Assets About Brand Strategy

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Article
Consumer Behavior Change
Marketers: Stop Selling 'Green,' Start Selling Products That Match Our Values
Marketers: Stop Selling 'Green,' Start Selling Products That Match Our Values
Published on January 28, 2016
About a 5 minute read

Sustainable Brands recently referenced a study from Ohio State University that shows that “not only do many consumers not want to put much effort toward finding out whether our purchases were produced ethically (which is not exactly news), they hav... View More

Article
Circular EconomyCircular Economy
Interface Expands Recycling Operations with Network of ‘Regional Recycling Allies’
Interface Expands Recycling Operations with Network of ‘Regional Recycling Allies’
Published on January 11, 2016
About a 3 minute read

Carpet tile manufacturer and sustainability leader Interface is expanding its ReEntry recycling program by “creating a new network of regional recycling allies,” beginning with Oakland, Calif.-based Rethink Green. The company is seeking additiona... View More

Article
Community Updates
Sealed Air Supports Patriots Path Military Career Transition Program
Sealed Air Supports Patriots Path Military Career Transition Program
Published on January 11, 2016
About a 2 minute read

Sealed Air Corporation today announced its partnership with Charlotte-based veterans’ organization Patriots Path. As a partner company, Sealed Air is sponsoring classes, donating classroom space for the five-week job skills courses and providing re... View More

Article
Innovation & TechnologyInnovation & Technology
Purpose to the People: How Brands Can Turn Crowds of Consumers Into Movements of Change
Purpose to the People: How Brands Can Turn Crowds of Consumers Into Movements of Change
Published on January 7, 2016
About a 6 minute read

Purpose brands that are authentic in creating a positive contribution to society while focusing on the delivery of great products and services are outgrowing other competitors. A clear purpose drives consumer preference and motivates employees, accel... View More

Article
Innovation & TechnologyInnovation & Technology
Epson's New In-Office Papermaking System Turns Waste Paper Into New Paper
Epson's New In-Office Papermaking System Turns Waste Paper Into New Paper
Published on December 7, 2015
About a 3 minute read

While so much of our lives have veered toward the digital, many organizations’ operations still rely to some degree on paper. Innovative solutions to help minimize the impact of continued paper use include print-optimization technologies and even m... View More

Article
How Brands Can Leverage the Sustainable Development Goals
How Brands Can Leverage the Sustainable Development Goals
Published on November 23, 2015
About a 5 minute read

The Sustainable Development Goals (SDGs) have been big news in the sustainability community since their launch in September. ... View More

Article
Organizational GovernanceOrganizational Governance
Towards Corporate Humanities: How to Leverage Purpose to Make Your Organization More Human
Towards Corporate Humanities: How to Leverage Purpose to Make Your Organization More Human
Published on November 23, 2015
About a 14 minute read

In the past few weeks we talked about what purpose is, how it’s affected the economy, and why it’s so important from a psychological perspective. We ended the last post by beginning to understand the differences between Humans and Econs [Humans b... View More

Article
Innovation & TechnologyInnovation & Technology
How to Implement Social Innovation in Large Organizations
How to Implement Social Innovation in Large Organizations
Published on November 20, 2015
About a 3 minute read

One the final sessions at SB ’15 London saw Mandar Apte, chemical engineer and program manager of Shell's GameChanger program on social innovation, facilitate an interactive workshop about how to drive social innovation from inside large organisati... View More

Article
Innovation & TechnologyInnovation & Technology
How Partnerships, Disrupting Business Models, Gamifying Energy Became Cornerstones of Innovation for Brands
How Partnerships, Disrupting Business Models, Gamifying Energy Became Cornerstones of Innovation for Brands
Published on November 20, 2015
About a 6 minute read

The final morning plenary at SB ’15 London brought together a handful of popular household brands with some established and up-and-coming industry innovators, all of which pulled back the curtain on key success factors for bringing sustainability i... View More

Article
Marketing & CommunicationsMarketing & Communications
How to Communicate Sustainability at a Brand Level
How to Communicate Sustainability at a Brand Level
Published on November 19, 2015
About a 4 minute read

SB ‘15 London’s third and final afternoon kicked off with a colourful session with Matthew Yeomans, founder of Sustainly, a knowledge consultancy and advisory platform based around bringing together the worlds of sustainability and communications... View More

