Marketing and Comms
How brands are evolving in the area of sustainability marketing and communications — and how their stakeholders are asserting their own needs and preferences.
Responding to Cultural Tipping Points: Co-Creating a Brand Culture for Good
Cross-Posted from Collaboration. Keynotes from day 2 of Brand-Led Culture Change shed light on collaborative behavior-change and stakeholder-engagement approaches that are changing the way brands are creating products, stories and strategies.
The Dos and Don’ts of Successfully Engaging the Masses
Day one of SB’s Brand-Led Culture Change event was loaded with insights from brand leaders and influencers on the ever-growing world of impactful brand sustainability communication.
Regeneration, Reinvention and Revamping Retail: Finding the Sweet Spots to Drive Culture Change
Opening keynotes at Brand-Led Culture Change featured insights from unconventional brand partnerships and keys to helping people and brands alike move beyond fear and embrace the changes we need to create a flourishing future for all.
Anti-ESG Rhetoric in US Unaligned with Public’s Views on Business Imperative for Action
Two-thirds of US adults surveyed want companies to continue environmental, social, governance action; more than half have positive view of the term.
Made to Measure: How to Tailor Marketing for Unique Demographics
It takes time for a new, sustainability-focused brand to build awareness in the marketplace – particularly in a crowded field. Here are five key things to keep in mind when trying to reach a hard-to-reach audience.
Nurturing Mental Health in a Climate-Changing World: Another Critical Challenge to Face Together
As with other forms of anxiety, climate anxiety must be navigated with great care; and it is essential that the younger generation have allies around them when facing such an enormous challenge as climate change.
The Greenwash Era Is Over, But Are Our Communicators Ready to Step Up?
As advertising regulators, consumer watchdogs and even governments take a tougher stance, the risks of getting it wrong grow significantly; and the pressure is on communicators to up their game and back up their claims.
Michelle Obama’s PLEZi Nutrition Aims to Help Raise a Healthier Generation of Kids
Building on her efforts in the White House with her Let's Move! initiative, Mrs. Obama is guiding PLEZi Nutrition’s mission to be a model for how food and beverage brands can support the health of our younger generations.
Balancing Optimism, Practicality to Drive Architects and Designers Toward a Sustainable Future
Shaw spoke with 'Metropolis' Editor-in-Chief Avinash Rajagopal about how to best tackle the complexity of sustainability, and how the design industry is adopting a more interconnected perspective on the subject.
Investor Demand Propelling Corporate Plastic-Reduction Strategies
Cross-Posted from Finance & Investment. Kraft Heinz and Church & Dwight responded to shareholder proposals with new goals to cut virgin plastic use; now, 185 investors have called on 30 other CPG brands and retailers to accelerate their action on plastic.
Patagonia Chair: For Brands to Thrive In These Uncertain Times, They Must Be 'Imperfect'
Cross-Posted from Leadership. Author Charles Conn digs into some of his disruptive advice for brands that make up his new book, "The Imperfectionists: Strategic Mindsets for Uncertain Times."
Oatly Challenges Big Dairy to Climate Footprint Showdown
Oatly is offering free ad space to a big dairy brand that shares the same impact data that Oatly did to receive its climate certification.
Study: Many Marketers Feel ‘Capability Gap’ When It Comes to Sustainability Communication
Many marketing professionals feel they need to be braver and clearer in their sustainability communications to avoid greenwashing; but over a third don’t feel they have the capacity or knowledge to do so.
Bridging the Sustainability Trust Gap in a Climate-Challenged World
Despite growing corporate efforts to drive sustainable change and climate action, there’s an underlying issue: a lack of consumer trust towards companies’ claims on this front.
New Research from Tide, WWF Reveals Keys to Sustainable Behavior Change
Cross-Posted from Behavior Change. Tide and WWF believe the new insights gathered from their work together on laundry are applicable for all brands seeking to partner with consumers to reduce environmental impacts.
Ever Hear of SPF 5000+? By 2050, Skin Proud & Cat Cohen Say You Will
The vegan skincare brand partnered with the comedian and Intersectional Environmentalist on a parody video to educate consumers and inspire climate action.
For Lundberg Family Farms, ‘Every Ducking Day Is Earth Day’
New ad campaign pokes fun at celebrating taking care of the planet only once a year.
Localism: A New Opportunity for Brands to Build Trust, Authenticity and Customer Loyalty
Localism is here to stay; and brands will increasingly be expected to understand what that means, so that they can make positive contributions to communities everywhere.
PUMA Engaging ‘Voices of a Re:Generation’ to Help Shape Its Sustainability Strategy
Cross-Posted from Collaboration. The year-long partnership with four young influencers will explore actionable ways to implement feedback within PUMA’s business and sustainability strategies, while using the voices’ platforms to communicate PUMA’s efforts transparently and authentically.
‘Secret Menu’ Reveals the Hidden Human Costs of the Food We Eat
Hundreds of customers who scanned QR codes for restaurant menus across Canada in the past two months likely stumbled on secret menus instead, which revealed the hidden human costs behind popular food items.
