Assets About Brand Strategy

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Article
Community Updates
Target’s Thinking Outside the Box with Five New Sustainable Packaging Goals
Target’s Thinking Outside the Box with Five New Sustainable Packaging Goals
Published on April 24, 2017
About a 4 minute read

At Target, our commitment to sustainability is how we help protect the planet, support our communities and invest in the future of our business. That means looking not only at the products we sell, but also the packages they come in. “We know our g... View More

Article
Community Updates
Hasbro Earns Top Spot on Prestigious CSR Ranking
Hasbro Earns Top Spot on Prestigious CSR Ranking
Published on April 20, 2017
About a 2 minute read

Hasbro, Inc. (NASDAQ: HAS), announced today that it ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, which ranks the most transparent and responsible companies in the U.S. This is the first time that Hasbro has been ranked fi... View More

Article
Supply Chain
Starbucks Helps Safeguard the Future of Coffee with Pledge to Replant 1B Coffee Trees
Starbucks Helps Safeguard the Future of Coffee with Pledge to Replant 1B Coffee Trees
Published on April 20, 2017
About a 3 minute read

Building on its commitment to provide support to coffee growers around the world, Starbucks Coffee Company has announced that it will deliver 100 million healthy coffee trees to farmers who need them by 2025. ... View More

Article
Community Updates
Kohler Signature Store Receives LEED Gold Certification
Kohler Signature Store Receives LEED Gold Certification
Published on April 19, 2017
About a 2 minute read

The Kohler Signature Store by First Supply has become the first retail space in the U.S. to receive Leadership in Energy and Environmental Design (LEED) Gold certification under the new LEED v4 guidelines. The U.S. Green Building Council (USGBC) awar... View More

Article
Community Updates
How a Small Sticker Made a Big Impact on Reducing Carton Waste at Cisco
How a Small Sticker Made a Big Impact on Reducing Carton Waste at Cisco
Published on April 18, 2017
About a 5 minute read

This post was written by Yuji Suzuki, Manager of Japan Manufacturing Operations at Cisco. The original post can be found here. ... View More

Article
Community Updates
People are donating more, but they’re still throwing away a sh!rt ton
People are donating more, but they’re still throwing away a sh!rt ton
Published on April 18, 2017
About a 4 minute read

Savers’ State of Reuse Report examines the impact of reuse ... View More

Article
Marketing & CommunicationsMarketing & Communications
Hello Toothpaste Blows Whistle on Oral Care Market With New Transparency Campaign
Hello Toothpaste Blows Whistle on Oral Care Market With New Transparency Campaign
Published on April 12, 2017
About a 2 minute read

With a growing number of consumers demanding transparency from brands about the products they use every day, companies are faced with a new world order — come clean or face extinction. Of course, baring it all is a lot easier when the items in ques... View More

Article
Community Updates
GM Earns ENERGY STAR® Award for Environmental Leadership
GM Earns ENERGY STAR® Award for Environmental Leadership
Published on April 10, 2017
About a 3 minute read

DETROIT — General Motors earned the 2017 EPA ENERGY STAR® Partner of the Year — Sustained Excellence award for continued leadership in protecting the environment through superior energy efficiency. GM’s commitment to reducing energy intens... View More

Article
Community Updates
Star Power: How Target’s ENERGY STAR Efficiency Savings Stack Up
Star Power: How Target’s ENERGY STAR Efficiency Savings Stack Up
Published on April 10, 2017
About a 3 minute read

In honor of Earth Month, we’re shining an LED light on some of the sustainable practices we use throughout our business every day. One we’re especially proud to share? Target was just named an ENERGY STAR Partner of the Year for the second year i... View More

Article
Community Updates
Timberland Celebrates Earth Week with Daily Challenges for Employees
Timberland Celebrates Earth Week with Daily Challenges for Employees
Published on April 10, 2017
About a 2 minute read

While global outdoor lifestyle brand Timberland has an ongoing commitment to protect the outdoors, Earth Day season brings with it a range of initiatives to engage employees in the company’s environmental agenda. This year, beyond hosting Earth Day... View More

Article
Community Updates
DuPont People Spotlight: Dawn Rittenhouse Recognized with Sustainability Leading Women Award
DuPont People Spotlight: Dawn Rittenhouse Recognized with Sustainability Leading Women Award
Published on April 7, 2017
About a 6 minute read

