Assets About Brand Strategy
Found 994 assets. Page 3 of 50.
Responding to Cultural Tipping Points: Co-Creating a Brand Culture for Good
Keynotes from day 2 of Brand-Led Culture Change shed light on collaborative behavior-change and stakeholder-engagement approaches that are changing the way brands are creating products, stories and strategies. ... View More
The Dos and Don’ts of Successfully Engaging the Masses
Day one of SB’s Brand-Led Culture Change event was loaded with insights from brand leaders and influencers on the ever-growing world of impactful brand sustainability communication. ... View More
Regeneration, Reinvention and Revamping Retail: Finding the Sweet Spots to Drive Culture Change
Opening keynotes at Brand-Led Culture Change featured insights from unconventional brand partnerships and keys to helping people and brands alike move beyond fear and embrace the changes we need to create a flourishing future for all. ... View More
Made to Measure: How to Tailor Marketing for Unique Demographics
It takes time for a new, sustainability-focused brand to build awareness in the marketplace – particularly in a crowded field. Here are five key things to keep in mind when trying to reach a hard-to-reach audience. ... View More
Sustainable Hospitality Alliance Unveils Five-Year, Net-Positive Industry Strategy
The Alliance’s vision for net-positive hospitality includes standardizing sustainability metrics across the industry and a shared vision for giving back to destination communities more than it takes. ... View More
The Greenwash Era Is Over, But Are Our Communicators Ready to Step Up?
As advertising regulators, consumer watchdogs and even governments take a tougher stance, the risks of getting it wrong grow significantly; and the pressure is on communicators to up their game and back up their claims. ... View More
Patagonia Chair: For Brands to Thrive In These Uncertain Times, They Must Be 'Imperfect'
Author Charles Conn digs into some of his disruptive advice for brands that make up his new book, "The Imperfectionists: Strategic Mindsets for Uncertain Times." ... View More
Oatly Challenges Big Dairy to Climate Footprint Showdown
Oatly is offering free ad space to a big dairy brand that shares the same impact data that Oatly did to receive its climate certification. ... View More
Study: Many Marketers Feel ‘Capability Gap’ When It Comes to Sustainability Communication
Many marketing professionals feel they need to be braver and clearer in their sustainability communications to avoid greenwashing; but over a third don’t feel they have the capacity or knowledge to do so. ... View More
Bridging the Sustainability Trust Gap in a Climate-Challenged World
Despite growing corporate efforts to drive sustainable change and climate action, there’s an underlying issue: a lack of consumer trust towards companies’ claims on this front. ... View More
New Research from Tide, WWF Reveals Keys to Sustainable Behavior Change
Tide and WWF believe the new insights gathered from their work together on laundry are applicable for all brands seeking to partner with consumers to reduce environmental impacts. ... View More
Coach Launches Community-Powered, Circular Sub-Brand, Coachtopia
Coachtopia was co-created with a community of fashion enthusiasts, creatives, entrepreneurs, activists and more. Coach says it’s a platform for change in which Gen Z can help create the fashion future they want to see. ... View More
Champagne Telmont Raises a Glass to World’s Lightest Champagne Bottle
The bottle, 35 grams lighter than the commercial standard, could represent a significant decrease in the carbon footprint of Champagne bottling. ... View More
Astral Tequila Turning Spent Agave Into Bricks to Build Homes for Mexican Families in Need
Astral’s 'This Round's for the House' initiative is part of the Adobe Brick Project — its ongoing upcycling program to build homes and brighten communities in Jalisco. ... View More
30 Companies Restoring the Planet — and Our Hope for a Better World
In 'Working to Restore,' writer Esha Chhabra highlights 30 companies around the world that embody a truly regenerative approach to business. ... View More
Localism: A New Opportunity for Brands to Build Trust, Authenticity and Customer Loyalty
Localism is here to stay; and brands will increasingly be expected to understand what that means, so that they can make positive contributions to communities everywhere. ... View More
PUMA Engaging ‘Voices of a Re:Generation’ to Help Shape Its Sustainability Strategy
The year-long partnership with four young influencers will explore actionable ways to implement feedback within PUMA’s business and sustainability strategies, while using the voices’ platforms to communicate PUMA’s efforts transparently and aut... View More
Employee Values: Why an Authentic Sustainability Strategy Will Win the Talent War
Every organisation should be able to identify what a sustainable version of itself looks like, who is needed to run and support that, and where there are needs for new skills and roles within it. ... View More
How ChatGPT Can Help Propel Brand Sustainability Strategies
With applications that go beyond messaging and data analysis, the suddenly ubiquitous technology could give sustainability-driven brands several advantages. ... View More
5 Ways to Recession-Proof Your Brand with Purpose
Research shows that companies that succeed in uncertain times are those attuned to stakeholder needs and that focus on what matters most; those that go into survival mode and pull back from investing in their business flounder in a recession. ... View More
