Assets About Brand Strategy
Found 992 assets. Page 26 of 50.
A Common Thread: Timberland on Its Company-Wide Culture of Sustainability
News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizen... View More
Heineken® and Tribeca Film Festival® Make a Splash with +Pool Documentary
Every summer, New Yorkers get a few truly sweltering days where they’d like to take a dip to beat the heat. They might even wonder what it’s like to swim in New York City’s rivers. Heineken®, together with Tribeca studios, just debuted a new d... View More
Organizational Culture *Is* Strategy
It’s said that Peter Drucker, world-renowned business management superstar, once famously commented, “Culture beats strategy.” Or “Culture eats strategy for breakfast.” While neither version has been authenticated as being said by Drucker, ... View More
Heineken Aims to Fight Report Fatigue by Sharing Sustainability Highlights in GIF Form
Earlier this year, Heineken released its 2016 Annual Report, marking the first time the company has combined its annual and sustainability reports into one document. To mark the launch of the report in the United States, the company tapped creative a... View More
JP Morgan Commits to 100% Renewables, Launches $200B Clean Financing Fund
After recently announcing plans to retrofit 4,500 Chase branches across the US in partnership with Current, powered by GE, JP Morgan has pledged to transition to 100 percent renewable energy by 2020 and facilitate $200 billion in ... View More
PepsiCo Joins The Recycling Partnership
National nonprofit The Recycling Partnership is pleased to announce its newest funding partner, the global food and beverage leader, PepsiCo. The organizations have agreed to collaborate on an ambitious cross-sector approach to increasing recycling r... View More
P&G Elevates Its Racial Equality Discussion
Today, consumers increasingly expect companies to address social justice issues, with nearly nine-in-ten (87%) citing racial equality as an issue they would like companies to prioritize. Some companies have tried to shed light on the topic, but with ... View More
Campbell's Severs Ties with Grocery Manufacturers Association Over Differences in Purpose
Pursuing purpose beyond profit is becoming paramount for brands looking to shift towards more sustainable, responsible business practices and maintain a competitive edge, the proof of which is evidenced by the Campbell Soup Company's withdrawal from ... View More
Using Our Scale to Make a Difference: Target Unveils 2016 Corporate Social Responsibility Report
At Target, our guests shop with us knowing they can expect more—not just in the products and experiences we offer, but that we hold ourselves to the highest standards as a company. And we’re continuing to transform our business to create a positi... View More
Heineken USA Assists The Recycling Partnership with a Win for Recycling
In an effort to engage soccer fans in the mission of recycling, HEINEKEN USA is teaming up with The Recycling Partnership for the second year in a row at two matches of the International Champions Cup. Fans aged 21+ are encouraged to visit the Heinek... View More
3 Ways to Satisfy Employees’ Desire for Purpose, Fulfillment in the Workplace
Employee engagement has been a growing focus for years, with companies large and small building programs in an effort to inspire employees and drive productivity. In fact, 74 percent of people say their job is more fulfilling when they are given oppo... View More
Member Spotlight: Laura Palmeiro from Danone on new metrics, the relationship between drones and yogurt, and more
Laura Palmeiro (@laurapalmeiro), Sustainability Integration Director at Danone, sits down with us to share her thoughts on the importance of numbers to back up a good story, the value in advising a tech startup and sharing high tea with the Prince of... View More
Kohler Ethics Communications Earns Lotus Award
Congrats to the Kohler Ethics Communications team in Europe, the Middle East and Africa! Their 2016 campaign—including associate survey, essay competition and video—was honored with a Lotus Award from MARGINALIA magazine, which recognizes teams t... View More
Cisco Leading Cyber Training Effort to Help Employ Virginia Veterans
Cybersecurity skills are in high demand, and employers are challenged with finding the right talent to build their expanding workforce needs. At the same time, thousands of veterans are looking to apply their unique skills as they transition to civil... View More
#BusinessCase: REI Proves Values-First Approach Leads to Longevity
News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizen... View More
Kimberly-Clark Reports Year One Results of Sustainability 2022 Program
Kimberly-Clark Corporation today published its annual report on sustainability, providing the first update on the company's global progress toward its Sustainability 2022 goals. Introduced last year, Sustainability 2022 is the company’s framework t... View More
Ahead of the Curve: Designing in Sustainability from the Start
For companies and brands today, more sustainable production methods are topping lists of things to do. The uncertainty of material and vendor prices, the need to comply with a growing number of regulations and mounting evidence of environmental impac... View More
Dell Exceeds 2020 Goal of Using 50M Pounds of Recycled Materials in Products
First articulated in 2013, Dell’s Legacy of Good Plan builds on the idea that technology should be a driver of human progress, unlocking opportunities for health, happiness and prosperity. Now in its fourth year, Dell has introduced an update to th... View More
Good News, Bad News for Viscose: USFIA Joins CanopyStyle; H&M Lands in Hot Water
Viscose continues to dominate the news as brands ramp up efforts to eliminate the destruction of ancient and endangered forests and human rights violations from the viscose supply chain, while others fall behind. ... View More
Together Towards Zero: Carlsberg Commits to Decarbonise Its Breweries by 2030
Carlsberg Group has pledged to eliminate carbon emissions and halve water usage at its breweries worldwide by 2030, as part of a new sustainability drive, launched today. The beer maker also intends to switch to 100 percent renewable electricity for ... View More