On March 8th, the World Business Council for Sustainable Development (WBCSD) announced the first 10 recipients of the inaugural Leading Women Awards, developed to recognize outstanding female leaders within the WBCSD membership. The awards, which we... View More

Article
Community Updates
CVS Health Recognized by Billion Dollar Roundtable for Reaching its Goal of Spending Over $1 Billion with Diverse Suppliers
CVS Health Recognized by Billion Dollar Roundtable for Reaching its Goal of Spending Over $1 Billion with Diverse Suppliers
Published on April 7, 2017
About a 1 minute read

CVS Health (NYSE: CVS), the nation’s largest pharmacy innovation company, today (April 5, 2017) was recognized by Billion Dollar Roundtable, a top-level corporate advocacy organization that promotes supply-chain diversity excellence, for reaching i... View More

Article
Community Updates
Dow Chemical Company to Support Habitat for Humanity Construction Project in Colombia
Dow Chemical Company to Support Habitat for Humanity Construction Project in Colombia
Published on April 6, 2017
About a 1 minute read

The Dow Chemical Company, now in its 35th year of supporting Atlanta-based nonprofit Habitat for Humanity, recently announced that Colombia will be the site of one of the builds that the two organizations collaborate on this year. The project in Tenj... View More

Article
Community Updates
Quantis opens doors in Italy to support clients and to further market expansion
Quantis opens doors in Italy to support clients and to further market expansion
Published on April 5, 2017
About a 3 minute read

Milano, Italy – Quantis announces the opening of an office in Milano, Italy and a new team member. The Milano location and team will support our growing number of clients and partnerships in Italy and position Quantis as the leading and local envir... View More

Article
Community Updates
Iron Mountain Commits to 100% Renewable Energy With New Wind Project
Iron Mountain Commits to 100% Renewable Energy With New Wind Project
Published on April 4, 2017
About a 2 minute read

Iron Mountain Data Centers has announced that it has signed an agreement to power its data centres using a renewable energy supply sourced from a new wind farm in Ringer Hill, Pennsylvania. The 15-year wind power purchasing agreement will see the sto... View More

Article
Community Updates
Branching Out: Target Announces New Forest Products Policy
Branching Out: Target Announces New Forest Products Policy
Published on April 4, 2017
About a 2 minute read

April is here, and Earth Month is officially underway. And at Target, investing in sustainability and using natural resources responsibly is an important way we help protect the planet and support our communities. As part of that commitment, we want ... View More

Article
Supply Chain
Target Puts Responsible Sourcing Aspirations Into Action with New Forest Products Policy
Target Puts Responsible Sourcing Aspirations Into Action with New Forest Products Policy
Published on April 4, 2017
About a 3 minute read

Putting its responsible sourcing aspirations into action, Target has developed a new forest products policy. The policy will see the retailer source all of the wood, paper, paper-based packaging and wood-based fiber used in its brand-owned products f... View More

Article
Circular EconomyCircular Economy
It’s the Little Things: How to Add Brand Value, Sustainability to Retail Spaces
It’s the Little Things: How to Add Brand Value, Sustainability to Retail Spaces
Published on April 4, 2017
About a 4 minute read

Branding is one of the most important aspects of any business, and it is not a feature reserved only for products and services. B2B and retail companies, too, face the challenge of distinguishing themselves in the marketplace with a strong identity t... View More

Article
Marketing & Communications
Is Activism the New Black … or Black and Blue for Brands?
Is Activism the New Black … or Black and Blue for Brands?
Published on March 30, 2017
About a 7 minute read

We’re continuing our discussion (see part one) on the role of activist brands in today’s roiling political and social climate. Our insights come from the Purpose Collaborative – North America’s largest community of purpose, corporate responsi... View More

Article
Organizational GovernanceOrganizational Governance
Lord Michael Hastings: From Cleaning Toilets to a CBE
Lord Michael Hastings: From Cleaning Toilets to a CBE
Published on March 28, 2017
About a 6 minute read

This is one of a series of interviews that started when Rosie Warin, CEO of culture and communications agency Kin&Co, began having conversations with high–profile, values–driven leaders of the ‘purpose revolution’ about the future of lead... View More

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