Leadership

Exemplary cases of sustainability leadership and intrapreneurship, and the qualities, ethical principles and/or dilemmas inherent within them.

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New Online Library, Curriculum Aiming to Engage Students, Researchers on the SDGs

New Online Library, Curriculum Aiming to Engage Students, Researchers on the SDGs

The aim of this new venture from academic publishing giant Taylor & Francis is to enable students and tutors to deliver the change they want throughout their careers and lives.

Report: Highest-Emitting Companies Off-Track to Meet Paris Climate Goals

Landmark ‘State of the Transition’ research assesses 274 high-emitting companies for $14 trillion-backed Transition Pathway Initiative, and puts investors on “emergency footing.”

6 Ways to Shift Business for Real, Positive Impact

To answer the call of this climate emergency, we need business to shift from being ‘less negative’ to being ‘for good,’ and to redefine ‘profit’ to include social and environmental benefit.

Business for Nature: Our Economy, Wellbeing Depend on Restoring Biodiversity

A diverse group of influential international organizations has launched a global coalition to elevate a business call for comprehensive action to reverse nature loss and restore the planet’s vital natural systems.

The Evolution of the CMO

Considering today's rapidly changing media landscape, it's clear that the scope and sphere of the CMO role has shifted dramatically.

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Committing to the Sustainability Journey: How Do You Know When Your Company Is ‘Ready?’

Deciding if you’re ready is a lot like deciding if you’re happy. “Ready” doesn’t mean totally or even confidently prepared. Here’s a starter checklist to help you know when your company is ready — and any one of these can be enough of a spark to light a fire.

Why Leaders Must Drive Change by Putting the SDGs at the Heart of Business

With only a little over a decade left to meet the SDGs by 2030, it is crucial to maintain — or, better said, create — a stable and fair world. To accelerate our actions to achieve the Goals, we need trust. And that trust will grow when we achieve the Goals.

#BrandsforGood on Mission to Bring ‘Good Life’ to Life for Consumers

When SB’s Corporate Member group agreed they hadn’t cracked the nut as to how to create that elusive “pull factor” toward more conscious consumer habits and purchasing behaviors, the Brands for Good collaboratory was born.

Q&A: Nat Geo on Its Mission to ‘Activate’ Global Citizens, Drive Change Through Stories

National Geographic’s efficacy lies at the nexus of science, entertainment and purpose. We spoke with CMO Jill Cress to learn how this ‘purpose-native’ media giant maximizes its impacts through strategic partnerships.

SB’19 Paris: The Future of Leadership Is Bold, Brave and Feminine

Europe’s largest event on innovation and sustainability, Sustainable Brands '19 Paris — taking place this week — echoes the growing call for a shift away from ‘command and control’ styles of leadership. Because time is running out…

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3 Lessons Learned from SB’19 Paris, Day 1

Sustainable Brands ‘19 Paris could not have opened at a more apposite moment. Across Europe, activists demanding more action on issues that matter have taken over the narrative. — the expectation for those in power to take action has reached a fever pitch.

CEO Activism: How to Achieve Authentic Impact

Is CEO activism going to represent authentic commentary leading to constructive social impact, or will it simply be a public relations tool?

B Corps Launch Collaborative Climate Change Action Strategy

Some of the world's most climate-progressive businesses shaped short- and long-term plans at B Leadership Summit

Neil Gaught: Turning Aspiration Into Action

With his award-winning book, Core, Gaught has bolstered the case for a radical rethink of the purpose of business by proving change is not only desirable but entirely possible.

The Purpose Statement: Necessary, but Insufficient

Is a well-crafted Purpose Statement and a sharply defined set of Values enough to catalyse change in your organization, and guide decision-making, drive behaviour and nurture a powerful culture over time?

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CDP: Top FMCGs in Race to Keep Up with 'Fast-Moving Consumers'

FMCGs need to accelerate innovation to keep up with changing consumer preferences for plant-based products and less packaging.

L'Oréal, Firmenich Top CDP’s A-Lists for Climate, Water, Deforestation

CDP scored over 6,800 companies from A to D-; only the top 2% made the A Lists.

Atlanta: A Dark Horse in Sustainability Innovation

Atlanta may not be the first city that comes to mind when you think of sustainability — but perhaps, it should be.

Recruit Group: Resolving Society's Negatives with Business Solutions

This post has been translated from Japanese. Read the original interview here.

How Lyft Drives Growth Through Purpose

Brands that position themselves as purpose-driven activists dedicated to using profits to further their mission carve out a competitive advantage amongst today’s conscious consumers. Lyft is an excellent example of a company distinguishing itself by building a brand around values, as well as quality. The rideshare company is the second-largest in the sector, controlling over one-third of US market share, with Uber driving the majority. While there is tough competition, Lyft stands out with its purpose, mission and activism, which recently lead the company to celebrate 1 billion rides.

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