Redefine "just business" at the SB'20 Just Brands virtual conference on August 18-19.

Leadership

Exemplary cases of sustainability leadership and intrapreneurship, and the qualities, ethical principles and/or dilemmas inherent within them.

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The Social Ripple Effect: The Reach of Business Decisions in the Time of COVID-19

The Social Ripple Effect: The Reach of Business Decisions in the Time of COVID-19

Organizations will be defined by the decisions they make during the pandemic. Now, companies with a social purpose — or those which aspire to have one — have a tool that can inform their day-to-day decisions in ways that build and sustain a better society.

Implementers, Catalysts and This Moment in History

"If you’re going to do something great, why not spread it around? Why not be a catalyst and amplify the impact exponentially?" — Daniel Aronson

From What to How: Enter the Era of Transformation

With a goal of contributing to change and understanding how COVID-19 will influence sustainable development; at Quiero, we have undertaken an ambitious project: #aBetterWay — a search for answers from our global community of leaders based on reflection, learning and action.

The COVID Covenant: Don’t Go Back — Go Big and Go Now!

Cross-Posted from Walking the Talk. We know that we can buy less, use less, work from home, drive less, collaborate more; and have business, society and government move faster — because we just did all of that. How can we respond as powerfully and courageously to other super-critical threats?

How to Future-Proof Brands and Create Culture Change in Challenging Times

Cross-Posted from Marketing and Comms. Day 2 of the SB Leadership Summit saw a host of intimate discussions on the power of teamwork to drive change toward a better future — as seen in the relationships between top brands’ CMOs and CSOs, the many brand partners fueling SB’s Brands for Good initiative, and making “what people need” a core brand focus.

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Learning from Leadership: How to Create a Climate-Positive, Post-Pandemic Future

Cross-Posted from The Next Economy. Embracing serendipity, climate positivity and wisdom from the natural world are just a few pertinent principles from the host of inspiring discussions on day 1 of the SB Leadership Summit — along with a shift in focus to being “known for what we allocate, not what we accumulate.”

Unilever Marks Sustainable Living Plan’s 10th Year; New ‘Compass’ to Guide Further Progress

In 10th and final year of the company’s Sustainable Living Plan, CEO Alan Jope reinforces commitment to sustainability leadership; calls for renewed action to tackle social inequality and the climate crisis in post-COVID world.

How Can Boards Successfully Guide a Transition to Sustainable Business?

Cross-Posted from Organizational Change. A well-structured sustainability committee not only serves a critical coordinating function, but also steers sustainability right to the heart of the company and the company’s strategy. Let’s take a look at how boards at some of the world’s leading companies have tackled this.

Regenerative Business, Part 6: Leveraging Nodes in Living Systems

This is the sixth blog in a series on the seven First Principles of regeneration, drawing from living systems sciences, from renowned author and regenerative business expert Carol Sanford.

Regenerative Business, Part 4: Singularity and Why It Matters

This is the fourth blog in a series on the seven First Principles of regeneration, drawing from living systems sciences.

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Regenerative Business, Part 3: Addressing Potential, Rather Than Existing, Problems

This is the third blog in a series on the seven First Principles of regeneration by renowned author and regenerative business expert, Carol Sanford, drawing from living systems sciences.

Regenerative Business, Part 1: The History and Practice of 'Regeneration'

Forty years ago, I meet a cadre of business designers and developers who called what they did Regenerative Business Design. They had led a revolution with extraordinary success in Procter & Gamble, which gave the business world a state of the art approach in producing Return on Investment with people and assets. They delivered earnings for the consumer products giant that were the envy of all industries, in an industry whose margins were collapsed to below 5 percent.

The 3 Pillars of a Conscious Organisation

Cross-Posted from Organizational Change. A conscious organisation accepts that there are limits to profit and that it should not be the priority. This change is about future-proofing your organisation. It’s not an ‘if’ question — it’s ‘when.’

Remembering Harold Burson: One of the Earliest Corporate Responsibility Visionaries

Cross-Posted from Marketing and Comms. In 1973, PR pioneer Harold Burson — who passed away last week at the age of 98 — deftly summed up the role of the PR professional, related to the role of a corporation, in society: Be the corporate sensor, conscience, communicator and monitor.

5 Tips for Leaders Who Want to Create a Strong Sustainability Culture

In order to integrate sustainability into the core of a business, it has to be a part of the company’s culture. For this to happen, a top leader must be willing and ready to go first and evolve, according to leadership advisor Sandja Brügmann.

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3 Ways We’ll Change the Game in 2020

Cross-Posted from Collaboration. Our global community of innovators is always abuzz with activity, but momentum generated from three initiatives this year have us particularly excited to follow them in the year to come.

Less Talk, More Action: Brand Leaders Poised for Transformative Change in 2020

Cross-Posted from Marketing and Comms. Among the top 10 issues Porter Novelli identified as trending in 2019, SB Corporate Members were asked to select the one issue or trend they saw most in their work this year. They are not only ready to take action, but feel that progress and change are on the horizon.

COP25: Business Persists While Governments Fail

While the countries represented at COP25 failed to make significant strides in the fight against climate change, the business community continued to show leadership.

What 1,000 CEOs Really Think About Climate Change and Inequality

To buy into a new vision of business, CEOs need to connect to it as people and write it into their own personal narrative of how their work fits into the world. They need to ask: What’s my legacy?

As Government Pulls Out, US Private Sector Renews Support of Paris Agreement

Cross-Posted from Business Case. US business leaders have long been vocal supporters of the Paris Agreement — especially since the President declared his intention to withdraw. In the past year, the private sector has renewed its clarion call for the US to step up its policies to protect the economy from climate change.

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