Assets About Brand Strategy
Found 994 assets. Page 42 of 50.
Employee Engagement for Purpose-Driven Business 101 (or 5 Reasons Clif Bar Employees Are So Damn Happy)
While more and more companies are becoming focused on a triple bottom line — in which they prioritize the health of people and planet in addition to profit — Clif Bar founder Gary Erickson took the sentiment further back in 2000, when he decided ... View More
The UPS Foundation Awards Keep America Beautiful Affiliates with Community Tree and Recovery Tree Planting Grants
STAMFORD, Conn. (Aug. 6, 2015) – Keep America Beautiful and The UPS Foundation today announced the recipients of the 2015 Keep America Beautiful/UPS Community Tree and Recovery Tree Planting Grants. More than 30 grants, totaling $160,000, are bein... View More
Dave's Killer Bread Launches Foundation, Invites Fans to Support Second-Chance Employment
Capping a decade of success employing people with criminal backgrounds and upending expectations in the bread category, Dave’s Killer Bread (DKB) this week launched the newly formed Dave’s Killer Bread Foundation. Powering what it calls “Second... View More
Kimberly-Clark Corporation Releases Annual Sustainability Report
Kimberly-Clark Corporation (NYSE: KMB) today published its annual report on sustainability, providing a comprehensive overview of the company’s sustainability efforts, focusing on case studies that highlight social and environmental progress throug... View More
With No-Label Can, Coca-Cola Asks Us to 'Remove Labels' This Ramadan
Coca-Cola has launched a new campaign to discourage stereotyping and prejudice. In time for the Muslim holiday of Ramadan, the beverage giant will remove labels from its soda cans throughout the Middle East.The company explained its rationale behind ... View More
How Brands Can Act Now to Benefit from New Efficiency Standards for Trucking
Earlier this month, the U.S. Environmental Protection Agency (EPA) and the U.S. Department of Transportation proposed new fuel-efficiency and greenhouse gas standards for medium- and heavy-duty trucks.I spoke with Jason Mathers of the Environmental D... View More
Hershey Fights Malnutrition in Ghana with ‘Energize Learning’ Program, Aims to Reach 50,000 Children
The Hershey Company today announced a partnership that will support its campaign to fight malnutrition in Ghana. As part of its Energize Learning program, the company is teaming up with the Ghana School Feeding Programme and current partner Project P... View More
How to Use Internal Competition to Drive Sustainability Engagement, Innovation Across a Company
As part of L’Oréal’s global sustainability program called Sharing Beauty With All, the company has pledged that by the year 2020, 100 percent of its products will have an environmental or social benefit. To help make that commitment a reality, ... View More
Sealed Air Announces Gold Sponsorship of Charlotte Chamber GreenWorks Committee
Charlotte, NC, June 17, 2015 – Sealed Air Corporation (NYSE: SEE), recently announced its Gold Sponsorship of the Charlotte Chamber’s GreenWorks Committee. Sealed Air, which announced last July it is moving its global headquarters to Charlotte, ... View More
Whole Foods' 365 Stores to Offer Whole Foods Quality, Standards at Lower Prices
On Thursday, Whole Foods Market today announced the name of its new streamlined, value-focused brand of stores: 365 by Whole Foods Market. Slated to begin opening in 2016, the new stores promise lower prices on natural and organic products that meet ... View More
Hershey Named a Top 10 Green Company in the U.S.
The Hershey Company (NYSE: HSY) was recognized for its continuing commitment to environmental stewardship in Newsweek’s 2015 Green Rankings. Out of the top 500 U.S. companies named, Hershey placed No. 6, moving up 40 spots from last year’s ranki... View More
How to Approach Transparency Campaigns: Lessons from Recent Attempts and Stakeholder Reactions
On the final day of SB ’15 San Diego, SustainAbility’s Mark Lee moderated a panel with two rather controversial brands — McDonald’s and Shell. Lee opened, “transparency is a pre-condition for trust, and trust is a pre-condition for collabor... View More
How to Navigate the Sea of Sustainability Messages, Claims and Labels
On Wednesday morning of SB ’15 San Diego, ISEAL Alliance unveiled a new tool that brings clarity to the landscape of sustainability claims and labels, providing key questions any “sustainable” business should ask its partners. ChallengeTheLabel... View More
#SB15sd: How to Make Mainstream Consumers Give a Sh*t
For me, this was hands-down the most entertaining session of SB ‘15 San Diego. If you ever get the opportunity to attend a panel moderated by Edelman's Henk Campher, I highly recommend it.He set the mood for 60-minute breakout by welcoming everyone... View More
HP ‘Living Progress’ Report Highlights Stakeholder Engagement and Environmental Stewardship Efforts
HP is redoubling its efforts towards improved governance and stakeholder engagement, according to the company’s 2014 Living Progress Report, released Wednesday. The report describes HP’s global citizenship policies, programs and performance throu... View More
Looptworks Working to Replenish the Colorado River — with Your Help
Fresh from its successful collaboration with Southwest Airlines on its LUV Seat collection of bags and accessories upcycled from the airline’s leather seats, Looptworks has launched an email campaign to enlist its customers’ help in restoring the... View More
Study: 81% of Consumers Say They Will Make Personal Sacrifices to Address Social, Environmental Issues
Global consumers feel a personal accountability to address social and environmental issues and look to companies as partners in progress, according to findings from the 2015 Cone Communications/Ebiquity Global CSR Study, released today. ... View More
CVS Health Foundation, Easter Seals Team Up To Mark World No Tobacco Day With Launch Of New Smoking Cessation Program For Veterans, People With Disabilities
Program supported by $400,000 CVS Health Foundation Grant aimed at helping people lead tobacco-free lives ... View More
BMW, Google Top Global Corporate Reputation List
BMW, Google and Daimler are the world’s most reputable companies, according to the Reputation Institute’s 2015 Global RepTrak® 100.Rolex, LEGO, The Walt Disney Company, Canon, Apple, Sony and Intel rounded out the top ten.The annual survey measu... View More
With G-Star’s RAW for the Oceans Collection, You Can Help Clean Up the Seas — and Get Free Dry Cleaning for Life
The Eco Laundry Company, the world’s first certified B Corp dry cleaner and laundry service franchise, has announced a strategic partnership with famed denim heavyweight G-Star RAW. As part of the partnership, The Eco Laundry Company will offer fre... View More
