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Article
Circular EconomyCircular Economy
Sustainability Context: The Elephant Is the Room
Sustainability Context: The Elephant Is the Room
Published on March 2, 2015
About a 6 minute read

“How far you can go without destroying from within what you are trying to defend from without?”Dwight D. EisenhowerThere is much more to be said on the issues of context-related sustainability, Planetary Boundaries and the multiple capitals appro... View More

Article
Marketing & CommunicationsMarketing & Communications
Unilever Partnering with Greenredeem to Increase Recycling Rates for a Good Cause
Unilever Partnering with Greenredeem to Increase Recycling Rates for a Good Cause
Published on February 25, 2015
About a 2 minute read

Unilever UK and Greenredeem, which rewards people for everyday conscious actions (similar to the UK equivalent of Recyclebank), have announced a partnership aimed at increasing recycling rates and other small, positive actions in our everyday lives t... View More

Article
Innovation & TechnologyInnovation & Technology
'Soft Sustainability': How Brands Are Successfully Communicating Their Efforts by Steering Clear of the 'S' Word
'Soft Sustainability': How Brands Are Successfully Communicating Their Efforts by Steering Clear of the 'S' Word
Published on February 23, 2015
About a 3 minute read

Back in the late 1980s, Harvard professor Joseph Nye coined the term “soft power” to describe the US’s ability to influence the world through the marketing power of its global consumer brands and Hollywood’s razzle dazzle rather than the US m... View More

Article
Marketing & CommunicationsMarketing & Communications
Spread the Love – and the Panic About Climate Change – with Grist's Rather Disconcerting Valentines
Spread the Love – and the Panic About Climate Change – with Grist's Rather Disconcerting Valentines
Published on February 13, 2015
About a 2 minute read

True to their snarky form, our friends at Grist have created a series of Valentine’s Day greetings designed to show your loved ones how much you care — both about them and the damage we’ve done to the planet.As Amelia Bates and Katie Herzog exp... View More

Article
Circular EconomyCircular Economy
Unilever Achieves Zero Waste to Landfill Across Global Factory Network, Creating €200M in Savings, Hundreds of Jobs
Unilever Achieves Zero Waste to Landfill Across Global Factory Network, Creating €200M in Savings, Hundreds of Jobs
Published on January 30, 2015
About a 3 minute read

Consumer goods giant Unilever today announced it has achieved a key sustainability target of sending zero non-hazardous* waste to landfill from its global factory network. The company says the milestone not only represents a significant step towards ... View More

Article
Materials & PackagingMaterials & Packaging
L’Oréal, Avery Dennison Collaborating to Reduce Environmental Impact of Labels
L’Oréal, Avery Dennison Collaborating to Reduce Environmental Impact of Labels
Published on January 19, 2015
About a 2 minute read

L’Oréal Americas and Avery Dennison have joined forces to identify and reduce the environmental impacts of packaging labels throughout the entire label lifecycle.The collaboration has already produced a comprehensive Avery Dennison Greenprint™ a... View More

Article
Materials & PackagingMaterials & Packaging
Honeywell Scales Up Production of Low-GHG Propellant, Insulating Agent and Refrigerant
Honeywell Scales Up Production of Low-GHG Propellant, Insulating Agent and Refrigerant
Published on January 14, 2015
About a 2 minute read

Honeywell has announced that it has started full-scale commercial production of a low-global-warming-potential (GWP) material used as an aerosol propellant, insulating agent and refrigerant.The diversified technology and manufacturing company says th... View More

Article
Supply Chain
Hershey Exceeds Sustainable Cocoa Goals in 2014, Sets New Targets
Hershey Exceeds Sustainable Cocoa Goals in 2014, Sets New Targets
Published on January 8, 2015
About a 2 minute read

The Hershey Company has announced that 30 percent of its globally sourced cocoa was independently certified and verified in 2014—this reflects an accelerated pace for achieving its goal of sourcing 100 percent of its cocoa supply from certified and... View More

Article
Collaboration & Co-CreationCollaboration & Co-Creation
Timberland Reforestation Program Slowly Sowing Seeds of Change in Haiti
Timberland Reforestation Program Slowly Sowing Seeds of Change in Haiti
Published on January 8, 2015
About a 6 minute read

Timberland has long been one of the more proactive and socially responsible companies within the apparel industry, and this commitment has continued since its acquisition in 2011 by the multinational VF Corporation. The outdoor gear company has launc... View More

Article
Marketing & CommunicationsMarketing & Communications
How England Took Its First Rugby World Cup: A Lesson in Marketing Sustainability
How England Took Its First Rugby World Cup: A Lesson in Marketing Sustainability
Published on January 7, 2015
About a 4 minute read

On a balmy Sydney night in November 2003, a squad of 31 English rugby players fulfilled their dreams. They won England's first rugby World Cup, led by a brilliant coach, ex IT-leasing company founder, Clive Woodward. Their journey under his leadershi... View More

