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Earlier this month, Patagonia released a new book aiming to offer environmental advocates best practices in grassroots activism. While it may seem counterintuitive for a big brand to be talking about grassroots activism, it’s widely known that Pata... View More
Sealed Air Corporation today announced its partnership with World Wildlife Fund’s Climate Savers program in an effort to collaborate and advance work to mitigate the effects of climate change globally. The Company made the announcement today with ... View More
Ford Motor Company is proud to become the first automaker to join the Electronic Industry Citizenship Coalition (EICC), a nonprofit coalition of leading electronics companies dedicated to improving the social, environmental and ethical conditions of ... View More
We have entered the Age of Purpose — purpose as a collective value of growing cultural importance in many societies; as an emerging leading force in personal and career development; and as a driver of business decisions looking to create long-term ... View More
While these models were implemented with the best of intentions, their lack of a holistic approach to the problems they’re aiming to address undermines a key selling point for mission-driven business models: the mutual benefits of improved reputati... View More
Great brands don’t stop at connecting with mere outward expressions of who we think we are or what we want to be. The very best brands connect with long-held mystical beliefs underlying our rational selves, the parts of our sub-consciousness that m... View More
To mark its 40th anniversary, The Body Shop has unveiled a pioneering global CSR strategy that will underpin all aspects of company operation. The new commitment will reaffirm the global cosmetics brand’s positioning as a leader in ethical business... View More
Through Monday, February 15, McDonald’s stores in the U.S. will be swapping toys for books in its Happy Meals. Four children’s books have been specially printed to fit in small Happy Meal boxes, and some stores will have Spanish versions availabl... View More
On Friday, Mars, Incorporated announced that it will remove all artificial colors from its human food products. Over the next 5 years, artificial colors will be phased out of the company's chocolate, gum, confection, food and drink businesses. The co... View More
The popularity of team sports in the U.S. — and the idolatry surrounding star players — makes them a perfect platform for reaching fans and encouraging behavior change on a massive scale. With 190 million fans expected to tune in on Sunday, the S... View More
This week, John West Australia, WWF-Australia (WWF) and the Marine Stewardship Council (MSC), announced that they have come together to make the single biggest brand commitment to help end unsustainable fishing methods within the canned tuna industry... View More
“It’s kind of cool to have people look different,” a young girl says, with two dolls in her hands. One is blonde and blue-eyed, the other has darker tones – and both are Barbie.In a bold move from Mattel, Barbie will now be available in 7 dif... View More
Sustainable Brands recently referenced a study from Ohio State University that shows that “not only do many consumers not want to put much effort toward finding out whether our purchases were produced ethically (which is not exactly news), they hav... View More
Carpet tile manufacturer and sustainability leader Interface is expanding its ReEntry recycling program by “creating a new network of regional recycling allies,” beginning with Oakland, Calif.-based Rethink Green. The company is seeking additiona... View More
Sealed Air Corporation today announced its partnership with Charlotte-based veterans’ organization Patriots Path. As a partner company, Sealed Air is sponsoring classes, donating classroom space for the five-week job skills courses and providing re... View More
Purpose brands that are authentic in creating a positive contribution to society while focusing on the delivery of great products and services are outgrowing other competitors. A clear purpose drives consumer preference and motivates employees, accel... View More
While so much of our lives have veered toward the digital, many organizations’ operations still rely to some degree on paper. Innovative solutions to help minimize the impact of continued paper use include print-optimization technologies and even m... View More
The Sustainable Development Goals (SDGs) have been big news in the sustainability community since their launch in September. ... View More
In the past few weeks we talked about what purpose is, how it’s affected the economy, and why it’s so important from a psychological perspective. We ended the last post by beginning to understand the differences between Humans and Econs [Humans b... View More
One the final sessions at SB ’15 London saw Mandar Apte, chemical engineer and program manager of Shell's GameChanger program on social innovation, facilitate an interactive workshop about how to drive social innovation from inside large organisati... View More