Assets About Brand Strategy
Found 994 assets. Page 45 of 50.
Timberland Reforestation Program Slowly Sowing Seeds of Change in Haiti
Timberland has long been one of the more proactive and socially responsible companies within the apparel industry, and this commitment has continued since its acquisition in 2011 by the multinational VF Corporation. The outdoor gear company has launc... View More
How England Took Its First Rugby World Cup: A Lesson in Marketing Sustainability
On a balmy Sydney night in November 2003, a squad of 31 English rugby players fulfilled their dreams. They won England's first rugby World Cup, led by a brilliant coach, ex IT-leasing company founder, Clive Woodward. Their journey under his leadershi... View More
Creating Brands of Enduring Value: The 5 Trends Shaping CMO Success in 2015
The new buzzword among CEOs, entrepreneurs and ecologists is the idea of resilience: building the values, systems and behaviors within businesses and brands to cope with uncertainty and constant, disruptive change.From data breaches and hacked emails... View More
Diageo Sets New Responsible Drinking, Social and Environmental Goals for 2020
Global alcoholic beverage company Diageo—maker of such iconic brands as Guinness, Bailey's, Tanqueray and Johnnie Walker—has announced 20 new sustainability and responsibility targets in three core areas to be achieved by 2020: leadership in alco... View More
Panera Bread Reports Strides in Achieving Its Standard for Responsibly Raised Livestock, Poultry
Panera Bread today offered details regarding its progress on sourcing only responsibly raised livestock and poultry, following the introduction of its new Food Policy in June.As part of Panera’s commitment to have a positive impact on the food syst... View More
Chipotle Leads with Sustainability to Maintain Brand Sheen
While the fast-food business in the United States remains sluggish and roiled, eco-conscious burrito chain Chipotle has experienced rapid and relatively smooth growth through the recession and, especially, since then: Same-store sales rose by 20 perc... View More
E.ON Announces Shift to Renewables as Part of Bold New Corporate Strategy
German power and gas giant E.ON has announced it will now focus on renewables, distribution networks and customer solutions, and spin off its conventional generation, global energy trading, and exploration and production businesses into a new, indepe... View More
#SB14London: Barry Digs Deep Into Challenges, Lessons Learned as M&S Embarks on Next Phase of 'Plan A'
As Marks & Spencer’s Plan A programme moves into a new phase — that of engagement — the company’s director of sustainable business, Mike Barry took to the stage Tuesday evening at SB ’14 London to offer his insights into how companies c... View More
Montague's 'Storydoing' the Antidote to Bland Ad Messaging, Artificial Brand Positioning
This Monday afternoon workshop offered great insight into the way innovative and successful companies have made the transformation from a culture of Storytelling to one of “Storydoing.” For those not familiar with the term, Ty Montague (author of... View More
#SB14London: How to Tell a Sustainable Brand Story Your Customers will Listen To
In a workshop on Monday morning, day one of SB ’14 London, Futerra’s Head of Brand Strategy, Daianna Karaian, and Marketing Manager Stuart Duncan shared several guidelines on customer engagement and suggested a 4-step strategy to effectively enha... View More
#SB14London: Why Brands Should Be Talking Sustainability
What if 15 of the biggest Fast Moving Consumer Goods (FMCG) companies decided they really wanted to change the world? How would they go about communicating their sustainability commitments to the millions of consumers they need to persuade to live mo... View More
Boeing, Kenya Airways Partner with Non-Profits to Deliver Medical Supplies in Kenya
Boeing and Kenya Airways have partnered with First Baptist Church in Baytown, Texas, to transport medical equipment to Kajiado, Kenya, on a newly delivered 787 Dreamliner from the company's North Charleston, S.C., facility.The supplies, including exa... View More
Sustainable Materials at Scale: 100% Recycled Denali Fleece Prevents Waste on Multiple Fronts
Here at The North Face, we believe in making great outdoor gear in a sustainable and responsible way. That’s why we’ve set out to change the way outdoor apparel is made. We’ve set a bold goal to have 100 percent of our polyester (or 80 percent ... View More
Shareholders Representing $35B Press P&G for Recyclable Packaging
Consumer goods giant Procter & Gamble has made a qualified commitment that 90 percent of its packaging will be recyclable by 2020. The commitment came the day before an October 14 vote on a shareholder proposal filed by shareholder advocacy group... View More
The UPS Foundation Awards Nearly $2.5 Million in Environmental Grants
More Than Three Million Trees Planted Across 47 Countries to Support Global Environmental SustainabilityThe UPS Foundation, the philanthropic arm of UPS® (NYSE: UPS), announced it has awarded nearly $2.5 million to non-profit organizations with an ... View More
How Comfortable Are You with Your Customers Having All the Power?
Wolff Olins and Flamingo’s Game Changers series is an annual exploration of what’s driving change in the world of brands. The latest Game Changers report, The New Mainstream, looks at the evolving ways people are consuming products and interactin... View More
3 Things the NFL Should Do to Regain Women's Trust and Rehab Its Brand
For the NFL to rebuild trust with women in the wake of the ongoing domestic violence debacle, and repair its bruised brand image, Commissioner Roger Goodell will need to do more than apologize, beef up education programs and promise to do better. To ... View More
Leading Up to Fair Trade Month, Keurig Green Mountain Ramping Up Efforts to Develop Resilient Supply Chains
With Fair Trade Month beginning tomorrow, Keurig Green Mountain Inc. (KGM), formerly Green Mountain Coffee Roasters, has revealed its strategy for building a more resilient supply chain. By continuing its support of fair trade, the company is aiming ... View More
Google Leaves ALEC, Chairman Says Group Is 'Literally Lying' About Climate Change
Google chairman Eric Schmidt admitted on Monday that his company had made a mistake in funding the American Legislative Exchange Council (ALEC), a political group that opposes U.S. action on climate change, and that Google would not renew its members... View More