Article
Innovation & TechnologyInnovation & Technology
Creating Brands of Enduring Value: The 5 Trends Shaping CMO Success in 2015
Creating Brands of Enduring Value: The 5 Trends Shaping CMO Success in 2015
Published on January 5, 2015
About a 5 minute read

The new buzzword among CEOs, entrepreneurs and ecologists is the idea of resilience: building the values, systems and behaviors within businesses and brands to cope with uncertainty and constant, disruptive change.From data breaches and hacked emails... View More

Article
Supply Chain
Diageo Sets New Responsible Drinking, Social and Environmental Goals for 2020
Diageo Sets New Responsible Drinking, Social and Environmental Goals for 2020
Published on December 17, 2014
About a 3 minute read

Global alcoholic beverage company Diageo—maker of such iconic brands as Guinness, Bailey's, Tanqueray and Johnnie Walker—has announced 20 new sustainability and responsibility targets in three core areas to be achieved by 2020: leadership in alco... View More

Article
Innovation & TechnologyInnovation & Technology
Panera Bread Reports Strides in Achieving Its Standard for Responsibly Raised Livestock, Poultry
Panera Bread Reports Strides in Achieving Its Standard for Responsibly Raised Livestock, Poultry
Published on December 17, 2014
About a 3 minute read

Panera Bread today offered details regarding its progress on sourcing only responsibly raised livestock and poultry, following the introduction of its new Food Policy in June.As part of Panera’s commitment to have a positive impact on the food syst... View More

Article
Innovation & TechnologyInnovation & Technology
Chipotle Leads with Sustainability to Maintain Brand Sheen
Chipotle Leads with Sustainability to Maintain Brand Sheen
Published on December 5, 2014
About a 3 minute read

While the fast-food business in the United States remains sluggish and roiled, eco-conscious burrito chain Chipotle has experienced rapid and relatively smooth growth through the recession and, especially, since then: Same-store sales rose by 20 perc... View More

Article
Organizational GovernanceOrganizational Governance
E.ON Announces Shift to Renewables as Part of Bold New Corporate Strategy
E.ON Announces Shift to Renewables as Part of Bold New Corporate Strategy
Published on December 2, 2014
About a 6 minute read

German power and gas giant E.ON has announced it will now focus on renewables, distribution networks and customer solutions, and spin off its conventional generation, global energy trading, and exploration and production businesses into a new, indepe... View More

Article
Organizational GovernanceOrganizational Governance
#SB14London: Barry Digs Deep Into Challenges, Lessons Learned as M&S Embarks on Next Phase of 'Plan A'
#SB14London: Barry Digs Deep Into Challenges, Lessons Learned as M&S Embarks on Next Phase of 'Plan A'
Published on November 5, 2014
About a 4 minute read

As Marks & Spencer’s Plan A programme moves into a new phase — that of engagement — the company’s director of sustainable business, Mike Barry took to the stage Tuesday evening at SB ’14 London to offer his insights into how companies c... View More

Article
Marketing & CommunicationsMarketing & Communications
Montague's 'Storydoing' the Antidote to Bland Ad Messaging, Artificial Brand Positioning
Montague's 'Storydoing' the Antidote to Bland Ad Messaging, Artificial Brand Positioning
Published on November 4, 2014
About a 3 minute read

This Monday afternoon workshop offered great insight into the way innovative and successful companies have made the transformation from a culture of Storytelling to one of “Storydoing.” For those not familiar with the term, Ty Montague (author of... View More

Article
Marketing & CommunicationsMarketing & Communications
#SB14London: How to Tell a Sustainable Brand Story Your Customers will Listen To
#SB14London: How to Tell a Sustainable Brand Story Your Customers will Listen To
Published on November 4, 2014
About a 3 minute read

In a workshop on Monday morning, day one of SB ’14 London, Futerra’s Head of Brand Strategy, Daianna Karaian, and Marketing Manager Stuart Duncan shared several guidelines on customer engagement and suggested a 4-step strategy to effectively enha... View More

Article
Marketing & Communications
#SB14London: Why Brands Should Be Talking Sustainability
#SB14London: Why Brands Should Be Talking Sustainability
Published on November 4, 2014
About a 3 minute read

What if 15 of the biggest Fast Moving Consumer Goods (FMCG) companies decided they really wanted to change the world? How would they go about communicating their sustainability commitments to the millions of consumers they need to persuade to live mo... View More

Article
Collaboration & Co-CreationCollaboration & Co-Creation
Boeing, Kenya Airways Partner with Non-Profits to Deliver Medical Supplies in Kenya
Boeing, Kenya Airways Partner with Non-Profits to Deliver Medical Supplies in Kenya
Published on October 22, 2014
About a 2 minute read

Boeing and Kenya Airways have partnered with First Baptist Church in Baytown, Texas, to transport medical equipment to Kajiado, Kenya, on a newly delivered 787 Dreamliner from the company's North Charleston, S.C., facility.The supplies, including exa... View More

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