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Imagining the Strange [Un]Sustainable New World of Tomorrow: 4 Mega Trends
![Imagining the Strange [Un]Sustainable New World of Tomorrow: 4 Mega Trends](https://sb-web-assets.s3.amazonaws.com/production/37710/primaryimage.jpg)
This post was originally written for and published on CSRwire's Commentary section, Talkback, on January 7, 2014.No, this is not another “looking at 2014” piece. I am more interested in looking a little further ahead. The world we live in has cha... View More
The Collaborative Economy: 2014 Hot Topic and Trend
According to a Berkeley study, one properly shared car reduces the need for nine owned cars. Participating in a car co-op may not be up your alley, but there are plenty of Millennials eschewing ownership and Boomers that are downsizing who buy into ... View More
Google to Acquire Nest Labs, Inc for $3.2B
Google has announced an agreement to buy smart home appliance company Nest Labs, Inc. for $3.2 billion.Nest’s mission is to reinvent oft-overlooked but important devices in the home such as thermostats and smoke alarms. Since its launch in 2011, Ne... View More
Dispelling the Dissonance: How Conscious Brands Can Turn Customer Beliefs Into Actions
In the 2010 UN Global Compact-Accenture Global CEO Study, 49% of CEOs said that the sustainability agenda can only move forward if driven by greater consumer demand; government and corporate initiatives will not be enough. While sustainability advoca... View More
Recyclebank Announces Grant Recipients of 8th Annual Green Schools Program
Recyclebank® — the company that rewards its members with discounts and deals for making more conscious daily actions — today announced the schools selected for its 2014 Green Schools Program. Each year, the program grants money to schools to bri... View More
D&AD's White Pencil Teams Up with TIE to Create New League of 'Social Intrepreneurs'
The D&AD White Pencil, an award that highlights excellent creative ideas with a social purpose — now in its third year — is the world’s top prize for design, advertising or digital work that addresses key social, political or ethical issues... View More
How Your Brand Can Counter the Cynics This Christmas
Cynicism about the social role of brands soars at Christmas. Back in the 1950s, singer-songwriter Tom Lehrer riffed on various carols: Hark the Herald Tribune sings, Advertising wondrous things. God rest ye merry, merchants, May you make the Yuletid... View More
Could You Join Unilever, M&S and Nike in #theBigShift?
In sustainability, the 'lone wolf' will soon be a thing of the past, as collaboration becomes increasingly necessary to make real changes.In October, Dell outlined its 2020 Legacy of Good plan, but admitted that it wouldn't be able to achieve its amb... View More
H&M Plans to Pay All Textile Workers ‘Living Wage’ by 2018
H&M, the world's second-largest clothing retailer, established a roadmap this week to pay a fair “living wage” to 850,000 textile workers by 2018, citing that governments were not acting fast enough. But some are arguing that H&M should m... View More
BBMG-SHFT Partnership Helping Brands Engage Savvy, Values-Driven Consumers
Last month, brand innovation consultancy BBMG and sustainable-lifestyle platform SHFT announced they are joining forces on a new branded content offering for organizations aiming to reach and engage Aspirational consumers, a fast-growing consumer seg... View More
Brand Deep Dives: A Tool to Co-Create Common Convictions
In this series, Christophe Fauconnier & Benoit Beaufils, respectively CEO & founding partner of brand consultancy Innate Motion, present the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit &... View More
Patagonia Promises 100% Traceable Down by 2014
It’s been a busy fall for Patagonia — the outdoor apparel company kicked off October with the launch of its “Responsible Economy” campaign, which challenges consumers and businesses to think more consciously about disposability and resource a... View More
TOMS Shoes Creates Home for Imitators with New TOMS Marketplace
TOMS Shoes, which has helped provide shoes for children in need around the worldwide with its One for One® model, helped spearhead the burgeoning movement of social entrepreneurs creating similar business models based on addressing a problem while m... View More
Walk on the Wild In-side: How Social Intrapreneurs are Disrupting the System from Within
Lou Reed was a rock-n-roll pioneer. While he may not have achieved many solo hits, he accomplished what all sustainability professionals seek: He shifted the system. Brian Eno famously said, ‘The Velvet Underground may have sold only 10,000 records... View More
REI Data Center Retrofit Reduces Cooling Energy Use by 93%
REI says a retrofit of its data center, which houses servers and backup systems for computers, software systems, REI.com and point of sale for its 132 stores in 33 states, has resulted in a 93 percent reduction in the cooling energy used to operate t... View More
Tesco Reveals Food Waste Figures, Plus Action Steps on How to Tackle It in Store and at Home
Today, UK grocery retailer Tesco unveiled food waste figures for its operations and supply chain, alongside figures that show 68 percent of bagged salad in particular is wasted and that 35 percent of this waste occurs in the home.As a first step in r... View More
Nestlé on Its Way to Achieving Zero Waste in Europe by 2020
Nestlé today announced it will achieve zero waste in all 150 of its European factories by 2020, meaning no factory waste will go to landfill or be incinerated without energy being recovered from the process.“The decision to achieve zero waste illu... View More
Sustainable Brands® to Spotlight Product/Brand Innovation Driving Economic, Social and Environmental Benefit at London Conference
SAN FRANCISCO, October 16, 2013 – Sustainable Brands® recently announced program details for its pan-European conference to be held at the Lancaster London, November 18-19th. The conference will bring together over 500 senior-level brand marketing... View More
Target Takes Important Step Toward Sustainable Product Standard
Target today announced an important step toward increasing product transparency, which the company says it hopes will lead to more sustainable and innovative products. ... View More
Bombas Socks' One-for-One Model Helping to Warm Feet — and Hearts
New York-based startup Bombas Socks is poised to revolutionize the sock industry while spreading its message of pushing yourself to “Bee Better.”Two years ago, after learning that socks are the more requested clothing item at homeless shelters, f... View More
