Marketing and Comms
How brands are evolving in the area of sustainability marketing and communications — and how their stakeholders are asserting their own needs and preferences.
Ben & Jerry’s Throws Its Delicious Weight Behind Criminal Justice Reform
The activist brand has added a new cause to its docket: Its latest ice cream flavor, “Justice Remix’d,” aims to spotlight structural racism in the US’ broken criminal legal system.
Amsterdam’s Creative Industry Rising to Challenge to Take on the Climate Crisis
Extinction Rebellion and The Humblebrag call upon Dutch creative industries to take a collective stand for the climate. Amsterdam’s first Creatives for Climate summit will take place on 18 September at Patagonia HQ.
Samsung, UNDP Partner to Push Progress on the SDGs
New mobile app, special-edition accessories aim to raise awareness of, funding for the UN Sustainable Development Goals.
Brazilian Telenovela Brings Plight of the Amazon to Global Audiences
The Brazilian drama thriller aims to raise awareness of the threats to the rainforest, indigenous communities and society at large, by bringing these threats closer to home.
The 3-Part Formula for Effective ESG Communication
ESG issues continue to gain traction and capture investor attention in the corporate world. Yet, sustainability professionals aren’t fully utilizing the power of narrative to engage.
Fighting Fire with Fire: Zippo Pledges to Help Fight Effects of Global Deforestation
Zippo will plant a tree with every lighter sold in partnership with Woodchuck USA’s Buy One. Plant One.® program; and has documented its first step in Madagascar, with National Geographic.
Small Decision, Big Impact: New Campaign Highlights Ripple Effects of Drinking Honest Beverages
Honest's new campaign showcases the brand’s purpose-driven DNA and longstanding mission to democratize organics and promote economic opportunity — as well as its expanding portfolio.
Navigating a World of Labels Through Third-Party Certification
Consumers want to trust that the products they are buying are accurately labeled, but in a marketplace saturated with brands all making different claims, this is easier said than done.
Screw the Nice Gestures, Advertisers — We Need More Real Impact
A behind-the-scenes look from a Sustainable Development Goals jury member at last week's Cannes Lions.
Transparency Is the Outcome in a Process, Not the First Step
H&M’s move towards transparency has been praised by competitors and consumers alike. But other firms looking to emulate this approach should understand that transparency is merely the end goal in a multi-step process.
How Danone Is Putting Humanity Back Into Marketing
“It is not business-to-consumers, but human-to-human. The future is bright for marketing.” — Valérie Hernando-Presse
Adobe, Pantone Launch Custom Colors to Inspire Ocean Conservation, Climate Action
The “Glowing Glowing Gone” campaign advocates for action for coral reef conservation by highlighting the global danger signaled by fluorescing corals.
Q&A: Nestlé CMO Alicia Enciso on the Power of Incremental Changes
SB’19 Detroit is where global leaders in sustainable initiatives come to be inspired as well as share their innovative approaches and strategies. With a diverse and talented community of brands, everyone comes willing to learn.
Study: Purpose Messaging Evokes Greater Attention, Arousal, Emotion
First-of-its-kind biometrics research shows 79% of US consumers feel a deeper personal connection to companies with values similar to their own.
Sekisui Chemical Launches New Global Website to Teach About SDGs
SEKISUI SDGs Academy encourages users to think in an enjoyable way about the connections between themselves and the SDGs, through activities such as card games, which involve information about the company’s own products.
WWF’s New ‘ReSource’ to Give Visibility Into Companies’ Progress in Reducing Plastic
ReSource isn’t another commitment or a new partnership, by design: To join, companies have to publicly share data and progress on their plastic-reduction efforts.
JUST Capital: The Good Listener Transforming Capitalism
By leaning into its data, tirelessly communicating the value of policy transparency at the corporate level, and providing unbiased reporting to the US workforce and consumer, JUST Capital is flipping the narrative on capitalism.
Study: Most Brands' Support of Causes Is Not Breaking Through to Gen Z
New study from DoSomething Strategic reveals disconnect between brands and their support of social causes in minds of younger consumers. Savage x Fenty, Dove, and Love Beauty and Planet receive among the highest association between brand and cause.
6 Tactics for Optimizing Corporate Communications on Climate Action
Communications on climate action needs to be grounded in strategic, results-based initiatives — always. These six approaches will help ensure that your communications are impactful in reinforcing your company’s sustainability strategy.
Sportswear, Outdoor Brands Lead on Transparency; Luxury Is Waking Up
On the sixth anniversary of the devastating Rana Plaza factory collapse in Bangladesh, which killed over 1,100 garment workers, Fashion Revolution’s most recent Transparency Index indicates slow progress across the industry.