Article
Collaboration & Co-CreationCollaboration & Co-Creation
How Brands Are Tapping the Crowd, Competitors to Accelerate Innovation
How Brands Are Tapping the Crowd, Competitors to Accelerate Innovation
Published on November 18, 2015
About a 4 minute read

In a Tuesday afternoon breakout that brought together a unique and diverse group, Steve Jennings from Better Ventures created a high-energy atmosphere where participants had frank discussions about their experiences and challenges in supporting entre... View More

Article
How to Create a Purpose-Led Organization: 12 Fundamental Principles of Purposeful Branding
How to Create a Purpose-Led Organization: 12 Fundamental Principles of Purposeful Branding
Published on November 17, 2015
About a 5 minute read

In his SB ’15 London workshop on Monday afternoon, Pulse Brands founder Simon Milton and Adele Blakebrough, Chief Executive at Social Business Trust, highlighted 12 practical tools to create a purpose-led organisation.“Sit back on your chair. Pla... View More

Article
Collaboration & Co-CreationCollaboration & Co-Creation
WRAP, Starbucks Dig Into How to Drive Business Model Transformation Inside a Company
WRAP, Starbucks Dig Into How to Drive Business Model Transformation Inside a Company
Published on November 17, 2015
About a 7 minute read

It was the job of Zöe Arden, director of think-tank SustainAbility, to kick-start the workshop sessions on Monday morning at SB ’15 London with a focus on how to drive business model transformation from inside a company. This workshop was a develo... View More

Article
Organizational GovernanceOrganizational Governance
From Talk to Action: #SB15London Opening Night Sets Stage for Moving from 'What If' to 'How Now'
From Talk to Action: #SB15London Opening Night Sets Stage for Moving from 'What If' to 'How Now'
Published on November 17, 2015
About a 3 minute read

The opening plenary session at SB ’15 London introduced attendees to this year’s theme, HOW NOW? ... View More

Article
Organizational GovernanceOrganizational Governance
Walmart Workers Launch #FastFor15 Movement for $15/Hr, Full-Time Pay
Walmart Workers Launch #FastFor15 Movement for $15/Hr, Full-Time Pay
Published on November 13, 2015
About a 5 minute read

Walmart employees’ low wages make it difficult for them to meet ends meet, and many go hungry or require assistance from local programs and food banks, according to OUR Walmart - a worker-led organization focused on pressuring the world’s largest... View More

Article
Why Purpose Brands Think Beyond the Consumer
Why Purpose Brands Think Beyond the Consumer
Published on November 9, 2015
About a 4 minute read

For many marketers or entrepreneurs, building a business with a purpose is the Holy Grail. It feels great – and we all want to do a job that makes sense. And it’s good business: brands with a purpose work better – Jim Stengel and a few others h... View More

Article
Community Updates
Ted@UPS: The Key to Solving Hunger
Ted@UPS: The Key to Solving Hunger
Published on November 6, 2015
About a 2 minute read

How can we get food to the 800 million hungry people in the world?Esther Ndichu | UPS ... View More

Article
Community Updates
Panera Bread® Shares Animal Welfare Progress and Makes New Cage-Free Commitment
Panera Bread® Shares Animal Welfare Progress and Makes New Cage-Free Commitment
Published on November 5, 2015
About a 4 minute read

Panera Bread is proud to share its progress in reducing confinement and antibiotics across its U.S. Panera Bread® and St. Louis Bread Co.® bakery-cafe menus.Highlights include:Laying Hens (Eggs): 100% cage-free by 2020Pigs (Pregnant sows): 100% ges... View More

Article
Circular EconomyCircular Economy
Kingfisher, IKEA Talk Evolution Into Circular, Service, Sharing Business Models
Kingfisher, IKEA Talk Evolution Into Circular, Service, Sharing Business Models
Published on October 29, 2015
About a 4 minute read

DIY retailer Kingfisher and Swedish housewares giant IKEA both recently told edie of the potential to incorporate elements of the sharing economy and servitization, in what they see as a "natural progression" of their business models. ... View More

Article
Innovation & TechnologyInnovation & Technology
Schneider Electric's 'Life Is On' Campaign Showcases Its Impact on Customers' Sustainability, Efficiency
Schneider Electric's 'Life Is On' Campaign Showcases Its Impact on Customers' Sustainability, Efficiency
Published on October 28, 2015
About a 4 minute read

Schneider Electric, global specialist in energy management and automation, announced the launch of a new brand campaign in North America to showcase the business and societal value of sustainability and efficiency. The brand campaign executes on the ... View More

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