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Assets About Brand Strategy

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Sealed Air Supports Patriots Path Military Career Transition Program

Sealed Air Corporation today announced its partnership with Charlotte-based veterans’ organization Patriots Path. As a partner company, Sealed Air is sponsoring classes, donating classroom space for the five-week job skills courses and providing re... View More

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Purpose to the People: How Brands Can Turn Crowds of Consumers Into Movements of Change

Purpose brands that are authentic in creating a positive contribution to society while focusing on the delivery of great products and services are outgrowing other competitors. A clear purpose drives consumer preference and motivates employees, accel... View More

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Epson's New In-Office Papermaking System Turns Waste Paper Into New Paper

While so much of our lives have veered toward the digital, many organizations’ operations still rely to some degree on paper. Innovative solutions to help minimize the impact of continued paper use include print-optimization technologies and even m... View More

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How Brands Can Leverage the Sustainable Development Goals

The Sustainable Development Goals (SDGs) have been big news in the sustainability community since their launch in September. ... View More

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Towards Corporate Humanities: How to Leverage Purpose to Make Your Organization More Human

In the past few weeks we talked about what purpose is, how it’s affected the economy, and why it’s so important from a psychological perspective. We ended the last post by beginning to understand the differences between Humans and Econs [Humans b... View More

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How to Implement Social Innovation in Large Organizations

One the final sessions at SB ’15 London saw Mandar Apte, chemical engineer and program manager of Shell's GameChanger program on social innovation, facilitate an interactive workshop about how to drive social innovation from inside large organisati... View More

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How Partnerships, Disrupting Business Models, Gamifying Energy Became Cornerstones of Innovation for Brands

The final morning plenary at SB ’15 London brought together a handful of popular household brands with some established and up-and-coming industry innovators, all of which pulled back the curtain on key success factors for bringing sustainability i... View More

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How to Communicate Sustainability at a Brand Level

SB ‘15 London’s third and final afternoon kicked off with a colourful session with Matthew Yeomans, founder of Sustainly, a knowledge consultancy and advisory platform based around bringing together the worlds of sustainability and communications... View More

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How Brands Are Tapping the Crowd, Competitors to Accelerate Innovation

In a Tuesday afternoon breakout that brought together a unique and diverse group, Steve Jennings from Better Ventures created a high-energy atmosphere where participants had frank discussions about their experiences and challenges in supporting entre... View More

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How to Create a Purpose-Led Organization: 12 Fundamental Principles of Purposeful Branding

In his SB ’15 London workshop on Monday afternoon, Pulse Brands founder Simon Milton and Adele Blakebrough, Chief Executive at Social Business Trust, highlighted 12 practical tools to create a purpose-led organisation.“Sit back on your chair. Pla... View More

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WRAP, Starbucks Dig Into How to Drive Business Model Transformation Inside a Company

It was the job of Zöe Arden, director of think-tank SustainAbility, to kick-start the workshop sessions on Monday morning at SB ’15 London with a focus on how to drive business model transformation from inside a company. This workshop was a develo... View More

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From Talk to Action: #SB15London Opening Night Sets Stage for Moving from 'What If' to 'How Now'

The opening plenary session at SB ’15 London introduced attendees to this year’s theme, HOW NOW? ... View More

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Walmart Workers Launch #FastFor15 Movement for $15/Hr, Full-Time Pay

Walmart employees’ low wages make it difficult for them to meet ends meet, and many go hungry or require assistance from local programs and food banks, according to OUR Walmart - a worker-led organization focused on pressuring the world’s largest... View More

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Why Purpose Brands Think Beyond the Consumer

For many marketers or entrepreneurs, building a business with a purpose is the Holy Grail. It feels great – and we all want to do a job that makes sense. And it’s good business: brands with a purpose work better – Jim Stengel and a few others h... View More

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Ted@UPS: The Key to Solving Hunger

How can we get food to the 800 million hungry people in the world?Esther Ndichu | UPS ... View More

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Panera Bread® Shares Animal Welfare Progress and Makes New Cage-Free Commitment

Panera Bread is proud to share its progress in reducing confinement and antibiotics across its U.S. Panera Bread® and St. Louis Bread Co.® bakery-cafe menus.Highlights include:Laying Hens (Eggs): 100% cage-free by 2020Pigs (Pregnant sows): 100% ges... View More

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Kingfisher, IKEA Talk Evolution Into Circular, Service, Sharing Business Models

DIY retailer Kingfisher and Swedish housewares giant IKEA both recently told edie of the potential to incorporate elements of the sharing economy and servitization, in what they see as a "natural progression" of their business models. ... View More

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Schneider Electric's 'Life Is On' Campaign Showcases Its Impact on Customers' Sustainability, Efficiency

Schneider Electric, global specialist in energy management and automation, announced the launch of a new brand campaign in North America to showcase the business and societal value of sustainability and efficiency. The brand campaign executes on the ... View More

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New EWG Verification Identifies Personal Care Products Free of Toxic Ingredients

Environmental health non-profit Environmental Working Group (EWG) has launched its new verification program to help consumers quickly and easily identify consumer goods that do not contain toxic ingredients. The EWG VERIFIED: For Your Health™ mark ... View More

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Attention, Shoppers: REI Is Paying Its Employees to Take Black Friday, Thanksgiving Off

To celebrate Thanksgiving this year, outdoor gear and apparel retailer REI is taking a bold stand against the chaotic caricature of capitalism that is Black Friday by closing its doors and paying its employees to live the company ethos — by spendin... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
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Tuesday, July 15, 2025
Behind the Label: Why Third-Party Certifications Matter in Sustainable Marketing
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Thursday, July 24, 2025
The ROI of Sustainability, Part 2: Sources of Financial Value and Effectively Communicating Analyses
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