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Assets About Brand Strategy

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DuPont People Spotlight: Dawn Rittenhouse Recognized with Sustainability Leading Women Award

On March 8th, the World Business Council for Sustainable Development (WBCSD) announced the first 10 recipients of the inaugural Leading Women Awards, developed to recognize outstanding female leaders within the WBCSD membership. The awards, which we... View More

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CVS Health Recognized by Billion Dollar Roundtable for Reaching its Goal of Spending Over $1 Billion with Diverse Suppliers

CVS Health (NYSE: CVS), the nation’s largest pharmacy innovation company, today (April 5, 2017) was recognized by Billion Dollar Roundtable, a top-level corporate advocacy organization that promotes supply-chain diversity excellence, for reaching i... View More

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Dow Chemical Company to Support Habitat for Humanity Construction Project in Colombia

The Dow Chemical Company, now in its 35th year of supporting Atlanta-based nonprofit Habitat for Humanity, recently announced that Colombia will be the site of one of the builds that the two organizations collaborate on this year. The project in Tenj... View More

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Quantis opens doors in Italy to support clients and to further market expansion

Milano, Italy – Quantis announces the opening of an office in Milano, Italy and a new team member. The Milano location and team will support our growing number of clients and partnerships in Italy and position Quantis as the leading and local envir... View More

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Iron Mountain Commits to 100% Renewable Energy With New Wind Project

Iron Mountain Data Centers has announced that it has signed an agreement to power its data centres using a renewable energy supply sourced from a new wind farm in Ringer Hill, Pennsylvania. The 15-year wind power purchasing agreement will see the sto... View More

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Branching Out: Target Announces New Forest Products Policy

April is here, and Earth Month is officially underway. And at Target, investing in sustainability and using natural resources responsibly is an important way we help protect the planet and support our communities. As part of that commitment, we want ... View More

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Target Puts Responsible Sourcing Aspirations Into Action with New Forest Products Policy

Putting its responsible sourcing aspirations into action, Target has developed a new forest products policy. The policy will see the retailer source all of the wood, paper, paper-based packaging and wood-based fiber used in its brand-owned products f... View More

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It’s the Little Things: How to Add Brand Value, Sustainability to Retail Spaces

Branding is one of the most important aspects of any business, and it is not a feature reserved only for products and services. B2B and retail companies, too, face the challenge of distinguishing themselves in the marketplace with a strong identity t... View More

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Is Activism the New Black … or Black and Blue for Brands?

We’re continuing our discussion (see part one) on the role of activist brands in today’s roiling political and social climate. Our insights come from the Purpose Collaborative – North America’s largest community of purpose, corporate responsi... View More

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Lord Michael Hastings: From Cleaning Toilets to a CBE

This is one of a series of interviews that started when Rosie Warin, CEO of culture and communications agency Kin&Co, began having conversations with high–profile, values–driven leaders of the ‘purpose revolution’ about the future of lead... View More

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21st-Century Corporate Citizenship, Ch. 4: Connecting Corporate Citizenship to Business Strategy

This is an excerpt of a chapter from the newly released book, 21st-Century Corporate Citizenship (Emerald Insight, 2017), by Dave Stangis, Chief Sustainability Officer and VP of Corporate Responsibility at Campbell Soup Company; and Katherine Valvoda... View More

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In Search of Sustainable Leadership: A Series

This is the first in a series of articles examining ‘sustainable leadership’ and what it entails Find links to the full series below. Building a ‘sustainable’ brand or enterprise can involve many things. Depending on your circumstances, these... View More

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Three Years Later, J&J Care to Recycle Campaign Is Paying Off

For many of us, recycling is becoming second nature, but not all packaging is treated equally. While 56 percent of Americans recycle kitchen items, only 14 percent recycle their personal care product bottles and packaging. And according to Johnson &a... View More

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2degrees Releases Sustainable Manufacturing Platform to Help Brands Engage Suppliers at Scale

Supply chains are where 80 percent or more of a company’s costs and risks lie and where most interventions geared towards helping companies stay competitive are focused. Squeezing supply chains alone, however, is no longer an effective measure to k... View More

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The Right Way – and Wrong Way – to Embrace Purpose as the New Way to Do Business

Today’s employees want more from their employer than a paycheque. They crave a sense of pride and fulfillment and want to work for a company whose values match their own. A recent UK report found that companies with a social mission have a signific... View More

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Report Reveals Gap Between Marketers and C-Suite in Driving the Sustainability Agenda

Sustainability isn’t just a buzzword these days — it’s insurance against reputational risk, the key to new market opportunities, a safeguard against climate change and a critical element for staying competitive. And companies that are resistant... View More

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Report Reveals Gaps in Social Metrics Crucial for Investors to Identify Leading Companies

Over the past three decades, investor interest in environmental, social, and governance (ESG) factors has moved from niche to mainstream. Many attribute this shift to a rising demand from millennials and women, two groups that are increasingly seekin... View More

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Nestle's Arrowhead® Mountain Spring Water Saves Tens of Thousands of Tons of Carbon Dioxide through Plastic Recycling Efforts

Arrowhead® Mountain Spring Water announced today that it has dramatically increased the amount of recycled plastic used in its bottle production. Thanks to the high recycling rate of California residents, and with help from its strategic partner Car... View More

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A New Era for Movement Brands: 6 Lessons from the Women’s March

January’s Women’s March was one of the biggest global movements of recent years. An estimated 5 million people marched in 17 different countries to show their support for basic human rights — freedom, equality, justice and personal security - w... View More

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Everything Is Political: Brand Communications in the New Era

When a U.S. President can impact stock valuation and sway public dialogue in just 140 characters, what’s a brand to do? ... View More

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