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Assets About Brand Strategy

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Dave's Killer Bread Launches Foundation, Invites Fans to Support Second-Chance Employment

Capping a decade of success employing people with criminal backgrounds and upending expectations in the bread category, Dave’s Killer Bread (DKB) this week launched the newly formed Dave’s Killer Bread Foundation. Powering what it calls “Second... View More

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Kimberly-Clark Corporation Releases Annual Sustainability Report

Kimberly-Clark Corporation (NYSE: KMB) today published its annual report on sustainability, providing a comprehensive overview of the company’s sustainability efforts, focusing on case studies that highlight social and environmental progress throug... View More

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With No-Label Can, Coca-Cola Asks Us to 'Remove Labels' This Ramadan

Coca-Cola has launched a new campaign to discourage stereotyping and prejudice. In time for the Muslim holiday of Ramadan, the beverage giant will remove labels from its soda cans throughout the Middle East.The company explained its rationale behind ... View More

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How Brands Can Act Now to Benefit from New Efficiency Standards for Trucking

Earlier this month, the U.S. Environmental Protection Agency (EPA) and the U.S. Department of Transportation proposed new fuel-efficiency and greenhouse gas standards for medium- and heavy-duty trucks.I spoke with Jason Mathers of the Environmental D... View More

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Hershey Fights Malnutrition in Ghana with ‘Energize Learning’ Program, Aims to Reach 50,000 Children

The Hershey Company today announced a partnership that will support its campaign to fight malnutrition in Ghana. As part of its Energize Learning program, the company is teaming up with the Ghana School Feeding Programme and current partner Project P... View More

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How to Use Internal Competition to Drive Sustainability Engagement, Innovation Across a Company

As part of L’Oréal’s global sustainability program called Sharing Beauty With All, the company has pledged that by the year 2020, 100 percent of its products will have an environmental or social benefit. To help make that commitment a reality, ... View More

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Sealed Air Announces Gold Sponsorship of Charlotte Chamber GreenWorks Committee

Charlotte, NC, June 17, 2015 – Sealed Air Corporation (NYSE: SEE), recently announced its Gold Sponsorship of the Charlotte Chamber’s GreenWorks Committee. Sealed Air, which announced last July it is moving its global headquarters to Charlotte, ... View More

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Whole Foods' 365 Stores to Offer Whole Foods Quality, Standards at Lower Prices

On Thursday, Whole Foods Market today announced the name of its new streamlined, value-focused brand of stores: 365 by Whole Foods Market. Slated to begin opening in 2016, the new stores promise lower prices on natural and organic products that meet ... View More

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Hershey Named a Top 10 Green Company in the U.S.

The Hershey Company (NYSE: HSY) was recognized for its continuing commitment to environmental stewardship in Newsweek’s 2015 Green Rankings. Out of the top 500 U.S. companies named, Hershey placed No. 6, moving up 40 spots from last year’s ranki... View More

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How to Approach Transparency Campaigns: Lessons from Recent Attempts and Stakeholder Reactions

On the final day of SB ’15 San Diego, SustainAbility’s Mark Lee moderated a panel with two rather controversial brands — McDonald’s and Shell. Lee opened, “transparency is a pre-condition for trust, and trust is a pre-condition for collabor... View More

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How to Navigate the Sea of Sustainability Messages, Claims and Labels

On Wednesday morning of SB ’15 San Diego, ISEAL Alliance unveiled a new tool that brings clarity to the landscape of sustainability claims and labels, providing key questions any “sustainable” business should ask its partners. ChallengeTheLabel... View More

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#SB15sd: How to Make Mainstream Consumers Give a Sh*t

For me, this was hands-down the most entertaining session of SB ‘15 San Diego. If you ever get the opportunity to attend a panel moderated by Edelman's Henk Campher, I highly recommend it.He set the mood for 60-minute breakout by welcoming everyone... View More

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HP ‘Living Progress’ Report Highlights Stakeholder Engagement and Environmental Stewardship Efforts

HP is redoubling its efforts towards improved governance and stakeholder engagement, according to the company’s 2014 Living Progress Report, released Wednesday. The report describes HP’s global citizenship policies, programs and performance throu... View More

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Looptworks Working to Replenish the Colorado River — with Your Help

Fresh from its successful collaboration with Southwest Airlines on its LUV Seat collection of bags and accessories upcycled from the airline’s leather seats, Looptworks has launched an email campaign to enlist its customers’ help in restoring the... View More

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Study: 81% of Consumers Say They Will Make Personal Sacrifices to Address Social, Environmental Issues

Global consumers feel a personal accountability to address social and environmental issues and look to companies as partners in progress, according to findings from the 2015 Cone Communications/Ebiquity Global CSR Study, released today. ... View More

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CVS Health Foundation, Easter Seals Team Up To Mark World No Tobacco Day With Launch Of New Smoking Cessation Program For Veterans, People With Disabilities

Program supported by $400,000 CVS Health Foundation Grant aimed at helping people lead tobacco-free lives  ... View More

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BMW, Google Top Global Corporate Reputation List

BMW, Google and Daimler are the world’s most reputable companies, according to the Reputation Institute’s 2015 Global RepTrak® 100.Rolex, LEGO, The Walt Disney Company, Canon, Apple, Sony and Intel rounded out the top ten.The annual survey measu... View More

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With G-Star’s RAW for the Oceans Collection, You Can Help Clean Up the Seas — and Get Free Dry Cleaning for Life

The Eco Laundry Company, the world’s first certified B Corp dry cleaner and laundry service franchise, has announced a strategic partnership with famed denim heavyweight G-Star RAW. As part of the partnership, The Eco Laundry Company will offer fre... View More

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WWF Turning Tweets to Donations with #EndangeredEmoji Twitter Campaign

Last week, just as TOMS Shoes began enabling socially conscious shoppers to make an impact — for free — through its One Day Without Shoes campaign, WWF launched its first ever emoji-based crowdfunding campaign to help support the organization’s... View More

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Coors Light Summer Promo to Benefit Alliance for Great Lakes

CHICAGO, May 18, 2015 /PRNewswire/ -- Coors Light has been refreshing beer drinkers since 1978. This summer, The World's Most Refreshing Beer also wants to refresh the Great Lakes. ... View More

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