectives across reputation, sustainability and purpose.
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GlobeScan is tagged in 51 stories.
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5 years ago
- Sustainable Brands® kicks off SB’19 Detroit, its largest community gathering of global brand and sustainability leaders dedicated to advancing social and environmental innovation today at the Cobo Center in downtown Detroit.
5 years ago
- Europe’s largest event on innovation and sustainability, Sustainable Brands '19 Paris — taking place this week — echoes the growing call for a shift away from ‘command and control’ styles of leadership. Because time is running out…
5 years ago
- The vast majority of consumers across 22 countries would like to see sustainability information for seafood products in stores and on packaging.
5 years ago
- Our oceans have never been more threatened. The great challenges of overfishing, climate change, pollution and habitat loss have taken a terrible toll, jeopardising vital fish stocks and the lives and livelihoods of the hundreds of millions who depend on them.
But there’s another problem that’s seldom mentioned: Apathy. Unlike many of the issues facing the ocean, it’s one that should be easy to put right. And ironically, it’s one that nobody is really talking about.
6 years ago
- Sustainability research consultancy GlobeScan and the Sustainable Apparel Coalition (SAC) have partnered on a study to develop communication guidelines and materials for engaging consumers on the Higg Index — a holistic suite of tools for measuring sustainability performance across the textile industry value chain.
6 years ago
- Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged at SB’18 Vancouver to share their latest insights on a multitude of themes pertinent to all of those committed to improving business around the world. Here, we dig into a topic at the heart of all lasting change: Transformational leadership.
6 years ago
- Sustainable Brands kicks off its largest community gathering today with Sustainable Brands '18 Vancouver at the Vancouver Convention Centre West in Vancouver, British Columbia. Over 2,000 business executives along with their teams from 33+ countries are attending the conference and Activation Hub.
6 years ago
- As we approach the 2020 deadline for many corporate sustainability pledges, plus the commitments made in the New York Declaration on Forests, sustainable business practices are front and center in the minds of decision-makers. The next twelve months will be pivotal in achieving these goals.
6 years ago
- This is the sixth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below.
7 years ago
- This blog is part of the GlobeScan-SustainAbility Leaders Survey 20th anniversary project being conducted by GlobeScan and SustainAbility in partnership with Interface.
7 years ago
- We jump-started an incredibly action-packed week here at SB'17 Detroit with powerful plenaries from thought leaders, researchers and on-the-ground change-makers working to Redefine the Good Life in Detroit and beyond.
7 years ago
- SAN FRANCISO, May 22, 2017 – Sustainable Brands® kicks off its largest community gathering today with Sustainable Brands’17 Detroit at the Cobo Center in downtown Detroit. Over 2,000 business executives along with their teams from 35+ countries across the globe are attending the conference and Activation Hub. In addition, there is anticipated record breaking livestream viewership in collaboration with Detroit Public Television (DPTV).
7 years ago
- “Purpose is like Pokémon - everybody is chasing it and nobody knows why,” “Mr. Goodvertising,” Thomas Kolster, mused at the start of the Tuesday morning plenary session at SB’16 Copenhagen.
Articulating purpose is central to modern branding. And in a world where the majority of market value is drawn from intangible assets, “brand is king,” Kolster said.
8 years ago
- At the core of the most successful and attractive companies is a singular, authentic purpose that defines how it creates value.
Purpose directs business decisions that determine the way value is created and guides how the company engages its stakeholders. It also enables organisations to unify their staff and focus on a common goal.
When a company finds its purpose and embraces its authentic nature it can enhance its reputation, build trust and create value, not only for the business but also for society.
8 years ago
- Two surveys of consumers in the United Kingdom (UK) have highlighted their growing demand for food supply chain ethics.
Research from Globescan showed that the vast majority of shoppers believe that food companies and the government are responsible for ensuring long-term food production sustainability. 92 percent of shoppers put the onus on food companies, indicating they should focus their efforts on securing the future sustainability of food, while 85 percent believed the government should be held accountable.
8 years ago
- The latest food trend isn’t a particular cuisine or exotic ingredient; it’s sustainability. Nearly 75 percent of Americans think sustainability is important when deciding what food to buy. The food industry has noticed. In Britain, close to half of those surveyed across the food industry say their customers want more sustainable food options.
8 years ago
- SAN FRANCISCO, July 21, 2016 – Sustainable Brands® spotlights SB’16 Copenhagen this week as the Northern European business community prepares to gather at the Radisson Blu Scandinavian Hotel in Copenhagen on September 26-28th to collaborate on how sustainability-led innovation can be an essential driver of business success and value creation.
8 years ago
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Seafood consumers put sustainability before price and brand
New independent research reveals global motivators to seafood purchase
Consumers perceive NGOs and scientific organisations as contributing most to protecting oceans
Independent certification increases consumer trust in brands
Awareness of the blue MSC label is 37% amongst all consumers
MSC-aware consumers say they will pay a premium of up to 11% for MSC labelled seafood
8 years ago
- Representing 40 percent of the global public, Aspirationals are defined by their love of shopping, desire for responsible consumption, and their trust in brands to act in the best interest of society. They are among the most likely to “support companies and brands that have a purpose of making a positive difference in society through their products, services, and operations.” Yet, according to a survey of 21,000 consumers across 21 countries, only half can think of a single company as having a strong purpose in this way.
8 years ago
- Tuesday’s morning plenary started with Raphael Bemporad, co-founder and principal of BBMG, sharing the thought, “What makes us the most human and what the world needs most is exactly the same.” That is, to build more sustainable brands, companies and people alike must set the intention to have more courage, wonder, empathy, connection, and joy.